Hey there! Let’s talk about video marketing statistics in 2025—it’s everywhere, and it’s super cool!
Whether you’re watching funny clips on YouTube, learning something new on Instagram, or seeing ads for stuff you might buy, videos are a big deal.
We’re talking how many people watch videos, why businesses love them, and what’s new this year— Ready to jump into the video world of 2025? Let’s get started!
Videos: The Star of Marketing
Videos are like magic—they grab your attention fast and make you want to watch more. In 2025, businesses are using videos more than ever to talk to people, sell stuff, or just have fun.
Imagine this: instead of boring text, you get a quick clip that shows you everything! From shops to big companies, everyone’s jumping on the video train.
So, how big is it? Let’s check out some awesome numbers that show why videos rule!
How Many People Love Videos?
First up, let’s see how many folks are watching videos—it’s a lot!
- Video Watchers: Around 92.3% of people online watch videos—that’s over 9 out of 10 internet users (Wyzowl, 2025)! That’s like almost everyone with a phone or computer!
- Weekly Time: People spend about 17 hours a week watching videos online (WebFX). That’s like two full school days of fun clips!
- Daily Doses: On average, we watch 2.5 hours of video a day—plenty of time for cat videos or tutorials (Vidico).
Here’s a simple table to see it:
| What | Number |
| People Watching | 92.3% |
| Hours a Week | 17 hours |
| Hours a Day | 2.5 hours |
So, next time you’re watching a dance video, millions are doing the same—wild, right?
- Also read about: Best Video Ad Networks For Publishers In 2025
Businesses Are Crazy About Videos
Now, let’s talk about why shops and companies love videos so much:
- Using Videos: 91% of businesses use videos to talk to people in 2025 (Wyzowl). That’s almost every shop you know!
- Newbies Jumping In: 68% of companies that didn’t use videos before are starting this year (WebFX). They’re catching up fast!
- Happy Results: 96% of people making videos say it helps customers understand their stuff better (Wyzowl).
And here’s the cool part:
- Buying Power: 84% of people say a video made them buy something—like a toy or a snack (Vidico). Videos are like super salespeople!
Why Videos Work So Well
Why are videos such a hit? They’re fun and easy to get!
- Quick Love: 80% of people like short videos—under 60 seconds (Wyzowl). Think TikTok vibes!
- Trust Boost: 89% of folks say videos make them trust a company more (WebFX). It’s like meeting a friend who explains everything!
- More Clicks: Videos on websites make people click 88% more than plain text (Vidico).
Here’s a table of why videos rock:
| Why | Number |
| Love Short Videos | 80% |
| Trust Companies | 89% |
| More Clicks | 88% |
It’s like videos are the secret sauce for making friends and selling stuff!
Where We Watch Videos
So, where are all these videos popping up? Let’s see:
- YouTube’s King: 90% of businesses use YouTube for videos—it’s the top spot (Wyzowl). Everyone loves it!
- LinkedIn for Work: 66% of work-focused companies (B2B) use LinkedIn for videos (Vidico). It’s great for serious stuff!
- Facebook Fun: 66% of marketers share videos on Facebook too (WebFX).
Here’s a table of the big platforms:
| Platform | Businesses Using |
| YouTube | 90% |
| 66% (B2B) | |
| 66% | |
| 22% |
Source: Statista
YouTube’s like the big brother, but LinkedIn’s a star for work videos!
Videos for Work (B2B)
Some companies sell to other companies—not people like us buying snacks. That’s called B2B, and videos are huge there too!
- B2B Video Love: 70% of B2B buyers watch videos before they buy—like checking out a demo (Vidico).
- More Money: 76% of B2B marketers say videos bring in more cash (WebFX). It pays off!
- Website Wins: 86% of B2B folks say videos bring more people to their sites (Wyzowl).
And here’s a neat one:
- Short and Sweet: 39% of B2B videos are 30-60 seconds—quick and to the point (Vidico).
How Videos Help Sell Stuff
Videos aren’t just fun—they make shops money!
- More Leads: 90% of marketers say videos bring in new customers (Wyzowl). That’s like fishing with a big net!
- Stay Longer: 83% of people stick around websites longer with videos (WebFX). They don’t run away!
- Big Returns: For every $1 spent on video ads, shops get $8 back (Vidico). That’s a super deal!
Here’s a table of money magic:
| What | Number |
| New Customers | 90% |
| Stay Longer | 83% |
| Money Back | $8 per $1 |
Videos are like a cash machine for businesses!
Phones vs. Computers: Where We Watch
In 2025, we’re all about our phones—watching videos anywhere!
- Phone Power: 72% of video time is on phones (Wyzowl). We love scrolling on the go!
- Computer Time: 87% of B2B videos are watched on computers—work stuff stays big-screen (WebFX).
- Voice Fun: 20% of phone searches are by talking—like “show me a video” (Vidico).
Here’s a table to see it:
| Device | Video Time |
| Phone | 72% |
| Computer (B2B) | 87% |
| Voice Searches | 20% |
Source: Forbes
Phones are our video buddies, but computers rule for work!
What Kinds of Videos Are Hot?
Not all videos are the same—here’s what’s popular:
- Explainers: 73% of marketers love explainer videos—short clips that teach stuff (Wyzowl).
- Live Action: 66% make videos with real people talking (WebFX). It’s like a friendly chat!
- AI Help: 51% use AI tools to make or edit videos—smart and fast (Vidico).
And here’s a fun one:
- TikTok Try: Only 10% of marketers use TikTok, but 66% of them say it works great (Wyzowl).
How Long Should Videos Be?
How long do we watch? Not too long!
- Best Time: 39% of people say 30-60 seconds is perfect (Wyzowl). Quick and snappy!
- Other Likes: 28% like 1-2 minutes, 18% want under 30 seconds, and 10% go for 2-3 minutes (WebFX).
- Short Wins: 80% of viewers finish short videos—long ones lose them (Vidico).
Here’s a table of video times:
| Length | People Like |
| 30-60 seconds | 39% |
| 1-2 minutes | 28% |
| Under 30 seconds | 18% |
| 2-3 minutes | 10% |
Short and sweet keeps us hooked!
Videos Make Shops Look Good
Videos don’t just sell—they make companies shine!
- Brand Love: 76% of B2B folks say videos make their brand look better (Vidico).
- Trust: 89% of people trust brands more after videos (Wyzowl).
- Shares: 48% of viewers share cool videos with friends (WebFX).
It’s like videos are a friendly handshake from a shop!
Money Spent on Videos
Businesses are spending big on videos—here’s why:
- Big Budgets: 69% of B2B marketers plan to spend more on videos in 2025 (Vidico). It’s worth it!
- Ad Cash: Video ads will hit $276 billion this year (WebFX). That’s a mountain of money!
- Cheap Wins: 38% make videos in-house—saves cash (Wyzowl).
Here’s a money table:
| What | Number |
| More Spending | 69% (B2B) |
| Ad Money | $276 billion |
| In-House Making | 38% |
Videos are a big investment—and they pay off!
Fun Video Facts for [year]
Let’s sprinkle in some extra goodies:
- Fast Growth: In 2015, only 50% of companies used videos—now it’s 91% (Wyzowl). Wow!
- Attention Grab: Videos hold attention 3 times longer than text (WebFX).
- Newbies: 68% of marketers not using videos plan to start now (Vidico).
And here’s a wild one:
- Convincing: 84% of people bought something after a video (Wyzowl). That’s power!
AI and Videos: What’s New?
In 2025, AI’s making videos even cooler!
- AI Tools: 51% of marketers use AI to make videos—like fixing colors or adding music (Wyzowl).
- Fast Work: AI cuts video-making time by 30% (Vidico).
- TikTok Twist: 66% of TikTok video users see big wins with short clips (WebFX).
AI’s like a helper making videos quick and fun!
Why Videos Matter to You
So, why should you care? Here’s the deal:
- Learn Easy: Videos teach you stuff—like “how to cook dal” (Wyzowl).
- Shop Smart: See a product in action before you buy (WebFX).
- Have Fun: Laugh at silly clips or share with friends (Vidico).
For shops, it’s a way to say “hi” and sell more!
FAQs About Video Marketing Statistics
1. How many people watch videos online in 2025?
In 2025, 92.3% of internet users watch videos, with the average person spending about 17 hours per week enjoying video content—about 2.5 hours a day!
2. Why are businesses using more videos in 2025?
91% of businesses use videos for marketing, with 84% of consumers saying videos influence their purchase decisions. Videos help companies connect, explain, and sell more effectively.
3. Which social media platforms are most popular for video marketing?
In 2025, YouTube leads with 90% of businesses using it for video marketing. LinkedIn and Facebook also hold strong at 66%, while Instagram is growing with 22% of marketers.
4. How long should a video be for maximum engagement in 2025?
Short videos are the winner! 39% of people prefer videos that last 30-60 seconds. Short clips under a minute are great for engagement, while longer videos tend to lose attention.
5. What role does AI play in video marketing in 2025?
AI tools are becoming essential! 51% of marketers use AI to create and edit videos, speeding up production by 30% and making videos more efficient and creative.
Also Read:
- Email Marketing Statistics
- Instagram Statistics
- Social Media Statistics
- Google Search Statistics
- Semrush Statistics
Wrapping It Up
Video marketing in 2025 is huge—91% of businesses use it, 92.3% of people watch it, and it’s making $276 billion in ads! From short 30-second clips to work demos on LinkedIn, videos are everywhere—helping us learn, shop, and smile.
They’re growing fast, with 17 hours a week of watch time and 84% of people buying stuff after watching. Even with AI helping out, videos are the star of the show! Which stat surprised you? Tell me below—I’d love to hear!
