Adsterra Review 2023 Is it the Leading Advertising Network?

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If you’ve created a new website and assigned ad slots in web design, you can fill them with paid ads as soon as possible.

This is easier said than done, as many advertisers want to show you that your website attracts high-quality visitors before deciding to spend their marketing money on you.

One way to avoid this is to fill the available ad slots across an ad network. While this ensures that the ads arrive quickly, it raises some issues.

The ad network activity is a high gross margin business. Large margins make this activity very attractive, but also make it an important destination for network companies that want to discontinue graphic advertising.

The advertisement network worth proposal has an essential opposition constructed into the business version. The network guarantees the Publisher the best feasible price for their inventory and also assures the marketer the minimal price while running their Campaigns (high ROI).

While these two claims are not always mutually special, it often tends to be inconsistent in real-life problems. This makes it possible for vendors focused on publishers as well as marketers to turn up.

Adsterra Review: Is It The Leading Advertising Network??

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Overview of Adsterra

Adsterra (launched in 2013) is a world-renowned ad network with a Partner Care approach. It’s a perfect Adsense alternative serving over 30 billion ad impressions per month worldwide.

Advertisers may choose between an intuitive self-serve platform with automated onboarding and live-chat support or working with a personal manager.

Adsterra takes serious measures to detect, prevent, and fight fraud and scams. Each website and campaign is thoroughly inspected before approval through our own in-house security software, reliable third-party solutions, and a human review.

Presently, it is dealing with publishers as well as marketers worldwide (248 GEOs).

Adsterra offers a wide range of advertising formats. Here you will find popular formats that are already familiar on the market: Popunders, Native, In-page Pushes, Banners, Prerolls, as well as an exclusive format — the Social Bar. This is a revolutionary advertising format with an average CTR 20-30 times higher compared to traditional pushes.

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Adsterra works with 21K+ direct publishers and 12K+ brands, affiliates, media agencies, and ad networks dealing with mainstream and non-mainstream verticals.

Its primary advertisement types include CPM, CPA, and CPC as well. They also offer 248 GEOs; Mobile and Desktop traffic; 21k Direct Publishers and have a lot of different ad formats and payment methods.

Furthermore, Adsterra has some of the highest possible CPM rates around for publishers, as well as with a 100% fill rate, and you can be sure that the ads will appear 100% of the time. 

Publishers looking to monetize their websites will undoubtedly be happy to recognize that Adsterra has a trusted and timely payment schedule.

Terms And Services For Advertisers:

Adsterra screenshot advertisers

They offer two types of service to the potential advertisers: the first one is Fully-Managed, and the other is Self-Service. (if the advertiser wants to be autonomous)

 In Fully-Managed – you can start advertising using the help of the manager or completely transfer campaign management to the manager. But anyway you will always have all the control while running the campaign.

Self-Service – allows advertisers to launch, manage, and analyze advertising campaigns without any assistance from Personal Manager. No matter which option you take, Adsterra Team is always there for you to give you a hand with their quality customer support service. Customers often note the quality of communication and support at Adsterra.

 They also have Multilingual and friendly managers seven days a week, so no matter from which country you are or which language you speak, their staff will help you to solve any kind of issue regarding their services.

It is easy to start working with Adsterra as an advertiser. A minimum deposit is only 100$

It also has a very fast start. The minimum time from registration to your campaign launch is 1 hour, which is really cool right! (***if you top up balance quickly during working days hours)

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→ They thoroughly inspected each website before approval through their in-house security software, reliable third-party solutions, and a human check. They also developed a complex multistep system to protect their partners from inappropriate traffic.

→ Plenty of payment systems so that you can pay through many options: Paypal, Paxum, Capitalist, Wire transfer, Bitcoin, Tether, Credit cards.

→ Their primary cost models include CPA, CPM, CPI, CPL, RTB, and CPC.

→ Full targeting inventory, including rare finds like Browser versions, OS versions, carrier, user lifetime, and IP targeting. They keep an eye on OS and browser updates, so you will never miss a new targeting option.

→ The anti-Adblock solution can help you to show all the ads even to the ones that use Adblock programs.

→ Partner Care: a personal touch, quick replies, top-notch problem-solving skills, access to in-house developed design concepts.

→ Traffic Estimator gives an estimate of volume and bids.

→ Easy API and tracking integration.

  • Recommended offers (the Offers Wishlist is updated regularly) in your account to reach maximum profit
  • Traffic Estimator estimates the volumes of traffic and competitors’ bids, while Traffic Chart shows how much traffic you will get with this country and targeting (ad format, traffic type, device type, OS)
  • Custom Bid allows for saving money: you increase bids for the best traffic sources and decrease the bid for those with the lowest performance
  • Pricing Tokens that allow for granular monitoring of your ad spending
  • Easy API and tracking integration
  • RTB available


Adsterra - Review - Verticals

Few words To publishers

Net 15 payment terms. Exclusive conditions for long-term partners and publishers with high revenue

Lifetime referral program. Each partner who joined Adsterra via your referral link will add 5% of their profit to your income Forever.

They use BackURL to send back the traffic that they do not accept.

→Personal managers and live chat support 24/7

→Easy API integration

→100% fill rate and Anti-AdBlock feature increasing revenue by up to 35%

→Automated biweekly payouts from $5

→Filters of unwanted ads

Wide Range of ad Formats 

Adsterra offers a variety of advertising opportunities that allow you to earn more money with your visitors. Here are some of Adsterra’s popular ad formats.

Popunder ads – These are the smart ads and highly recommended that usually appear hidden behind the main browser window and remain unnoticed until the main window is closed or minimized, and they are the first and primary offering from the network.

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It’s what they specialize in, it’s what they’ve spent the most time optimizing, and it’s what their account managers are best at. These ads are powerful enough to get the most out of your ads. Adsterra offers the retargeting feature with Popunder ads found only at Adsterra.

Social Bar surpasses the classic CR of push notifications by 20-30 times. At the same time, it can easily take the form of push notification in the form of an In-Page push.

The main feature of the Social Bar is its complete customization. This means that creatives can take any appearance, depending on your desires and goals. Social Bar even allows you to make creatives in the form of chats.

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Native ads 

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Native ads, sometimes known as ‘recommended content’, or ‘promoted stories’ are a way of advertising content in a way that is ‘native’ to its environment. Unlike traditional banners or display ads, which are separate from the content, native ads try to emulate the surrounding articles and pages.

 Banner ads 

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These are the evergreen ad formats that are perfect as an AdSense alternative and come in a size of 160×300, 160×600, 300×250, 320×50, 468×60, 728×90, 800×44 to give maximum visibility to your ads.

Video pre-rolls 

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It is an advertising video message that plays before the content selected by the user. So if you have video content on your website and your player support vast/paid ad tags, then you should definitely try it.

Self Service Platform

Adsterra’s self-service platform or SSP allows advertisers to start, manage, and analyze their advertising campaigns.

  1. Adsterra SSP is simple to use. Its user-friendly interface and tools will help you to launch campaigns without any hassle.
  1. It is automatic and fast. You don’t need to get things done by the personal manager.
  1. It is clear and transparent. You won’t face any difficulties to set it up. You can choose all parameters, bid adjustments, and restrictions yourself.
  1. You can monitor all the performance by yourself.

Settings For SSP :

Step 1. In the registration process, you first need to choose your role (Advertiser / Publisher), if you are an affiliate marketer, then your role is the Advertiser.

– Before you start working with a profile as an advertiser, you should fill out the profile.

Adsterra - Review - Step 1

Step 2. Check your welcome page to understand what ad formats, models, and payment methods are available.

Step 3: Getting to know your personal account (left menu), where you can make your adjustment accordingly.

Adsterra - Review - Step 3


Step 4: Create a campaign

Here you can find all the needed settings for your convenience like frequency capping, impression and budget limits, blacklist, whitelist Etc.  Control performance by adjusting your settings, tracking performance, adding a blacklist for low-performing placements, pausing, restarting, and deactivating campaigns, and clone campaigns.

Adsterra - Review - One page set up



Step 5:  For payment click on the finance 

Adsterra has plenty of payment systems so that you can pay through many options:  Paxum, ePayments, WebMoney, Capitalist, Yandex Money, Wire transfer, Bitcoin, Payoneer, Credit cards.

Clicking on the payment method shows a minimum deposit. (from $100 and differs for various payment methods)

Adsterra - Review - Campaign settings


Step 8: 

Preview to make sure all settings are correct.

Quick Links: 

Conclusion: Adsterra Review 2023

If your website has a high volume of  Tier-1 or Tier-2 traffic (US, Europe, etc), Adsterra can be a perfect alternative to Google AdSense.

Partner Care: a personal touch, quick replies, top-notch problem-solving skills, access to in-house developed design concepts.

It is a leading digital advertising platform in which you can set up a One-page campaign well within industry standards, if you have any issue regarding their services – managers (support) will help you.

Full targeting inventory, including rare finds like Browser versions, OS versions, carrier, user lifetime, and IP targeting.

And for publishers, have a vast pool of advertisers with exclusive offers and high rates. With the help of a Smart AI-based optimization tool, you can analyze traffic and pick the most profitable offers that suit your audience for effective website monetization.

Clean ads. No malvertising is allowed at Adsterra. Malware, along with redirects, unsolicited downloads, and alerts, is strictly prohibited.

Registration For Advertisers:

Registration for publishers


Andy Thompson
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Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from e-commerce, startups, social media marketing, making money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like ImageStation.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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