Tumblr Statistics of 2025 :Active Users & Revenue Data

In the polished, algorithm-driven world of 2025 social media, where Instagram feeds are perfectly curated and TikTok trends change every hour, there is one platform that feels like a relic from a different era of the internet: Tumblr. For many, it’s the web in 2025.

While Tumblr may not boast the billions of users of its competitors, its community is incredibly active and dedicated. Here are the headline statistics that define the platform today.

Monthly Active Users: Over 135 million people visit Tumblr every month.
Total Blogs: There are now a staggering 618 million individual blogs on the platform.
Daily Posts: The community is highly creative, publishing over 12.8 million new blog posts every single day.

This level of content creation shows that Tumblr is far from a ghost town. It’s a living, breathing ecosystem of ideas, art, and conversations.

Tumblr Statistics: The Growth of Blogs on Tumblr (2011-2025)

The number of blogs on Tumblr has grown exponentially over the last decade, showing the platform’s long-term appeal for creators.

Year	Total Number of Blogs (in millions)	Key Milestone
2011	17.5	Early days of explosive growth.
2014	207.3	Tumblr is a mainstream social media giant.
2018	441.4	Pre-ban peak of cultural relevance.
2020	496.1	Steady growth continues.
2024	519	Crossing the half-a-billion blogs mark.
2025	618	Incredible resilience and continued appeal for new creators.

Source: Finance Online, Tumblr

The Tumblr User: A Deep Dive into the Demographics

Understanding who uses Tumblr’s weird, wonderful attic—a place filled with digital scrapbooks, passionate fandoms, and a unique culture that has refused to die.

Once a dominant force in social media, Tumblr’s star has certainly faded from the mainstream. But to say it’s dead would be a huge mistake. The platform continues to be a vibrant, creative haven for a dedicated and passionate community. But just how big is that community today? Who is still using Tumblr, and what makes it so special that it endures?

This is your ultimate guide to the state of Tumblr in 2025. We’re going to dive deep into the numbers to understand its users, its culture, and its strange, resilient place in the social media landscape.

Also read about: Social Media Statistics

The Big Picture: How Many People Are Still on Tumblr?

While it may not boast the billions of users that giants like Facebook or TikTok do, Tumblr’s community is still impressively large and incredibly active.

As of 2025, Tumblr has around 135 million monthly active users.
These users maintain an incredible 618 million blogs on the platform.

What’s fascinating is the sheer volume of content being created. Every single day, 12.8 million new blog posts are published on Tumblr. That breaks down to nearly 2,000 posts every second. This shows that while the user base may be smaller than it once was, it is anything but quiet.

The Growth of Blogs on Tumblr Over the Years

The number of blogs on the platform tells a story of explosive growth, a slight dip, and a surprising resurgence, proving the platform’s enduring appeal.

Year	Cumulative Number of Tumblr Blogs	Key Insight
2012	76.4 million	Early days of rapid growth.
2015	260.5 million	Tumblr is at the peak of its cultural relevance.
2020	496.1 million	Continued, steady growth even after its mainstream peak.
2023	572 million	A slight plateau or dip, possibly due to data cleanup.
2025	618 million	A significant jump, suggesting a new wave of users and activity.

Source: Statista

This recent surge in blogs suggests that Tumblr is experiencing a revival, likely driven by a new generation of users discovering the platform for the first time.

Who Is the Tumblr User? A Deep Dive into the Demographics

The identity of the typical Tumblr user is what makes the platform so unique. is the key to understanding its unique culture. Unlike many other platforms, Tumblr has a distinct and surprisingly balanced user base.

Age Demographics: A Haven for Gen Z and Millennials

Tumblr has always been a platform for the youth, and that remains true in 2025.

A massive 70% of Tumblr users are under the age of 35.
40% of users are Gen Z, while 30% are Millennials.

Here is a more detailed breakdown of the audience by age:

Age Group	Percentage of Tumblr Users	What This Means
15-25 years	10%	The new wave of younger users, likely drawn to fandoms and niche aesthetics.
26-35 years	11% (The largest single group)	Millennials who may have grown up with the platform and appreciate its creative freedom.
36-45 years	6%	A smaller but active group.
46+ years	8%	Shows the platform has some appeal to older users, though it is limited.

This demographic breakdown explains why Tumblr feels so different from a platform like Facebook. It’s a space driven by the (nearly 50%), Tumblr has a significant international user base, especially in countries like the UK, Canada, and Indonesia.

The Rise, Fall, and Resilience: A Story Told Through Traffic

You can’t talk about Tumblr in 2025 without talking about its dramatic history. The platform’s traffic numbers tell a story of incredible highs, a controversial decision, and a slow, steady recovery.

In 2018, Tumblr made the highly controversial decision to ban all adult content from the platform. Before this ban, Tumblr was known for its permissive creativity and passions of younger generations who are often looking for an alternative to mainstream social media.

Gender Demographics: The Perfect Balance

This is perhaps one of the most surprising and important statistics about Tumblr. The platform has an almost perfectly even gender split.

Female Users: 50%
Male Users: 50%

*[Image: A simple pie chart showing a perfect 50/50 split between male and female users.] attitude, which attracted many artists and communities who felt unwelcome elsewhere. The ban was a seismic event that alienated a huge portion of its user base almost overnight.

The impact on traffic was immediate and devastating.

**Tumblr’s Monthly Traffic Before and After the *

This is highly unusual in the world of social media. Platforms like Reddit, Twitter (X), and Tinder are heavily dominated by male users. This gender balance on Tumblr contributes to a more inclusive and diverse culture, making it a safer and more welcoming space2018 Ban**

Year	Average Monthly Visits (in millions)	Key Event
2018	521	For a wider range of voices and communities.

The “Why”: Entertainment is King

When asked why they use Tumblr, the answer is clear.

60% of users are there for entertainment. This isn’t surprising, as the~300-370** | Traffic has started to revive, stabilizing and showing signs of new growth. |

[Image: A dramatic line graph showing a sharp peak in 2018 followed by a steep cliff-like drop in 2019, and then a slow, gradual recovery into 2025.]

This data shows that while the platform is famous for its memes, fan art, and funny text posts.

Other reasons include getting news (21 2018 ban was a massive blow, it wasn’t a fatal one. Tumblr lost a significant part%), following brands (17%), and connecting with friends (12%).

The number one reason people use Tumblr is for entertainment (60%).

This is followed by getting ** The Language of GIFs

Long before GIFs were integrated into every messaging app, Tumblr was the kingdom of the animated GIF. Usersnews (21%)** and following brands (17%).

Connecting with family and friends is a very low priority (only 12%).

This shows that Tumblr is not a traditional “social network created and shared GIFs from movies, TV shows, and viral videos to express reactions, tell stories, or create stunning visual” like Facebook. People aren’t there to post baby photos or see what their aunt is up to. They are there to dive deep into their hobbies and passions.

What is “Entertainment” on Tumblr?
This is the heart of platform art. This visual-first culture is still a core part of the Tumblr experience today.

Fandoms: Entertainment on Tumblr

Fandoms: This is the big one. Whether it’s for The Lifeblood of the Platform

More than anything else, Tumblr is the home of fandom. Whether it’s for Marvel a TV show, a movie, a book series, or a band, Tumblr is the global headquarters for fandom communities. Star Wars, K-Pop bands, or niche indie video games, fandoms thrive on Tumblr. It’s where fans create and share:

Fan Art: Incredible drawings, paintings, and digital art celebrating their favorite characters where fans create and share art, write fanfiction, develop theories, and dissect every detail of the media they love.
.
Fanfiction: Original stories written by fans, expanding the worlds they love.
The* Deep, analytical posts about plot points and character arcs.

This focus on passionate, niche communities is photography, and unique aesthetics.

GIFs and Memes: Tumblr is one of the original birthplaces of the GIF that keeps users coming back day after day.

The Technical Side: How People Access and Find Tumblr

The way users get to Tumblr9):** When Verizon acquired Yahoo, it inherited Tumblr. It was under Verizon’s ownership that the 2018 adult content ban was implemented, which crippled the platform’s traffic and engagement.

Traffic and Engagement Attic Purchase (2019): In 2019, Automattic, the parent company of WordPress**

Monthly Visitors: While the number of logged-in users is 135 million, the website.com, purchased Tumblr for a reported less than $3 million. This was a shocking fire-sale price— receives over 220 million total visits per month, suggesting many people browse Tumblr without an account.
*less than 0.3% of what Yahoo had paid just six years earlier.

Under Automattic, Tumblr Time on Site: The average user spends a significant 20 minutes and 46 seconds per visit has become less focused on aggressive monetization and more focused on serving its core community. This is why you won’t find it flashy. This is a very high engagement metric and shows that when people visit, they stick around.

Mobile is revenue reports for Tumblr. Its current business model is modest, relying on some ads and premium features, but its main goal seems Dominant: 72.3% of users access Tumblr through a mobile device.

FAQs About Tumbr Statistics

1. How many people use Tumblr in 2025?

Tumblr has around 135 million monthly active users in 2025, with a significant amount of content being created daily. The platform continues to thrive despite its smaller user base compared to other social media giants.

2. What makes Tumblr popular despite its smaller user base?

Tumblr is known for its unique, creative culture that thrives on fandoms, fan art, memes, and gifs. Its community is incredibly engaged and passionate, with users primarily seeking entertainment, creativity, and niche interests.

3. What are the top reasons people use Tumblr in 2025?

The majority of Tumblr users, around 60%, are on the platform for entertainment. Other reasons include following brands, getting news, and connecting with friends, with a focus on niche communities and fandoms.

4. How has Tumblr’s user demographic changed over the years?

Tumblr has a very young user base, with 70% of users being under 35. The platform appeals primarily to Gen Z and Millennials, and it has a remarkable 50/50 gender balance, which contributes to its inclusive and diverse culture.

5. What are the revenue sources for Tumblr in 2025?

Tumblr’s business model now revolves around ads and premium features, with a focus on serving its loyal community rather than aggressive monetization. The platform is not as focused on profit as other social networks but is building a sustainable business around its creative user base.

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Conclusion – Its not DEAD YET!

The statistics of 2025 paint a fascinating and hopeful picture of Tumblr. No, it is not the social media giant it once was. It doesn’t compete with the likes of TikTok or Instagram for mainstream attention. But that’s precisely where its strength now lies.

Tumblr has settled into its role as the internet’s beloved creative refuge. It is a platform defined by its passionate, young user base, its rare gender balance, and a unique culture of sharing and collaboration that feels like a throwback to a more authentic era of the web.

It’s a place where you can be a nerd, where you can obsess over your favorite things, and where you can connect with a global community that shares your specific brand of weirdness.

The numbers show a platform that is not just surviving but is experiencing a quiet revival. thriving community with a unique and irreplaceable role in the digital world.

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