Social Media Statistics 2024: How Many People Use Social Media? 📈

Social media statistics provide us with insights into what’s happening on social media. On social media platforms, people connect with friends, share photos and videos, and discuss topics that interest them.

These statistics help us to understand how many people use social media, their activities, and what they enjoy doing on these platforms.

Examining social media statistics helps us understand current trends and serves as a scorecard for the online world.

Statistic Data
Global Social Media Users (2023) 4.95 billion
Average Number of Platforms Used per User 6-7
Social Media App Market Value (2022) $49.09 billion
Most Used Platform Facebook (2.9 million MAU)
India’s Facebook Users 448.1 million
India’s Social Media Penetration 33.4%
Global Average Daily Usage 145 minutes
Most Engaging Content Type Short-form videos
Primary Access Method Mobile devices
Highest Daily Usage by Country Nigeria
India’s Most Popular Platform Instagram (74.70% users)
World Population Using Social Media (Oct 2023) 61.4%
Internet Users Active on Social Media 93.5%
Gender Distribution Fairly balanced
Platforms with Over 1 Billion Users 7
Meta-Owned Platforms 4 out of 7
Platforms with at Least 400 Million Users 15
US Social Media Penetration 72.5%
Global Gender Distribution 53.6% male, 46.4% female
Yearly Growth (2022-2023) 7.07%
Highest Country Penetration UAE (105.6%)
Average Global Penetration Rate 61.4%
Mobile Social Media Access 99%
Mobile-Only Social Media Access 78%

Social Media Statistics You Need To Know 2024

Social Media Statistics

Source: Pexels

  • Globally, social media users are around 4.9 billion in 2023, expected to rise to 5.85 billion by 2027.
  • Users typically access 6-7 platforms monthly, emphasizing the importance of multi-platform social media strategies.
  • The social media app market was valued at $49.09 billion in 2022, with a predicted growth influenced by 5G technology adoption.
  • Facebook leads as the most-used platform, with 2.9 million monthly active users, followed closely by YouTube.
  • India has the highest number of Facebook users, at 448.1 million.
  • In India, active social media penetration stands at 33.4%.
  • The average global daily social media usage is about 145 minutes.
  • Short-form videos are the most engaging content type on social media.
  • Mobile devices are the primary means of accessing social media.
  • Nigeria records the highest average daily social media usage.
  • In India, Instagram is the most popular platform, with 74.70% of internet users active on it.
  • As of October 2023, 61.4% of the world’s population uses social media.
  • Approximately 93.5% of internet users are active on social media.
  • The gender distribution among social media users is fairly balanced.
  • Facebook is the most widely used platform, with 3.030 billion monthly active users.
  • Seven platforms have over one billion monthly active users.
  • Four out of these seven platforms are owned by Meta.
  • Fifteen platforms have at least 400 million active users.
  • WhatsApp, Instagram, WeChat, and TikTok are among the platforms with over a billion users.
  • Social media usage overlaps, with users active on multiple platforms.
  • Marketers can reach a majority of their audience by focusing on one or two large platforms.

Global Social Media Users

  • 4.95 billion people use social media worldwide in 2023.
  • The average user engages with 6.7 different platforms.

Social Media Penetration

  • 61.4% of the global population uses social media.
  • 80.8% of people aged 18+ are active on social media.

Leading Platforms: Social Media

social media

Source: Pexels

  • Facebook: 3.03 billion users.
  • YouTube: 2.49 billion.
  • WhatsApp: 2 billion.
  • Instagram: 2 billion.
  • WeChat: 1.33 billion.

US Social Media Statistics

  • 72.5% of the US population actively uses social media.

Gender Distribution Globally

  • 53.6% male and 46.4% female users.

Yearly Growth

  • Social media users increased by 7.07% from 2022 to 2023.

Country Penetration

  • Highest in UAE with 105.6%.
  • Average global rate: 61.4%.

Device Usage

  • 99% access social media on mobile devices.
  • 78% use only mobile phones for social media.


🕰️ How much time do people spend on social media?

On average, people spent approximately 2-3 hours per day on social media platforms. However, the actual time can vary significantly depending on individual preferences and usage patterns.

🌐 Which social media platform has the most users?

Facebook had the largest number of users among social media platforms, with over 2.8 billion monthly active users. Other popular platforms include Instagram, YouTube, WhatsApp, and WeChat.

🧑‍🤝‍🧑 How do people connect with friends and family on social media?

People connect with friends and family on social media by sending friend requests or following each other's profiles. They can then share updates, photos, videos, and messages, allowing them to stay connected and engaged.

📸 What do people share on social media?

People share a wide range of content on social media, including personal updates, photos, videos, articles, memes, and links to interesting websites. The content shared depends on individual interests and the purpose of the platform.

💬 How do people communicate on social media?

Social media users communicate through various means, including public posts, private messages, comments, likes, and reactions. Many platforms also support video and voice calls, making it easy for users to connect.

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Conclusion: Social Media Statistics 2024

Social media statistics serve as tools to help us understand how we are performing on the internet. They provide us with valuable information about what people like and how they behave online.

Whether you are an individual looking to connect with friends or a business trying to reach customers, these statistics act as your guide. They enable you to see what is popular, what is working, and where you can improve.

Therefore, in the world of the internet, social media statistics are like your trusty map, guiding you towards success online.

Source: Datareportal, Sproutsocial, Pewresearch, Ofcom, Ourworldindata, Socialbakers, Forbes, Backlinko

Kashish Babber
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Kashish is a B.Com graduate, who is currently follower her passion to learn and write about SEO and blogging. With every new Google algorithm update she dives in the details. She's always eager to learn and loves to explore every twist and turn of Google's algorithm updates, getting into the nitty-gritty to understand how they work. Her enthusiasm for these topics' can be seen through in her writing, making her insights both informative and engaging for anyone interested in the ever-evolving landscape of search engine optimization and the art of blogging.

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