In 2025, Perplexity AI has emerged as a powerful player in the generative AI and search engine industry.
Known for delivering concise, reliable, and cited answers, it has grown into one of the most popular tools for professionals, students, and businesses.
With a user base of 22-30 million monthly active users and 780 million queries processed every month, the platform has revolutionized how people access information.
In just a few years, it has become a go-to source for research, fact-checking, and brainstorming, offering answers that are both fast and trustworthy.
As we dive into the Perplexity AI statistics for 2025, we can see the platform’s explosive growth, impressive user engagement, and strong financial trajectory.
Perplexity AI’s Meteoric Rise: Users, Queries, and Engagement
Since its launch in August 2022, Perplexity AI has seen a massive increase in user engagement. By 2025, it was processing 780 million queries per month, a significant jump from its early days.
With over 22 million active users, the platform has experienced a 50-100% year-over-year increase, establishing itself as a key player in the AI-powered search space.
User Growth and Engagement (2023-2025)
Perplexity AI’s user base has expanded rapidly. In 2025, the platform attracted between 22 and 30 million monthly active users.
This growth has been driven by its ability to provide fast, accurate answers with real-time citations, making it a favorite for professionals, students, and casual users alike.
Here’s a summary of Perplexity’s growth over the past few years:
| Year/Month | Monthly Active Users (Millions) | Monthly Queries (Millions) |
| 2023 | 4-5 | 500 (annual total) |
| 2024 (Avg) | 15-20 | 230 (July peak) |
| 2025 (Jan-Mar) | 20-22 | 400-500 |
| 2025 (Apr-Jun) | 22-25 | 600-780 |
| 2025 (Jul-Nov) | 25-30 | 700-1,400 (projected 3B total) |
Source: Statista
As the data shows, monthly active users surged from 15 million in 2024 to between 22 and 30 million in 2025. This significant increase reflects the platform’s growing popularity, with more people turning to Perplexity for quick and reliable answers.
The platform is now processing an estimated 3 billion queries annually, up from 500 million in 2023. This jump in query volume has solidified Perplexity’s position as a leader in the AI search space.
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Perplexity AI’s User Demographics: Who’s Using the Platform?
In terms of user demographics, Perplexity AI draws a primarily young audience, with 57% of its users falling between the ages of 18 and 34.
This makes sense, as younger users are typically more comfortable with AI-powered tools and quick information retrieval.
The platform’s fast and accurate search results have made it particularly appealing to students, young professionals, and tech-savvy individuals.
Here’s a breakdown of the user demographics:
| Age Range | Share of Users (%) | Use Case Example |
| 18-24 | 17.83% | Academic paper outlines |
| 25-34 | 29.46% | Career skill-building queries |
| 35-44 | 20.2% | Business competitive analysis |
| 45-54 | 15.66% | Health and finance advice |
| 55-64 | 10.65% | Retirement planning tools |
| 65+ | 6.2% | Simplified news digests |
Source: Business of Apps
Notably, there has been significant growth among older users. The platform now appeals to 20% of users aged 35 to 44, with 10.65% of users aged 55 to 64.
Many older users have embraced Perplexity for tasks such as retirement planning, health advice, and simplifying news updates.
Additionally, Perplexity’s mobile app is popular, with 21.63% of users accessing the platform via mobile devices.
This accessibility allows users to query information on-the-go, making it an excellent tool for both busy professionals and students.
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International Growth: How Perplexity AI Expands Globally
While Perplexity AI started in the United States, its global reach has rapidly expanded. In 2025, the platform saw particularly strong growth in emerging markets like India, where the user base increased by 640% year-over-year in Q2 2025.
This surge was partly driven by carrier bundling deals with Airtel, which made Perplexity AI more accessible to a broader audience.
Here’s a look at the top countries and regions driving Perplexity’s international expansion:
| Region/Country | 2025 Revenue (First 9 Months) | Growth vs 2024 | % of International Sales |
| Southeast Asia | $540–580 million | +258% | 46% |
| Americas (USA) | $440–460 million | +1,142% | 38% |
| Europe + Others | $150–180 million | +729% | 14% |
| East Asia (HK/TW/KR/JP) | $100–120 million | +155% | 10% |
Southeast Asia has been a particularly strong region for Perplexity AI, contributing 46% of its international sales, followed by the Americas with 38%.
The rapid growth in the Americas, especially the U.S., is attributed to the platform’s increasing popularity among professionals and students who value reliable, quickly sourced information.
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Revenue and Financial Growth: Perplexity’s Impressive Numbers
In 2025, Perplexity AI has experienced a remarkable surge in revenue. Its annual recurring revenue (ARR) reached $100-150 million, a 500% increase from 2024’s $20 million.
This impressive growth is due in large part to its Pro subscriptions, which offer users unlimited access to GPT-4 and Claude models for deep analysis.
The Pro subscriptions, priced at $20 per month, have become a key revenue driver, as more users opt for the upgraded features.
| Revenue and Valuation | 2025 |
| Annual Recurring Revenue (ARR) | $100-150 million |
| Total Funding | $1.34 billion |
| Valuation | $18-20 billion |
Additionally, Perplexity AI’s valuation has skyrocketed, reaching $18-20 billion in 2025. This surge follows funding rounds led by major investors like SoftBank, NVIDIA, and Jeff Bezos.
The platform’s valuation is expected to continue rising as it scales and attracts more users, making it one of the most valuable AI-driven companies in the search and information retrieval space.
New Features and Updates: How Perplexity AI Continues to Innovate
In 2025, Perplexity AI introduced several exciting features that enhanced the user experience. One of the most notable additions is the Comet browser integration, which automates workflows by chaining queries across multiple tabs. This feature has been praised for improving productivity by 60%, allowing users to gather and analyze information more efficiently.
Other updates include voice mode for hands-free research and the ability to switch seamlessly between GPT-4 and Claude 3 models. These upgrades make Perplexity AI even more versatile, catering to a variety of use cases, from casual inquiries to deep research.
Here are some key features introduced in 2025:
| Feature | Benefit |
| Comet Browser | Automates workflows, saves time, improves productivity by 60% |
| Voice Mode | Enables hands-free research for quick queries |
| Model Switching | Seamless transition between GPT-4 and Claude 3 for diverse needs |
These features have made Perplexity even more valuable to its growing user base, especially among professionals and students who need to juggle multiple tasks at once.
Monetization and Business Model: How Perplexity AI is Generating Revenue
Perplexity AI’s business model is built around Pro subscriptions, ads, and enterprise deals. The platform’s monetization strategy has been highly effective, with 52% of users opting for the Pro version to access advanced features like PDF analysis and deeper reasoning capabilities. This shift to paid plans, combined with non-intrusive ad placements, has helped Perplexity AI achieve significant revenue growth.
In addition to the Pro model, Perplexity AI has also secured enterprise deals with large organizations that use the platform for market research and competitive analysis. These enterprise deals are expected to generate even more revenue as Perplexity AI expands its services to businesses around the world.
Future Outlook: What’s Next for Perplexity AI in 2026?
Looking ahead to 2026, Perplexity AI is poised for even more growth. With its expanding user base, improved features, and strong financial backing, the platform is set to continue dominating the AI-powered search and information retrieval market. The addition of new features like AI-powered agents and proactive insights will help users stay ahead of trends and make more informed decisions.
The future is bright for Perplexity AI, and it’s likely to keep innovating and growing at an unprecedented rate.
FAQs About Perplexity AI Statistics
1. How many monthly active users does Perplexity AI have in 2025?
Perplexity AI has 22-30 million monthly active users in 2025, reflecting a significant increase from 2024.
2. What is Perplexity AI's revenue and valuation in 2025?
Perplexity AI’s annual recurring revenue (ARR) is $100-150 million in 2025, and its valuation has reached $18-20 billion.
3. Who makes up Perplexity AI's main user demographics?
Perplexity AI’s user base is predominantly young adults (18-34 years old), with a majority of users being male.
4. How does Perplexity AI engagement look in 2025?
Users spend an average of 6:26 per session on Perplexity AI, browsing 4.45 pages with a 30% bounce rate.
5. What are the new features from 2025 that make Perplexity AI more useful?
Key features include the Comet browser, voice mode for hands-free research, and seamless switching between GPT-4 and Claude 3 models.
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Conclusion
Perplexity AI’s explosive growth in 2025 is a testament to the platform’s ability to meet the needs of today’s fast-paced, information-driven world.
With 22-30 million active users, 780 million queries processed each month, and a valuation of $18-20 billion, Perplexity AI has quickly become a dominant force in the generative AI and search engine space.
Its combination of fast, reliable, and cited answers, along with new features like Comet browser integration and voice mode, make it a valuable tool for professionals, students, and businesses alike.
As Perplexity AI continues to expand globally and innovate, its impact on how people access and interact with information will only grow.
In a world where time and accuracy are paramount, Perplexity AI is setting the standard for smarter searches and more efficient workflows.
