Video marketing is a powerful way for businesses to tell their stories and connect with people. It uses videos to promote products, explain ideas, or share stories on the internet.
This method is really popular because many people like watching videos to learn about new things or find products they might want to buy.
Statistics show that video marketing helps businesses get more visitors to their websites, sell more products, and make customers happier.
Let’s discover some impressive Video Marketing Statistics in 2024.
| Statistic | Detail |
|---|---|
| Weekly Video Consumption | People watch 16 hours of online video weekly, up 52% in two years. |
| Social Video Shares | Generates 1200% more shares than text and image content. |
| Message Retention | 95% of a message is retained when watched in a video vs. 10% when read in text. |
| Explainer Videos | 96% have watched to learn more about a product/service. |
| Consumer Demand for Videos | 86% want more videos from brands. |
| Purchase Influence | 64% make a purchase after seeing branded social videos. |
| Live Video Preference | 82% prefer live videos over reading social media updates. |
| Ideal Video Ad Length | 6-10 seconds. |
| E-commerce Influence | Users from user-generated videos are 184% more likely to buy and spend 45% more. |
| SEO Impact | Listings with video thumbnails get 26% more clicks. |
| Future Internet Traffic | 82% of internet traffic will be video content by 2024. |
| Learning Preference | 72% prefer learning about a product/service through video. |
| Brand Content Demand | 54% want to see more video content from brands they support. |
| Global Online Video Reach | Reached 92.3% of internet users globally in Q2 2023. |
| ROI in Marketing | 51% of marketing professionals say video has the highest ROI. |
| Business Adoption | 91% of businesses use video as a marketing tool. |
| Positive ROI from Video Marketing | 87% of video marketers report a favorable ROI. |
| Conversion Increase | Adding a video to a landing page can increase conversions by 18%. |
Some Other Types of Video Content Marketing:
- Vlogs (video blogs)
- Video interviews
- Tutorial videos
- Videos of presentations
- Product demos and reviews
- Video testimonials
- Recordings of live streams
- Video ads
Now, let’s get down to business with the stats on video marketing. To keep your video marketing plan up to date, we’ve concentrated on the most recent figures, which were published within the previous year or so.
The Audience Side of Video Marketing Statistics:
Source: Pexels
- People currently watch 16 hours of online video every week on average, which is up by 52 % in the last two years.
- When compared to text and image content, social video generates 1200% more shares.
- When people see a video, they recall 95% of the message, compared to 10% when they read it in writing.
- In order to learn more about a product or service, 96% of people have watched an explainer video.
- More videos from brands are desired by 86% of people.
- After seeing branded social videos, 64% of consumers make a purchase.
- When it comes to learning about new products or services, consumers prefer videos to articles, infographics, ebooks, and presentations.
- 82% of people would like to watch live videos rather than read social media updates.
- 6-10 seconds of a video ad is considered to be the ideal length.
- Consumers who find their way to an e-commerce site via a user-generated video are 184% more likely to buy and spend 45% more.
- Consumers are more likely to click on a listing when Google displays a video thumbnail next to a search result, which is about 26% of the time.
- 82% of internet traffic will be video content by 2024.
- Viewers retain 95% of a message when they watch it in a video.
- 78% of viewers watch video content every week, and 55% view videos daily.
- 72% of consumers prefer learning about a product or service through video.
- 54% of consumers want to see more video content from brands they support.
- Online videos had an audience reach of 92.3% globally in Q2 2023.
- Individuals spent an average of 17 hours per week on online video consumption in 2023.
Kindly note that this does not imply that blogging or social media updates are no longer relevant. Both of these types of content are critical components of any digital marketing plan, particularly in terms of SEO and reputation management.
The Business Side of Video Marketing Statistics
Source: Pexels
- Video is the content category with the highest return on investment, according to 51% of marketing professionals worldwide.
- Video content is used by 87% of web marketers.
- Explainer videos (72%), presentation videos (49%), testimonial videos (48%), sales videos, and video advertising are the most popular video kinds created by marketers in 2021 (42% each).
- Marketers who use video generate income 49% faster than those who don’t.
- Marketers who include video in their marketing see a 34% increase in conversions.
- Shoppable video is starting to outperform display advertisements in terms of conversion and click-through rates.
- According to 84% of marketers, video has aided them in generating leads.
- According to 87% of video marketers, video has a favorable return on investment.
- 91% of businesses use video as a marketing tool.
- 88% of video marketers view video as an essential part of their strategy.
- 85% of video marketers plan to maintain or increase their video spending in 2024.
- 90% of marketers report video marketing gives them a good ROI.
- 68% of non-users plan to start using video in 2024.
- 66% more qualified leads are generated through video marketing.
- Adding a video to a landing page can increase conversions by 18%.
- 86% of businesses use video as a marketing tool.
Digital video ad spending is predicted to rise 41.9% from 2017 to 2024, according to projections.
The global streaming market rose by 55%. (from 104.11 billion to 161.37 billion).
Statistics on YouTube Video Marketing
Source: Pexels
- Monthly logged-in users on YouTube total over 2.3 billion (which means this number for all users is likely higher).
- For 90% of consumers in the United States, YouTube is their favorite digital video platform.
- Every day, YouTube users watch over 1 billion hours of video.
- Mobile devices account for 70% of YouTube viewing time.
- 90 percent of people use YouTube to find new businesses or items.
- 70% of YouTube viewers have made a purchase as a result of seeing a brand on the platform.
- True Viewads are preferred by 80% of YouTube viewers over in-stream ads.
- YouTube is used by 50.9% of B2B decision-makers to investigate purchases.
- YouTube is used by 62% of businesses to submit videos.
- Only 9% of all small companies in the United States use YouTube.
- On YouTube mobile, 62% of ad time captures viewer attention, compared to 45% of TV ad time.
- YouTube is the most widely used video marketing platform, with 90% of video marketers trusting it.
- India had the largest YouTube audience, with 462 million users.
- 51% of consumers plan to spend more time on YouTube, yet only 35% of marketers plan to use it.
Statistics on Facebook Video Marketing
- In the spring of 2020, Facebook Live viewership climbed by 50%.
- Facebook Watch boasts 140 million daily users who spend an average of 26 minutes each day watching videos on their platform.
- Facebook is used by 84 percent of video marketers as one of their primary video marketing channels.
- Facebook video posts have an average engagement rate of 0.26% (compared to the 0.15% overall engagement rate).
- Facebook video ads are used by more than 73% of marketers to promote their products or services.
- More than 8 billion videos are viewed on Facebook daily.
- Videos that can be watched vertically on mobile devices showed the most engagement on Facebook.
On Facebook, video promotions are now just as popular as image promotions.
When compared to YouTube links, native videos on Facebook have a 10x higher reach.
Video Marketing’s Return on Investment
Is investing in video marketing really worth it?
According to Wyzowl’s research report, the following was discovered:
- According to 89% of video marketers, video provides a solid return on investment.
- According to 83% of video marketers, video aids in lead generation.
- The video has increased traffic to 87% of video marketers’ websites.
- According to 80% of video marketers, video has directly aided in the increase of their sales.
- In 2020, 95% of video marketers intend to raise or maintain their video spending.
- According to Animoto’s Social Video Forecast, 91 percent of marketers are satisfied with the return on investment of video marketing on social media.
The bottom line is that there’s no need to ponder the perks of video marketing for brands. It’s well worth the investment, and you don’t have to take video marketers’ word for it.
Here are two examples of the effectiveness of video marketing. Tiger Fitness claims that video marketing helped them reach a 60% client retention rate, which is three times the industry average. With a video-heavy content marketing strategy, SAP received 9 million impressions.
Who These Days Are Using Video Marketing Statistics?
Another thing to think about is how much video marketing is getting adopted. According to these figures, a large number of people are adopting video marketing.
According to Wyzowl, 85% of businesses employ video as a marketing technique.
Source: Pexels
According to Animoto, that ratio is even higher, with 96% of businesses spending money on video ads.
If the brand behind an ad shows inside the first three seconds of a video ad, consumers are 23 percent more likely to recall it.
- Video ads are used by 75% of businesses on Facebook.
- More than 75% of marketers claim that Facebook Live has aided in the growth of their company’s sales.
- Only 25% of businesses use Facebook Live on a weekly basis.
- In less than three seconds, a Facebook video ad generates 47% of the whole campaign value.
- Every day, almost 500 million (half a BILLION) people view videos on Facebook (via Forbes).
- Conversion rates for Facebook video ads are strongest for videos that are 16-20 seconds long.
Statistics on Twitter Video Marketing
- 82% of people consume video content on Twitter.
- 90% of total Twitter video views are watched from mobile device accounts.
- Video views on Twitter climbed by 62% from 2019 to 2020.
- Tweets containing video receive ten times the amount of engagement as those without.
- The amount of time spent watching videos on Twitter increased by 72% from 2019 to 2020.
- Every day, 2 billion videos are viewed on Twitter, representing a 67% increase year over year.
- Twitter Video Ads reduce the cost per engagement by more than half.
- Twitter Video Advertisements with Website Buttons have a 2x greater click-through rate and a 60% higher user retention rate than conventional mobile video ads.
- In comparison to 2019, the amount of time spent watching videos on Twitter grew in all categories in 2020.
Statistics on Instagram Video Marketing
- 77 percent of marketers have used IGTV to share a video.
- By way of comments, Instagram video advertising earns 3x more interaction than image ads.
- Single video ads account for about 25% of Instagram ads.
- A video commercial has persuaded 79% of respondents to purchase a product or program.
- In 2021, 58% of marketers said they planned to employ video marketing on Instagram.
- On a daily basis, around 70% of Instagram users watch video material in the form of Stories.
- 1 in every 4 Instagram users has made a purchase after seeing a story.
- 63% of the time, mobile-shot stories outperform studio-shot advertising.
- The time spent watching Instagram videos has increased by 80% since 2017.
- 77% of marketers create video content for IGTV.
- 79% of new customers acquired by brands or businesses were through Instagram.
More Data About Video Marketing
- When both text and video are available on the same issue, 59% of executives feel that video is more likely to be chosen.
- A 157% boost in organic traffic from SERPs is attributed to video.
- The most popular videos are those that are less than two minutes long.
- On Facebook, 85 percent of videos are watched without sound.
- A video on a landing page can boost conversions by as much as 80%.
- The average CVR for video-enabled websites is 4.8 percent, compared to 2.9 percent for non-video-enabled sites.
- A landing page with a video is 53% more likely to appear on page one of the SERP.
- A video in the first email increases the click-through rate by 96%.
- CTR can improve by 200-300% when a video is attached to an email.
- Including the term “video” in the subject line boosts open rates by 19%, CTR by 65%, and unsubscribes by 26 percent.
- Emails featuring videos are preferred by 54% of email subscribers.
- Video-enhanced blog entries receive three times as many inbound links as non-video-enhanced blog posts.
- When the video is used with full-page advertisements, engagement increases by 22%.
- Video marketing spending is expected to reach $92.253 billion in 2024.
- 75% of video marketers have used AI tools in video creation or editing.
- Live-action videos are the most common, with 48% of marketers creating them, followed by animated videos (24%) and screen-recorded videos (22%).
- 39% of video marketers have created video testimonials, making it the most popular use case.
- 48% of marketers feel they’re not using video to its full potential.
- 43% cite a lack of in-house skills as a challenge for video marketing.
- 40% say lack of budget is their biggest barrier to video marketing.
According to our research into video marketing data, the video will be a terrific tool to expand your network and consumer base in the future.
Cisco estimates that in 2020, nearly a million minutes of video were transmitted over the internet every second. Cisco even claimed that video will account for 82 percent of all consumer online traffic.
However, there is a sticking point. Marketers, according to Impact, believe that producing video is too time-consuming and complex. But it doesn’t have to be. Video editing software makes it simple to create video material.
Remember, customers desire conversational and informal. You don’t have to be George Lucas to create a video that will captivate your target audience.
The main conclusion is that video marketing is still evolving. To keep up with the current trends, it’s time to start leveraging video. These video marketing statistics emphasize the significance of video marketing for your company today and in the future.
FAQs
📊 How effective is video marketing?
Video marketing is highly effective, with studies showing that videos can increase conversion rates, boost engagement, and help customers better understand products or services.
🚀 How does video marketing impact sales?
Videos have a strong impact on sales, with many marketers reporting that video helps increase understanding of their product or service, leading to higher conversion rates and sales.
📱 How popular is mobile video consumption?
Mobile video consumption is skyrocketing, with a significant portion of video views now coming from mobile devices, emphasizing the importance of optimizing video content for mobile viewing.
💡 What types of videos are most effective?
Explainer videos, product demos, customer testimonials, and personalized videos are among the most effective types, each serving different purposes in a marketing strategy.
🌐 What role does social media play in video marketing?
Social media platforms are crucial for video marketing, offering wide reach and engagement. Videos on social media tend to receive more shares and interactions compared to other content types.
Quick Links:
- Mobile eCommerce Statistics
- Instagram Statistics
- TikTok Statistics
- Procrastination Stats
- Logo Statistics
Conclusion: Video Marketing Statistics 2024
Video marketing statistics reveal that using videos is a smart move for businesses. Videos help attract more people, explain products clearly, and increase sales.
They are liked by customers all over the world because they are easy to watch and understand. With more people watching videos every day, businesses that use video marketing can stand out and connect better with their audience.
In short, videos are not just popular; they are a powerful way to share your message, making them an essential part of any successful marketing strategy today.
Source: Wordstream, G2.com, Cxl, Designshack.net, Insivia, Outbrain, HubSpot, Statista, Oberlo, Lemonlight
