For many publishers, monetizing their properties through traditional banner ads, video ads are a relatively new concept. While the overall spend on video ads remains relatively small, it’s growing remarkably every year and is expected to continue to set a futile future.
Publishers experimenting with new ad formats to earn more revenue and may wish to think about video ads. These ads are popular just because they result as a major advantage as it provides a lot of commission for publishers. Whether you’re a fan of video ads or not, there is no denying that when used correctly, these ads can provide a substantial boost in revenue.
There are a number of potential strategies to monetization for publishers who have their own video inventory. Publishers with monetizable ad inventory, more realistically will turn to a video ad network to handle the sales for them. In this article, we’ll look into the details of some of the largest video ad networks out there.
If you run an entertainment site or you notice that your revenue shrinking for some reason, it’s time to give video ads a try.
Let’s go through some best video ad networks of 2018
BrightRoll offers innovative video advertising solutions – including proprietary ad serving and optimization with advanced audience targeting and standard-setting ad units and transparent reporting to make it reach audiences across web, mobile and TV connections.
All advertising campaigns are delivered through our highly scalable and adaptable technology platform developed exclusively for video. Maximizing the user experience and minimizing discrepancies in ad measurement is done by those campaigns are delivered effectively and efficiently.
An advertiser who wish to reach audiences based on their demographics or geographic locations and have interests in other types of advanced targeting, they reach those type of audiences at scale.
1. BrightRoll is consistently ranked number one in reach with 152 million monthly US unique viewers and 200+ million globally.
2. Access to 10 billion+ impressions monthly across the four screens on 15,000 mobile apps and websites.
3. The company powers digital video advertising for the world’s largest brands including 90% of the top 50 US advertisers.
4. It and serves more video ads than any other company. Also, the platform enables advertisers to reach 4 out of 5 video viewers online
5. Proprietary Technology Platform
They also collect first-party data via SDKs that enables the data science engine to produce the next generation of digital brand advertising targeting—finding brand receptive audience segments who are most likely to respond to your brand message.
They believe that dramatic shifts in consumer viewing behaviour are heralding a new era for digital brand advertising—redefining traditional TV brand advertising. Under the influence and reach of Television and committing it with the science and accuracy of digital, they are building a platform for the next generation of TV brand advertising—The science behind influence.
- YuMe for publisher quick start.
- An easy-to-use solution for ready-to-go publishers.
- YFP quick start uses intuitive workflows to help you streamline the ad management process along with maximization of revenue opportunities. With straightforward ad management needs, this solution will skip the complicated processes that tend to make video advertising confusing and will get right to helping you optimize.
- YuMe for publisher pro
- Custom trafficking and ad management.
- YFP Pro is a complete software suite of ad management and ad serving tools are created to help you expand your advertising inventory. YFP Pro enables you to support your company’s unique sales strategies and help you monetize your content across all platforms and devices.
Hulu is the best internet TV service when it comes to watch your favourite series/shows of the current running seasons. You only need to wait a single day after the show releases just after it airs and makes the episode available to you. Full seasons with full episodes of popular shows are available.
In terms of exclusive content, Hulu also has its most reasonable share. However, unlike the original content from other services, Hulu’s original series generally are not enough reason by themselves to make you justify signing up for this service. Some advantages are that the show is made available just after one day on release day. Also, you can watch the full episodes at Hulu.
4 ) Specific Media
Specific Media is a leading global media company connecting brands with consumers across one of the largest audiences worldwide. Our exclusive data partnerships, multi-screen and multi-format targeting capabilities, and innovative advertising solutions enable brands to influence purchasing decisions as they are being made.
With over 500 premium publishing partners, superior reporting methodologies, and a suite of proprietary products, Specific Media allows for smarter and more efficient campaigns. Specific Media is headquartered in Irvine, California, with offices in New York, Los Angeles, Chicago, San Francisco, Seattle, Dallas, Boston, Detroit, Atlanta, and Minneapolis. For more information, visit specificmedia.com and find them on Twitter, Facebook, and LinkedIn.
– great people
– good training
TubeMogul (NASDAQ: TUBE) is an enterprise software company for branding. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their video advertising spend and achieve their brand advertising objectives.
Get Steps Done Challenge: TubeMogul encourages all employees to stay active by subsidizing Fitbits for participation in weekly fitness challenges.
Cultural Ambassador Program: Each year TubeMogul appoints 2-3 culture ambassadors from each office, who then partner with the company’s co-founders to ensure a consistently excellent employee experience and build upon our company culture.
One Month Recharge: TubeMogul offers a one month sabbatical for employees who have contributed five years of services as an opportunity for personal or professional development, or simply a time to recharge.
6) Tremor Video
Launched in 2005, Tremor Video is a digital video technology company that serves the complementary needs of the media community. Their SE2 technology offers advertisers massive reach and proven engagement with their marketing messages in 100% brand-safe environments, while their Acudeo income engine provides publishers easy access to multiple sources of revenue and the ability to manage and monetize every video impression.
They continue to push the boundaries of ad formats by introducing new engagement triggers and in-stream innovations to enhance the viewer experience and maximize ad performance.
Executive Support – Books travel and manages expenses for CEO, CFO, President Sales & Marketing and CRO
• Manages catering for all internal meetings
• Day to day office upkeep for all offices w/o office support, including stocking kitchens and office supplies, ordering as needed against budgeted amounts, liaising with building on any office issues as reported
• Manage office requests via wiki ticket system
• Manage Master Calendar
• Reception duties including answering phone lines, managing incoming and outgoing mail and greeting and seating guests
• New Hire support – key cards, desk set up, etc.
• Expense Support- Review and approve concur reports for payment following company expense guidelines
Adap.tv, a division of AOL Networks, is transforming the way video advertising is bought and sold. Adap.tv’s video intelligence platform, Pathway, helps many of the world’s largest brands, agencies, publishers and ad networks intelligently, effectively and safely plan, buy and measure billions of video ad trades programmatically every month across web, linear TV and mobile video. Headquartered is in San Mateo, California, Adap.tv has US offices in Chicago, Los Angeles and New York, and international offices in Australia, India, Japan and the UK.
AOL Platforms enables the world’s top marketers and media brands to reach consumers across desktop, mobile and TV through premium experiences, programmatic buying and performance-driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their brands online.
This place values ideas, talent and enthusiasm in equal measure. Your growth is directly proportional to your desire to learn and try new stuff. The company and the people – right from your immediate manager to the CEO are willing to listen to you and are happy to help you grow.
Work is challenging and demanding and problems that are handed to you are usually not easy ones – just the right combination to make a job interesting. Generous time off and your managers are encouraging people to take time off to relax and recharge. Seriously, I love my job. And the Friday happy-hours.
8) Select media
Select media is a great solution for monetizing cross-screen video desktop and mobile worldwide, but bear in mind that they have high requirements for publishers to be accepted to their platform. Their advanced programmatic platform enables advertisers to access high quality, safe and fraud-free video media on a truly global scale with optimized price and reach.
They work with more than 650 premium direct sites across 55 countries and use proprietary predictive trading and delivery technologies which use big data to go beyond RTB for optimal video yield and performance.
SelectMedia works with the industry’s leading advertisers and is broadly considered to be one of the most trusted and reliable video supply and distribution platforms.
-Dealing effectively with video requires deep expertise and strong infrastructure to tackle its unique challenges. SelectMedia built a complete video ad serving stack from the grounds up to deliver high quality, verified and reach-effective experience for advertisers.
-Predictive real-time yield management – leveraging big data from dozens of data points and advanced predictive algorithmic trading technologies to go far beyond simple RTB price models for guaranteeing optimal yield. We have a dedicated team of data scientists constantly evolving the set of analytical tools, models and complex algorithms used for trading optimization.
-Built-in deep real time verification technology – Select Media’s proprietary Video Guard Technology (VGT) analyses each impression in real time to guarantee our advertisers get a clean, transparent and fraud-free media that is viewed according to industry regulations.
-SelectMedia deployed a private content delivery fabric for guaranteed low-latency video delivery.
-Innovative ad programs-that include standard as well as small (in-stream) video for budget diversity and efficiency.
CONCLUSION: Best Video Ad Networks of 2018 To Make More $$$$$
This brings us to the conclusion of the best CPM Video Ad Networks for 2018. All these ad networks are huge in size with respect to ad impressions volume, customer base. There are many other video ad networks that help you advertise your product in a more effective and efficient manner.