PropellerAds Review 2024: Is It A Smart Choice?πŸš€


Overall Verdict

PropellerAds is an advertising network known for its versatility in ad formats and detailed targeting options. It caters to both advertisers and publishers, offering a user-friendly interface and robust analytics tools. It is always praised for its effectiveness.

Out of 10


  • Diverse Ad Formats
  • Detailed Targeting Options
  • User-Friendly Interface
  • Effective Analytics Tools
  • Compatibility and Integration


  • Ad Quality Control


Price: $

PropellerAds is a global multisource platform offering performance marketing solutions for brands, affiliate marketers, and agencies.

With a monthly audience reach of 1.5 BLN+ and thousands of daily campaigns, it focuses on traffic supply quality, optimization, automation technologies, and machine learning.

Table of Contents

PropellerAds Review 2024: Is It Worth the Hype?

PropellerAds Review

PropellerAds stands out for its versatility, user-friendly interface, and effective ad formats.

Whether you’re an advertiser looking to reach a specific audience or a publisher aiming to monetize your content, PropellerAds offers a robust platform.

PropellerAds- Features:

PropellerAds- Features

1. Traffic Quality:

PropellerAds is renowned for high-quality traffic, which is a major advantage for 97% of their partners. This implies a focus on delivering genuine, engaged users to advertisers.

2. Traffic Volume:

The platform boasts a massive traffic volume, with over 120,370 ad impressions per second. This extensive reach is crucial for businesses aiming to achieve various goals, from brand awareness to sales.

3. Ad Performance:

PropellerAds emphasizes enhancing conversion rates through better targeting and ad customization. This approach helps in reducing conversion costs and improving overall ad effectiveness.

4. Automation:

The platform uses AI-powered algorithms to boost conversions while saving time and budget. This automation aids in optimizing campaigns and making data-driven decisions.

5. Campaign Management:

Advertisers can start campaigns in minutes with an easy-to-use interface, maintaining control over their campaigns with intuitive tools and real-time analytics.

Additional Insights

  • Ad Formats: Includes push notifications, on-click ads, interstitials, in-page push, and native ads.
  • Targeting Options: Advanced targeting based on location, device, OS, browser, etc.
  • Real-Time Bidding: Offers RTB for efficient ad space buying.
  • Publisher Benefits: High fill rates, anti-ad blocker technology, and regular payouts.
  • Support and Community: 24/7 customer support and access to a user community for shared learning.

PropellerAds stands out for its combination of high traffic quality and volume, sophisticated ad performance optimization, and the use of AI for automation and efficient campaign management.

This makes it a powerful platform for advertisers seeking to reach a wide audience with tailored, effective ad campaigns.

Advertising Formats for Higher User Engagement:

PropellerAds Review

It takes work to advertise, and promotions need to be done carefully.

PropellerAds facilitates the process for affiliates and companies, mostly because of the wide range of Advertising Formats they offer. These formats are:

1. Push and In-Page Push notifications:

PropellerAds introduced Push notifications as a tool for product promotion, allowing users to receive personalized offers on their devices.

This format is available across major platforms and devices, even when not browsing.Β 

In-Page Push (IPP) is similar but doesn’t require subscriptions and works on all platforms, including iOS. Customization options include text and buttons, and the Badges feature can boost CTR from 10% to 200%.Β 

Push formats are suitable for brands, affiliates, and media buyers for various services and CPA offers, including new products, special promotions, announcements, and brand awareness.

PropellerAds Review- Push and In-Page Push notifications

2. Onclick (Popunder):

Onclick, or Popunder, is an ad that appears in the new user’s tab under the active window, aiming to beat banner blindness and make ads more visible. Its size allows for large product descriptions and images, boosting CR.

Popunders are useful for lead generation in niches like iGaming, eCommerce, and Finance, offering large reach at low cost and increasing brand awareness.

Here is an example of a Popunder ad:

Popunder ad
3. Interstitial:

Interstitials are banners that overlay webpage content when a user scrolls, overlaying about 80% of the screen.

PropellerAds offers six CTR-boosting templates, including Prize, Image, Classic, Landing, Animated Message, and Message. Brands, agencies, and affiliate marketers can benefit from Interstitials for a 4-5% campaign CTR boost.

Here is what an Interstitial look like:
PropellerAds Review- Interstitial

4. Popunder:

A full-page ad format that appears behind the current browser window, becoming visible once the user closes or minimizes their current window.

It Boasts around 500,000,000 impressions daily. It Offers smart bidding options for advertisers.

It is Eye-catching and capable of delivering large-scale visibility, making it suitable for campaigns aiming for high impact and reach.

Pricing Models for Smart Budget Management

The following pricing models are available at PropellerAds:

  • CPA Goal (all formats)
  • SmartCPC (Push and In-Page Push)
  • CPC (Push/In-Page Push, Survey Exit, and Interstitial)
  • CPM (Push/In-Page Push, Onclick and Interstitial)

Benefits For Advertisers and Publishers:


For Advertisers:

1. Multiple Ad Formats:

PropellerAds provides various ad formats, including:

  • Push Notifications: Direct notifications to users’ devices.
  • On-Click Ads (Popunders): Full-page ads that appear behind the current browser window.
  • In-Page Push (Banner): Banner-like ads that mimic push notifications.
  • Interstitials: Full-page ads displayed at natural transition points in the user flow.
  • Native Ads: Ads that match the look and feel of the website content.

2. Advanced Targeting Options:

Advertisers can target audiences based on factors like location, device, operating system, browser, ISP, and more.

3. Real-Time Bidding (RTB):

The platform supports RTB, allowing advertisers to bid in real-time for ad impressions.

4. Self-Serve Platform:

A user-friendly self-serve platform that makes it easy to create, manage, and optimize campaigns.

5. Automated Ad Optimization:

PropellerAds uses machine learning algorithms to automatically optimize campaigns for the best performance.

6. Detailed Analytics:

Provides comprehensive reporting tools for tracking campaign performance and metrics.

For Publishers:

1. Monetization Solutions:

PropellerAds offers various formats like push notifications, on-click ads, and interstitials for publishers to monetize their websites.

2. High Fill Rates:

The network promises high fill rates, ensuring that ad spaces are consistently utilized.

3. Anti-Ad Blocker Technology:

Features technology to bypass ad blockers, ensuring ads are displayed to more users.

4. Global Coverage:

Offers a wide range of advertisers from around the world, ensuring relevant ads for all traffic types.

5. Easy Integration:

Simple integration process with minimal impact on site performance.

6. Regular Payouts:

Publishers benefit from regular and timely payments through various payment methods.

PropellerAds Tools for Targeting, Optimization, and User Engagement

A wide range of tools for different purposes is available at PropellerAds. Here are the most interesting ones:

Performance marketers

1. Demographic and Interests Targeting (all formats):

To target users by specific interests (verticals like iGaming, eCommerce, Dating, Finance, Giveaways, Sports, and Utilities), age (18-29, 30-49, 50+), and gender.Β 

2. Subzones optimization (all formats):

PropellerAds optimizes budget allocation by excluding unprofitable zones and utilizing subzones for precise traffic segment management within parent zones.

3. Campaign Duplication (all formats):

Exclusive PropellerAds feature that analyzes traffic and checks for efficient targeting options then duplicates an original campaign with improved targeting settings.

4. Rule-Based Optimization (for Push, CPC pricing model):

The tool allows advertisers/brands to set auto-rules for campaigns, regulating and controlling spending based on specific requirements for spending or conversions.

5. Multiformat CPA Goal Campaigns (for Push, CPA Goal pricing model):

Advertisers can create a CPA Goal Push campaign, with the Multiformat feature automatically creating Interstitial and Onclick campaigns using advanced algorithms.

6. User Activity Targeting (for Push/In-Page Push and Interstitials):

Advanced algorithms are used to categorize users based on their activity data, considering the frequency of their notifications and clicks.

7. Campaign Audience Reach (for Onclick, CPM pricing model):

Target high-intent and wide-reach user cohorts for first-time engagement with active new users and repeat audience reach to boost brand awareness.

PropellerAds Pros and Cons


1. Diverse Ad Formats:

Offers a variety of ad formats, including push notifications, popunders, interstitials, and in-page push ads, catering to different marketing needs.

2. High Traffic Volume:

With a vast number of impressions per day, it provides advertisers with a large audience across different geographies.

3. User-Friendly Interface:

The platform is known for its intuitive and easy-to-use interface, making it accessible for both beginners and experienced marketers.

4. Advanced Targeting Options:

Allows precise targeting based on location, device, operating system, and more, enhancing the effectiveness of campaigns.

5. Automated Ad Optimization:

Utilizes AI algorithms for optimizing ad performance, which can save time and increase ROI.

6. Real-Time Analytics:

Offers comprehensive analytics and reporting tools, enabling advertisers to track and optimize their campaigns effectively.


1. Ad Quality Concerns:

Some users have reported varying quality in traffic and ad placements, which can affect campaign effectiveness.


πŸ€” What is PropellerAds and how does it work?

PropellerAds is an advertising network that helps businesses promote their products or services through various online channels, reaching a wide audience.

πŸš€ How do I sign up and get started with PropellerAds?

To start, visit the PropellerAds website, create an account, and follow the on-screen instructions. It's a simple process to kickstart your advertising campaign.

🧐 What types of advertising formats does PropellerAds support?

PropellerAds supports a variety of formats, including pop-ups, native ads, push notifications, and more. You can choose the format that best suits your campaign goals.

πŸ’΅ How do I get paid with PropellerAds, and what are the payment methods?

PropellerAds offers various payment methods, including wire transfer, PayPal, and others. Payments are typically processed on a regular schedule.

🎯Can I target specific audiences or demographics with my ads?

Yes, PropellerAds provides robust targeting options, allowing you to tailor your ads to specific audiences based on demographics, interests, and more.

About PropellerAds On Reddit

Do propeller ads work … and how much investment is required before starting to gain positive revenue?
byu/Mr_Ph4ntom inAffiliatemarketing

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Conclusion: PropellerAds Review 2024

After conducting a thorough exploration of PropellerAds, I have found it to be a reliable platform.

It provides a user-friendly interface and a variety of ad formats that can cater to different needs.

It’s worth considering if you’re looking for an advertising platform that’s both effective and easy to navigate. Remember, the best choice always depends on your specific advertising goals and audience.

Christine Williams
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Christine Williams is an experienced Portland based web content writer for and she is writer by day and a reader by night. Her passion for helping people in all aspects of internet marketing industry flows through in the expert industry coverage she provides. She cover a wide range of niches, and share articles around popular products and online services. She also writes for many leading magazines like Forbes, NY times and she is a firm believer in giving back to community through her content pieces.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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