BrightRoll offers innovative video advertising solutions – including proprietary ad serving and optimization with advanced audience targeting and standard-setting ad units and transparent reporting to make it reach audiences across web, mobile and TV connections.
Hulu is the best internet TV service when it comes to watch your favourite series/shows of the current running seasons. You only need to wait a single day after the show releases just after it airs and makes the episode available to you. Full seasons with full episodes of popular shows are available.
TubeMogul (NASDAQ: TUBE) is an enterprise software company for branding. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their video advertising spend and achieve their brand advertising objectives.
Looking for Best Best Video Ad Networks For Publishers? We are here to help you to choose the best.
Want to jump straight to the answer? When it comes to Best Content Video Ad Networks For Publishers find BRIGHTROLL and Hulu are the best options.
For many publishers, monetizing their properties through traditional banner ads, video ads are a relatively new concept. While the overall spend on video ads remains relatively small, it’s growing remarkably every year and is expected to continue to set a futile future.
Publishers experimenting with new ad formats to earn more revenue and may wish to think about video ads. These ads are popular just because they result as a major advantage as it provides a lot of commission for publishers. Whether you’re a fan of video ads or not, there is no denying that when used correctly, these ads can provide a substantial boost in revenue.
There are a number of potential strategies to monetization for publishers who have their own video inventory. Publishers with monetizable ad inventory, more realistically will turn to a video ad network to handle the sales for them. In this article, we’ll look into the details of some of the largest video ad networks out there.
Video ads help advertisers to connect with their audience in an interesting and creative way. It is no wonder that more and more advertisers are turning to video ads. In 2021, revenue from video marketing will reach over $27 billion.
For the US market, it is estimated that video advertising spend will reach $32 billion in 2019. A report from AppNexus also indicates that programmatic video ad spend by device had a 58% mobile and 42% desktop split indicating that more video is consumed on mobile devices.
If you run an entertainment site or you notice that your revenue shrinking for some reason, it’s time to give video ads a try.
What Are Ad Networks?
An ad network is a platform that helps match up advertisers with publishers. Advertisers want to buy ad space from publishers, and as a publisher you can make money by selling this space. Ad networks take a cut of the revenue generated from ads sold through their platform.
If you want to use online advertising to reach more people, but you don’t know how it works, ad networks can help. They are the ones who negotiate with buyers on your behalf to get the best deals. This includes setting audience targets and agreeing on a cost per impression. Once the deal is done, they will track, target, and report on your ad campaigns for you.
What to Look for in a Video Ad Network
If you’re wondering how to select a video ad platform, we can help. You’ll want to choose a platform that has the features you need. Here are some things to look for:
Targeting Options
To get the most out of your ad campaign, use a platform that allows you to target your audience as specifically as possible. This means using targeting options like contextual targeting and geo-targeting. It’s also helpful if the network you choose allows you to display ads based on your audience’s behavior patterns. Showing only relevant ads will have a positive impact on your conversion rate.
Powerful Analytics
A video ad platform should give you powerful analytics that evaluate your ad campaigns and tell you how your video ads are performing. With this information, you can work on perfecting your strategy.
A Wide Range of Formats
Nowadays, we tend to consume information and media on all sorts of devices. In fact, mobile video consumption rises by 100% every year. This data proves that your ads should be able to reach consumers on different devices. So choose a network that supports a wide range of systems.
However, remember that you also need a variety of video ad formats. You can experiment with different types and determine which format is the best for your video ad campaigns.
How video ad networks work
There are two types of video ads: instream and outstream. Most people have seen both of these types of ads.
An example of an instream ad is when you watch a YouTube video and see ads before the video. Ads that play on a natively-hosted video on a publisher’s website are also instream ads. However, if you visit a website and there is a video ad that isn’t followed by the publisher’s own content, that would be an outstream ad. Outstream ads are often found in-content, sidebar, or “sticky” (move as you scroll) and tend to pop up.
What are the main differences between Instream and Outstream video ads?
Instream video ads:
There are three main types of Instream video ads:
- Pre-roll (before the video begins)
- Mid-roll (in the middle of the video)
- Post-roll (after the video ends)
Outstream video ads:
Outstream video ads are different from a publisher’s usual content. These ads often “pop up” in the content or somewhere else on the page. Sometimes they are full screen, or will be placed in a corner of the screen and remain “sticky” as you scroll.
This outstream video ad below was on the weatherchannel.com, and it appears within the content. When it’s done playing, the player collapses.
On this specific page, Weather Channel has both instream and outstream video on it.
TOP VIDEO AD NETWORKS FOR 2023 – PUBLISHERS INCREASE YOUR REVENUES WITH THESE PLATFORMS
1) BRIGHTROLL
BrightRoll offers innovative video advertising solutions – including proprietary ad serving and optimization with advanced audience targeting and standard-setting ad units and transparent reporting to make it reach audiences across web, mobile and TV connections.
All advertising campaigns are delivered through our highly scalable and adaptable technology platform developed exclusively for video. Maximizing the user experience and minimizing discrepancies in ad measurement is done by those campaigns are delivered effectively and efficiently.
An advertiser who wish to reach audiences based on their demographics or geographic locations and have interests in other types of advanced targeting, they reach those type of audiences at scale.
BENEFITS:
1. BrightRoll is consistently ranked number one in reach with 152 million monthly US unique viewers and 200+ million globally.
2. Access to 10 billion+ impressions monthly across the four screens on 15,000 mobile apps and websites.
3. The company powers digital video advertising for the world’s largest brands including 90% of the top 50 US advertisers.
4. It and serves more video ads than any other company. Also, the platform enables advertisers to reach 4 out of 5 video viewers online
5. Proprietary Technology Platform
2) Hulu
Hulu is the best internet TV service when it comes to watch your favourite series/shows of the current running seasons. You only need to wait a single day after the show releases just after it airs and makes the episode available to you. Full seasons with full episodes of popular shows are available.
In terms of exclusive content, Hulu also has its most reasonable share. However, unlike the original content from other services, Hulu’s original series generally are not enough reason by themselves to make you justify signing up for this service. Some advantages are that the show is made available just after one day on release day. Also, you can watch the full episodes at Hulu.
Also Read:
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Best Pay Per Lead Affiliate Program
Recurring Affiliate Programs That Pay Residual Commissions
3) TubeMogul
TubeMogul (NASDAQ: TUBE) is an enterprise software company for branding. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their video advertising spend and achieve their brand advertising objectives.
BEENFITS:
Get Steps Done Challenge: TubeMogul encourages all employees to stay active by subsidizing Fitbits for participation in weekly fitness challenges.
Cultural Ambassador Program: Each year TubeMogul appoints 2-3 culture ambassadors from each office, who then partner with the company’s co-founders to ensure a consistently excellent employee experience and build upon our company culture.
One Month Recharge: TubeMogul offers a one month sabbatical for employees who have contributed five years of services as an opportunity for personal or professional development, or simply a time to recharge.
4) Tremor Video
Launched in 2005, Tremor Video is a digital video technology company that serves the complementary needs of the media community. Their SE2 technology offers advertisers massive reach and proven engagement with their marketing messages in 100% brand-safe environments, while their Acudeo income engine provides publishers easy access to multiple sources of revenue and the ability to manage and monetize every video impression.
They continue to push the boundaries of ad formats by introducing new engagement triggers and in-stream innovations to enhance the viewer experience and maximize ad performance.
BENEFITS:
Executive Support – Books travel and manages expenses for CEO, CFO, President Sales & Marketing and CRO
• Manages catering for all internal meetings
• Day to day office upkeep for all offices w/o office support, including stocking kitchens and office supplies, ordering as needed against budgeted amounts, liaising with building on any office issues as reported
• Manage office requests via wiki ticket system
• Manage Master Calendar
• Reception duties including answering phone lines, managing incoming and outgoing mail and greeting and seating guests
• New Hire support – key cards, desk set up, etc.
• Expense Support- Review and approve concur reports for payment following company expense guidelines
5) Adap.tv
Adap.tv, a division of AOL Networks, is transforming the way video advertising is bought and sold. Adap.tv’s video intelligence platform, Pathway, helps many of the world’s largest brands, agencies, publishers and ad networks intelligently, effectively and safely plan, buy and measure billions of video ad trades programmatically every month across web, linear TV and mobile video. Headquartered is in San Mateo, California, Adap.tv has US offices in Chicago, Los Angeles and New York, and international offices in Australia, India, Japan and the UK.
AOL Platforms enables the world’s top marketers and media brands to reach consumers across desktop, mobile and TV through premium experiences, programmatic buying and performance-driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their brands online.
BENEFITS:
This place values ideas, talent and enthusiasm in equal measure. Your growth is directly proportional to your desire to learn and try new stuff. The company and the people – right from your immediate manager to the CEO are willing to listen to you and are happy to help you grow.
Work is challenging and demanding and problems that are handed to you are usually not easy ones – just the right combination to make a job interesting. Generous time off and your managers are encouraging people to take time off to relax and recharge. Seriously, I love my job. And the Friday happy-hours.
6) Select media
Select media is a great solution for monetizing cross-screen video desktop and mobile worldwide, but bear in mind that they have high requirements for publishers to be accepted to their platform. Their advanced programmatic platform enables advertisers to access high quality, safe and fraud-free video media on a truly global scale with optimized price and reach.
They work with more than 650 premium direct sites across 55 countries and use proprietary predictive trading and delivery technologies which use big data to go beyond RTB for optimal video yield and performance.
SelectMedia works with the industry’s leading advertisers and is broadly considered to be one of the most trusted and reliable video supply and distribution platforms.
BENEFITS:
-Dealing effectively with video requires deep expertise and strong infrastructure to tackle its unique challenges. SelectMedia built a complete video ad serving stack from the grounds up to deliver high quality, verified and reach-effective experience for advertisers.
-Predictive real-time yield management – leveraging big data from dozens of data points and advanced predictive algorithmic trading technologies to go far beyond simple RTB price models for guaranteeing optimal yield. We have a dedicated team of data scientists constantly evolving the set of analytical tools, models and complex algorithms used for trading optimization.
-Built-in deep real time verification technology – Select Media’s proprietary Video Guard Technology (VGT) analyses each impression in real time to guarantee our advertisers get a clean, transparent and fraud-free media that is viewed according to industry regulations.
-SelectMedia deployed a private content delivery fabric for guaranteed low-latency video delivery.
-Innovative ad programs-that include standard as well as small (in-stream) video for budget diversity and efficiency.
7) Adobe Auditude
Auditude is a unique ad platform that was bought by Adobe in 2011. It allows publishers to use the platform to sell ads directly and fill any unsold inventory with the network’s own ads. This gives full control to the publisher, who can then leverage direct sales and have Auditude fill in when their sales run dry. Adobe ensures that viewers will be able to see your content on any device with one ad for every screen, providing consolidated reporting as well as TV-like ad insertion for your own videos.
8) SpotX
SpotX is one of the most advanced publishers on the market. They offer multi-currency reporting, creative reviews, price floor optimization, blocking, and bid activity reporting. Their CPMs are as high as $10 and they have over 1,000 publishers in their network.
Metrics video ad networks use
The different ways that publishers can make money from their websites depend on the analytics software they are using. Ad networks use metrics like how far down a user scrolls on a page, how long they stay on the site, what type of device they are using, and other factors to decide how well a website is performing.
Some metrics are common to both display and video advertising, for example:
-Click Through Rate (CTR): This tells us how many people clicked on a call to action within a video.
-Earnings: A measure of the total revenue from ads.
-Cost per Thousand Impressions (CPM): This is the amount of money it costs to show an ad 1,000 times.
There are also some key metrics specific to video advertising:
Playback started – The number of times someone started playing a video
Play count – The number of times a video has been played in total
Video Playback error– How many times there was an error when an attempt was made to play a video
How to work with video ad networks
There are two ways to work with a video ad network as a publisher. The first way is to self host your own videos and then apply to the ad network. The ads would be integrated into your videos in different ways, depending on the specific network. The second way is to upload your videos directly to the video player tools provided by the ad network. In this case, the video player would fetch both the video and ad content from the third party platform’s servers.
Different video networks have different requirements. You will need to decide if you need a third-party video player, or if the network allows you to upload and monetize videos at the same time.
For self-hosting, JW Player is an HTML5 video player that allows publishers to host their own videos. Their tools also allow publishers to monetize their video content through various integrations. Ezoic’s Video Player is another option, which allows publishers to self host their own videos, uploading them directly to the site and monetizing without a third party.
Diversifying Revenue Options Is Crucial to Success
In order to be a successful publisher in today’s market, you need to be prepared to make compromises and try new things all the time. You also need to diversify your revenue options. Utilizing one or more of the best video ad networks together with big players like Facebook and Google is the best way to expand and evolve your business.
FAQ’s on Best Video Ad Networks For Publishers
How do I get video ads on my website?
You can start making money from videos by joining a video ad network. If you're starting out, AdSense is a good option. They have a lot of advertisers and are popular with mid and small publishers. If you want more options, take a look at our list of best video ad networks. Once you've joined a network, add the video tag to your player on your site so you can start earning ad revenue!
How much can I earn from video ads?
Generally, video ads on websites earn more money than display ads. For example, video ad rates in the United States generally range from $9 to $20 per 1000 impressions. However, this rate depends on where the traffic and ad requests are coming from.
CONCLUSION: Best Video Ad Networks for Publishers 2023
Video ad rates tend to be higher than display ad rates. You can earn between $9 and $20 for every 1,000 views of your video ad. This makes it a good idea to test video ads on your website.
However, managing multiple video ad networks can be challenging. Each site has its own best-performing ad networks, types of ads, and layouts. So it is important to customize your ads for each site. An ad optimization expert can help you get the most from your inventory.
This brings us to the conclusion of the best CPM Video Ad Networks for 2023. All these ad networks are huge in size with respect to ad impressions volume, customer base. There are many other video ad networks that help you advertise your product in a more effective and efficient manner.
