Adsterra Review 2022: Is It Worth It ?? Pros & Cons

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If you’ve created a new website and assigned ad slots in web design, you can fill them with paid ads as soon as possible.

This is easier said than done, as many advertisers want to show you that your website attracts high-quality visitors before deciding to spend their marketing money on you.

One way to avoid this is to fill the available ad slots across an ad network. While this ensures that the ads arrive quickly, it raises some issues.

The ad network activity is a high gross margin business. Large margins make this activity very attractive, but also make it an important destination for network companies that want to discontinue graphic advertising.

The advertisement network worth proposal has an essential opposition constructed into the business version. The network guarantees the Publisher the best feasible price for their inventory and also assures the marketer the minimal price while running their Campaigns (high ROI).

While these two claims are not always mutually special, it often tends to be inconsistent in real-life problems. This makes it possible for vendors focused on publishers as well as marketers to turn up.

Adsterra Review 2022: Is It The Leading Advertising Network??

Overview of Adsterra

Adsterra is a relatively newer ad network that launched in 2013.

In just a short amount of time, it has become a premium advertising network serving over 25 billion geo-targeted ad impressions per month and, It is also a publishing platform for webmasters/bloggers who want to earn money by placing their ads. 

 Adsterra - Review - Overview


Presently, it is dealing with publishers as well as marketers from over 190 various nations and, the number continues growing as they expand into even more countries.

They have a wide variety of ad formats like Pop-under, Browser Push Notifications, Native Ads,  Banner Ads, and Video-prerolls.

Adsterra - Review - Users

Adsterra works with countless thousands of advertisers and publishers around the world. They focus on both site marketing and mobile advertising. Its primary advertisement types include CPM, CPA, and CPC as well.

They also offer over 240 GEOs; Mobile and Desktop traffic; 10.000+ Direct Publishers and have a lot of different formats and methods of displaying ads on all mobile devices. 

Furthermore, Adsterra has some of the highest possible CPM rates around for publishers, as well as with a 100% fill rate, and you can be sure that the ads will appear 100% of the time. 

Publishers looking to monetize their websites will undoubtedly be happy to recognize that Adsterra has a trusted and timely payment schedule.

Terms And Services For Advertisers:


They offer two types of service to the potential advertisers: the first one is Fully-Managed, and the other is Self-Service. (if the advertiser wants to be autonomous)

 In Fully-Managed – you can start advertising using the help of the manager or completely transfer campaign management to the manager. But anyway you will always have all the control while running the campaign.

Self-Service – allows advertisers to launch, manage, and analyze advertising campaigns without any assistance from Personal Manager. No matter which option you take, Adsterra Team is always there for you to give you a hand with their quality customer support service. Customers often note the quality of communication and support at Adsterra.

 They also have Multilingual and friendly managers seven days a week, so no matter from which country you are or which language you speak, their staff will help you to solve any kind of issue regarding their services.

If you want to avail of their services and want to grow your business, you have to pay a minimum deposit – 100$.

It also has a very fast start. The minimum time from registration to your campaign launch is 1 hour, which is really cool right! (***if you top up balance quickly during working days hours)

Adsterra - Sucess stories

They thoroughly inspected each website before approval through their in-house security software, reliable third-party solutions, and a human check. They also developed a complex multistep system to protect their partners from inappropriate traffic.

Plenty of payment systems so that you can pay through many options:  Paxum, ePayments, WebMoney, Capitalist, Yandex Money, Wire transfer, Bitcoin, Payoneer, Credit cards.

Their primary advertisement types include CPM, CPA, and CPC.

Full targeting inventory, including rare finds like Browser versions, OS versions, carrier, user lifetime, IP targeting. They keep an eye on OS and browser updates, so you will never miss a new targeting option.

→ The anti-Adblock solution can help you to show all the ads even to the ones that use Adblock programs. 

Adsterra - Review - Verticals

They also offer you an ability to edit running campaigns so that you can change accordingly.

Easy API integration.

Real-time statistics in personal accounts.

Flexible settings can help to control your ad volumes, frequency, verticals, and formats.

Few words to publishers

Net 15 payment terms. Exclusive conditions for long-term partners and publishers with high revenue

Lifetime referral program. Each partner who joined Adsterra via your referral link will add 5% of their profit to your income Forever.

They use BackURL to send back the traffic that they do not accept.

Wide range of ad formats 

Adsterra offers a variety of advertising opportunities that allow you to earn more money with your visitors. Here are some of Adsterra’s popular ad formats.

Popunder ads – These are the smart ads and highly recommended that usually appear hidden behind the main browser window and remain unnoticed until the main window is closed or minimized, and they are the first and primary offering from the network.

Adsterra - Review - Pop - Under


It’s what they specialize in, it’s what they’ve spent the most time optimizing, and it’s what their account managers are best at. These ads are powerful enough to get the most out of your ads. Adsterra offers the retargeting feature with Popunder ads found only at Adsterra.

Web Push 

Adsterra Review - Web push

They are commercial messages served by websites (both on desktop and mobile), rather than by apps. They’re voluntary (you need to subscribe to receive them), so more acceptable and less annoying than other ad formats, unless they become too pushy. Suitable for Utilities, Dating, Sweepstakes, E-commerce, Sports betting, and Gambling.

Native ads 

Adsterra - Review - Native - Ads

Native ads, sometimes known as ‘recommended content’, or ‘promoted stories’ are a way of advertising content in a way that is ‘native’ to its environment. Unlike traditional banners or display ads, which are separate from the content, native ads try to emulate the surrounding articles and pages.

 Banner ads 

Adsterra - Review - Banner - Ads

These are the evergreen ad formats that are perfect as an AdSense alternative and comes at a size of 160×300, 160×600, 300×250, 320×50, 468×60, 728×90, 800×44 to give maximum visibility to your ads.

Video pre-rolls 

Adsterra - Review - Video - Pre - Rolls

It is an advertising video message that plays before the content selected by the user. So if you have video content on your website and your player support vast/paid ad tags, then you should definitely try it.

Self Service Platform

Adsterra’s self-service platform or SSP allows advertisers to start, manage, and analyze their advertising campaigns.

Adsterra - Review - SSP

  1. Adsterra SSP is simple to use. Its user-friendly interface and tools will help you to launch campaigns without any hassle.
  1. It is automatic and fast. You don’t need to get things done by the personal manager.
  1. It is clear and transparent. You won’t face any difficulties to set it up. You can choose all parameters, bid adjustments, and restrictions yourself.
  1. You can monitor all the performance by yourself.

Settings for SSP :

Step 1. In the registration process, you first need to choose your role (Advertiser / Publisher), if you are an affiliate marketer, then your role is the Advertiser.

Adsterra - Review - Step 1


– Before you start working with a profile as an advertiser, you should fill out the profile.

Adsterra - Review - Step 1

Step 2. Check your welcome page to understand what ad formats, models, and payment methods are available.

Step 3: Getting to know your personal account (left menu), where you can make your adjustment accordingly.

Adsterra - Review - Step 3


Step 4: Create a campaign

Here you can find all the needed settings for your convenience like frequency capping, impression and budget limits, blacklist, whitelist Etc.  Control performance by adjusting your settings, track performance, add blacklist for low performing placements, pause, restart and deactivate campaigns, clone campaigns.

Adsterra - Review - One page set up



Step 5:  For payment click on the finance 

Adsterra has plenty of payment systems so that you can pay through many options:  Paxum, ePayments, WebMoney, Capitalist, Yandex Money, Wire transfer, Bitcoin, Payoneer, Credit cards.

Clicking on the payment method shows a minimum deposit. (from $100 and differs for various payment methods)

Adsterra - Review - Campaign settings


Step 8: 

Preview to make sure all settings are correct.

Quick Links: 

Conclusion: Adsterra Review 2022

If your site has a high volume of US and European traffic, Adsterra can be a perfect alternative to Google AdSense for advertisers.

It is a leading digital advertising platform in which you can set up a One-page campaign well within industry standards, if you have any issue regarding their services – managers (support) are a special pride.

Full targeting inventory, including rare finds like Browser versions, OS versions, carrier, user lifetime, IP targeting.

And for publishers, they have a vast pool of advertisers with exclusive offers and high rates. With the help of a Smart AI-based optimization tool, you can analyze traffic and pick the most profitable offers that suit your audience for effective website monetization.

Registration For Advertisers:

Registration for publishers


Andy Thompson

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from ecommerce, startups, social media marketing, make money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like : DesignSkew,, Oldgeekjobs &

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