Ever wonder how MGID and Taboola stack up against each other? Think of them as two chefs, each cooking up ads in their own special way.
MGID likes to mix ads into your reading like secret ingredients in a recipe, making them interesting and hard to spot. Taboola, on the other hand, serves up ads like a familiar dish on websites you love, making them feel right at home.
I’m here to take a fun, simple look at how these two differ and which one might be the perfect flavor for your taste. Ready to find out? Let’s go!
Bottom Line Upfront: MGID focuses more on their customer’s needs. Its market strategy is better than Taboola’s, and this ad network can meet all your business needs.
MGID vs Taboola 2025: Overview
MGID and Taboola are both platforms that specialize in native advertising.
Native advertising is a type of online advertising that matches the form and function of the platform on which it appears.
This means the ads typically look and feel like natural content on the website, making them less intrusive and potentially more engaging for viewers.
MGID:
This platform focuses on creating ads that integrate seamlessly with website content. MGID’s strength lies in its sophisticated targeting algorithms and a wide range of ad formats.
These formats include video ads, carousels, and more traditional display ads. MGID is often praised for its user-friendly interface and the flexibility it offers advertisers in terms of customization and targeting options.
Taboola:
Taboola is well-known for its content discovery platform. It primarily places ads on high-traffic websites, presenting them in a way that encourages clicks and engagement.
Taboola’s ads often appear as recommended content or suggested reading at the bottom of articles, making them easily noticeable yet non-disruptive.
They are known for their extensive network of publisher sites and their ability to drive traffic through content recommendations.
MGID vs Taboola: Which Ad Network to Choose And Why?
1. Minimum Traffic requirements
If you want to sign up with MGID as a publisher, you need to have at least 3,000 page views per day or 90,000 page views per month. As for Taboola, the number of monthly page views should be 500,000.
2. Taboola Earning Reports as Compared to MGID
3. Revenue share
Usually, Taboola takes a 50% share of what the advertiser is bidding for CPC. By contrast, MGID charges a 35% revenue share, so the publisher gets 65% of the revenue.
4. Payments
Taboola issues payments in 45 days via Payoneer only after the end of the month that you launched with them.
MGID pays based on NET 30 payment terms. This means that, for e.g., the payment for July will be made on August 30. The company provides clients with plenty of options:
- Epayments (minimum payout is $100);
- Payoneer Prepaid Card (minimum payout is $100);
- Paypal (minimum payout is $100);
- Webmoney (minimum payout is $50);
- Payoneer Bank transfer (minimum payout is $100);
- Tipalti Bank transfer (minimum payout is $1000);
- ACH bank-to-bank transfer (minimum payout is $1000);
- International bank-to-bank transfer (minimum payout is $1000).
I suggest contacting your manager to get more detailed information about payouts. Remember that fees vary depending on the chosen option.
5. CPM rates
You should understand that there is no single average CPM as it depends on the site, niche, traffic source, and SEOs.
6. Dynamic Re-targeting
7. Traffic quality
Both are members of The Digital Advertising Alliance’s (DAA) Self-Regulatory Principles, The Interactive Advertising Bureau’s (IAB) Self-Regulatory Principles for Online Behavioural Advertising (OBA Framework), and the Digital Advertising Alliance.
Besides, MGID and Taboola have received the TAG “Certified Against Fraud” Seal due to their compliance with anti-fraud policies.
As far as I know, Taboola has a dedicated global anti-fraud team that manually reviews and automatically detects invalid traffic. MGID has an anti-fraud department, too.
Furthermore, MGID has also established a partnership with a third-party tool, Anura, for detecting fraudulent activity.
8. Optimal Budget
Well, Taboola’s and MGID’s managers will give you two different answers to this question. Taboola has high expectations regarding its clients’ spending, so you will not be able to run campaigns there without a decent budget. MGID is more lenient in this regard.
By investing $500, you get a personal manager who, depending on your budget and product, will tell you which SEO is better to choose and what cost per click to set.
They will also help you with creatives and will continue to give advice on further optimization.
9. Designing Creatives
If you want to design your own widget quickly, Taboola has a solution for you – its ready-made stock of creatives. But the main shortcoming is that they’ve been used too often by other affiliates. So, don’t expect your ad to stand out from the crowd.
MGID doesn’t have a stock option; instead, they create unique custom teasers upon your request.
MGID vs Taboola: Moderation Policies
Both MGID and Taboola take their moderation policies seriously and oblige clients to follow them. But as Taboola leaves no room for a compromise, MGID is ready to cooperate.
They can give you recommendations on what should be adjusted or changed on your landing page or in your ad to comply with their rules.
In the last couple of years, native advertising has become one of the major sources of traffic. Today, MGID is one of the most innovative Native Advertising Platforms.
MGID vs Taboola: Targeting and Traffic Insights
FAQs
🔍 What's the Main Difference Between MGID and Taboola?
MGID focuses on blending ads with website content, offering a range of formats. Taboola is known for placing ads as content recommendations on popular sites.
🌐 Which Has a Wider Global Reach, MGID or Taboola?
Taboola generally has a broader global reach, with a strong presence on major, high-traffic websites worldwide.
💰 Are MGID and Taboola Similar in Pricing?
Their pricing models can vary. MGID is often considered more flexible and budget-friendly, while Taboola might be a bit more costly, given its extensive network.
🔧 Which is Easier to Use for Beginners?
MGID is often considered more user-friendly, especially for beginners, with a more intuitive interface.
📱 Are MGID and Taboola Mobile-Friendly?
Both platforms are mobile-friendly, with a significant portion of their traffic coming from mobile devices.
📑 What Types of Advertisers Typically Use MGID vs Taboola?
MGID is popular among a diverse range of advertisers, especially those focusing on content-driven campaigns. Taboola is favored by larger brands and publishers aiming for maximum exposure.
Quick Links:
- MGID Review
- HOW MGID Become Big Native Advertising Company
- Top Native Advertising Statistics
- Privy Review
Conclusion: MGID vs Taboola 2025
Finally, when it comes down to choosing between MGID and Taboola, I personally lean towards MGID.
Its seamless integration of ads into website content is impressive, making ads less intrusive and more engaging. MGID also stands out for its user-friendly interface, which is great for both beginners and seasoned advertisers.
Plus, its flexible and budget-friendly nature makes it an attractive choice for a wide range of businesses.
While Taboola has its strengths, especially in content discovery, MGID seems to offer a more versatile and cost-effective solution for diverse advertising needs.
P.S. MGID offers a 25% bonus on top of your first deposit from $500 to $ 5000. Sign up via the link and start making money right now!
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