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Ever since Google announced that they will no longer refer to data where users are logged in , this created stir among many SEO’s & webmasters. SEO world got terrified and they oppose against Google.
Google Not Provided keywords data is giving fear to those webmaster who always search in Google Analytics, how users landing on their websites, they track data and use this information as valuable source. Google says it will not affect more than 10% of queries but it is affecting more than 50% of Data( Not Provided).
This is creating dreaded situation among many SEO’s. So webmaster are scratching their heads where to get query data, how they can retrieve that data. Recently I came across this Moz.com post. This give me a bit data fetching techniques regarding “not Provided” Keywords. Webmasters are trying to grasp the concepts but they failed, this is the real situation we had to deal with it. There is no other alternate.
Moz.com Rand Fishin recently showed some techniques how webmaster can fetch data from other sources like Google Webmaster, and Google Analytics Dashboards.
Check out their latest post:
There had been numerous methods that many webmasters had used to track Not Provided Query data, I read another great post by Claire.
She Clearly explains how we can use useful resources in Google Analytics to track “Not Provided” Keywords. After you’re done reading this post, be sure to check out Four More Ways to Crack the Keyword (not provided) Code by Sean Ellis.
There had been many threads on webmaster forums , folks are discussing various methods for Not Provided query data. Although we cannot 100% accurately fetch but these techniques & methods may help us to dig into better results, it may make our daily tasks easier, so why not go with these tactics.
I check out this post By Cyrus Shepard: He clearly explain how smart SEO’ s are using alternate methods to track this data.
What can be done about (not provided)?
There are some excellent guides on how you can try to make sense of (not provided) and get back at least some actionable data about your organic visits:
- Google’s (not provided) One Year Later (RKG Blog)
- Smarter Data Analysis of Google’s https (not provided) change: 5 Steps (Occam’s Razor)
- How to steal some ‘not provided’ data back from Google (E-Consultancy)
- Recovering (Not Provided) Keyword Data (Search Engine Watch
NotProvidedKit.com Google Analytics Dashboards
You can additionally leverage a number of Google Analytics information to urge insights round the information that Google can offer you. Dan Barker created a notprovidedkit.com website that presently contains six dashboards that may be supplemental to your Google Analytics screens which will offer you a number of those insights. They include
(1) Your Current Percentage: A single-chart dashboard showing your current ‘not provided’ share (ie. what proportion open information remains).
(2) Full Dashboard: A full dashboard of trends for ‘not provided’, as well as graphs, metrics, and breakdowns by browser, device, etc.
(3) Elaborated Report: A additional elaborated custom report showing full landing page data for not provided traffic.
(4) ‘Not Provided’ Segment: a sophisticated section permitting you to ascertain any Google Analytics reports for simply ‘not provided’ traffic.
(5) ‘Keyword Known’ Segment: a complicated section showing any report solely wherever Google organic keyword information was notable.
(6) A ‘Not Google’ Segment: This ‘Non-Google’ organic search section shows you information solely where you are doing have good keyword information from different search engines that you just can act on.