Social Media Statistics You Need To Know 2023: What Percentage Of People Use Social Media?

I’ve put up the most up-to-date social media statistics on consumer adoption and utilization of social networking sites.

As this post indicates, social networks have changed marketing and their popularity is steadily expanding, according to my most recent worldwide social media statistics survey summary for 2022.

Networks’ popularity varies by demography and is continuously evolving. Global WebIndex research, which I cite in this blog, demonstrates that, on a worldwide scale.

Social media is used by 58.4 percent of the global population. 2 hours and 27 minutes is the estimated average of daily usage (January 2022).

Based on our top ten digital marketing statistics sources, I’ll keep this item updated throughout 2022 as new information becomes available.

New social media popularity data from the Global Web Index (global), Pew Internet Surveys (US), and OfCom (UK), as well as the Datareportal January 2022 global summary, will be cited.

In this post, I’ll apply the most recent data to our responses in seven major areas that are critical to comprehending users’ usage of social media:

Social Media Statistics

FAQ On Social Media Statistics 


Q1. How common is social media globally in comparison to internet usage?

On a monthly basis, Datareportal refreshes its enormous international compilation of social media data, offering some intriguing insights into the social media ecosystem. It's a wonderful resource for integrating slides to your presentations. It's absolutely intriguing to see how widely different countries fluctuate with their use of social media, and it's astonishing that countries of the West lag far behind in terms of adoption rates. The following are amongst the key conclusions from their January 2022 global outlook: More than 50% of the global population now uses social media (58.4 percent ) 4.62 billion people use social media globally, with 424 million new users joining in the last year. The average amount of time spent on social media per day is 2 hours 27 minutes. Datareportal's comprehensive analysis, which spans 200+ slides, provides extensive information acquired from many data sources. It gives nation-specific data for the great majority of the population, so you will want to look at the slides for the nations in your primary markets to gain a better understanding of the present condition of affairs in the places where you operate. The social media research, which begins on slide 78 of the report, is the subject of this piece. Datareportal's graph depicts the importance and development of social media. A global analysis of social media consumers worldwide. Instead of counting the overall number of user accounts, it's better to compare the most widely used social networking based on active account use. The overall number of Internet users is depicted in this graph, demonstrating that while 61.8% of the world's population uses the internet, 4.2% are not active social media users, indicating potential growth opportunities. According to a 2022 research of regional social media use, the idle number of social media users reached 69% in Eastern Asia, 82% in North America, 79% in Southern America, 85% and 84% in Northern and Western Europe, respectively, according to a 2022 analysis of regional use of social media. Southern Asia has 45%, Western Africa has 16%, and Middle Africa has 8%. Update regarding pandemic marketing In July 2020, Datareportal will release an unique report analysing changes in social media usage at the commencement of the COVID-19 lockdown period, in supplementary to usual questions. The number of people using the internet and engaging in digital activities has increased dramatically.

Q2. According to demographics (age and gender), which social networks are the most prominent?

Corporate statements and revenue releases are the most reliable sources for statistics on the most popular social media platforms. This infographic demonstrates the significance of messaging apps like WhatsApp, Facebook Messenger, and WeChat. It also emphasizes Tiktok's quick rise to become one of the most popular social media platforms. It's worth mentioning that Reddit, which isn't as well-known as Twitter, has a higher monthly active user base than Twitter and Quora put together. Its advertising initiatives have lately been increased, and it might be beneficial for contacting consumers and discussing interests like gaming. What impact does this have on your social media marketing? I have templates and resources to assist you and your marketing team in attracting and converting more prospects on social media. Create a strong marketing plan using a data-driven approach. Demographics on Facebook around the world Because Facebook is still the dominant dog, I'll publish the statistics from Sprout Social Media's 2022 report.However, the report contains this and other data for each channel. Males aged 25-34 make up the largest demographic on Facebook, according to Facebook data. This age group likewise has the biggest number of female users. Popularity of social networks in the United States The Pew Research Center's news usage study is an important recent source for social media evaluation on news usage in the United States. Interestingly, the proportion of people who 'frequently' obtain news from social media has reduced in 2021, yet nearly 50% of the one polled still use social media to get news frequently or occasionally.The graph below shows how different sexes, ages, educational backgrounds, ethnicity, and political leanings use different social media channels.Facebook, for instance, is used by almost twice as many women as it is by men as a news source. Over a quarter of Snapchat's habitual news users are between the ages of 18 and 29.The 2021 Children and Parents: Media Use and Attitudes report produced by OfCom (UK) may be of interest if your company is interested in targeting children or youth markets, or if you want to learn about future adult use of social media. Social media applications and sites are used by 44 percent of 8-11 year olds, and 87 percent of 12-15 year olds.Here's a glance at 2 of the 4 age groups that were explored.

Q3: What are the fastest-growing social media platforms?

Because every marketer only has so much time to dedicate to social media marketing, which of the quickest growing social networks should you invest your focus on? The interactive tool 'Rise of Social Media' from 'Our World in Data' reflects the rise of the major networks:

Q4. When it comes to choosing products and services, how do social consumers engage with brands?

One of the obstacles of social media marketing is that it is peer-to-peer by definition, involving interactions between friends, relatives, and coworkers. As a result, companies must be cautious in their use of social media. In their social media trends 2021 report, GlobalWebIndex evaluates how and why visitors utilize various social media applications. Users on Twitter, Pinterest, Linkedin, Instagram, and Reddit, all say that one of their top three objectives is to keep track of/research about products/brands.

Q5. What are the engagement levels for various platforms' baselines?

According to the Global Web Index, digital users spend an average of 2 hrs and 22 mins per day on social media and messaging applications between October and December 2020. This was a YOY reduction, following a trend that started in 2018 but was halted by Covid19. Latin America had the most social media engagement in 2020, with a daily estimation of 3 hrs 38 mins spent on social networking sites during the pandemic. According to GWI, the surge in social media use is partially attributed to multi-networking, which is a reaction to the growing number of platforms available, and it's also due to a level of expertise, in which some users turn to specific platforms to carry out specific types of networking behaviors, such as TikTok, Twitch, and Pinterest. So, how does this affect your social media marketing campaign? Savvy Smart Insights members benefit from our marketing training since it teaches them how to handle digital channels while also incorporating their planning and marketing strategy. Among other things, I have marketing solutions to assist you with purchased, managed, and earned media. Start Immediately. Presence in social media Benchmarking tool for social media statistics Rival IQ creates sector-by-sector baseline for social media engagement indicators, such as: The number of posts each day Weekly posts percentage of people who are engaged The most popular hashtags based on engagement rate You can compare these to key industry standards for Facebook, Instagram, and Twitter. Here's a glimpse of what they uncovered in their report in 2021. Engagement rates on Facebook On Facebook, engagement rates for every post are often less than 0.2 percent. Most firms publish no more than 2 posts every day. Engagement rates on Instagram Instagram has considerably greater engagement rates than Facebook, but there are lesser posts daily.The fashion industry, as one might imagine, has some of the greatest interaction rates and post frequency.Health and Beauty, Food & Beverage, Fashion, Hotels & Resorts, Alcohol, Home Decor, Media, Influencers, Higher Ed, Sports Teams, Nonprofits and Retail are among the social media statistics addressed in this benchmark.

Q6. How do customers react to various social media post formats?

Marketers instinctively understand that the relevant graphics and videos are highly successful in generating engagement. The observed interaction rates back this up. According to LinkedIn, images have a 2x higher comment rate, while video receives 5x more interaction and live video receives 24x more. This is also confirmed by the following statistics from the Social Bakers social media trends report: According to Socialbakers data, videos that are more than a minute long seem to have the highest median engagements and median reach on Facebook. Extremely lengthy videos (more than 5 minutes) had a median reach of 9,700 in 2020, which was 44.8 percent higher than long videos. In addition, there was a link between video length and reach and engagements: the longer a video was, the more users it reached and got more engagements. Extremely short (less than 11.882 seconds), short (greater than 11.882 and less than 24.362 seconds), medium (greater than 24.362 and less than 61.248 seconds), long (greater than 61.248 seconds and less than five minutes), and extremely long (more than five minutes) are the Socialbakers video length metrics.

Q7. What could be the most prevalent times for users to utilize social media, and when should marketers post?

Another part of social media optimization based on user behavior is experimenting with varied frequency and timing of updates. Based on their algorithms, each network has a 'sweet spot' for frequency. For many brands, it used to be effective to post numerous times everyday on Facebook, but with organic reach declining, single posts are more successful. We've discovered that posting more frequently on Twitter or Linkedin is more beneficial. The 2022 social media strategy builder from Sprout Social compares the optimum times to post on social media. Compare them to your usual posting habits and think about how you could change things up. Based on their algorithm and the most typical times for customer usage, each network has a 'sweet spot' for frequency. For many brands, posting numerous times a day on Facebook used to be useful, but with lower organic reach, a single update is more successful. We've discovered that posting more frequently on LinkedIn or Twitter is more beneficial. The data from Facebook and Instagram reveal a distinct preference for midweek at noon, so keep that in mind when planning your post updates.

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Conclusion: Social Media Statistics 2023

These social media marketing insights will help you understand the shifting dynamics of key social media platforms and how to build a winning social marketing strategy in 2022, whether you are the CEO of your own company or a member of a firm’s social media team.

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Andy Thompson
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Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from e-commerce, startups, social media marketing, making money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like ImageStation.

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