Significant Reddit Statistics 2022: Facts & Figures, Usage Statistics

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In this post, we discuss Reddit Statistics 2022

Reddit has surpassed Twitter, YouTube & Facebook as one of the most popular social content producers within only over 15 years.

It has experienced a startling amount of growth in recent years, which helps to explain Reddit’s popularity among users and investors.

There are a few interesting facts regarding the platform that you may not be aware of.

Reddit Statistics

Reddit Facts and Figures

  • Reddit is the seventh most popular website in the United States as well as the 29th most popular website worldwide.
  • It’s also the US’s eighth most popular social networking platform.
  • According to the most recent Reddit data, there are approximately 130,000 active communities on the site.
  • In 2020, Reddit received around 303.4 million postings.
  • That’s more than double the quantity reported in 2018.
  • Each month, Reddit receives 11 million submissions.
  • In 2020, internet users will have posted over 2 billion comments on Reddit (which is more than 18.6 percent from 2019)
  • In 2020, Reddit posts earned 49.2 billion upvotes, a 53.8 percent increase over the previous year.

Usage Statistics on Reddit

Get more information about Reddit usage statistics.

Statistics about Reddit’s User Base

  • Males make up the bulk of Reddit users (61 percent ).
  • 82 percent of users have earned or are working toward a college diploma. When it pertains to Reddit demographics, around 70% of users in the United States are white, 12 percent are Hispanic, and 7 percent are black.
  • The majority of Reddit’s users are between the ages of 18 and 29 (64 percent ).
  • 30 to 49 years old is the second largest age group (29 percent ).
  • Reddit isn’t particularly popular among teenagers (ages 13 and 14).
  • Only 4% of people have used the site, which is low in comparison to Snapchat (70%) & Instagram users (65 percent ).
  • Only 7 percent of Reddit members are beyond the age of 50.
  • Reddit is used by one out of every four people between the ages of 25 and 29. In terms of earnings, 35 percent of platform users earn at least $75,000 each year. The United States has 222 million subscribers, accounting for 48 percent of the Reddit network.
  • Other countries with a considerable subscriber base include the United Kingdom (7.6 percent), Canada (7.4 percent), Australia (3.8 percent), & Germany (3.8%). (3.3 percent ).
  • The user base in the United Kingdom is rising at a rate of 48 percent per year.
  • The Democratic Party is supported by the majority of Reddit users (79 percent).

Statistics on Reddit Traffic

  • Reddit has a monthly active user base of around 430 million people.
  • In comparison to 2020, this is a 30.3 percent increase.
  • Between 2020 and 2021, the amount of Reddit active daily users increased by 44%.
  • On the site, there are already 52 million active daily users.
  • Reddit is visited on a routine basis by 52 percent of all users.
  • 82 percent of users browse at least once weekly, and 95 percent come at least once a month.
  • Reddit is the fourth highest trusted social site on the web when it pertains to data and privacy.
  • 82 percent of Reddit Gen Z users have confidence in companies and items that have been evaluated on the site.
  • 9 mins & 48 secs is the average amount of time devoted to the platform. Reddit users in Germany, on the other hand, spend more than 27 mins on the platform than almost any other social media platform.
  • YouTube is Reddit’s most popular referral source across all social media sites.
  •  Nearly half of all social media traffic is directed to their website.
  • Twitter accounts for 17% of all traffic, while Facebook accounts for 16%.
  • Organic keyword searches account for about 48% of Reddit traffic.

Reddit’s Reasons For Existence

  • The top reason for using Reddit, according to 72 percent of users, is for enjoyment.
  • The second most common motive was to obtain information (42 percent ).
  • Some users (8%) indicated they use Reddit to network professionally.
  • Reddit is used by 17 percent of users to follow material from particular brands or companies.
  • 5 percent of users utilize Reddit as a social networking platform to communicate with friends and family.
  • Reddit’s user-driven strategy of enabling to develop and sharing unique material with others appeals to more than 50% of Gen Z users.
  • Reddit was used by roughly 12% of people who wanted to learn more about COVID-19.
  • Following Facebook, Twitter, & YouTube, it’s the fourth most popular platform for COVID-19 news.

Mobile Usage Statistics on Reddit

  • The application version of Reddit is used by the vast majority of users (72 percent).
  • When compared to PC users, people who use the Reddit application spent 3 times as much time viewing material on the platform.
  • Despite the fact that a smartphone edition of Reddit was created in 2010, the firm did not produce its own dedicated application for iOS and Android until 2016.
  • On a smartphone or via a mobile app, 70 percent of all Reddit video views occur.
  • When it comes to daily interaction, Reddit is the sixth most popular social networking app for Android users.
  • In January 2021, the Reddit application was installed 6.6 million times.
  • That’s more than double the number of downloads from the previous year.
  • The United States accounts for 46 percent of all app downloads.

Content Statistics on Reddit

  • Saturdays, Sundays, & Mondays are the ideal days to post on Reddit if you want to reach as many people as possible.
  • Reddit members are most active between the hours of 6 a.m. and 9 a.m. EST.
  • According to Reddit research, the typical length of a successful post headline is somewhere between 20 to 80 characters.
  • When compared to regular posts, question posts earn twice as many comments & 1,000 more upvotes.
  • At least 1 link appears in 50% of all Reddit content. In general, postings with external links receive 16,000 more upvotes on average than posts with mere text.
  • Ones with videos receive 50 percent more upvotes than posts without videos when it refers to attaching media.
  • In addition, images in a post could boost your upvote score by 36 percent.
  • In 2018, Reddit received over 1.4 billion monthly video views.
  • The volume of information posted in the Health and Fitness category increased by 43 percent in 2018.
  • Not to add that Reddit users are 15 times more active than those on any other fitness or wellness website.
  • Beauty, fashion, and food have all exploded in popularity.
  • These categories grew by 63 percent, 52 percent, and 35 percent, respectively, from 2018 to 2019.
  • Technology interests 38 percent of Reddit users, which is more than popular social media sites such as Instagram (33.2 percent), Youtube (32.6 percent), Twitter (32%), & Facebook (32%). (31 percent ).
  • Users on Reddit are also 98 percent more likely than users on other platforms to spend cash on pricey tech gear (at least $1,000 in the last 6 months).
  • The company makes the majority of its money from advertising, but they also make money via its Reddit Gold subscription plans and the sale of Reddit Coins.
  • Reddit was valued at $10 billion as of 2021.
  • However, it was reportedly worth $2.7 billion in 2019.
  • They generated $100 million in ad income alone in Q2 2021, which is 3 times what they made in the same period in 2020.
  • Every year, Reddit makes more money.
  • From 2020 to 2021, they are predicted to make 92.6 percent more money than they earned the prior year.
  • Reddit is expected to generate 289.9 million in ad income towards the end of 2021.
  • They aspire to achieve $1 billion by 2023.

 Reddit Statistics

  • Reddit presently has more than 3.1 million subreddits, but only 138,000 of them are active and receive more than 5 comments every day.
  • r/announcements is the most popular subreddit, with 117.14 million users and an estimate of 124,000 new signups per month.
  • With 37.51 million users, /r/funny is the 2nd most popular subreddit.
  • r/gaming, r/Music, r/worldnews, r/science, r/AskReddit, r/pics, r/aww & r/todayilearned are among the most popular subreddits.
  • Each month, Reddit users add an average of 62,089 new subreddits.
  • Nearly 558,000 fresh subreddits were formed between January and September 2021.
  • For a variety of reasons, subreddits can be deleted from the site.
  • The fact that perhaps the subreddit is never monitored is the most typical cause (77 percent ). In addition, 8 percent of subreddits were removed due to hostile speech, and 5 percent were removed due to harassment.
  • r/coronavirusrecession, r/coronavirus and r/stimuluscheck were the 3 most active communities in 2020.
  • COVID-19 was discussed on the website nearly 502 million times.
  • r/2020policebrutality was the group with the newest subscribers.
  • In 2020, the r/blacklivesmatter community had a staggering 9972.4 percent spike in activity.

Fun Facts From Reddit

  • Sasha Baron Cohen, who plays Borat, received the highest upvotes for his r/AMA (ask me anything) post in 2020.
  • Bill Gates’ r/AMA received the second most upvotes.
  • “I’ve uncovered a few humorous memories during the lockdown,” said the post in r/pics with the highest upvotes in 2020. This was taken backstage in Vegas during my first tour in 1989.”
  • The most talked-about films on Reddit in the year 2020 were Tenet and Dune.
  • Manchester United, Arsenal, & Liverpool have been the most prominent football teams in the United Kingdom (based on active postings). Football, on the other hand, was just the third most frequently discussed sport (Formula 1, Cricket, & Rugby Union were more prominent).
  • In 2019, the Game of Thrones TV show was the most talked about topic on Reddit. 
  • During the pandemic lockdown, 22.6 percent of Reddit users stated the site had a good impact on their mental health.
  • In the parenting group, Jack is the most popular name, trailed by Charlotte, Olivia, & Finn.
  • Atheists account for 2.1 million users on Reddit. The least religious representation on the platform is Judaism (21,000 members) and Hinduism (18,000 people).

Statistics on Reddit’s Growth

  • Since its inception in 2005, Reddit has acquired a sum of $1.3 billion in investment money (in seven stages).
  • From 2019 to 2021, the majority of the funds (73.8 percent) were obtained over a 2.5-year period.
  • In August 2021, Reddit raised 700 million dollars from Fidelity Management, making it the company’s largest amount of fundraising.
  • The company now employs 700 people, 600 of whom are based in the United States.
  • Engineering and information technology employ 38.1 percent of the workforce.
  • By the end of 2022, it is expected that there shall be nearly 30 million smartphone app users.

Quick Links:

FAQ On Reddit Statistics 

Who is Reddit's target demographic?

Millennials in their twenties and thirties make up the bulk of Reddit users. Twenty-five percent of visitors are above the age of forty, while twenty-one percent are under the age of twenty.

What is Reddit Gold, exactly?

Reddit Gold is a paid membership level that enables users to see the site without being interrupted by advertisements. Members with a gold Reddit account also get accessibility to a few more exclusive features, such as comment highlighting & a custom Snoovatar.

Is it possible for anyone to post on Reddit?

Yes, Reddit is a public forum where anyone may ask questions, get assistance, and discuss intriguing ideas. You must first establish an account, which is entirely free, in order to make or reply to a post in a subreddit. To prevent being reported by members or moderators, you must also follow the rules of the subreddit.

What is the difference between a Reddit mod and a Reddit user?

Volunteers known as mods or moderators assist with various subreddit communities. They are primarily responsible for removing posts or individuals who break the subreddit's rules. Create your own group, request an invitation from some other mod, or take control on an unmoderated or dormant subreddit to become a Reddit mod.

What distinguishes Reddit from other social media sites?

Although Reddit is frequently compared to sites like YouTube, Twitter and Facebook, the content it offers is vastly different. It's less about making relationships and more about discussing or debating useful information. Every year, Reddit grows in popularity, and the site is likely to continue to grow in the future. What new and innovative stuff they bring out next year will be interesting to observe.

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Andy Thompson

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from ecommerce, startups, social media marketing, make money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like : ImageStation, Newsmartwave, & Experthoot

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