Shoppers across the U.S. look forward to Cyber Monday statistics 2025 as the biggest online shopping day of the year returns on December 1, 2025.
What began as a post–Black Friday event has grown into a record-breaking e-commerce moment, with 2024 sales reaching $13.3 billion—beating Black Friday.
Experts now predict Cyber Monday 2025 sales could climb to $14.2 billion as more shoppers choose online deals over crowded stores.
Major retailers like Amazon, Walmart, and Target plan early and extended sales to capture demand.
Mobile shopping dominates, driving over half of all purchases, making speed and preparation essential.
Understanding these stats helps you plan smarter, time purchases better, and save more on gifts and essentials.
The Explosive Growth of Cyber Monday Sales: A Decade of Dominance
Cyber Monday sales have skyrocketed over the years, turning a casual post-Thanksgiving shopping spree into a multi-billion-dollar phenomenon.
In 2024, shoppers collectively parted with $13.3 billion, marking a solid 7.3% increase from the $12.4 billion recorded in 2023.
This surge outpaced Adobe Analytics’ initial forecast of $13.2 billion, proving consumer enthusiasm exceeds expectations every time.
You benefit directly from this competition, as retailers slash prices to lure you in during peak hours—shoppers spent $15.7 million every single minute between 10 p.m. and 11 p.m. ET in 2023.
This growth stems from smarter marketing, faster websites, and irresistible deals tailored to online habits. Take 2018, when sales jumped 68.1% year-over-year—retailers learned quickly to prioritize digital platforms.
Today, Cyber Week (Thanksgiving through Cyber Monday) accounts for 17.2% of total holiday sales, projected for 2025.
You can visualize this trajectory in the following table, which details annual sales and growth rates:
| Year | Cyber Monday Sales | Year-over-Year Change |
| 2024 | $13.3 billion | 7.3% |
| 2023 | $12.4 billion | 9.6% |
| 2022 | $11.3 billion | 5.61% |
| 2021 | $10.7 billion | -0.93% |
| 2020 | $10.8 billion | 14.9% |
| 2019 | $9.4 billion | 19.0% |
| 2018 | $7.9 billion | 68.1% |
| 2017 | $4.7 billion | 27.0% |
| 2016 | $3.7 billion | 19.4% |
| 2015 | $3.1 billion | 19.2% |
| 2014 | $2.6 billion | – |
These figures highlight consistent upward momentum, even through pandemics and economic shifts.
For 2025, analysts predict Cyber Monday will hit $14.2 billion, with Black Friday at $11.7 billion and Thanksgiving at $6.4 billion.
You position yourself for success by bookmarking deal trackers now, ensuring you grab hot items before they vanish.
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Who Shops on Cyber Monday? Massive Participation Drives the Frenzy
Millions of Americans flock to Cyber Monday, making it a shopper’s paradise. In 2024, 197 million people shopped during Cyber Week, a slight dip from 200.4 million in 2023 but still the second-highest ever.
Online dominated: 64.4 million chose digital carts on Cyber Monday 2024, dwarfing 23.2 million in-store visits. This shift favors you, as websites load faster and deals refresh instantly.
Back in 2023, 97.3 million participated overall, with 77 million opting online and just 20.3 million braving stores. Over 80% of Americans bought something that year, underscoring universal appeal.
Gen Z and Millennials lead the charge—over one-third anticipate shopping—while even Baby Boomers (7%) join in. The table below tracks U.S. Cyber Week shoppers:
| Year | Number of Shoppers (US) | Change Over Previous Year |
| 2024 | 197.0 million | -3.4 million |
| 2023 | 200.4 million | +3.7 million |
| 2022 | 196.7 million | +16.9 million |
| 2021 | 179.8 million | -6.6 million |
| 2020 | 186.4 million | -3.2 million |
| 2019 | 189.6 million | +6.2 million |
| 2018 | 165.8 million | -8.8 million |
| 2017 | 174.6 million | N/A |
Buyer activity explodes by 512% compared to average days, per CyberMonday.Global. You capitalize on this by shopping during off-peak times, like early morning, to dodge site crashes.
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Mobile Shopping: 57% of Sales Happen on Your Phone
Smartphones reign supreme on Cyber Monday. In 2024, 57% of the $13.3 billion came via mobile, totaling $7.6 billion—a 13.3% jump from 2023.
E-commerce traffic hit 79% mobile during Cyber Week 2023, up from 76% prior. Salesforce notes this trend accelerates as apps optimize for one-tap buys.
You enhance your experience by enabling notifications from Amazon, Best Buy, and Walmart. Peak mobile surges occur evenings, so charge your device and use Wi-Fi for seamless transactions.
Hottest Categories: Where Discounts Peak and Sales Soar
Electronics steal the show, with 30.1% discounts in 2024—the highest. Toys surged 680% versus average days, apparel 189%, and appliances 166%.
You score big here: TVs dropped 21.8%, computers 21.5%.
Check this 2023 growth table:
| Category | Increase vs. Average October Day |
| Apparel | 189% |
| Appliances | 166% |
| Toys | 140% (680% in 2024 BF) |
| Furniture | 129% |
| Electronics | 103% |
| Jewelry | 99% |
| Sporting Goods | 95% |
Discounts table for 2024:
| Category | Average Discount |
| Electronics | 30.1% |
| Toys | 26.1% |
| Apparel | 23.2% |
| TVs | 21.8% |
| Computers | 21.5% |
Prioritize these for 2025—stock wishlists now.
BNPL Boom: $991 Million and Counting
Buy Now, Pay Later exploded to $991.2 million in 2024, up 42.5% from 2023’s $940 million.
Shoppers average 11% more items per order. Affirm and Klarna make big-ticket buys painless—you split electronics into four payments, interest-free.
Shopper Demographics: Tailored Insights for You
Men (79.4%) crave electronics more than women (63.1%), but women lead clothing (63.6% vs. 50%). Gen Z/Millennials dominate at 57% participation likelihood. Women overall shop more (50% vs. 42% men).
| Category | Male % | Female % |
| Electronics | 79.4 | 63.1 |
| Clothing/Accessories | 50 | 63.6 |
| Toys | 32.5 | 36.9 |
2025 Predictions: $14.2 Billion and Retailer Buzz
Adobe forecasts $14.2 billion for Cyber Monday 2025. Shopify hit $11.5 billion in 2024 BF/CM (up 24%). Black Friday-Cyber Monday total nears $80 billion.
Deloitte predicts average holiday spend at $1,595 (down 10%), with Gen Z cutting 34%.
Reddit users buzz about Walmart’s Dec 1 midnight start, Target’s Sunday preview, and multi-events. X highlights early deals on Dyson, LEGO.
Maximize Your Cyber Monday 2025: Step-by-Step Strategies
Prepare early: Create accounts, update apps, and use price trackers like CamelCamelCamel. Shop Cyber Week—online outnumbers in-store daily except Saturday.
Leverage BNPL for flexibility. Hunt Reddit for leaks—users share ad scans. Time buys: Peak 8-10 p.m. ET. Bundle for free shipping. Return policies extend 30-60 days.
Pro Tip Table: Your Shopping Timeline
| Day | Action |
| Now | Wishlist + price alerts |
| Nov 14-16 | Walmart Event 1 |
| Nov 25-30 | Walmart Event 3 + Target |
| Dec 1 | Midnight launch |
Fresh Insights from Reddit and Quora: What Shoppers Demand
Reddit’s r/BlackFridayRumors teems with 2025 previews—Sonos, Hulu, TUMI deals speculated 20-50% off. Users ask: “Walmart open Thanksgiving?” (No, closed).
Quora seeks codes for Bath & Body Works (10% off).
X predicts AI tools like ChatGPT checkout, though only 16% plan use. Trend: Earlier sales combat “deal fatigue” (36% less enthusiastic).
FAQs About Cyber Monday Statistics
1. When is Cyber Monday 2025?
Cyber Monday 2025 occurs on Monday, December 1, right after Thanksgiving, and many retailers extend deals through Cyber Week for maximum shopping flexibility.
2. What are the expected sales for Cyber Monday 2025?
Experts predict shoppers will spend $14.2 billion on Cyber Monday 2025 alone, surpassing 2024’s record $13.3 billion as mobile deals and BNPL fuel even greater participation.
3. Which categories offer the best discounts on Cyber Monday?
Electronics lead with up to 30.1% off, followed by toys at 26.1% and apparel at 23.2%, making these prime targets for savvy buyers seeking high-value savings.
4. How can I prepare for Cyber Monday 2025 to get the best deals?
You prepare effectively by creating wishlists today, enabling price alerts on apps like Amazon, shopping during off-peak hours, and following Reddit for leaked ads to beat the rush.
5. Is Buy Now, Pay Later a good option for Cyber Monday purchases?
Buy Now, Pay Later proves excellent for larger buys, as it generated $991.2 million in 2024 with interest-free installments, allowing you to spread costs without credit card debt.
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Conclusion
Cyber Monday statistics 2025 paint a picture of explosive growth and shopper empowerment.
With $14.2 billion forecasted, you hold the power to save massively. Act now—your wallet thanks you.
Source: Exploding Topics, eMarketer
