Facebook remains a global social media leader in 2025, connecting billions of users and driving growth for both businesses and individuals.
Facebook user statistics 2025 reveal 3.07 billion monthly active users and 2.11 billion daily users, confirming its unmatched dominance.
India leads with 581.6 million users, followed by the United States at 279.8 million. With 98.5% accessing Facebook via mobile, optimizing for mobile engagement is crucial.
Businesses leverage targeted ads to boost sales, while individuals grow their visibility through consistent, well-timed posts.
This article blends the latest data and insights from Quora and Reddit to help readers understand Facebook’s reach, user trends, and strategies for success.
Facebook User Base in 2025
Facebook commands a massive audience, with 3.07 billion monthly active users in 2025, reflecting a 3% increase from 2022’s 2.96 billion.
This growth underscores its position as the world’s largest social media platform, representing 59.38% of the 5.17 billion global social media users.
Daily, 2.11 billion users log in, equating to 37.35% of the world’s internet users. Businesses capitalize on this scale to reach customers, while individuals build followers for blogs or side hustles.
| Year | Monthly Active Users (MAUs) | Daily Active Users (DAUs) |
| 2025 | 3.07 billion | 2.11 billion |
| 2024 | 3.65 billion | 2.11 billion |
| 2023 | 3.65 billion | 2.11 billion |
| 2022 | 2.96 billion | 2.00 billion |
| 2021 | 2.91 billion | 1.93 billion |
Source: Statista
The platform’s “Family” products, including Instagram, WhatsApp, and Messenger, reach 3.98 billion monthly active people (MAPs) and 3.35 billion daily active people (DAPs).
This accounts for 70.44% of global internet users monthly, rivaling the population of Africa, Europe, and North America combined. Readers grow their reach by cross-posting on these platforms, leveraging shared audiences.
From Reddit, users note that younger audiences in 2025 prefer Instagram and TikTok, but Facebook remains a hub for professional networking and local communities.
Quora discussions highlight increased adoption among older users, with 65+ demographics growing due to user-friendly interfaces.
Also read about: Surprising Instagram Statistics
Facebook Users by Country
India leads with 581.6 million users, representing 40.08% of its population, followed by the United States with 279.8 million, or 81% penetration.
Other key markets include Brazil (175.1 million), Indonesia (174 million), and the Philippines (102.3 million), which has the highest penetration rate at 88.32%. Businesses target these regions for advertising, while individuals join local groups to connect.
| Rank | Country | Users (Millions) | % of Population | Male Users (%) | Female Users (%) |
| 1 | India | 581.6 | 40.08% | 31.5% | 68.5% |
| 2 | United States | 279.8 | 81% | 53.8% | 46.2% |
| 3 | Brazil | 175.1 | 82.6% | 55.3% | 44.7% |
| 4 | Indonesia | 174 | 61.38% | 46.2% | 53.8% |
| 5 | Philippines | 102.3 | 88.32% | 53% | 47% |
Pakistan shows a unique trend, with 76.5% female users, while Russia has the highest male user share at 58.9%. Readers in high-penetration countries like the Philippines create localized content to boost engagement, while businesses tailor ads to regional preferences.
Facebook Demographics in 2025
Globally, 55.26% of Facebook users are male, and 44.74% are female, with a slight male lean. In the US, however, females edge out at 53.8%.
The largest age group worldwide is 25-34 years, comprising 24.97% of users, followed by 35-44 years at 18.68%. In the US, Millennials (18-34) dominate, with 67% of 18-29-year-olds and 75% of 30-49-year-olds active.
| Age Group | Global Share (%) | US Share (%) |
| 18-24 years | 15.71% | 18.6% |
| 25-34 years | 24.97% | 24.2% |
| 35-44 years | 18.68% | 19% |
| 45-54 years | 16.31% | 14.2% |
| 55-64 years | 14.31% | 11.7% |
| 65+ years | 10.02% | 12.3% |
Education and income also shape US demographics. Users with college-level education (71%) and incomes between $30,000-$69,999 (70%) are highly active.
Readers target these groups by sharing professional content or joining niche communities. Quora users emphasize that 2025 sees older demographics (55+) engaging more with health and lifestyle pages, offering opportunities for targeted content.
Also read about: Social Media Statistics
Facebook Usage and Engagement Trends
Users spend an average of 10 minutes and 12 seconds per session, totaling 20 minutes daily in the US. The 55-64 age group spends the most time at 45 minutes daily, while 18-24-year-olds spend 22 minutes.
Globally, Android app users dedicate 18 hours 45 minutes monthly, with UAE users leading at 31 hours 8 minutes.
| Age Group | Average Daily Time Spent |
| 18-24 years | 22 minutes |
| 25-34 years | 26 minutes |
| 35-44 years | 30 minutes |
| 45-54 years | 36 minutes |
| 55-64 years | 45 minutes |
| 65+ years | 34 minutes |
Engagement peaks on Wednesdays at 9 AM and 3 PM, with high activity from 9 AM to 1 PM weekdays. Photo posts dominate at 34.3%, followed by link posts (42.9%) and videos (19.3%).
Videos have the highest engagement rate at 0.30%, while link posts lag at 0.06%. Businesses post during peak times to maximize reach, while individuals share visual content to boost interaction.
Reddit users in 2025 highlight short-form video reels as a growing engagement driver, with interactive polls also gaining traction. Quora discussions suggest that live streaming during peak hours increases real-time engagement, especially for small businesses.
Device Usage Statistics
Mobile devices dominate, with 98.5% of users accessing Facebook via phones, and 81.8% using only mobile. In the US, 16.7% use both mobile and desktop, while 1.5% are desktop-only.
Businesses optimize ads for mobile screens, ensuring fast-loading visuals, while individuals create mobile-friendly posts to reach wider audiences.
| Device Type | Share of Users (%) |
| Any Mobile Device | 98.5% |
| Mobile Only | 81.8% |
| Both Mobile and Desktop | 16.7% |
| Desktop Only | 1.5% |
From Reddit, users note that mobile-first design is critical in 2025, with seamless app experiences driving higher retention. Quora contributors recommend optimizing images for mobile to improve load times and engagement.
Also read about: YouTube Statistics
Facebook Downloads and App Popularity
Facebook’s app has surpassed 5 billion downloads on Google Play, cementing its status as a top app. In 2023, it recorded 553 million downloads, ranking fourth on iPhone and second on iPad. Businesses benefit from app visibility, while individuals use it for easy content sharing.
| Year | Downloads (Millions) |
| 2023 | 553 |
| 2022 | 413 |
| 2021 | 416 |
| 2020 | 540 |
Quora users in 2025 discuss the app’s integration with AR features, enhancing user interaction through immersive filters, which businesses can leverage for creative campaigns.
Reasons People Use Facebook
Users primarily engage with Facebook for messaging (72.4%), sharing photos or videos (63.2%), and following brands (53%).
Other motivations include staying updated on news (8.2%) and seeking entertainment (54.7%). Businesses create engaging content to tap into these behaviors, while individuals join groups to share interests.
| Reason | Percentage of Users |
| Message Friends and Family | 72.4% |
| Share Photos or Videos | 63.2% |
| Follow Brands and Products | 53% |
| Entertainment Content | 54.7% |
| News and Current Events | 8.2% |
Reddit users highlight that 2025 sees increased use for event planning, with groups organizing local meetups, offering opportunities for community-driven marketing.
Facebook for Businesses
Over 200 million businesses use Facebook’s tools, with 18.3% of US adults making purchases via the platform. Local business pages attract 70% of users weekly, and live chat increases purchase likelihood by 53%. Real-time translation for 200 languages enables global reach, allowing businesses to create multilingual content effortlessly.
Readers launch business pages to promote services, using analytics to track engagement. Quora users in 2025 emphasize the effectiveness of hyper-local ads, targeting nearby customers with personalized offers to drive conversions.
AI and Facebook in 2025
AI shapes Facebook’s ecosystem, with over 20% of feed content recommended by AI from non-followed accounts. The No Language Left Behind (NLLB-200) model translates 200 languages with 70% accuracy for Indian languages.
The MMS project advances speech recognition for 1,100+ low-resource languages, enhancing accessibility.
Meta’s Research SuperCluster, with 16,000 GPUs, powers AI innovation, and over 1,000 AI models have been released for research.
Businesses use AI for ad targeting, while individuals leverage AI tools like CM3leon for creating engaging visuals. Reddit users note that AI-driven reels gain higher engagement in 2025, recommending businesses use these for storytelling.
Facebook Revenue and Economic Impact
Meta reported $89.46 billion in revenue for the first half of 2025, with $164.51 billion in 2024, a 21.94% increase. The average revenue per user (ARPU) globally is $13.12, with the US and Canada at $68.44. Businesses maximize ROI through targeted ads, while individuals monetize pages via affiliate links.
| Year/Quarter | Revenue (Billions) |
| Q2 2025 | $47.51 |
| Q1 2025 | $42.31 |
| 2024 | $164.51 |
| 2023 | $134.9 |
Quora discussions in 2025 highlight affiliate marketing growth, with users earning through niche content, offering readers a low-cost monetization strategy.
Facebook Workforce
Meta employs 74,067 full-time staff in 2024, up from 67,317 in 2023, despite a 22.16% workforce reduction in 2022.
This growth supports AI and platform development. Businesses collaborate with Meta’s tools, while individuals benefit from improved features driven by this workforce.
| Year | Employees |
| 2024 | 74,067 |
| 2023 | 67,317 |
| 2022 | 86,482 |
| 2021 | 71,970 |
FAQs About Facebook Statistics
1. Why is Facebook still relevant for users in 2025?
Facebook remains relevant in 2025 due to its 3.07 billion monthly active users, offering unmatched reach for businesses to connect with customers and individuals to build communities or promote personal brands through messaging, groups, and targeted content.
2. How can businesses benefit from Facebook’s user base in 2025?
Businesses benefit from Facebook’s user base in 2025 by leveraging 200 million company pages, targeting ads to high-engagement regions like the US and India, and using AI-driven tools for personalized campaigns that drive 18.3% of US adults to make purchases.
3. What are the best strategies for individuals to increase engagement on Facebook in 2025?
Individuals increase engagement on Facebook in 2025 by posting short-form videos and photos during peak times like Wednesday at 9 AM, joining niche groups, and using mobile-optimized content to reach 98.5% of mobile users.
4. How does AI enhance the Facebook experience for users in 2025?
AI enhances the Facebook experience in 2025 by recommending 20% of feed content, enabling real-time translation for 200 languages, and powering tools like CM3leon for creating engaging visuals, improving accessibility and personalization for users.
5. What challenges do businesses face when using Facebook for marketing in 2025?
Businesses face challenges like algorithm changes prioritizing personal content, competition for engagement, and the need for mobile-optimized ads, but they overcome these by posting during peak hours and using analytics to refine strategies.
Also Read:
Future of Facebook Users in 2025 and Beyond
Facebook’s growth slows to 1.6% year-over-year, reflecting market saturation, but its scale remains unmatched. AI enhancements, like real-time translation and AR filters, drive engagement. Businesses invest in video ads, as short-form content dominates, while individuals focus on groups for community building.
Reddit trends suggest that 2025 will see increased use of Facebook Marketplace for local sales, offering opportunities for small businesses. Quora users predict virtual events and AI-curated feeds will shape user experiences, emphasizing personalized content.
Facebook’s 3.07 billion MAUs and robust features make it a powerhouse for connection and commerce. Readers apply these facebook users statistics 2025 to craft strategies that boost engagement and growth, ensuring success in a dynamic digital landscape.
Source: Statista, eMarketer
