10 Best Industry-Leading Interstitial Ad Networks In 2025

By the end of 2025, it’s projected that around 295 billion USD will be invested in mobile advertisements, mainly fueled by traffic from in-app and in-game activities.

Mobile games are major contributors, accounting for about 70% of the revenue in mobile ad networks, clearly leading the pack.

Those who advertise, develop apps, work with affiliate marketers, and own apps need to know how different types of advertising affect their costs and revenues.

In today’s digital environment, users have grown weary of traditional banner ads, which may not yield the expected results. Interstitial ads, on the other hand, are proving to be a smarter investment.

They are generally more effective at attracting users, with their eCPM (effective Cost Per Thousand Impressions) significantly surpassing banner ad eCPM by 5,173%.

Let’s explore interstitial ad networks in more detail to understand what advertisers should focus on, how publishers can effectively monetize their inventory, and which networks are best for facilitating these processes.

Here is a list of reliable interstitial ad networks that work well. We’ll look closely at what each one offers and why it’s worth considering.

Let’s explore the factors to consider when choosing the right interstitial ad network.

Comparison Table Of The Best Ad Networks In 2025

Ad Network	Types	Pricing Models	CPM Rate	Payment Threshold	Ad Formats
Adsterra	Mobile Ad Network, SSP	CPA, CPC, CPI, CPL, CPM	$0.25 to $5	$100	Banner, Interstitial, Native, PopUnder, Video
Google AdMob	Ad exchanges, Mobile Ad Network	CPC, CPM	$0.2 to $10 (based on user location)	Variable (currency dependent)	Interstitial, Banner, Rewarded ads, Native, Advanced
Meta Audience Network	Mobile Ad Network	CPC, CPM, CPI, CPA	$14.9	N/A	Interstitial, Rewarded video, Rewarded interstitial, Native, Banner
SmartyAds	SSP, DSP, Whitelabel	CPM	$10 to $25 USD and above for tier 1 traffic	$50	Rewarded video, Interstitial, Native, Banner, CTV, audio, DOOH
AdMaven	Mobile Ad Network	CPA, CPC, CPI, CPM	N/A	$50 ($1000 for wire transfer)	Interstitial, Popunder, Banner
InMobi	Ad exchange, DSP, Mobile Ad Network	CPA, CPC, CPI, CPM	$2.5 for Android, $2.5 – $7.5 USD for iOS	$300	Interstitial, Video, Native, Playable Interactive, Rich media, Dynamic carousel
AppLovin	Ad exchange, App Install, Mobile Ad Network	CPM, CPE, CPR, CPP, CPO	$2 to $10 USD	$20	Banner, Native, Interstitial, Rewarded video, Playable, Rich media
Unity Ads	Ad Server, Mobile Ad Network	CPM, CPI	$0.45 to $11.67 USD	$100	Rewarded video, Interstitial, Playable, End card, Banner
Pubmatic	Ad exchanges, Ad Servers, CTV Advertising, SSP	CPA, CPC, CPI, CPL, CPM	N/A	$200	Interstitial, Banner, Native, Rewarded video, Rich media
Propeller Ads	Mobile Ad Network	CPM, CPC, CPL, CPI, CPA	max $1 to $3	$100	Interstitial, Popunder, Banner, Display, Native

10 Best Industry-Leading Interstitial Ad Networks

1. Adsterra Network

Adsterra Network stands out as a prominent player in the market of interstitial ad networks, boasting a monthly impression rate surpassing 30 billion across popular ad formats, with a significant 70% of traffic originating from mobile devices.

Partnering with thousands of brands and app owners, Adsterra offers robust solutions for both advertisers and publishers.

For advertisers, Adsterra provides the option to work with a dedicated personal manager or utilize a user-friendly self-serve platform with live chat support, ensuring quick campaign launches and seamless collaboration.

Advertisers can optimize their campaigns by evaluating bids and traffic volume to meet key performance indicators (KPIs) and enhance return on investment (ROI)

Publishers benefit from Adsterra’s ability to optimize CPM through advanced traffic solutions and access to exclusive, popular brands.

Comprehensive analytics tools empower publishers to gauge performance effectively, maintaining stable and high CPM rates.

Adsterra prioritizes safety and transparency, employing stringent measures to detect and combat malicious activity, scams, and fraud.

With its proprietary security software, Adsterra verifies each ad campaign before launch, ensuring a secure advertising environment for all stakeholders.

Why Trust Adsterra?

• A diverse array of ad formats catering to varied needs.
• Extensive global coverage, facilitating reach across diverse audiences.
• Precision targeting capabilities for enhanced ad relevance.
• Safe advertising space with rigorous security measures.
• Three-layered malware protection for advertisements, safeguarding against malicious activity.
• Dedicated support within the interstitial ad network, ensuring assistance and guidance throughout the partnership.

2. Meta Audience Network (MAN)

Meta Audience Network (MAN), formerly known as the Facebook Audience Network, is a platform designed for developers and publishers who want to monetize their mobile app inventory within the Meta ecosystem.

For app owners and publishers, MAN enables them to generate revenue by displaying interstitial ads to users as they navigate through different app screens.

These ads appear at natural transition points, such as switching between game levels, maximizing the chance of user engagement and potential conversions.

One of the key benefits of MAN is its ability to reach users who are already familiar with a particular product or brand. This familiarity can increase conversion rates and yield a higher return on investment for advertisers.

MAN operates on a real-time bidding system using the CPM (cost per mille) model. This means that advertisers bid on ad placements based on the potential value of the app’s traffic.

The platform’s performance and revenue potential are directly influenced by factors such as app traffic volume and user engagement levels. Higher traffic and greater engagement typically lead to higher ROI for publishers.

Why Trust Meta Audience Network?

• MAN strives to optimize ad placements to maximize publishers’ revenue while providing relevant and engaging ads to users.
• Publishers can access insights and data to understand the value of their app’s inventory and make informed ad-placement decisions.
• MAN is user-friendly and requires minimal ad ops resources to manage, making it convenient for publishers to maintain.
• Publishers receive regular payments, providing a predictable income stream.

3. PropellerAds

The PropellerAds network stands out among interstitial ad networks with its extensive reach, aiming to establish itself as a leading player in the interstitial arena.

With a user base of one billion and an impressive daily reach of 12 billion impressions, PropellerAds holds a significant market presence.

A standout feature of PropellerAds is its commitment to utilizing in-house, AI-powered technologies. These advanced tools process vast amounts of user data to deliver tailored advertisements, ensuring relevance and effectiveness.

Through algorithm-driven automation, publishers can efficiently manage their budgets, optimizing campaign performance while controlling costs.

PropellerAds offers a diverse range of ad formats beyond interstitial ads, catering to varied advertising needs.

Notably, traffic from high-value regions such as the UK, US, and Canada presents enhanced monetization opportunities for publishers.

Operating on a self-serving platform, publishers enjoy autonomy in campaign creation and management, eliminating the need for intermediaries.

Why Trust PropellerAds?

• Intuitive ad campaign creation and management tools, simplifying the process for publishers.
• Algorithm-based campaign auto-optimization, leveraging advanced technology to enhance campaign performance.
• Wide-reaching traffic from 195+ countries, facilitating global audience engagement.
• Membership in IAB Europe and ISO/IEC 27001 Safety Certification, underscoring commitment to safety and compliance.

4. InMobi

InMobi stands out as a leading interstitial ad network, boasting approximately 2 billion unique devices worldwide. It empowers advertisers and publishers to expand their customer base through meaningful engagements.

Advertisers benefit from multifaceted targeting options, including topographic, lookalike, and behavioural targeting, to attract new clients.

InMobi supports remarketing strategies to target new buyers, re-engage inactive clients, and drive purchases.

Publishers of both gaming and non-gaming apps can monetize their inventory effectively. Revenue streams from various ad formats like interstitial ads, banners, rewarded videos, and native ads.

InMobi helps optimize ads for enhanced audience engagement and retention.

With robust interstitial ad technology, InMobi ensures seamless ad transitions and offers flexible CPM rates tailored to the operating system.

Why Trust InMobi?

• Advanced audience segmentation through precise targeting and filtering.
• Wide range of ad formats available.
• Utilizes a proprietary ad exchange for efficient ad placements.
• Integration with multiple demand sources for increased revenue opportunities.
• Provides user ID management solutions for enhanced user tracking and personalization.

5. SmartyAds

SmartyAds is a platform that helps both advertisers and publishers get the most out of their ads and achieve their goals.

For publishers, SmartyAds offers tools like a supply-side platform (SSP) and a demand-side platform (DSP). This allows them to earn money by displaying ads in their apps.

They can utilize features such as in-app and server-side bidding technology to enhance their earnings and monitor performance through real-time analytics.

Advertisers can use SmartyAds’ DSP to effectively reach their target audience. The platform offers smart targeting and retargeting options, ensuring ads reach the right people at the right time.

Advertisers can also adjust their campaign budget and bid price per ad view to improve their campaign’s performance.

Why Trust SmartyAds?

• SmartyAds offers tools for both advertisers and publishers to maximize ad space and revenue.
• Publishers can monetize their apps efficiently with features like in-app and server-side bidding.
• Advertisers can reach their target audience effectively with smart targeting and retargeting options.
• Global reach through real-time bidding (RTB) enables broad audience engagement.
• Support for various ad formats, including interstitial ads, banners, videos, and more.
• Omnichannel targeting across mobile, in-app, desktop, and connected TV (CTV) platforms.
• Self-serve DSP empowers advertisers to manage campaigns independently.

6. AdMaven

AdMaven offers a self-service platform for both advertisers and publishers, facilitating their needs efficiently. It provides access to a vast pool of advertisers and publishers, ensuring ample opportunities for all.

Advertisers can reach diverse global audiences with over 2 billion daily impressions worldwide. They can optimize campaigns in real time, enhancing ROI through precise targeting and algorithms.

The platform enables high ad performance without requiring technical assistance. Publishers can maximize revenue by selling ad space and leveraging real-time bidding technology for impression rates.

The user-friendly dashboard enables publishers to easily analyze inventory impressions as data streams in.

Why Trust AdMaven?

• Self-service platform catering to advertisers and publishers.
• Focus on direct and entertainment-oriented traffic, including streaming and gaming.
• Global coverage ensures a wide reach.
• Offers various pricing models, including CPM, CPC, and CPA.
• Access to over 1 billion premium users.
• Offers a variety of payment methods for added convenience.

7. Google AdMob

Google AdMob is an excellent choice for both app owners looking to monetize their apps and advertisers aiming to reach their target audience effectively.

This platform specializes in mobile advertising and offers various ad formats, including interstitial ads —full-screen ads that appear at natural breaks in the app’s content.

For app owners, AdMob provides an opportunity to monetize their app by displaying ads that match their users’ interests. This can lead to higher conversion rates and increased ad revenue.

Additionally, users can be rewarded for watching interstitial ads, thereby incentivizing engagement with the app.

One of AdMob’s standout features is its seamless integration with Google Analytics, enabling publishers to track key metrics and performance indicators.

This includes data on engagement, user acquisition, ad revenue, and more, enabling app owners to make informed decisions that improve their app’s performance.

Why Trust Google AdMob?

• AdMob allows publishers to ensure ad suitability by reviewing and filtering out inappropriate ads.
• Publishers can maintain brand safety and user satisfaction by curating ad content.
• Access millions of Google advertisers for wide-ranging ad options.
• Utilize bidding and auction options to sell ad inventory effectively.
• Compatible with iOS and Android platforms for broad app reach.
• Gain insights into app performance through comprehensive mobile app analytics.
• Enhance ad campaign performance based on user feedback and data.
• Enjoy fast payments with no transfer fees for efficient revenue management.

8. AppLovin

AppLovin stands out as a trusted solution provider and a strong interstitial ad network, boasting industry recognition and the IAB Tech Lab certificate for standardized measurements.

It collaborates with partners such as Unity, The Trade Desk, and Google AdMob.

With a wealth of operational data, AppLovin delivers quick, effective results across multiple operating systems, including iOS, Android, FireOS, Unity, and Cordova.

Publishers favour AppLovin for its detailed insights into ad performance, allowing adjustments at any time. The platform also offers built-in tools to detect and improve malicious ads and content, safeguarding brand reputations.

Why Trust AppLovin?

• Supports a wide range of popular ad types and formats.
• Integrates with over 100 ad partners.
• Provides real-time QA testing tools.
• Offers comprehensive analytics and reporting.
• Includes brand safety tools to protect against harmful content.

9. PubMatic

PubMatic offers a suite of solutions for publishers to boost their inventory monetization. With its platform tools, publishers can track ad impressions and refine their strategies to improve audience engagement.

Utilizing advanced deals and open exchange models, publishers can sell ad placements, attract ad budgets, and enhance return on investment.

PubMatic facilitates publisher-advertiser matching for optimal user experiences and seamless ad displays, resulting in high CPMs.

Why Trust PubMatic?

• Real-time bidding capabilities.
• Access to open and private marketplaces.
• Proprietary SSP (Supply-Side Platform).
• Access to premium ad demand.
• Extensive market coverage.

10. Unity Ads 

Unity Ads stands out among interstitial ad networks by offering not just mobile advertising but also in-app purchase integration, providing developers and publishers with additional monetization opportunities.

Through its ad exchange with demand sources, Unity Ads enables publishers to explore various mobile ad types compatible with major operating systems.

The platform also delivers real-time analytics, enabling effective performance monitoring.

Why Trust Unity Ads?

• Interstitial ad monetization platform.
• Owns a proprietary ad exchange linked with demand sources.
• Supports numerous mobile ad formats.
• Includes in-app purchase functionality.
• Provides ad management tools for publishers.

FAQs

❓ What are interstitial ads?

Interstitial ads are full-screen ads that cover the interface of their host app or website, appearing at natural transition points.

📱 Where are interstitial ads commonly used?

They are commonly used in mobile apps and websites, typically during natural pauses or transitions, like between game levels or after completing a task.

📈 How do interstitial ads benefit advertisers?

Interstitial ads capture the user’s full attention, leading to higher engagement rates and increased click-through rates compared to banner ads.

🕒 How long should an interstitial ad be displayed?

Interstitial ads should be displayed long enough to be seen and interacted with, typically between 5 to 30 seconds.

💰 Can interstitial ads increase revenue?

Yes, due to their high engagement rates, interstitial ads can significantly increase revenue for publishers compared to other ad formats.

⚙️ What are some best practices for using interstitial ads?

Use them sparingly at natural transition points, ensure they are relevant to the user, and provide a clear exit option to minimize disruption.

🌐 Can interstitial ads be used on desktop websites?

Yes, while they are more common on mobile, interstitial ads can also be effectively used on desktop websites during natural content breaks.

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• Best CPM Ad Networks for Publishers
• Best CPV/PPV Networks For Advertisers & Publishers
• Top Mobile Ad Networks
• Best Pop-Under Ad Networks

Conclusion: Best Interstitial Ad Networks 2025

Thus, finding the right place to show your ads is key. Whether you’re already using interstitial ads or thinking about it, the list we’ve covered, with Adsterra at the top, is super helpful.

Each network offers different ad types and places to show them, such as mobile apps and desktops. By checking out these options, you can pick the best fit for your needs and goals.