LinkedIn dominates the professional networking world in 2025, connecting millions of individuals for careers, business deals and growth.
For anyone looking to leverage the platform—whether job‑seeker, marketer or business owner—understanding LinkedIn’s active users and usage trends in 2025 is essential.
The platform now boasts over 1.2 billion total members worldwide, with 310 million monthly active users (MAUs) engaging regularly. The United States leads with more than 234 million users, while India follows close behind with 148 million.
In revenue terms, LinkedIn hit $16.37 billion in 2024, with premium subscriptions contributing $6.44 billion.
Users aged 25‑34 form the largest group, and video posts spark five times more engagement than text. If you want to boost your career or business, this guide lays out the critical LinkedIn statistics for 2025 and shows how to use them for real benefits.
Key LinkedIn Active Users Statistics 2025 (Top Picks)
Here are the standout metrics driving LinkedIn’s scale and value:
- LinkedIn reaches over 1.2 billion total members globally in 2025.
- 310 million monthly active users in 2025.
- ~40 % of those MAUs log in daily for updates and networking.
- Top countries: U.S. (~234 million users), India (~148 million), Brazil (~83 million).
- Revenue totals $16.37 billion in 2024, driven by ads and premium subscriptions.
- Gender split: ~56.4% male, ~43.6% female.
- Age distribution: Over 60% of users fall into the 25‑34 range.
- Video content: Posts using video drive 5× the engagement of text alone.
- Number of businesses: ~67 million companies have pages on LinkedIn—making it essential for B2B lead generation.
These figures highlight ripe opportunities. With only a small fraction of users posting regularly, you can stand out by sharing informed content, building your network and leveraging LinkedIn’s professional context.
Also read about: Facebook Users Statistics
Global & Daily Activity Breakdown
LinkedIn’s member base and active user numbers show how deep and broad its reach has become.
Total Membership
LinkedIn now has over 1.2 billion registered members worldwide in 2025—reflecting steady growth.
Monthly Active Users (MAUs)
- ~310 million MAUs in 2025.
- This means roughly 1 in 4 of the total member base is active monthly, demonstrating a strong core of engaged users.
Historical Growth
| Year | Total Members | Monthly Active Users |
| 2025 | ~1.2 billion | ~310 million |
| 2024 | ~1.15 billion | ~280 million |
| 2023 | ~1.0 billion | ~260 million |
| 2022 | ~875 million | ~240 million |
Source: Statista.
This trend shows consistent user acquisition and solid active‑user retention.
What it means for you
- With only ~3 million weekly posts (in a pool of 310 million MAUs), competition for attention is low.
- If you share value‑driven content regularly, you can quickly build authority and followers.
- Features like #OpenToWork help job‑seekers increase recruiter contact by ~40%.
Also read about: Social Media Statistics
LinkedIn Users by Country
Where are the largest audiences and which markets are growing fastest?
Top Countries (users in millions)
| Country | Users |
| United States | ~234 million |
| India | ~148 million |
| Brazil | ~83 million |
| China | ~58 million |
| United Kingdom | ~43 million |
| France | ~33 million |
| Indonesia | ~32 million |
| Canada | ~26 million |
| Mexico | ~25 million |
| Italy | ~22 million |
Source: eMarketer.
These figures highlight both opportunities and variations in content approach by region. For example, localising posts for the Indian market can give you ~148 million users to address.
Also read about: X Statistics
LinkedIn Users: Gender & Age Demographics
Understanding who uses LinkedIn helps fine‑tune your content and targeting strategy.
Gender
- Male: ~56.4%
- Female: ~43.6%
This relatively balanced distribution is helpful: campaigns and content should speak to both genders though some topics may resonate differently among male and female professionals.
Age Distribution
| Age Group | Share | Focus of their usage |
| 18‑24 | ~21.7% | Early‑career, skills building |
| 25‑34 | ~60.0% | Career growth, networking |
| 35‑54 | ~19.2% | Decision‑makers, managers |
| 55+ | ~3.1% | Senior leadership, mentors |
With >60% in the 25‑34 range, LinkedIn is particularly strong for professional networking, job advancement and business leads.
LinkedIn Usage Statistics
Time Spent & Session Behaviour
- Users on Android average ~46 minutes monthly; sessions ~1:17 minutes each.
- ~23.6% open the app daily; U.S. users: ~16.2% daily, ~48.5% monthly.
- ~13,000 applications submitted per minute and over 28 million LinkedIn users use #OpenToWork.
- It’s estimated that a full profile drives ~21× more views and ~36× more messages.
Content & Engagement
- Video posts: ~5× engagement vs. text posts → use video content.
- Images: ~2× better than text alone.
- Optimal posting days: Tuesdays & Wednesdays, ~9‑10 a.m. local time.
- On average, less than ~1% of users post weekly—so regular posting offers standout potential.
Revenue Statistics
LinkedIn’s financials reflect its business‑network focus and long‑term growth position.
Revenue
- $16.37 billion in 2024 (up ~9.9% year‑on‑year).
- Premium subscription contribution: ~$6.44 billion.
- Past years: $14.9B (2023), $13.63B (2022).
Why it matters
For marketers and businesses: the revenue strength supports platform stability, constant feature upgrades (e.g., AI, video tools) and continued prioritisation of B2B and professional networking.
Also read about: Snapchat Usage Statistics
Additional Business & Content Marketing Stats
- ~67 million companies have LinkedIn pages.
- ~80% of B2B leads come from LinkedIn more than any other social platform.
- Carousels on LinkedIn generate ~278% higher engagement.
- Vertical videos outperform many other formats on this platform.
- Over 90 million senior‑level influencers and decision‑makers use LinkedIn, offering high‑level connection potential.
Community Insights: Reddit & Quora
- On Reddit: marketers analyse LinkedIn tools like Metricool, finding that polls and carousels see engagement boosts of +206%.
- On Quora: users ask about strategy and automation—e.g., “How many connections should I aim for?” or “Is my content performing well?” Advanced users recommend analytical tools (e.g., shield app) to track post‑view‑engagement ratios.
How to Use LinkedIn Active Users Statistics 2025 for Your Benefit
For Job‑Seekers & Professionals
- Build a full profile: complete experience, photo, headline & skills → drives 21× more views.
- Focus on the 25‑34 age group—this is the largest demographic.
- Use #OpenToWork and optimise headline for recruiter visibility.
For Marketers & Businesses
- B2B focus: 97% of B2B marketers are active on LinkedIn.
- Aim content midweek morning; use video + carousel formats.
- Employee advocacy: Have employees share company posts → multiplies reach.
Creative & Content Professionals
- Use video content: 5× engagement vs. text.
- Post less, but consistently: given low weekly posting rates, every quality post can outperform many.
- Leverage high‑value targets: decision‑makers and senior‑executives are active.
FAQs About Linkedin Statistics
1. What’s the best way to boost LinkedIn visibility in 2025?
Use relevant skills in your profile, post weekly, enable Creator Mode, and engage with others to appear in more searches and get more profile views.
2. What type of LinkedIn content gets the most reach now?
Short videos, carousels, and comment-driven posts perform best. Post midweek mornings for better visibility and interaction.
3. Why is LinkedIn valuable for young professionals in 2025?
Most users are 25–34, making it ideal for career growth, networking, and skill-based hiring—especially in fast-growing sectors like tech.
4. Is LinkedIn Premium worth it in 2025?
Yes, for job seekers and networkers. It offers profile insights, advanced search, InMail access, and learning tools that improve visibility and skills.
5. How should B2B brands use LinkedIn effectively?
Post consistently, involve employees, and use comment-focused content. With 80% of B2B leads here, LinkedIn is the top channel for reach and ROI.
Also Read:
- Spotify Statistics
- Social Media Usage Statistics
- Generative AI Statistics
- Quick Commerce Statistics
- Reddit Statistics
Conclusion
LinkedIn’s platform in 2025—with ~1.2 billion members, ~310 million active monthly users and $16.37 billion revenue—continues to be the premier professional network.
Whether you’re job‑seeking, building a brand or generating B2B leads, understanding its demographics and usage trends gives you an edge.
Share value‑driven content, optimise for the 25‑34 age group, use video formats, and tap into its rich global user base. With LinkedIn’s strong business focus and growing features, you’re well‑positioned to succeed.
