Are you debating whether or not it’s worthwhile to increase your video marketing budget? We’ll go over some critical video marketing statistics in this post to show why now is the best time to make your first marketing video.
We’ll also go over some of the advantages of video marketing as well as current and upcoming video trends. Not only will you comprehend the figures behind the internet video business by the end, but you’ll also have a solid notion of where you should concentrate your efforts.
We continue to notice trends preferring video as digital marketing evolves! Here are some quick and easy video marketing data to utilize when trying to persuade your boss to fund that video project, YouTube advertisements, or simply qualify your Snapchat habit.
Before we get into the numbers, let’s take a look at some of the many kinds of videos you should use to market your company. The explainer video, which is a short video that explains your products or services, is one of the most popular.
Explainer videos are frequently seen on a website’s home page, as well as on product or landing pages.
Table of Contents
The following are some other types of video content marketing:
- Vlogs (video blogs)
- Video interviews
- Tutorial videos
- Videos of presentations
- Product demos and reviews
- Video testimonials
- Recordings of live streams
- Video ads
Now let’s get down to business with the stats on video marketing. To keep your video marketing plan up to date, we’ve concentrated on the most recent figures, which were published within the previous year or so.
The audience side of video marketing statistics :
- People currently watch 16 hours of online video every week on average, which is up by 52 % in the last two years.
- When compared to text and image content, social video generates 1200% more shares.
- When people see a video, they recall 95% of the message, compared to 10% when they read it in writing.
- In order to learn more about a product or service, 96% of people have watched an explainer video.
- More video from brands is desired by 86% of people.
- After seeing branded social videos, 64% of consumers make a purchase.
- When it comes to learning about new products or services, consumers prefer videos to articles, infographics, ebooks, and presentations
- 82% of people would like to watch live videos rather than read social media updates.
Kindly note that this does not imply that blogging or social media updates are no longer relevant. Both of these types of content are critical components of any digital marketing plan, particularly in terms of SEO and reputation management.
- 6-10 seconds of a video ad is considered to be the ideal length.
- Consumers who find their way to an e-commerce site via a user-generated video are 184% more likely to buy and spend 45% more.
- Consumers are more likely to click on a listing when google displays a video thumbnail next to a search result which is about 26% of the time.
Image credit- pexels
The business side of video marketing statistics
- Video is the content category with the highest return on investment, according to 51% of marketing professionals worldwide.
- Video content is used by 87% of web marketers.
- Explainer videos (72%), presentation videos (49%), testimonial videos (48%), sales videos, and video advertising are the most popular video kinds created by marketers in 2021 (42% each).
- Marketers who use video generate income 49% faster than those who don’t.
- Marketers who include video in their marketing see a 34% increase in conversions.
- Shoppable video is starting to outperform display advertisements in terms of conversion and click-through rates.
- According to 84% of marketers, video has aided them in generating leads.
- According to 87% of video marketers, video has a favorable return on investment.
Digital video ad spending is predicted to rise 41.9% from 2017 to 2024, according to projections.
From 2019 to 2020, the global streaming market rose by 55%. (from 104.11 billion to 161.37 billion).
Statistics on YouTube video marketing
- Monthly logged-in users on YouTube total over 2.3 billion (which means this number for all users is likely higher).
- For 90% of consumers in the United States, YouTube is their favorite digital video platform.
- Every day, YouTube users watch over 1 billion hours of video.
- Mobile devices account for 70% of YouTube viewing time.
- 90 percent of people use YouTube to find new businesses or items.
- 70% of YouTube viewers have made a purchase as a result of seeing a brand on the platform.
- True Viewads are preferred by 80% of YouTube viewers over in-stream ads.
- YouTube is used by 50.9% of B2B decision-makers to investigate purchases.
- YouTube is used by 62% of businesses to submit videos.
- Only 9% of all small companies in the United States use YouTube.
- On YouTube mobile, 62% of ad time captures viewer attention, compared to 45% of TV ad time.
Image credit- pexels
Statistics on Facebook video marketing
- In the spring of 2020, Facebook Live viewership climbed by 50%.
- Facebook Watch boasts 140 million daily users who spend an average of 26 minutes each day watching videos on their platform.
- Facebook is used by 84 percent of video marketers as one of their primary video marketing channels.
- Facebook video posts have an average engagement rate of 0.26% (compared to the 0.15% overall engagement rate).
On Facebook, video promotions are now just as popular as image promotions.
When compared to YouTube links, native videos on Facebook have a 10x higher reach.
Video Marketing’s Return on Investment
Is it really worth it to invest in video marketing?
It is, according to the research, Wyzowl discovered the following in their 2020 repo
- According to 89% of video marketers, video provides a solid return on investment.
- According to 83% of video marketers, video aids in lead generation.
- Video has increased traffic to 87% of video marketers’ websites.
- According to 80% of video marketers, video has directly aided in the increase of their sales.
- In 2020, 95% of video marketers intend to raise or maintain their video spending.
- According to Animoto’s Social Video Forecast, 91 percent of marketers are satisfied with the return on investment of video marketing on social media.
The bottom line is that there’s no need to ponder the perks of video marketing for brands. It’s well worth the investment, and you don’t have to take video marketers’ word for it.
Here are two examples of video marketing’s effectiveness. Tiger Fitness claims that video marketing helped them reach a 60% client retention rate, which is three times the industry average. With a video-heavy content marketing strategy, SAP received 9 million impressions.
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