Voice search continues to grow in 2025 as more people prefer speaking to their devices instead of typing.
It makes finding information faster and more natural, transforming how users search, shop, and manage daily tasks.
Businesses that understand voice search statistics 2025 can optimize their content for spoken queries to improve visibility and engagement.
Global Voice Search Adoption
In 2025, around 20.5% of internet users worldwide actively use voice search — about one in five people. While usage peaked at 22.5% in 2022, it has remained stable since then. This steady rate shows that voice search has become a part of everyday online behavior.
Global Voice Search Adoption by Quarter
| Quarter | Share of Internet Users |
|---|---|
| Q2 2024 | 20.50% |
| Q1 2024 | 20.30% |
| Q4 2023 | 20.10% |
| Q3 2023 | 19.60% |
| Q2 2022 | 22.50% |
Source: Statista
Voice search saves time and increases convenience. Users often use it while driving, cooking, or multitasking. For businesses, this trend opens opportunities to reach customers through conversational search optimization.
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Growth of Voice Assistants
The number of voice assistants has now surpassed the global population, reaching 8.4 billion devices in 2025 — up from 4.2 billion in 2020. Many people own multiple devices like smartphones and smart speakers, increasing accessibility and daily use.
Number of Voice Assistants in Use:
| Year | Voice Assistants (Billion) |
|---|---|
| 2024 | 8.4 |
| 2020 | 4.2 |
| 2019 | 3.25 |
This rise benefits users by making daily tasks easier, from controlling smart homes to playing music. For businesses, it means a broader audience for voice-optimized content.
Voice Assistant Usage in the United States
In the U.S., 153.5 million people use voice assistants in 2025, marking an 8.1% increase since 2022. This number is expected to reach 157.1 million by 2026.
Voice Assistant Users in the U.S.:
| Year | Users (Millions) | Growth |
|---|---|---|
| 2026 | 157.1 | +1.3% |
| 2025 | 153.5 | +2.5% |
| 2024 | 149.8 | +2.5% |
| 2023 | 146 | +2.8% |
| 2022 | 142 | – |
Source: eMarketer
Voice assistants help users manage schedules, shop online, and find local services, making them integral to daily life.
Top Voice Assistants in 2025
- Google Assistant: 92 million users in the U.S.
- Siri: 86.5 million users in the U.S., 500 million globally
- Alexa: 77.2 million global users
These assistants dominate due to accuracy and device integration, making voice control seamless for users.
Devices Used for Voice Search
Smartphones lead voice search usage, accounting for 56% of all queries. About 27% of people use voice search daily on mobile devices, emphasizing the importance of mobile optimization.
Voice Search Usage by Age Group and Device
| Device | 18–34 Years | 35–54 Years | 55+ Years |
|---|---|---|---|
| Smartphone | 77% | 63% | 30% |
| Desktop/Laptop | 38% | 32% | 15% |
| Tablet | 37% | 32% | 9% |
| Smart Speaker | 34% | 19% | 4% |
Younger users lead adoption, especially on smartphones. Businesses can target this demographic through mobile-friendly content.
Voice Search Usage by Sector
In the U.S., voice search is used across several sectors, helping users get quick answers or recommendations.
| Sector | Usage (%) |
|---|---|
| Weather | 75% |
| Music | 71% |
| News | 64% |
| Entertainment | 62% |
| Retail | 54% |
| Food Delivery | 52% |
People rely on voice assistants for practical tasks like checking the weather, playing music, or ordering food.
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Devices Used for Brand Searches via Voice
| Device | Percentage |
|---|---|
| Smartphones | 56% |
| Desktops/Laptops | 28% |
| Tablets | 26% |
| Smart Speakers | 18% |
Over half of users search for brand information using smartphones. Businesses can optimize listings and local SEO to capture these searches.
Most Searched Industries by Voice
| Industry | Share of Voice Searches |
|---|---|
| Restaurants/Cafes | 51% |
| Grocery Stores | 41% |
| Food Delivery | 35% |
| Clothing Stores | 32% |
| Hotels | 30% |
| Doctors | 28% |
Local businesses, especially restaurants and shops, benefit most from voice search by optimizing for “near me” queries.
Accuracy of Popular Voice Assistants
| Assistant | Understood (%) | Answered Correctly (%) |
|---|---|---|
| Google Assistant | 100% | 92.9% |
| Siri | 99.8% | 83.1% |
| Alexa | 99.9% | 79.8% |
Google Assistant ranks highest in accuracy, making it the most reliable for information retrieval.
Voice Search Optimization (VSEO) Insights
More than 80% of voice answers come from the top three Google results.
- Voice results load 52% faster than average pages.
- Most responses come from pages with featured snippets and HTTPS security.
Businesses can improve rankings by writing conversational, long-form content and targeting natural language queries.
Voice Search in eCommerce
- 51% of U.S. shoppers use voice for product research.
- 38.8 million Americans shop via smart speakers.
- Voice shopping revenue is projected to reach $40 billion soon.
These trends highlight the importance of voice-friendly product listings and simplified checkout experiences.
Key Challenges in Voice Search
Despite its popularity, users express some concerns:
- 41% worry about privacy and eavesdropping.
- 64% experience accidental activations monthly.
Users can adjust privacy settings and permissions to maintain control.
The Future of Voice Search Beyond 2025
The speech recognition market is expected to reach $53.94 billion by 2030, growing at a 24.4% CAGR. Voice assistants are expected to recognize emotions and moods, making interactions even more personalized.
Emerging trends include:
- Integration with AI-driven personalization
- Voice commerce expansion
- Growth in multilingual voice search, especially in countries like India
FAQs About Voice search Statistics
1. What percentage of global internet users rely on voice search in 2025?
Around 20.5 percent of global internet users rely on voice search in 2025, which represents a steady increase and highlights its growing convenience for everyday queries.
2. How can businesses optimize their content for voice search to gain more visibility?
Businesses optimize their content for voice search by focusing on conversational long-tail keywords, securing featured snippets, and ensuring fast-loading pages, which helps them appear in top voice results and attract more customers.
3. Which age group uses voice search the most, and on what devices?
The 18 to 34 age group uses voice search the most, primarily on smartphones at 77 percent, followed by desktops and tablets, allowing them to multitask efficiently in daily life.
4. What are the main challenges users face with voice search technology?
Users face challenges like privacy concerns, with 41 percent fearing eavesdropping, and accidental activations occurring for 64 percent monthly, but they can address these by customizing device settings for better control.
5. How will voice search trends evolve beyond 2025 according to recent projections?
Voice search trends will evolve with AI detecting user moods for personalized responses and the market reaching $53.94 billion by 2030, enabling more intuitive interactions that benefit both individuals and businesses.
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Key Takeaways
Voice search continues to reshape how people interact with technology. With 153.5 million users in the U.S. and 8.4 billion voice assistants worldwide, it’s clear that voice technology is here to stay.
Businesses and individuals who adapt — by optimizing for conversational keywords, mobile performance, and local SEO — will stay ahead in this evolving digital landscape.
