MGID vs Taboola, Both – pioneers in native advertising; both – undeniable industry leaders. And yet, they do differ significantly in market strategy, positioning, and client approach. So which ad network – MGID or Taboola – will meet your business needs best? Read on and decide for yourself.
The Detailed Comparison: MGID vs Taboola 2019
Which Ad Network to Choose And Why??
- Minimum Traffic requirements
If you want to sign-up with MGID as a publisher, you need to have at least 3,000 per day or 90,000 per month. As for Taboola, the number of monthly page views should be 500,000.
Taboola Earning Reports as Compared to MGID
- Revenue share
Usually, Taboola takes a 50% share of what the advertiser is bidding for CPC. By contrast, MGID charges a 35% revenue share, so the publisher gets 65% of the revenue.
Taboola issues payments for 45 days via Payoneer only, after the end of the month that you launched with them.
MGID pays based on NET 30 payment terms. This means that e.g. the payment for July will be made on August, 30. The company provides clients with plenty of options:
- Epayments (minimum payout is $100);
- Payoneer Prepaid Card (minimum payout is $100);
- Paypal (minimum payout is $100);
- Webmoney (minimum payout is $50);
- Payoneer Bank transfer (minimum payout is $100);
- Tipalti Bank transfer (minimum payout is $1000);
- ACH bank-to-bank transfer (minimum payout is $1000);
- International bank-to-bank transfer (minimum payout is $1000).
I suggest contacting your manager to get more detailed information about payouts. Remember that fees vary depending on the chosen option.
- CPM rates
You should understand that there is no single average CPM as it depends on the site, niche, traffic source, and GEOs.
- Dynamic Re-targeting
- Traffic quality
Both are members of The Digital Advertising Alliance’s (DAA) Self-Regulatory Principles, The Interactive Advertising Bureau’s (IAB) Self-Regulatory Principles for Online Behavioral Advertising (OBA Framework) and Digital Advertising Alliance. Besides, MGID and Taboola have received the TAG “Certified Against Fraud” Seal due to their compliance with anti-fraud policies.
As far as I know, Taboola has a dedicated global anti-fraud team that manually reviews and automatically detects invalid traffic. MGID has an anti-fraud department too. Furthermore, MGID also established a partnership with a third-party tool Anura for detecting fraudulent activity.
- Optimal Budget
Well, Taboola’s and MGID’s managers will give you two different answers to this question. Taboola has high expectations regarding their clients’ spendings, so you will not be able to run campaigns there without decent budgets. MGID is more lenient in this regard.
By investing $500 you get a personal manager who, depending on your budget and product, will tell you which geo is better to choose and what cost per click to set. He will also help you with creatives and continue to give advice on further optimization.
- Designing Creatives
If you want to design your own widget and do it fast, Taboola has a solution for you – its ready-made stock of creatives. But the main shortcoming is that they’ve been used too often by other affiliates. So don’t expect your ad to stand out from the crowd.
MGID doesn’t have a stock option, instead, they create unique custom teasers upon your request.
- Moderation Policies
Both MGID and Taboola take their moderation policies seriously and oblige clients to follow them. But if Taboola leaves no room for a compromise, MGID is ready to cooperate. They can give you recommendations on what should be adjusted or changed on your landing page or in your ad to comply with their rules.
Targeting and Traffic Insights
Final Verdict: MGID vs Taboola Comparison 2019 | Which One Is Better??
No matter how experienced you are, questions might still arise. And you need to be able to ask them ASAP. In this regard, MGID is more customer-oriented. Once registered there, you get your account manager’s email address and Skype name.
In Taboola, on the other hand, Skype’s name is revealed only to major clients. So you can contact your manager only via email at first, which makes it harder to get a prompt reply.
Finally, as an advertiser or publisher, you should try different traffic sources. This way you’ll get a better understanding of which verticals perform better and where. And remember: traffic is a fast-changing thing. You’ll never succeed unless you monitor the market constantly. But if you don’t have large budgets at your disposal, want to control and improve your campaign results, and are looking for an ad network that will be your partner, MGID is a good choice.