How to Start a Successful Fashion Blog 2023– Step By Step Guide

Want to start a fashion blog?

Don’t worry, you are at the right place. If style and beauty are your niche, then it’s a superb idea to start blogging about it. It will more fun and exciting to work as per your niche. Further, this topic is constantly changing, but it can still offer plenty of new rewards, such as you will be always connected to the dynamic industry in this world.

You can also gain a lot from creating a fashion blog, and further, it does not matter if you are giving jewelry or makeup giveaways or simply earning money through marketing scheme it will provide you with numerous amount of schemes.

On the other hand, fashion bloggers can also earn a good amount of income and surely in the case if they hook up with the fashion companies. They can also connect with the various retailers in the business which will also allow them to earn additional income. One other benefit which you get from writing in this niche is that you will be exposed to latest fashion trends going in the market and in this way you can also customize your appearance and match the new trends for that particular season.

Want to start a fashion blog?

Image credits: Pexels


Further, it is true that blogging is a hard work. Basically, creating a blog is easy but maintaining it is a real job and if you truly want to start in a fashion industry then let me tell you it is a very crowded area and you will hardly find a place for yourself. That means the noise and competition is endless here and it will leave you with an opportunity to do something new and amazing.

You can also gain style, grace and elegance by starting a career as a writer in this fashion industry.

So, the below mentioned are some of the steps and ways by which you can easily {Updated} How to Start a Successful Fashion Blog December 2023– Step By Step Guide

1. Get a domain name and a web host

The first and the most important step in starting a successful fashion blog is get a domain name and hosting plan for your blog. Basically, the domain name will be known as your website’s name. Further, the most recommended web host is Bluehost. Don’t opt any promotional tools to host your website because if you really want to grow and make your business with your fashion blog then just go with Bluehost.


fashion blog

Basically, a domain name is the address people will type or use to access your website. It is also a server space where your content and files are hosted online. Further, Bluehost is one of the easiest setup and it is very simple to use. It also has unlimited space and on top of all that WordPress officially recommends it.

domain name for fashion blog

Now to register for a domain name and a hosting plan, simply go to Bluehost and enter the domain name you want. After that, simply enter your information and choose an account plan. You can also start with a 12 month plan. It also offers you various other options which you can choose to enhance your privacy.

fashion blog domain


  1. Find out why you are fabulous

As discussed above, fashion is a very vast industry and you have to be unique if you want to stand out. That means you really need to know why you are fabulous and different from others. See, there are millions of fashion blogs on the web and unless you can do something unique, you will going to get lost in the crowd and nobody wants that. So, just give yourself some time and know your strengths so that you can put them in your blog.

fashion blog


  1. Install WordPress

After you are done with the domain name and hosting site, you have to install WordPress. It is basically a content management system which will help you manage your content such as adding a new post, modifying, deleting and beautifying your blog.

For installing WordPress, simply login into your Bluehost account and select hosting. Now click on WordPress and hit the install button.

install WP

After that, just wait for the progress to finish as it will take 2 to 3 minutes. Once done, simply click on view process and view credentials.

fashion blog

After all this, a new page will appear with all your login details. Now you are ready to use. So, just click on admin URL and login with your username and password.

fashion blog


4. Make your blog attractive

Always keep in mind that you will be running a fashion and beauty blog so its your top most priority to keep your blog attractive. Further, your templates must reflect your niche and you can also opt for a beautiful theme or a colorful template.

On the other hand, you should also keep your layout clean and organized so that it becomes easy for the readers to view your updates and always make sure that your readers can easily find what they are looking for. You can also go with some pictures, but keep in  mind that you have to use pictures that are of only of  high-quality, appealing and that will surely define your fashion and beauty interest.

attractive fashion blog

  1. Try to publish the most innovative content

Another important step to start a successful blog is that try to publish a the most innovative content your brain can imagine. Therefore, once your blog is all set up and running properly don’t just publish anything which is of no use of audience. Don’t do this to just to save your time. Keep in mind that blogging a hard work and demands a lot of time. Sometimes it can also take 2 or 3 days to write one blog post because you have to make your brain work really work hard.

innovative content for fashion blog

6. Upload colorful and attractive photos

Another important step in making your fashion blog successful is that you should regularly post bright and colorful photos. Basically, pictures are one of the most important parts of fashion blogging and due to this  ordinary girls are looking like photo models today and all credit goes to great cameras and editing softwares.

Further, it is also believed that the key to creating amazing content and further keeping your readers interested only lies in the photos. As you have also seen that glossy pages of magazines, creativity in the outfits and fashion sites is all due to the strength of the photos. So, it is very clear that visually appealing photos are very important to keep your readers stick to your blog. Further, there are a lot of readers who don’t even read text and view only photos.

Upload colorful and attractive photos

  1. Start publishing some fashion posts

After you are done with everything, just start with publishing some fashion posts. Basically, your first post should clearly explain that what your blog is aiming about and what type of fashion stories you will be adding in it. So, keep in mind that your post should be informative with all the clear explanations. This post can also explain your intention of how regularly you add posts to your blog.

Start publishing some fashion posts

  1. Network is very important

In the field of fashion blogging, network is very important so make lot of friends. Your contacts will help you so keep in mind to become friends with your readers and bloggers. It can give a helping hand in making your blog successful. You can also increase your mailing list and can become more active on Google.

Network is very important

  1. Be consistent

Consistency is the another step in starting a successful fashion blog. See, regular updating your blog with quality content is one of the best ways to grow your readership. Further, always keep in mind that people not only like fresh content, but the search engines as well need new and unique content. So, the more you update your blog, the higher ranking you will get.

Further, you can also tell people that you will publish your new posts every Monday, Wednesday or twice a week. With this, you can also discuss some popular events that you can pick from social media news. But, always keep in mind that you should be very quick to response when you will receive an instant increase in the traffic from people who want to read more about that particular topic.

be consistent

  1. Make sensible usage of images

Basically, images are the lifeblood of any fashion blog because readers will always want to see what you are talking about. So, keep in mind that you use them wisely. For example, if you are taking your own images, then, use a better camera and know the basics of clicking photos. On the other hand, if you are using someone else’s images, be sure you have the permission to do so.

Further, always keep a note of places from where you can get images without asking for permission. These things are good for starting but as soon as you start making a profit from your blog you will need to be even more careful.

Make sensible usage of images

11. Join communities to stay updated

Choose and join various organizations which can provide you the latest information about the  ups and downs of fashion blogging. Some of the most common ones are make up forums, Hpebeast and many more. You can also make some offline networks related to your industry. Another very popular option is that you can also join Facebook groups of your niche.

Join communities to stay updated

  1. Do promotion

Another important step to start a successful fashion blog is doing its promotion. Spread a word of promotion amongst everyone. See, spreading a word is a very important part of running any blog. For this, you can get some accounts on various social media websites that will promote your blog and try to use programs that can send you updates to these sites each time you add a new post to your blog.

Further, you can also use the forums to share your blog content. Try to post information about your website and blog onto the other sites. You can also personally tell people about it.

Do promotion

  1. Look at your audience

Now, after following each and every step carefully, just have a look at your audience. You should be able to see your audience like all those people who are viewing at the moment or people viewing today, weekly or monthly. Keep in mind that you can see the posts that they have viewed and further check that how many views that post has gotten.

With this habit, You may also be able to see what the viewers are typing in Google or other source sites about your blog and you can also do some posts on those sources to get more viewers coming in to read your blog.

Look at your audience

14. Add a social media button

You can also add a social media sharing buttons to your blog posts. This will make your blog content easily shareable with everyone. This superb step is the other way to start a successful fashion blog. There are various plugins of WordPress which are easily available for everyone and one of the most common one is SumoMe which is a social image sharer.

You can also post your outfit of the day or in fact look of the day on these social sites with some relevant tags so people can easily find you on the web. Further, you can also use photo collage to show different angles of your outfits. Therefore, with these simple steps you can very easily gain popularity amongst various social networks and that too in a very less span of time. It will also increase your traffic very easily.

Add a social media button

Conclusion: How to Start a Successful Fashion Blog

So, these are some of the steps to start a successful fashion blog in December 2023. If you follow these steps, you can surely start any type of blog and for sure it will become successful within a very less span of time. So, just go ahead and follow these steps to start your own fashion blog.


Abhishek Pathak
This author is verified on

Hey this is Abhishek Pathak, a Blogger & Digital Marketing Consultant. He started freelancing around his technical skills of online optimization, SEO, SMM, SMO and other digital stuff early from his early college days. After completing college he thought, having a workaday job was not his cup of tea. He had embraced the freelance lifestyle So he Started his Own Digital Marketing Blog GeekyBuzz where he share awesome stuff about freelancing, entrepreneurship, business, blogging and other cool nerd stuff based on his experiences and journeys.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

Comments (4)

  1. YES, it really good that you are providing these platforms like wordpress or others.
    but it is very difficult to earn money from these platforms.

  2. networking, promotion and consistency is important to make any blog successful….great article Kristin…thanks for sharing…!!!

  3. networking, promotion and consistency is important to make any blog successful….great article Kristin…thanks for sharing…!!!

  4. Hey Kristin,

    Glad to read your amazing post and it is really very enjoyable every moment of reading. In business every strategy is revolve around brand so we should always conscious about its reputation.

    WordPress is exactly genius selection for our blogging due its flexibility and easy to handle in nature so it is really a good choice to land our fashion blogs. Thanks for sharing valuable tips with us.

    With best wishes,

    Amar kumar

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