75 Staggering Video Marketing Statistics 2023: How Effective Are Marketing Videos?

Last Updated on: November 12, 2022 by | Fact Checked

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Are you debating whether or not it’s worthwhile to increase your video marketing budget? We’ll go over some critical video marketing statistics in this post to show why now is the best time to make your first marketing video.

We’ll also go over some of the advantages of video marketing as well as current and upcoming video trends. Not only will you comprehend the figures behind the internet video business by the end, but you’ll also have a solid notion of where you should concentrate your efforts.

We continue to notice trends preferring video as digital marketing evolves! Here are some quick and easy video marketing data to utilize when trying to persuade your boss to fund that video project, YouTube advertisements, or simply qualify your Snapchat habit.

Before we get into the numbers, let’s take a look at some of the many kinds of videos you should use to market your company. The explainer video, which is a short video that explains your products or services, is one of the most popular.

Explainer videos are frequently seen on a website’s home page, as well as on product or landing pages.

The following are some other types of video content marketing:

  • Vlogs (video blogs)
  • Video interviews
  • Tutorial videos
  • Videos of presentations
  • Product demos and reviews
  • Video testimonials
  • Recordings of live streams
  • Video ads

Now let’s get down to business with the stats on video marketing. To keep your video marketing plan up to date, we’ve concentrated on the most recent figures, which were published within the previous year or so.

The audience side of video marketing statistics :

  • People currently watch 16 hours of online video every week on average, which is up by 52 % in the last two years.
  • When compared to text and image content, social video generates 1200% more shares.
  • When people see a video, they recall 95% of the message, compared to 10% when they read it in writing.
  • In order to learn more about a product or service, 96% of people have watched an explainer video.
  • More video from brands is desired by 86% of people.
  • After seeing branded social videos, 64% of consumers make a purchase.
  • When it comes to learning about new products or services, consumers prefer videos to articles, infographics, ebooks, and presentations 
  • 82% of people would like to watch live videos rather than read social media updates.

Kindly note that this does not imply that blogging or social media updates are no longer relevant. Both of these types of content are critical components of any digital marketing plan, particularly in terms of SEO and reputation management.

  • 6-10 seconds of a video ad is considered to be the ideal length.
  • Consumers who find their way to an e-commerce site via a user-generated video are 184% more likely to buy and spend 45% more.
  • Consumers are more likely to click on a listing when google displays a video thumbnail next to a search result which is about 26% of the time.

Video Marketing Statistics

Image credit- pexels

The business side of video marketing statistics

  • Video is the content category with the highest return on investment, according to 51% of marketing professionals worldwide.
  • Video content is used by 87% of web marketers.
  • Explainer videos (72%), presentation videos (49%), testimonial videos (48%), sales videos, and video advertising are the most popular video kinds created by marketers in 2021 (42% each).
  • Marketers who use video generate income 49% faster than those who don’t.
  • Marketers who include video in their marketing see a 34% increase in conversions.
  • Shoppable video is starting to outperform display advertisements in terms of conversion and click-through rates.
  • According to 84% of marketers, video has aided them in generating leads.
  • According to 87% of video marketers, video has a favorable return on investment.

Digital video ad spending is predicted to rise 41.9% from 2017 to 2024, according to projections.

From 2019 to 2020, the global streaming market rose by 55%. (from 104.11 billion to 161.37 billion).

Statistics on YouTube video marketing

  • Monthly logged-in users on YouTube total over 2.3 billion (which means this number for all users is likely higher).
  • For 90% of consumers in the United States, YouTube is their favorite digital video platform.
  • Every day, YouTube users watch over 1 billion hours of video.
  • Mobile devices account for 70% of YouTube viewing time.
  • 90 percent of people use YouTube to find new businesses or items.
  • 70% of YouTube viewers have made a purchase as a result of seeing a brand on the platform.
  • True Viewads are preferred by 80% of YouTube viewers over in-stream ads.
  • YouTube is used by 50.9% of B2B decision-makers to investigate purchases.
  • YouTube is used by 62% of businesses to submit videos.
  • Only 9% of all small companies in the United States use YouTube.
  • On YouTube mobile, 62% of ad time captures viewer attention, compared to 45% of TV ad time.

YouTube video marketing

Image credit- pexels

Statistics on Facebook video marketing

  • In the spring of 2020, Facebook Live viewership climbed by 50%.
  • Facebook Watch boasts 140 million daily users who spend an average of 26 minutes each day watching videos on their platform.
  • Facebook is used by 84 percent of video marketers as one of their primary video marketing channels.
  • Facebook video posts have an average engagement rate of 0.26%  (compared to the 0.15% overall engagement rate).

On Facebook, video promotions are now just as popular as image promotions.

When compared to YouTube links, native videos on Facebook have a 10x higher reach.

Video Marketing’s Return on Investment

Is it really worth it to invest in video marketing? 

It is, according to the research, Wyzowl discovered the following in their 2020 repo

  • According to 89% of video marketers, video provides a solid return on investment.
  • According to 83%  of video marketers, video aids in lead generation.
  • Video has increased traffic to 87% of video marketers’ websites.
  • According to 80% of video marketers, video has directly aided in the increase of their sales.
  • In 2020, 95% of video marketers intend to raise or maintain their video spending.
  • According to Animoto’s Social Video Forecast, 91 percent of marketers are satisfied with the return on investment of video marketing on social media.

The bottom line is that there’s no need to ponder the perks of video marketing for brands. It’s well worth the investment, and you don’t have to take video marketers’ word for it.

Here are two examples of video marketing’s effectiveness. Tiger Fitness claims that video marketing helped them reach a 60% client retention rate, which is three times the industry average. With a video-heavy content marketing strategy, SAP received 9 million impressions.

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Who These Days Are Using Video Marketing Statistics?

Another thing to think about is how much video marketing is getting adopted. A big number of people are adopting video marketing, according to these figures. According to Wyzowl, 85% of businesses employ video as a marketing technique.

According to Animoto, that ratio is even higher, with 96% of businesses spending money on video ads.

If the brand behind an ad shows inside the first three seconds of a video ad, consumers are 23 percent more likely to recall it.

  • Video ads are used by 75% of businesses on Facebook.
  • More than 75% of marketers claim that Facebook Live has aided in the growth of their company’s sales.
  • Only 25% of businesses use Facebook Live on a weekly basis.
  • In less than three seconds, a Facebook video ad generates 47% of the whole campaign value.
  • Every day, almost 500 million (half a BILLION) people view videos on Facebook (via Forbes).
  • Conversion rates for Facebook video ads are strongest for videos that are 16-20 seconds long.

Statistics on Twitter video marketing

  • 82% of people consume video content on Twitter.
  • 90% of total Twitter video views are watched from mobile device accounts.
  • Video views on Twitter climbed by 62% from 2019 to 2020.
  • Tweets containing video receive ten times the amount of engagement as those without.
  • The amount of time spent watching videos on Twitter increased by 72% from 2019 to 2020.
  • Every day, 2 billion videos are viewed on Twitter, representing a 67% increase year over year.
  • Twitter Video Ads reduce the cost per engagement by more than half.
  • Twitter Video Advertisements with Website Buttons have a 2x greater click-through rate and a 60% higher user retention rate than conventional mobile video ads.
  • In comparison to 2019, the amount of time spent watching videos on Twitter grew in all categories in 2020.

Statistics on Instagram video marketing

  • 77 percent of marketers have used IGTV to share a video.
  • By way of comments, Instagram video advertising earns 3x more interaction than image ads.
  • Single video ads account for about 25% of Instagram ads.
  • A video commercial has persuaded 79% of respondents to purchase a product or programme.
  • In 2021, 58% of marketers said they planned to employ video marketing on Instagram.
  • On a daily basis, around 70% of Instagram users watch video material in the form of Stories.
  • 1 in every 4 Instagram users has made a purchase after seeing a story.
  • 63%  of the time, mobile-shot Stories advertisements outperform studio-shot advertising.

More data about video marketing

  • When both text and video are available on the same issue, 59% of executives feel that video is more likely to be chosen.
  • A 157% boost in organic traffic from SERPs is attributed to video.
  • The most popular videos are those that are less than two minutes long.
  • On Facebook, 85 percent of videos are watched without sound.
  • A video on a landing page can boost conversions by as much as 80%.
  • The average CVR for video-enabled websites is 4.8 percent, compared to 2.9 percent for non-video-enabled sites.
  • A landing page with a video is 53% more likely to appear on page one of the SERP.
  • A video in the first email increases the click-through rate by 96%.
  • CTR can improve by 200-300%  when a video is attached to an email.
  • Including the term “video” in the subject line boosts open rates by 19%, CTR by 65%, and unsubscribes by 26 percent.
  • Emails featuring videos are preferred by 54% of email subscribers.
  • Video-enhanced blog entries receive three times as many inbound links than non-video-enhanced blog posts.
  • When the video is used with full-page advertisements, engagement increases by 22%.

Trends in Video Marketing for 2022 and Beyond

According to our research into video marketing data, the video will be a terrific tool to expand your network and consumer base in the future.

Cisco estimates that in 2020, nearly a million minutes of video were transmitted over the internet every second. Cisco even claimed that video will account for 82 percent of all consumer online traffic.

However, there is a sticking point. Marketers, according to Impact, believe that producing video is too time-consuming and complex. But it doesn’t have to be. Video editing software makes it simple to create video material.

Remember, customers, desire conversational and informal. You don’t have to be George Lucas to create a video that will captivate your target audience.

The main conclusion is that video marketing is still evolving. To keep up with the current trends, it’s time to start leveraging video. These video marketing statistics emphasize the significance of video marketing for your company today and in the future.

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Andy Thompson

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from e-commerce, startups, social media marketing, making money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like ImageStation.

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