Best For | Best for coaches, course creators, and entrepreneurs looking for an all-in-one platform to sell online courses, memberships, and digital products. | Best for businesses needing advanced CRM, automation, and marketing tools to manage sales, customer relationships, and business operations. |
Pricing | Starts at $149/month | Starts at $99/month |
Features | Course & membership hosting | Advanced CRM & automation |
Pros | All-in-one course creation & marketing platform | Powerful automation & CRM |
Cons | More expensive than some alternatives | Steeper learning curve |
Finding it tough to decide between Kajabi Vs Ontraport? My detailed comparison will help you in selecting the one easily; let’s begin.
If you’re looking to build and sell online courses, you’ve probably come across Kajabi and Ontraport. Both are powerful tools, but each has its own unique strengths.
I’ve spent time diving into both platforms, trying to figure out which one might work best for different needs. Kajabi is known for its user-friendly interface and all-in-one features, which are perfect for course creators.
Ontraport, on the other hand, shines with its strong automation and CRM tools, making it great for businesses looking to manage everything in one place. But which one really stands out for you?
Let’s break down the differences and see which platform fits your goals.
Overview Kajabi Vs. Ontraport 2025
About Kajabi
Kajabi is an all-in-one platform primarily focused on helping entrepreneurs create and sell digital products like online courses, memberships, and coaching programs.
It’s perfect for course creators, coaches, and online educators who want a simple, user-friendly system that handles both content creation and marketing in one place.
With Kajabi, users can seamlessly build, promote, and manage their online businesses without needing extensive technical skills.
The platform is designed for those who need a streamlined, efficient way to launch, grow, and scale their digital business with minimal effort, allowing them to focus on what they do best: creating valuable content for their audience.
About Ontraport
Ontraport, on the other hand, is more geared towards businesses that need a comprehensive CRM and robust marketing automation tools.
While it can certainly be used for selling products, its true strength lies in managing customer relationships, automating workflows, and tracking leads throughout the entire sales journey.
Ontraport allows businesses to create highly personalized and automated customer experiences, making it ideal for companies with complex marketing needs or those that require detailed automation and advanced customer data management.
It’s especially beneficial for businesses looking to streamline operations, nurture leads effectively, and optimize customer interactions across multiple touchpoints.
Pricing Comparisons of Kajabi & Ontraport
The four main plans offered by Kajabi are:
- Kickstarter $55/mo
- Basic $119/mo
- Growth $159/mo
- Pro $319/mo
The Kickstarter plan costs $55 per month (normally $69) and is great for beginners. It includes 1 product, 1 website, 250 contacts, 50 landing pages, and 1,250 marketing emails. This plan is only available to new users and has 0% transaction fees.
The Basic plan is priced at $119 per month (normally $149) and offers 3 products, 1 website, 10,000 contacts, unlimited landing pages, and unlimited marketing emails. Like all Kajabi plans, it has 0% transaction fees.
The Growth plan, which is the most popular, costs $159 per month (normally $199). It includes 15 products, 1 website, 25,000 contacts, unlimited landing pages, and unlimited marketing emails. This plan also offers advanced automations and affiliate programs, along with 0% transaction fees.
The Pro plan is the most advanced, priced at $319 per month (normally $399). It includes 100 products, 3 websites, 100,000 contacts, unlimited landing pages, and unlimited marketing emails. It also offers custom branding and a custom code editor, making it ideal for scaling businesses.
All plans come with 24/7 support and access to Kajabi AI tools.
Save up Up to 20% Off.
Kajabi also provides a 14-day free trial for new customers, but there is nothing about the free tire version.
Ontraport
Ontraport provides four pricing plans:
1) Basic:$24/mo
2) Plus:$83/mo
3) Pro:$124/mo
4) Enterprise:$249/mo
The Basic plan starts at $24 per month and comes with email and text automation, web forms, landing pages, and other essential tools to help businesses grow. It’s a great choice for small businesses looking for simple automation without the complexity.
The Plus plan, at $83 per month, takes things up a notch by adding payments, memberships, website personalization, and a more advanced CRM. If you need more customization and control over customer interactions, this plan is a solid option.
For $124 per month, the Pro plan offers deep customization, marketing tracking, A/B testing, partner programs, and user role management. This plan is perfect for growing businesses that want powerful automation for both marketing and sales.
At the top tier, the Enterprise plan starts at $249 per month and includes unlimited features, enterprise-level security, and maximum scalability. If you’re running a large business and need full customization, high security, and peak performance, this is the plan for you.
Keep in mind: Pricing may vary based on features, user limits, and specific usage needs.
Ontraport and Kajabi did not offer free tier versions, but they both gave new customers free 14-day trials.
Marketing Tools of Kajabi vs Ontraport
| Feature | Kajabi | Ontraport |
|---|---|---|
| Email Marketing | Built-in with templates, basic automation | Advanced segmentation and automation tools |
| Sales Funnels (Pipelines) | Pre-built pipelines, easy setup | Customizable, data-driven funnels |
| Landing Pages | Drag-and-drop builder with templates | Highly customizable landing page editor |
| Automation | Basic workflows (if/then logic) | Advanced, multi-step automation maps |
| CRM Integration | Simple, Kajabi-native CRM | Full-featured CRM with deep contact insights |
| A/B Testing | Limited (mainly for emails) | Available for emails and pages |
| SMS Marketing | Not natively supported | Fully integrated |
| Lead Scoring | Not available | Built-in lead scoring system |
| Campaign Analytics | Basic analytics | In-depth analytics with visual reports |
| Tagging & Segmentation | Basic tagging | Robust tagging and dynamic segmentation |
When it comes to marketing tools, Kajabi is designed with simplicity in mind. It gives creators everything they need to build and run basic marketing campaigns like emails, landing pages, and sales funnels without needing to be tech-savvy.
It’s perfect for course creators or coaches who just want something that works out of the box.
Ontraport, on the other hand, is more advanced and built for businesses that want to dig deeper into automation, segmentation, and data-driven marketing.
It’s packed with features like lead scoring, SMS marketing, and detailed CRM tools that let you fine-tune every part of your customer journey.
So if you’re after ease of use and a clean, all-in-one setup, Kajabi is a great fit. But if you’re looking for more power and customization in your marketing strategy, Ontraport will give you more control and flexibility.
Kajabi vs Ontraport: Website Builder Comparison
Kajabi
When it comes to building a website, Kajabi offers a clean, beginner-friendly experience that’s perfect for creators who want to get online fast without dealing with complex design tools.
It comes with ready-to-use themes and a simple drag-and-drop editor, making it easy to create pages that look professional without hiring a developer.
Everything is built with digital products in mind whether you’re launching a course, membership site, or coaching business, Kajabi’s website builder is designed to support that journey right out of the box.
Ontraport
Ontraport, on the other hand, takes a more flexible and technical approach. Its website builder allows for deeper customization and gives users more control over design and functionality, but it also comes with a steeper learning curve.
It’s better suited for businesses that want to build custom landing pages or marketing websites with advanced behaviors and dynamic content.
While powerful, it may feel a bit overwhelming for those who are just starting out or looking for a more guided setup.
Comparison of Themes: Kajabi Vs Ontraport
Kajabi
Kajabi offers a selection of pre-designed themes tailored for creators selling courses, memberships, or digital products.
These themes are clean, professional, and easy to customize using a simple drag-and-drop editor, making it perfect for users who want to quickly set up a site without dealing with complex design elements.
The themes are also mobile-responsive, providing a smooth experience across devices.
Ontraport
In contrast, Ontraport provides more flexibility with its theme customization, allowing users to adjust layouts, colors, and fonts to better match their branding.
While this offers greater design control, it comes with a steeper learning curve, making it more suitable for businesses that need detailed, custom designs.
It may require more time and effort compared to Kajabi’s straightforward, ready-to-use themes.
In short, Kajabi is great for users who want an easy, quick setup with professional designs, while Ontraport is better for those who want more control over customization and are willing to invest time in perfecting their site’s look.
Course Creation Comparison
Kajabi
Kajabi is purpose-built for course creators, offering an easy-to-use platform that simplifies the entire process of building and organizing online courses, memberships, and coaching programs.
Its intuitive drag-and-drop tools allow you to add videos, quizzes, assignments, and downloadable resources with ease.
Kajabi also provides pre-designed templates to help you create professional-looking courses quickly, while seamlessly integrating essential features like email marketing, sales pages, and payment processing all in one place.
Ontraport
On the other hand, Ontraport is more focused on CRM and marketing automation, making it less ideal for course creation. While it’s possible to build a course within Ontraport, the platform doesn’t offer the same dedicated course-building tools Kajabi does.
You may need to rely on third-party integrations for tasks like video hosting, course structure, and creating a smooth learning experience.
Ontraport excels in lead management and automating marketing campaigns for your course, but course creation itself can be more complex and less streamlined.
Integration comparison:
Kajabi
Kajabi offers a seamless experience with all the essential tools needed to run an online business integrated directly within the platform.
From email marketing and sales funnels to payments and course management, everything is built-in, eliminating the need to juggle between multiple tools or third-party integrations.
This makes Kajabi a great choice for those who want a straightforward, all-in-one solution with minimal setup and technical hassle.
Ontraport
Ontraport, on the other hand, is designed for businesses that need more advanced integrations and customization. It integrates with a wide range of third-party tools and apps, offering greater flexibility and allowing businesses to build highly tailored workflows.
However, this level of flexibility often requires more setup and technical knowledge.
If you’re looking for a powerful, customizable solution that works well with other platforms, Ontraport excels in this area, but it may be more complex for users who prefer simplicity.
Ease of Use
Kajabi is the clear winner for beginners. Its simple interface and intuitive tools make it easy to get started, even without technical knowledge.
The setup is straightforward, allowing you to launch your site or course quickly. Kajabi focuses on a smooth user experience, making it ideal for those who want to create and sell content without complications.
Ontraport, while powerful, has a steeper learning curve. It’s built for users who need advanced marketing automation and CRM features, offering more control and flexibility. However, this can be overwhelming for beginners or anyone looking for a quick setup.
In short, Kajabi is perfect for those seeking an easy, fast setup, while Ontraport is better for users ready to tackle a more complex platform for advanced features.
Kajabi vs. Ontraport: Pros and Cons
Kajabi
✅ Pros:
- All-in-one platform (website, courses, emails, automation)
- No coding needed
- Easy to use, great for beginners
- Built-in membership and community features
- Solid marketing tools
❌ Cons:
- Higher price compared to some competitors
- Limited CRM features
- Not ideal for complex automation
Ontraport
✅ Pros:
- Powerful CRM with deep automation
- Great for tracking customer interactions
- Customizable sales funnels
- Works for both service and product businesses
- Advanced analytics and reporting
❌ Cons:
- Can be overwhelming for beginners
- Higher learning curve
- Lacks built-in course hosting like Kajabi
Customer Support Kajabi Vs. Ontraport
Both Kajabi and Ontraport offer library support and provide you with materials to resolve issues.
Kajabi offers 24/7 online support for its users.
However, Ontraport has a time-bound over it.
So Kajabi is again a winner in this comparison.
FAQs On Kajabi Vs Ontraport
👉🏻What is Kajabi?
Kajabi is a software for business automation that lets you amend your sites and have a better connection with customers along with providing marketing automation tools and other important integrations.
👉🏻 What is Ontraport?
It is a software for business automation used by small businessmen, entrepreneurs, and solopreneurs. It provides your marketing automation with the help of marketing automation tools, CRM, and reporting.
👉🏻Which one to select between Kajabi and Ontrport?
Kajabi is undoubtedly the best online course platform that suits the requirements of any business type. It offers better email marketing tools, better web-building tools, course creation system that is easier and better to use. Overall even in the pricing structure, I find Kajabi as a clear winner in comparison with Ontraport.
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Conclusion: Kajabi Vs Ontraport 2025
To Wrap it up, Both Kajabi and Ontraport offer a range of tools, but as mentioned above, Kajabi excels in several key areas, including ease of use, course creation, and marketing integration.
Kajabi wins the crown and stands out as the best online business platform, particularly for creators and entrepreneurs.
Its user-friendly interface, powerful marketing tools, better CRM, clear structure, and responsive support make it an ideal choice for launching and growing an online business.
Whether you’re creating courses, managing memberships, or selling digital products, Kajabi simplifies the process, letting you focus on content and customer engagement.
