The Amazing Selling Machine! Review 2021 | Is It Worth The Hype?

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As we know, the Internet is a mammoth piece of information, but not all information sources can be trusted. A single Google search will give you hundreds, if not thousands, of blogs, sites promoting all sorts of courses, books, and what about becoming successful on Amazon as a seller. So, when talking about courses to learn the tricks and strategies to bring in you’re A-game while selling on Amazon, there is no better resource to utilize than the Amazing Selling Machine!

These online training courses built quite a good reputation for themselves over time and we have been asked many times to do an in-depth review on it. So, without wasting any further time, let’s get a detailed and comprehensive insight into the Amazing Selling Machine.

The Amazing Selling Machine!

The Amazing Selling Machine (or simply ASM) is the world’s most popular training course under the Amazon FBA network. It includes an 8-week online training course, private mentoring program (including coaching calls), global seller group, and private resource vault all designed to teach new sellers how to develop a profitable Amazon FBA company from the ground up with no prior experience.

The platform is a step-by-step plan for creating your own popular brand you own from scratch and how to sell it on Amazon. You can start your own real business by selling your own branded goods with ASM. Let your financial ambitions come true.

They created this program because they are tired of seeing people struggling financially and failing to get results with the misinformation and short-sighted business models, they teach people. The best way to succeed was to build a fast-growing business based on sound foundations, selling high-quality products using cutting-edge marketing techniques.

Yet from my personal experience, the only path that’s truly up to date with the latest developments in Amazon’s marketplace and that works is the “Amazing Selling Machine” so I’m going to share my honest thoughts on it today.

 In-Depth Amazing Selling Machine Review

Amazing Selling Machine(ASM)is an Amazon FBA digital course that takes you through the steps of building a quality physical product company on the Amazon seller marketplace. The course was originally introduced by Matt Clark and Jason Katzenback in 2016 and focused largely on exploiting Amazon’s “undue” marketing strength to market the physical goods to 310 million potential buyers around the world.

Amazing Selling Machine! Review - Amazing Selling Machine

Two professors, Rich Henderson, and Mike McClary teach the course. According to one survey conducted by ASM (amazing sales machine), their students produced revenue in excess of $8.6 billion from Amazon FBA companies. Starting your own eCommerce store takes the hard work and uncertainty of walking you step-by-step through building a successful Amazon FBA company. Includes:

  • Product selection and research
  • Evaluating suppliers and ordering inventory
  • Building your own brand and private label from scratch
  • Writing high-converting Amazon listings
  • Launching products
  • Marketing your products and driving traffic
  • Scaling to seven-figures and beyond

In principle, even someone with little or no prior business experience might use the ASM course or create a six, or even SEVEN-FIGURE, Amazon. I have plenty, and so do!

Exploring its history in brief!

History tells us a lot about something or someone! So, before getting into the in-depth review of ASM, let’s talk a brisk walk down the memory lane and quickly explore the history of this amazingly powerful platform.

What Is Amazon FBA?

Amazon just doesn’t need an introduction. The “only” online shopping destination for 310 million people worldwide is a technology pioneer and an e-commerce powerhouse with origins in 7 countries. As of March 30, 2019, Amazon’s revenue for 2018 was impressive at $241.545B and its sellers and advertisers could be credited with a large percentage of that.

Because Amazon’s retailer site was introduced on July 5, 1994, it has attracted millions of companies, entrepreneurs, advertisers, and even bloggers around the globe and provided them with a time-tested site to produce substantial income for their companies.

How To Know What To Sell On Amazon - The Best Tool For the Job!

Unfortunately, most of those who join the seller platform is not able to generate a single penny as a “profit” in their entire career due to the throat cut competition and Amazon’s strict policies. Another important explanation for their failure can be due to a lack of adequate professional training.

You have to realize that Amazon’s marketing strategy is “seriously” profitable and worth well over $797 billion. It dominates revenue in the US e-commerce industry of 47 percent (as of 2018) and in the EU of 13.9 percent (as of 2017).

Just like every other successful, competitive sector, if you really want to become a profitable seller on Amazon and always note, you need to spend your time in education, educating yourself with the latest marketing tactics and advertising strategies-the only key to success is commitment.

The brains behind ASM!

Amazing Selling Machine was created in 2012 by two eCom giants, Jason Katzenback and Matt Clark, who have developed several 7 and even 8-figure companies. Mike McClary and Rich Henderson (with a special appearance from Dan Ashburn) teach this beast and I personally love their teaching style. All is easy, straightforward, and taught as if you had 0 prior knowledge (Key to success).

Amazing Selling Machine - CEO

John is a philanthropist and serial entrepreneur who says his businesses have produced $120 million in sales. Matt is a former energy trading analyst-turned eCom entrepreneur who was admitted into Harvard (Then dropped out on to move to beast).

Global recognition!

ASM has a membership of over 30 000 from 138 nations. Members report that they sold more than 8.69 billion of the companies they created. They have been featured on Forbes CNBC, Success Magazine, Entrepreneur, and Industry Insider because of the success of Amazing Selling Machine.

Profit Miner

They’ve also been able to work with incredible businessmen and business thought leaders like Sir Richard Branson, Robert Kiyosaki, John Lackey, Sara Blakely, and Dave Asprey, the most popular program ever developed to teach people how to develop a successful brand that leverages Amazon’s strength, nobody else even comes close to getting the amount of Incredible selling machine success stories. So, with ASM, you’ll have to follow a blueprint to build your own successful business. They ‘re showing you every single step.

How Does it ASM Work? What all is included?

I discussed this briefly before, so let me only cover the basics of the ASM course.

The Amazing Selling Machine consists of the following core elements:

  1. The 8-Week Course 

Over 100 easy-to-digest video lessons with insider knowledge on everything from product collection to influencer work and sales push to new heights. They ‘re giving you 8 weeks but if you sweat, you can do it in less.

Let me put it that way before I purchased this course, I was doing well on Amazon and I still learned loads of new stuff. Mike, Rich, and Dan guide you through a journey that includes even new information that no one else yet knows!


Members of the ASM who joined the program between 2013-2016 earned a mean annual income of $60,750 according to their official website. Which is more than 12x return on investment per year.

  1. The ASM Mentorship Program

The ASM Mentorship program is a brain trust of highly successful Amazon sellers that guides you through creating your shop, helping you to solve your problems, and offering guidance on items, marketing, and optimizing your shop.

I personally don’t know any of the mentors outside the course, but 50 + years of combined experience and tens of millions of sales don’t lie. The organization also says the average tutor has gained almost $2 million in Amazon sales

 Build Your Brand

The biggest benefit for you (other than the abundance of knowledge) is the assurance that the guidance is tested and up to date at 100 percent.You can answer any Amazon FBA-related question by Google, but you can’t ever be sure the person really knows what they’re talking about.

Yet bear in mind that posters for the forum are known to provide bad advice just to protect their own shops. We don’t want any more rivalry! When the answers come from a mentor, you know it’s been tested and worked on a seven-figure store.


Personally, I haven’t used much of the mentorship program since I was already selling on Amazon before I purchased the course. All the advice I’ve received was helpful though, and it really helps to have someone there to ask questions. I may inquire at any time “Hey, am I doing this right? “Or” what do you think of the list?” That’s a big support!

  1. The Amazing Selling Machine Private Community

This alone may be worth the price of the course. Somebody else has already solved 99 percent of the obstacles you face in building your store. You can just get some help from someone who’s been there and done that instead of solving them on your own.

Amazing - Listing Optimization Templates

The private group around ASM is one of the strongest in the industry. In terms of Amazon FBA, the company considers this “the greatest set of brainpower,” and they aren’t that far off. Everyone is inspired by someone else, and group competitions and badges are gamifying the normally boring cycle of building a shop.

  1. The Private Resource Vault

The Private Resource Vault is a valuable collection of tools and services directly used by the founders to create their own Amazon stores. Tucked away in this vault are models for the manufacturers, models for product assessment, contact deals for services such as transport companies and photographers, and even discounts for services that help you expand. It is like giving the designers a glimpse into their minds. Huge interest in this!

Different Modules offered by ASM!

There are several modules that the Amazing Selling Machine offers to learners, that are designed to help new sellers learn how to develop a profitable Amazon FBA company from the ground up with no prior experience. There are other plenty of tools like Jungle Scout and ASINspector which can help you scale and automate your Amazon FBA business. You can check out detailed Jungle Scout vs ASINspector comparison here.

Welcome Module

If you want to get the most out of ASM, do NOT SKIP the Welcome Module! This module takes you from the ASM dashboard to the group and vault, through everything. Then, it offers you the standards of success that lay the foundations for smashing your store with it. From there, Amazon Seller Central takes you through so you know what you’re up against.

Module 1: Finding the Perfect Product

I geek out hardcore to find golden products for sale on Amazon FBA. I’m the kind of guy who will analyze product trends for fun in his spare time. So, the module has been my favorite. This takes you through red hot goods, which product categories to pursue and which requirements to avoid, ASM product selection and even patent quest.

Module 2: Evaluating Suppliers and Samples

This was the biggest challenge in my store’s early days. How do you know who you believe in? Who makes a good supplier? Why can I say a piece of garbage to a high-quality product? This module includes validated methods of assessment as well as interaction models, how profit margins can be measured, and samples ordered.

Module 3: Ordering Inventory and Creating Your Brand

This module includes:

  • How to evaluate a product?
  • How to order a product?
  • How to create a brand?
  • How to create listings that convert?
  • Designing product packaging
  • How to order inventory the right way?

Module 4: Building Your Brand Assets

This juicy module is filled with expert branding tips on how to develop your website, Facebook page for your brand, build a subscription list, and generate product feedback. You’ll know exactly how to set up your brand for growth across the web by the end of this chapter.

Module 5: The Perfect Product Page

Initially, this was the most important module for me. I didn’t know my initial Amazon listings were so bad. Even minor tweaks could easily improve by a few percentage points or more on your conversion rates. And this is Massive!

Here you’ll learn how to design the perfect SEO and conversion descriptions, how to write sales bullet points, and how to write a product summary the right way. Instead, it goes on to photos, emails, and the production of traffic and selling prices for goods.

Module 6: The Perfect Product Launch

The right way to start your company will make the difference between millions in income, and well, not so much. This module will walk you through a proper launch, step by step. Including the goals of launching, preparing, analyzing data to optimize the launch, structuring the campaign, generating ratings, price management, and how to maximize revenue and reduce the risk of losing rank if you run out of stock.

Module 7: Advanced Traffic and Marketing Tools

This is where things really start to progress. If your store reaches this level, then you destroy it! The key points touched on here are next-level customer service, how to optimize conversion traffic, optimize Amazon ads, split testing, run promotions, and build up your team. I learned a lot about optimizing ads from this app, and this has made all the difference over the last year.

Module 8: Taking Your Business to the Next Level

President Kennedy once stated in one of his interviews in reference to his first Amazon FBA store:

“We choose to go to the moon in this decade…not because it is easy, but because it is hard”

This module shows you all the “secrets” most other FBA’s fail to grow their businesses. We ‘re talking about Facebook retargeting, marketing Instagram, building an email list, dominating Google and YouTube ads, and working with influencers to bring your brand to millions of people.

The Latest Amazing Selling Machine 11 Version!

ASM 11 is the latest version that has been rolled out for the Amazing Selling Machine. Jason and Matt regularly update the course to reflect the new expertise and best practices. It is a good sign. Most guys sell outdated information, and then it gets even more outdated once you master it! The new update is an incredible improvement over ASM X (60 percent NEW CONTENT). Here’s how the upgrade is next level (And why I think these guys are geniuses).

In fact, Jason and Matt surveyed customers and analyzed their traffic for the biggest buying challenges/obstacles. They then added new solutions, features, and tools for solving those problems to the product suite. Here is what’s new about the upgrade to Amazing Selling Machine:

  • Personal procurement agent:

ASM directly matches you with 3 vendors and negotiates with you. So, you reduce the chance of scamming.

  • Google Chrome Lead-Gen Extension:

A user-friendly tool that helps you find high potential, low-competition products.

  • Lifetime FREE Upgrades:

Lifetime access to any new version of the tool.

  • Calls for coaching

Mike McClary and Rich Henderson will call you in person and answer all your questions!

  • Starting plan for Dan Ashburn

Dan and his team are not playing around. ASM 11 contains all the selling starting techniques that Dan has used to gain 12 million.

  • Amazon branding tool suite:

A new suite of tools designed to help build a successful private brand and label.

 Amazing Selling Machine & Mentor Program

ASM ‘s second member is the Mentor Network. When you’re building your business, you’ll have questions that you might face in a situation that is beyond the scope of the online class. No trouble. They are building an experienced team ready to support you. Following this model, the mentors are E-commerce entrepreneurs who will build their own successful companies.

On average, they’ve sold more than $1.8 million each on Amazon and they’ve all started right in your shoes as new ASM members. They know the journey that you’re on to make sure you ‘re productive. Each time you have a problem or need support, you just hop into the group of the private member and post a request.

By tapping into this wealth of information, you’ll save a lot of time; you’ll know that you’re getting the best advice to develop your business. No sneaking around forums or getting advice from people who may not know what they’re talking about, or may never have actually been successful in this business. You should never feel confused and never wonder what you should be doing. With the correct answer, you will be able to get a personal response whenever you need it.

When you start building your business soon you will have questions. You ‘re wondering if you should or should be doing this. Don’t let a fork in the road and wonder nervously which direction to take. You’ll know the best course with the ASM Mentor program. This knowledgeable team was there before and it’s helping thousands of people on the same journey.

How Much Does ASM 11 Cost?

The kit on the Impressive Sale System 11 costs up-front buyers $4,997. Or it’s available to installment buyers in 6 $997 payments.

The price includes the 100 + videos for instruction, group, mentoring program, tool cabinet, and coaching calls. Plus, it comes with a money-back guarantee of 30 days and a guarantee of success of 6 months. There are no offers, so far as I know. Inside the kit tools you need like JungleScout, though, there are amazing discounts available to members.

Pricing & Amazing Selling Machine! Review

The Awesome Sales System does not beat around the bush, it’s costly as hell. That is what at first put me off buying. I am a sincere entrepreneur, but I have doubts about spending 5 grand on something, let alone a course.

I didn’t change my mind until I spoke to my friend whose business crushed him. He told me not to think about the price but the value. Literally, this is a model for scaling your eCom shop to six figures and beyond.

Note, figures from the organization show the overall median income of students who complete the course to be above $60,000 / yr. I don’t want to sound like a crooked used car dealer, but to know how to raise $60,000 in revenue is almost like you’re paying $5,000.

The individual resources themselves – I mean the vault, of course, mentoring, community, and resource – could be worth the price alone. All 4 are no brainer together.

I paid $5,000, and there’s more money in my store than ever before. It’s been pricey but I’m glad the guy I bought it. And if you’re not satisfied, in my opinion, there are two guarantees which make this a no-brainer.

Why should you join ASM 11?

The path in life is to go to school, work for another for 45 years or more, and hopefully retire. And then end up relaxing and having fun. Yet that shouldn’t be the way it is. You don’t have to wait until sixty-five or seven. You can fly now, you can live anywhere you want to, to attain the lifestyle you dream of. Now, you can do those hobbies you put off for years. And you can spend time with your loved ones today and you have to create your own source of income that you control every day that you can do it the typical. If you are on a salary relying on someone else. Your financial means of life and liberty are in their possession.

Today, you’ll see the blueprint for building your own successful business, leveraging hundreds of millions of dollars in international power, the largest online retailer in the world! Wherever you live in the world, or what your business-level is, you can build a successful brand that you own right from today.

Amazon, the world’s biggest online retailer, is making it extremely easy to find great product opportunities. If you know what you are looking for, and how to find suppliers of high quality using Google and Alibaba. You can learn how simple it is to create your own branded version of just about every online product that is available. Using prime promotions Facebook Messenger and Amazon’s internal advertising program, you’ll learn how to make sales for a brand new product. Combining these tools and more in a systematic marketing promotion helps to push your product high up on Amazon in the rankings for popular search terms.

They show you the blueprint for putting all of this together to build a business to the level and meet your dreams about the financial lifestyle. They always recommend staying focused on your business, no matter what your goals are. And at first one single product helps you to produce the best possible outcomes in the least amount of time.

Things we like and don’t like about ASM 11!

ASM is indeed a powerful training course for learners with several benefits. Nothing in the world is perfect though, and every small or big thing I use comes with its share of pros and cons. Here’s a quick list of pros and cons whilst playing with the platform that I came across.

What I Like

  • Actionable tips you can implement instantly

ASM not only provides lots of excellent knowledge but it is also extremely actionable. I instantly implemented advice on my Amazon listings and ads and saw incredible results in less than a week, and I was already doing things on a scale.

I started learning something new in almost every new video after I’ve passed the first 2 modules. The “theory” in this course is very small. Only bombs of pure, unadulterated awareness of the Amazon.

  • The Community

The group may well be worth the price alone, as I said before. They keep me motivated and I love racing. I am uber-competitive and I hate to lose. That helps me strive to improve. Often, loads of people from all over the globe reach out to help whenever I have a problem. It is like a big family, really.

  • Unparalleled Access to Experts

These guys are the best of the best and each mentor has made millions from selling to their own stores on Amazon. No other course gives you that level of access to brilliant FBA minds in Amazon. The weekly calls to coach are priceless. It helps to get someone who has “been there doing that” to give you advice on your store and to inspire you to start.

  • It’s the Best

It sounds ordinary, but this is the only way of doing it. There are over 100 videos, resource bank, a fantastic group, amazing mentors, there’s no other course like that. You are paying for what you get, but this is worth it.

What I Don’t Like

  • Slightly expensive!

This is the chamber elephant. It’s 5,000 Dollars. Instead, you need inventory capital. You then need to have the capital for resources like JungleScout. You have to invest money in ads, then. Look what I mean?

I put in my business a lot of hard work and effort, and it’s paid off. But rest assured the price of getting off the ground a six-figure store is not easy. However, you don’t even have to think about the money-back guarantee.

  • They are not open for 365 days!

This course is so popular and needs so much staff attention that it is not available throughout the year. They don’t take new students yet. This is to preserve Coaching and Customer Service credibility. That alone shows your commitment to helping you succeed.

So, when you do see that it’s open – jump on the train as soon as possible. There’s literally no risk due to the money-back guarantee.

The Amazing Selling Machine! & Testimonials?


Success Stories _ Amazing Selling Machine

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Conclusion: The Amazing Selling Machine! Review 2021 |

Altogether, the Amazing Selling Machine (ASM)is indeed an amazing digital course that takes you through the steps of building a quality physical product company on the Amazon seller marketplace. You can start your own real business by selling your own branded goods with ASM.

The course offers so much in-depth knowledge that lets your financial ambitions come true!

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