In this post, we discuss e-commerce SEO Statistics 2023
There are currently almost 24 million new online businesses, therefore any e-commerce business hoping to stand out and spur changes in this fiercely competitive industry needs a solid e-commerce SEO methodology.
However, a fantastic SEO strategy necessitates in-depth knowledge of the industry.
To properly improve your internet business SEO methods, all e-commerce websites should be SEO optimized. You won’t use SEO optimization unless you realize how important it is. Therefore, why is SEO so crucial for e-commerce?
SEO’s Influence on E-Commerce
Every time a consumer needs a good or service, they automatically search on Google. To assist you in making the best choice, you are seeking alternatives, advice, comparisons, and other details.
You lose a lot of exposure to prospective and interested online shoppers if your e-commerce website doesn’t show up in search results.
Although every service or product has a spot in search engines, are they simple to find?
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A product or service will always show in organic search results thanks to SEO, a potent e-commerce marketing strategy that offers unmatched conversion rates.
Additionally, local searches have a lot of influence. The technique of improving your online visibility and gaining more clients through pertinent local searches is known as local search engine optimization (SEO).
Google & other search engines conduct these local searches, and the results are shown as local search results. To find nearby shops and services, people utilize alternative search engines like Yelp, Bing, Apple Maps, and others.
These startling e-commerce SEO numbers can therefore assist you in making immediate corrections if your website has not yet been optimized for SEO. Insights on what SEO in e-commerce is really about in 2020 are presented below.
e-commerce SEO Statistics 2023
- Google’s organic traffic accounts for at least 43.0 percent of all e-commerce traffic.
- The majority of individuals use search engines to find out more information. As per Think With Google, nearly 51% of internet users have discovered a new company or product online.
- The majority of search engines leverage location to deliver results to users. Your location directly influences at least 30% of all search engine results that you see.
- As per Think with Google, conversion rates are likely to rise when using keywords that include “near me” expressions. A minimum of 28% of all local product or service searches end in a purchase.
- At least 92.96 percent of all organic traffic worldwide is generated by Google Maps, Google Images, and Google Search.
- Any e-commerce platform’s growth depends heavily on search engines. A search engine is where at least 68 percent of all online searches start.
- On the second page of search results, 0.78 percent of Google visitors will click. As a result, every business should work to improve its landing pages and rank well in search results.
- Only 25.02 percent of pages with the highest rankings lack a meta description.
- The average cost of posting a guest article is $77.80, which is highly pricey for most internet businesses.
- The majority of individuals visit the internet on their mobile devices. Nearly 52.2% of all internet traffic worldwide, as per Statista, comes from smartphone devices.
- When looking for general information on the internet, only 48 percent of consumers use voice search.
- A 34.36 percent CTR can be found for Google position #1.
- Google clicks accounted for 67.60% of the first five organic results.
- The (four words) long-tail SEO approach performs three to six percent better than a typical (1 word) search.
- Local searches make up about 46 percent of total Google searches (Millimetric). It can be tempting to view your audience as broadly as possible, but since over half of all queries are local, you should also take into account your local community, which may be easier to approach.
- Search engines are used by 44 percent of people to begin their internet purchases.
- Organic traffic accounts for 23.6% of all e-commerce orders.
- With a 21 percent gain in search exposure, Amazon had the largest overall growth in organic search performance on Google in 2018.
- If customers are planning to shop, 56 percent of them go to Amazon first.
- 15 percent of everyday searches are brand-new to Google out of the billions that take place each day.
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Conclusion: e-commerce SEO Statistics 2023
We hope these e-commerce SEO Statistics will help you to determine the significance of SEO keywords for your e-commerce brand and accordingly plan your strategy ahead.
Sources:
Sources are not hyperlinked but the stats have been taken from below names mentioned in the article:
Wolfgang Digital, Think With Google, Sparktoro, BrightEdge, Backlinko, Ahrefs, Statista, Search Engine Land, Safari Digital, Zero Limit Web, nChannel, Business Insider, Kenshoo
