Snapchat continues to evolve in 2025 with immersive features, playful design, and a loyal user base.
From disappearing snaps to AI-powered lenses and Spotlight videos, it remains one of the most popular platforms among young users and marketers alike.
With 932 million monthly active users (MAUs) and 469 million daily active users (DAUs), Snapchat ranks as the ninth-largest social network globally.
This article explores Snapchat’s latest stats, user behavior, revenue growth, and strategic tips to help you leverage the platform—whether you’re a content creator, brand, or simply a fan of ephemeral content.
Snapchat Usage Statistics: Steady, Global Growth
Snapchat reached 932 million MAUs in Q2 2025, growing by 64 million users year-over-year—a 9.6% increase.
While much of this growth came from outside North America, its popularity remains strong across younger demographics worldwide.
| Year | MAUs (Millions) | YoY Growth |
|---|---|---|
| 2015 | 100 | 75% |
| 2016 | 150 | 50% |
| 2017 | 178 | 19% |
| 2018 | 191 | 7% |
| 2019 | 203 | 6% |
| 2020 | 238 | 17% |
| 2021 | 293 | 23% |
| 2022 | 347 | 18% |
| 2023 | 397 | 14% |
| 2024 | 850 | 114% |
| 2025 (Q2) | 932 | 9.6% |
Source: Snapchat
Projections suggest Snapchat may hit 1 billion MAUs by year-end. Much of this success is driven by international markets, especially India, which now has 210 million users.
Daily Active Users: Deep Engagement Around the Clock
Snapchat’s 469 million DAUs in Q2 2025 show how deeply integrated it is in users’ daily lives.
The 18–24 age group opens the app 25 times a day, with average usage hitting 28 minutes daily—higher than many competitors.
| Period | DAUs (Millions) | Growth |
|---|---|---|
| 2016 | 158 | 41% |
| 2017 | 187 | 18% |
| 2018 | 186 | -1% |
| 2019 | 218 | 17% |
| 2020 | 265 | 22% |
| 2021 | 319 | 20% |
| 2022 | 375 | 18% |
| 2023 | 414 | 10% |
| 2024 | 453 | 9% |
| 2025 Q1 | 460 | 2% |
| 2025 Q2 | 469 | 2% |
Source: Statista.
Features like Spotlight and AR Lenses are major engagement drivers. Spotlight’s watch time grew 125% year-over-year, and 350 million users interact with AR daily, making it a core pillar of Snapchat’s appeal.
User Demographics: Young and Balanced
Snapchat remains Gen Z’s playground. Ages 13–24 account for 57.2% of all users, showing a strong skew toward youth.
| Age Group | User Share (%) |
|---|---|
| 13–17 | 19.2 |
| 18–24 | 38.0 |
| 25–34 | 24.2 |
| 35–49 | 14.3 |
| 50+ | 3.8 |
Gender distribution remains relatively balanced:
| Gender | Share (%) |
|---|---|
| Male | 50.7 |
| Female | 48.4 |
| Unspecified | 0.9 |
For marketers, this balance enables inclusive campaigns. Women often engage more with beauty AR filters, while men lean toward sports content.
Also read about: Facebook Users Statistics
Global Reach: Dominated by Emerging Markets
Snapchat’s global expansion is led by Asia and the Middle East. The Rest of World category makes up over half of DAUs.
| Region | Q2 2025 DAUs (Millions) |
|---|---|
| North America | 100 |
| Europe | 100 |
| Rest of World | 269 |
Top countries by user count:
| Country | Users (Millions) |
|---|---|
| India | 210 |
| United States | 106 |
| Pakistan | 39 |
| France | 28 |
| Saudi Arabia | 25 |
| United Kingdom | 23 |
| Germany | 22 |
| Nigeria | 20 |
| Egypt | 20 |
| Iraq | 19 |
India’s user base alone rivals the entire U.S. market, driven by mobile adoption and regional content.
Also read about: Surprising Instagram Statistics
Snapchat+ Subscribers: Premium Gains
Snapchat’s premium tier, Snapchat+, continues to grow, reaching 15 million subscribers in Q1 2025. Subscriptions cost $3.99/month and include perks like AI-generated selfies, ad-free stories, and custom icons.
| Period | Subscribers (Millions) |
|---|---|
| Q1 2023 | 3 |
| Q4 2023 | 7 |
| Q1 2024 | 9 |
| Q4 2024 | 14 |
| Q1 2025 | 15 |
| Q2 2025 | 16 (est.) |
Snapchat+ contributes an estimated $400 million in revenue for 2025 and has grown 50% year-over-year.
Also read about: Social Media Statistics
Daily Usage Patterns: Snaps, Games, and AR
Snapchat sees:
- 4.75 billion snaps sent daily
- 100 million games played each month
- 30+ camera uses per user per day
- 82% of U.S. teens use Snapchat monthly
- 400 million monthly users on Snap Map
AR is a standout feature:
| Metric | Figure |
|---|---|
| Daily AR Users | 350 million |
| Daily Snaps | 4.75 billion |
| Spotlight Watch Time Growth | 125% YoY |
| Time Spent (18–24) | 28 minutes |
| Fit Recommendations via AR | 50 million |
AR try-ons reduce returns by 24%, making Snapchat an effective tool for e-commerce.
Revenue: $6.1 Billion in 2025
Snapchat’s financials are on a strong trajectory. From $5.3 billion in 2024, revenue is projected to reach $6.1 billion in 2025—15% growth.
| Year | Revenue ($B) |
|---|---|
| 2015 | 0.06 |
| 2020 | 2.51 |
| 2023 | 4.61 |
| 2024 | 5.30 |
| 2025 | 6.10 (est.) |
Ads account for 95% of revenue, while Snapchat+ subscriptions add another $400M. By region in Q2 2025:
| Region | Revenue ($M) |
|---|---|
| North America | 850 |
| Europe | 250 |
| Rest of World | 300 |
Net Loss Shrinks
Snapchat’s net loss decreased by 47% in 2024, showing improving financial health.
| Year | Net Loss ($M) |
|---|---|
| 2023 | 1,322 |
| 2024 | 697 |
| 2025 | 500 (est.) |
Q4 2024 marked Snapchat’s first profitable quarter in years.
App Downloads & Rankings
Snapchat sees 22 million monthly downloads in 2025, placing it ninth globally. On Google Play, Snapchat has surpassed 1 billion total installs. In the U.S., it ranks third among social apps, with 60 million downloads in 2024 alone.
Augmented Reality: Snapchat’s Edge
Snapchat’s AR ecosystem thrives with:
| Metric | Figure |
|---|---|
| Lenses Created | 3 million+ |
| AR Creators | 300,000+ |
| AR Engagement (DAU) | 350 million |
| AR Try-On Accuracy | Cuts returns by 24% |
Lens Studio empowers creators and brands to build interactive content, which has proven to improve conversions and product discovery.
Team and Acquisitions
Snapchat’s talent and technology investments remain strong:
- Employees: 5,000 (2025 est.)
- Acquisitions: 30+ since 2014, including WaveOptics ($500M) for AR glasses
- Staff count dropped 7% in 2024 but remains stable in 2025
| Year | Employees |
|---|---|
| 2023 | 5,289 |
| 2024 | 4,911 |
| 2025 | 5,000 (est.) |
Snapchat vs Competitors in 2025
Snapchat ranks ninth globally by MAUs. While it trails platforms like Facebook (3B) or TikTok (1.58B), it leads in Gen Z and AR engagement.
| Platform | MAU (Millions) |
|---|---|
| 3,070 | |
| YouTube | 2,500 |
| 2,400 | |
| 2,350 | |
| TikTok | 1,580 |
| Snapchat | 932 |
| Telegram | 900 |
What Users Say: Reddit and Quora Insights
Reddit Buzz
In r/socialmedia, users complain about ad frequency: “An ad every five Stories, even on Snapchat+.” Some reduce usage, but Gen Alpha teens remain loyal for streaks and Snap Maps. Others question U.S. stagnation at 100M DAUs since 2022.
Quora Highlights
A thread titled “Does anybody use Snapchat in 2025?” notes India driving half of all activity. Users praise AR but demand more privacy controls after a 2024 breach. Gen Z engagement remains strong, with 49.5M U.S. Gen Z users expected by year-end.
How to Use Snapchat for Growth in 2025
Snapchat is a powerful tool for creators and brands. Here’s how to leverage it:
- Business Accounts: Set one up (free) to access analytics.
- AR Lenses: Build try-on filters—CPM as low as $2–5.
- Spotlight Videos: Short-form content drives 125% more traffic.
- Micro-Influencers: Partner with creators—average ROI is 4x.
- Customer Service: Use chat to offer fast responses—under 1 minute.
- Conversion Tracking: Use Snapchat Pixel to optimize sales and sign-ups.
FAQs About Snapchat Statistics
1. How many monthly active users does Snapchat have in 2025?
Snapchat reaches 932 million monthly active users in Q2 2025, marking a 9.6% year‑over‑year increase and reinforcing its position as the ninth-largest social platform.
2. How many people use Snapchat daily in 2025?
Snapchat records 469 million daily active users in Q2 2025. Usage is especially strong among 18–24-year-olds, who open the app 25 times a day and spend 28 minutes daily on average.
3. Which countries have the most Snapchat users in 2025?
India leads with 210 million users, followed by the United States with 106 million. Other major markets include Pakistan, France, Saudi Arabia, and the United Kingdom.
4. How does Snapchat make money in 2025?
Snapchat is projected to earn $6.1 billion in 2025, with 95% coming from ads and roughly $400 million from Snapchat+ subscriptions, which reached 15 million subscribers in Q1 2025.
5. Why is Snapchat so popular among younger users?
Snapchat appeals to younger audiences through ephemeral messaging, AR lenses, Spotlight videos, and features like Snap Map. Users aged 13–24 make up 57.2% of the platform.
Also Read:
- Grok AI Statistics
- Spotify Statistics
- Mobile Internet Traffic Statistics
- Generative AI Statistics
- Google Ads Statistics
Conclusion: Snapchat Thrives with 469 Million DAU
Snapchat’s 2025 stats prove it’s far from fading. With 932 million MAUs, 469 million DAUs, strong AR adoption, and $6.1 billion in projected revenue, Snapchat continues to grow and innovate.
While ad fatigue exists, its user base—especially Gen Z and Gen Alpha—remains highly engaged.
For brands, the tools are there: AR, analytics, low-cost ads, and a global audience eager to interact. If you haven’t already, now is the time to explore Snapchat’s potential.
