Are you looking for an unbiased Rank Math review?
This article covers everything there is to know about the Rank Math SEO WordPress plugin, the feature it has to offer, free benefits, pricing, and lots more, in the following order-
I will cover the free, as well as the recently launched, premium version of Rank Math in this article.
Keep reading to find out if Rank Math should be your preferred SEO plugin.
Introduction to Rank Math ( Rank Math Review)
Rank Math was started in 2018, based out of New Delhi, India, and from Day 1, it took to the SEO market by storm, offering more freebies and benefits compared to the competition.
Under the leadership of CEO Nimit Kashyap at the helm of the company, CMO Bhanu Ahluwalia looks after online and offline marketing, and CTO Suraj Vibhute serves as the chief technological advisor and also looks after the R&D department.
A closely-knit team of 25+ tech-savvy individuals who are passionate and dedicated to their cause serving an active user base of 775,000+
Limitations obviously come with a free service since funding is necessary if Rank Math wanted to give you the latest and cutting-edge best in technology.
Thinking about expanding their horizons they decided to launch a premium version of their service in November 2020 after the enormous success of the free version.
RankMath Features and Benefits
I am using Rank Math on 3 of my blogs and this review is basis my personal experience and findings.
Compared to Yoast, The free version of RankMath SEO offers more features without adding any weight to your website.
In short, it is simply amazing. It gives you 5X times the tools any SEO provides in their free version.
In short, Rank Math is amazing and I will now dive deep into the explanation of these features.
1- Easy to follow instructions and setup wizard (Free)
Upon initial installation, RankMath presents you with a simple UI that sets up your RankMath to be integrated with your WordPress website in a few clicks.
RankMath verifies your website settings and analyzes related statistics, and then, recommends the best settings for the ideal performance of your WordPress website.
Next, the setup wizard then installs the SEO, social and webmaster profiles, and other SEO-related settings.
Post this, it practically configures itself according to your previous inputs, and after installation is successful, you are all set to use RankMath.
Note: If you are already using Yoast, Rank Math will automatically pick the existing settings and your website’s SEO will remain intact.
2- Helpful and Minimal UI (Free)
Super clean and intuitive UI is designed in such a way that you get the best features of an SEO combined with a clutter-free experience.
The system analyzes all of your posts and the UI highlights recommendations for SEO of your post right alongside it, you can easily follow these instructions to improve your site ranking in an instant.
The UI also presents you with an Advanced Snippet Preview, which simply means it can show you how it will appear on a search engine result page.
You can make any necessary changes to it that you need to before finally posting it, you can even preview how your post will look on social media.
3- Advanced SEO Analytics Module (Free)
Based on 40 different parameters RankMath will assess and give you an overview of all your current SEO-related activities and suggestions on how to make the most out of them.
You also get access to your website or page performance according to search results placement, so you can pinpoint which ones made it to the top and why.
The overview is presented beautifully and all the site content is represented with a clear badge corresponding to its content so that you get a grasp of what content your visitor wants to consume.
You can use your WordPress admin dashboard at any time to view information from Google Search Console which is baked right into your admin dashboard.
You don’t need to separately go to the website and monitor your keyword rank, sitemap status, and/or indexing issues (if any).
4- Google Analytics and Google Trends Tool Integration (Pro and Business)
You can easily keep track of the statistics of your online business and search and/or compare trending keywords on Google Trends without having to separately go online for doing so as it is easily accessible via your WP Dashboard.
[Image coursey: RankMath.Com]
5- Keyword Rank Tracker and Position History (Pro and Business)
You can use RankMath Rank Tracker at any time from your dashboard to see how your website compares against the competition based on preset keywords.
[Image source: RankMath]
The Pro plan allows you to track up to 500 words across all your websites and The Business pack offers to track up to a massive 10,000 words.
If you monitor your rivals you can plan your keyword placement, frequency, etc., and stay ahead of them by tracking your keywords and their position on search engines.
If you like to frequently switch your SEO techniques and try to find out what works best for you, the position history tool is a godsend for you.
It allows you to look back to your site’s performance in the past so you can pinpoint the exact mix of SEO that worked in your favor.
6- Most Advanced Schema Generator (Pro and Business)
An attractive schema builds a strong repo with your visitor, RankMath supports 840 + schema types, schema editing, and custom schema building which really makes your content stand out in the crowd of suggestions served by the search engine page.
You also enjoy the ability to import any schema markup URL of any page or post on another website, you can even preview any desired schema markup against Google’s Rich Result validation tool which is located in your WP Dashboard.
RankMath offers a plethora of pre-designed templates suited to the various needs of schema building like – Article schema, Product schema, Events schema, Video schema, Local Business schema.
Most importantly Knowledge Graph Meta Data and the FAQ’s schema block, even a speakable schema can be created within minutes and without any hassle.
7- XML Sitemap (Free)
RankMath automatically generates a search engine compatible XML sitemap which helps search engines like google, bing, etc. to find and index your website.
These are easy to edit and fully customizable while giving you full control over your search engine indexing.
With the news sitemap feature in RankMath, you can get listed by Google news, all you have to do is enter a few details about your website and you are all set.
RankMath strictly follows the guidelines set by Google for video sitemap, this means your video gets more traction since the play button is right there in the user’s search results, securing views.
8- Advanced Image SEO Module (Pro and Business)
RankMath gives you full control over your image, you can add alt text, title text, captions, etc. to name a few. This complete control over images allows the UI to automatically add ALT and Title to the images on your website.
This also helps you improve your local presence as your website ranks higher in the local searches and brings even more traffic in.
In case you have multiple local businesses within the same city limits or area and wish to rank them in a certain order, this can also be done easily.
Image SEO is available in the Free version as well, but with Pro, you get more options.
9- Shortcode for Displaying contact information (Free)
With this tool, you never have to worry about displaying outdated contact information to your customer or clients.
It is as easy as updating your contact information in RankMath and it will automatically update it everywhere else.
10- Keyword and Content Analysis (Free)
This analytical which is baked right into your WP dashboard is as good as it gets when you need to identify opportunities for keywords and make the most out of your SEO.
All the keywords that helped in ranking your post are highlighted by this tool and you can use this information to make content with total knowledge of keyword placement and frequency.
You can check to see any individual post or a page and you will be presented with a clear summary of the keyword placement, analysis, and every other statistic related to keyword use on your website or page.
11- Client Management For Business Owners (Business pack only)
With this tool, you get the ability to overview all the keywords each one of your clients is tracking.
You can also use this tool to manage how many keywords each of your clients can track, so you can properly distribute resources among your customers.
12- Default Open Graph Thumbnail and Image Share (Free)
RankMath saves you the trouble of setting and resetting a thumbnail to your social media links, by setting a default thumbnail on every social media link that you post or you can customize it to show a default image when any content from your website is shared.
It also allows you to add a watermark to your images that appear on social media, but this option is limited to premium users.
Options to add a play button or a custom .gif icon on top of your thumbnail on FaceBook, Twitter, and G+, resulting in an exponential increase of clicks.
RankMath comes pre-installed with full support for Facebook Open Graph tags for any post that you write, which automatically sets up suitable tags for each post.
Twitter Meta Cards enable you to create more dynamic and beautiful tweets and which makes sure you are highlighted on Twitter.
You can also preview any post, on all supported social media websites and make necessary changes to it before actually posting it to the planned platform.
13- Search Engine Compatibility and Verification (Free)
By adding additional Metadata to your website RankMath ensures better readability and accessibility for any and all search engines and displays your content to the user.
You have the ability to “ping” search engines, simply put, all the search engines get notified if you upload new content or make changes (update) to the old one.
A verification tool, to make sure you don’t have to individually visit each search engine and indexing service to verify your website, instead, one click is all it takes to get the verification done by Google, Alexa, Bing, Yandex, and Pinterest and many others.
For Bing, you get instant indexing features as well through an API:
14- Full control over the Title and Meta Description (Free)
Even with zero knowledge of coding or computer languages, you can edit or completely change your Title and/or Meta Description and preview what the users will see on their search engine result page.
You can even point your site’s robot meta for individual posts and pages or specify Robots Meta on all or custom pages, these tags control what part of your content is crawled and indexed.
Offers freedom in terms of separator character selection which many people instantly look upon and find appealing, it can really make your listing stand out.
15- Advance Redirection Manager (Free)
Redirections are easy to set up but hard to manage, to tackle this situation, RankMath presents you with a spreadsheet to easily manage your redirection, edit/modify/customize all your redirects here.
You can also redirect your existing old attachments of any media to any post of your liking, which is a great way to benefit from the untapped potential of your accumulated attachments on other web addresses.
Redirection is the basic structural layout of any website and it is crucial to maintain and update it regularly, RankMath makes this process a breeze.
16- Strip Category Base (Free)
Remove base category from your URLs swiftly and securely, which can be a very big advantage for a cleaner URL.
For example- xyz.com/base category/name/
17- 404 Monitor (Free)
It is very important for a smooth end-user experience in case any of your websites encounter a 404 error, it is immediately brought to your attention.
There are two modes, the simple mode enables auto-capture of 404 errors across your websites, the advanced mode records the 404 error, the referring page, time, even the user agent is captured.
Getting rid of 404 errors as quickly as possible is a great way to build and maintain the reputation of your site in the online community.
18- Robots.txt and .htaccess Editor (Free)
If you are familiar with .htaccess, you will know how versatile and powerful it is to help manage your website, .htaccess Editor is placed directly into your WP dashboard to save you from any trouble in case of incorrect inputs.
RankMath creates a backup automatically every time before saving any new changes.
Similarly, robots.txt is a file that can help you define to search engines what content to index, it is easy to create and/or update your robots.txt right in your WP dashboard.
19- Complete control over Breadcrumbs Customization and Display (Free)
RankMath adds Google compliant breadcrumbs to your websites for optimal user experience.
Adding and editing breadcrumbs to your liking is a great way to ensure visitors have an easy time navigating through your website, you can choose in-built themes to further enhance the user experience.
You can even go as far as customizing which category you want to display in breadcrumbs by choosing a primary category, the URL base will be formed by the category set as default.
20- Version Control (Free)
This is one of my favorite features, as the name suggests it allows you to update or roll back RankMath updates, this way you can choose which version works the best and most stable on your machine.
This process is designed to be super easy and can be done with a single click.
21- Backup and Restore of SEO settings (Free)
You have the option to save or backup your configuration and redirects that are in .htaccess format and safely restore them should anything go wrong.
All of this is handled with a couple of clicks in the Custom Setup Wizard Mode to direct RankMath to restore your entire SEO configuration along with your entire portfolio.
A backup and restore functionality gives you peace of mind in terms of data loss.
22- Gutenberg SEO, Elementor SEO, and WooCommerce SEO Pro integration (Pro and Business)
Seamless and deep integration Gutenberg, which is the block editor for WordPress, even if you are using the classic editor you get to enjoy all the benefits of SEO.
If you are a user Elementor page builder, RankMath is such a deal sweetener for you, deep integration with Elementor gives you the ability to configure SEO options directly while creating the page.
RankMath is the one and only SEO plugin that offers Elementor SEO support.
Another famous name in the game is WooCommerce and RankMath fully supports WooCommerce Pro and its related SEO products.
23- Advance Importer (Free)
Transferring your SEO setting and configuration is super easy and only takes 1 click from Yoast, similarly, just like with the Yoast SEO plugin migrating from the “All in One SEO Pack” is a matter of a single click.
This process is designed in such a way that you will immediately see all your SEO configurations and settings that you previously had on another SEO plugin once you switch over to RankMath.
This tool makes the transfer process a breeze and it becomes very easy and seamless to go back and forth if you want to go that way.
24- Contextual Help and Detailed Documentation (Free)
RankMath provides tooltips with each section, these sections describe each and every tool, their use, and recommended setting for operation, you may even come across links to other tools within your WP dashboard.
Extensive documentation indexing hundreds of articles on helpful topics or FAQs designed for both, end-users and developers alike.
If a company really takes the time out to go in-depth and detailed explanation of all the features it has to offer, it really stands behind the cause.
25- Compatibility Check and Excellent Code Quality (Free)
This check is to make sure that you don’t run into any plugin conflicts and make sure that your website’s tech stack is optimized and up to date.
This saves you the trouble of having to go through multiple plugins and update the outdated ones, saving you a ton of time so that you can focus on the quality of your content.
In their own words, and I quote “ RankMath is as secure as a fort and light as a feather”, this is a testament to their superior quality plugins.
26- Customer Support (Free)
Isn’t it surprising to get support even with a free tool? Yes, it is, but it’s true as well in the case of Rank Math.
If any company wants to retain its customers for a long period of time, decent customer support is crucial.
Their customer support team is available 24/7/365, so you never have to worry about running into problems with no help from your service provider.
I had the chance to chat with one of their email support representatives and I asked him a plethora of questions ranging from the most basic SEO related to much more complex ones, and he answered in very easy-to-understand terms.
RankMath goes above and beyond and provides you with hundreds of useful articles, videos, and other resources that cover most (if not all) basic questions.
Rank Math Pricing Plans Review
The most important aspect of any purchase. RankMath keeps pricing very simple and easy to understand with a yearly billing cycle and no hidden costs.
They offer two plans at different sets of and price points, Pro which starts at $59 (excluding VAT) is capable of being installed on unlimited websites that you own, tracks up to a maximum of 500 keywords, and enjoys 24/7 customer support, this plan is focused at entry-level users.
The second plan they offer is the Business pack which costs you $199 (excluding VAT) and this brings the best RankMath has to offer.
If you choose to go ahead with this plan you get the ability to support up to 100 client websites, which can be a big boost in terms of business, track up to a whopping 10,000 keywords which is more than sufficient for any amount of written material, Business users also enjoy 24/7 priority support.
I have attached a screenshot of their pricing (as of April 2021) below for your reference.
RankMath VS Yoast: Which One Is Better?
RankMath has gained a lot of traction in the market and for good reason, it is significantly cheaper than the competition, offers more features for less price, and outperforms the competition in most aspects of SEO.
Yoast is another popular name in the SEO community, we compared these two SEO plugins side by side so you can comfortably choose your preference.
The first thing that comes to mind when making any purchase is the price point you are looking for, RankMath is very affordable in that regard.
RankMath subscription gets you unlimited website support only for $59, on the other hand, Yoast offers you just a single site on an $89 purchase and limits any user to a maximum of 150 websites at a purchase of a whopping $6,675.
Secondly, the set of specific features that you are looking for since a beginner and an advanced user will not have similar requirements.
RankMath is the only SEO plugin that is fully supported by Elementor page builder, if you are a WordPress user and looking for an advanced page builder, Elementor is the go-to solution for you, used and trusted by over 5 million websites.
The free version allows you to optimize your website content for up to 5 focus keywords, alternatively, the free version of Yoast only allows you to optimize content for one specific focus keyword.
XML sitemaps in compliance with Google’s guidelines can be created on both platforms but it is important to note that Yoast does not offer news and video sitemaps even for premium customers, though it can be purchased separately as an addon.
Why pay separately when you get it included in the Pro pack ($59) offered by RankMath.
RankMath has the best price to performance ratio and offers the most features at a sensible price point for their customers. Not only paid one, but even the free version of RankMath also gives you a fair amount of advantages over other SEO plugins.
I would like to say that if you are hunting for an SEO plugin that is fast, lightweight, and does most of the heavy lifting for you, a team of SEO veterans dedicated to serving you and competent customer support, switching to RankMath is in the best of your interest.
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FAQs About Rank Math Free and Pro Version
✔ Is RankMath pro worth it?
Yes. As discussed above the free version of RankMath is perfect if you want a taste of the services offered by them. However, if you are looking for serious search engine optimization and advanced analytics for your website, I strongly suggest you start with the Pro plan.
😎 Can RankMath help my website appear on the first page?
No, every SEO plugin works like a checklist and cannot influence search engines to rank your content. The rank of your webpage solely depends on how appealing does the search engine find your content (which is totally up to it), all RankMath (or any other SEO plugin) does is help you make better looking, more informative, and visually appealing content with all SEO basics in place. This makes your visitors take you as a serious business prospect and you can gain more business opportunities.
🔥Is RankMath safe to use?
Absolutely, RankMath follows Google-compliant guidelines to maintain each and every one of your optimizations and every tool and feature is safe to use.
👓Is RankMath better than Yoast?
Yes, if you compare it in terms of price, features offered, and the reliability of those features, RankMath beats Yoast for sure.
Conclusion: Rank Math Review| Should You Use It?
It does not matter how original and informative your content is, if it does not appear in searches, it will never reach the masses.
Good search engine optimization improves the chances of your website to appears in any search engine results and ensures direct traffic to your business.
I would strongly recommend RankMath SEO as it is a relatively new and ambitious company that offers a lot of paid options for free and most of the costly features at really affordable rates.
RankMath has quickly gained traction due to the features they provide in comparison to competition like Yoast and All in One SEO Pack, they provide the support to back up their claims.