In this blog post, I will be sharing my honest opinion and review of MonetizeMore. MonetizeMore is a rapidly growing ad tech company that has established itself as an authority in ad revenue optimization, managing over 700 publishers.
They provide AdX demand and are efficient in vetting sites, onboarding, and improving site layouts. However, their unique capabilities for larger publishers surpass that.
If you’re interested in learning more about MonetizeMore, you’ve come to the right place.
In this post, I will provide you with an in-depth review of MonetizeMore, highlighting its features, prices, benefits, and more.
What is MonetizeMore?
Kean Graham founded MonetizeMore in 2010 and has since grown to become one of the leading ad optimization firms. Hundreds of publishers have worked with them to optimize their ad inventory.
MonetizeMore has been recognized as an authority by Google, in addition to being well-known in the ad tech business. They were named a Google Certified Publisher Partner for the North American region in 2020.
In 2020, they were also awarded the Publisher Innovation of the Year Award for their work on Traffic Cop, an invalid traffic solution.
Growth & Recognition
MonetizeMore stood out as a pioneer of their strategy by increasing ad sales by millions of dollars at one of Canada’s major online classified networks, UsedEverywhere.
After proving its success during the initial years, MonetizeMore applied its perfect methodology to more and more premium publishers.
MonetizeMore’s gratis product and continuous performance drew Google’s attention, and the two companies teamed to give MonetizeMore direct access to a master account for Google Ad Exchange (AdX). MonetizeMore was able to give AdX demand to any publisher partners on their list as a result of this.
Since AdX is one of the greatest display ad monetization platforms, MonetizeMore was able to boost its publishers’ ad performance even more. MonetizeMore was officially named a Certified Partner for Google in 2014, as the cooperation between MonetizeMore and Google grew.
Google certified MonetizeMore as a partner they could vouch for because of their leadership in the field of outsourced ad operations as well as professional utilization of Google AdX, Google AdSense, and DoubleClick for Publishers (now Google Ad Manager combining DFP and AdX).
The PubGuru Ad Ops Platform
PubGuru is a business intelligence software designed exclusively for Ad Ops teams to manage their day-to-day operations.
Publishers can analyze ad network performance with Google Ad Manager at a glance, manage revenue discrepancies, monitor Google Policy violations, and produce granular multi-dimensional reports using an advanced reporting engine.
MonetizeMore’s PubGuru platform allows publishers to monitor and manage their ad optimization operations in one place. Publishers can use PubGuru to access a variety of reports and tools, including:
1. Ad Networks Report
Get a comprehensive picture of the performance of their entire ad network and compare the results in a single report.
2. Discrepancy Report
Investigate ad network differences in greater depth and save hours of manual labor.
3. Report on Revenue Attribution
Individual campaign ad performance can be tracked and compared using UTMs.
4. Smart Notifications
Notifies you when there are mistakes in your ad setting, as well as how to remedy them.
5. Content Policy Report
AdSense flags any potential content policy violations and assists in resolving them before account suspension.
The PubGuru Ad Inspector Chrome Extension
MonetizeMore’s PubGuru Ad Inspector is a free tool that helps publishers troubleshoot any ad arrangement for any website. It’s also completely free, which is fantastic!
You can look at adverts and bidders who won the header bidding auction, look at technical logs, check for GDPR compliance, and much more using this Chrome extension.
It’s a Swiss army knife for publishers who want to improve their troubleshooting jobs and spend less time on out-of-date tools.
MonetizeMore’s invalid traffic identification and prevention technology are called Traffic Cop. This technology connects with PubGuru to provide publishers with access to the IVT report, which displays the percentage of suspected and prohibited invalid traffic.
What makes Traffic Cop so great is that it uses machine learning and fingerprinting algorithms to identify and block illegitimate traffic from seeing advertising creatives.
The majority of solutions just detect erroneous traffic. This one genuinely prevents it from happening. As a result, publishers maintain their hard-earned ad revenue and are no longer at risk of being banned by Google owing to invalid traffic.
Traffic Cop was also awarded the Google Innovation of the Year Award, demonstrating its success in the fight against ad fraud.
Their award-winning (GCPP Innovation Award 2020) invalid traffic identification and blocking software solution is called Traffic Cop.
They use artificial intelligence and machine learning algorithms to detect and prohibit sophisticated bots from clicking/interacting with publisher ad inventory, which helps publishers reduce bogus traffic violations and revenue clawbacks.
Monetize More Ad Formats
Monetize more offers the following ad formats:
- Playable Ads: These advertisements enable users to test your app before they download it.
- Static Banner: These are static ads that don’t change for each user.
- Interstitial Ads: Full-screen ads that occupy the entire interface of the app are called interstitial ads.
- Native Ads: The ads are designed to blend in with the appearance and formatting of the page they are displayed on.
- Rewarded Video Ads: Users can earn points or rewards by watching these ads.
Publishers can also request to personalize the reports in any custom way they want with MonetizeMore’s reporting. This is particularly handy for publishers who want to separate their metrics by traffic source in order to determine which is the most profitable.
They also have automated header bidding reports with clear real-time reporting by header bid partners and will be able to measure income and impression disparities with the publisher’s DFP account.
3 Reasons Why We Love MonetizeMore
With its header container solution and premium publisher offering, MonetizeMore truly stands out from the competition.
The PubGuru Header Bidding header container was designed to be fast. Because it delivers the following header bid innovations, it obtains greater page RPMs than alternative header containers:
1. Testing for multivariate header bid partner: Every single combination of header bid partners is examined, and in case a header bid partner doesn’t provide the publisher with greater RPMs, it is removed from the header bid stack.
2. Testing for multivariate timeout: It’s not a good idea to use random timeouts for header containers. PubGuru Header Bidding uses data to determine the best timeout for each device type.
3. Bid scaling that is frequently updated: It is critical to scale header bid partner bids based on revenue differences.
Other header containers, on the other hand, have bid scaling left on the page, which is unavoidably not updated. PubGuru Header Bidding constantly monitors and adjusts the bid scaling of each header bid partner and placement.
Benefits of Using MonetizeMore
Here is a quick overview of the major pros of using MonetizeMore:
- Demand from MonetizeMore has the greatest page RPMs of any header container we’ve tested.
- Willing to be compensated only on the basis of performance.
- Technology on the cutting edge.
- A global team that can work across all time zones.
- Consultation tailored to your needs for ad placement, ad pace, and Google compliance.
- Reporting that is both transparent and adaptable.
- Each publisher’s premium publisher offering is unique.
- Ad optimizers and support staff who are passionate about their work.
- Flexible price plans are based on the publisher’s most critical indicators.
- Contracts do not necessitate any kind of commitment.
- DFP and header bidding setup by a concierge.
- Great YouTube and blog material to assist publishers with ad inventory optimization.
- Dedicated ad optimization teams deliver exceptional assistance and premium publisher performance, which no other firm has yet to offer.
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👉 What are the publisher requirements for MonetizeMore?
Since MonetizeMore is an advanced header bidding ad network, all publishers must have a minimum of 500,000 monthly traffic. Publishers must also submit their website for manual approval, and illegal content is not permitted on websites.
🙌 What is the income share of MonetizeMore?
MonetizeMore offers a revenue share model to publishers, and they are one of the few ad networks that truly report your revenue share percentages in their monthly reporting. The majority of ad networks just report your portion of the revenue. The revenue split differs by publisher.
🙆 What is the PubGuru Header Bidding feature?
MonetizeMore has had a header container for 4+ years called PubGuru Header Bidding. For premium publishers, it focuses on high page RPM performance, rapid page load times, and clear reporting. Publishers have witnessed regular high page RPM improvements thanks to the combination of AdX, PubGuru header container, and premium publisher offering.
👍 What are the payment options for MonetizeMore?
MonetizeMore provides publishers with three payment options: PayPal, ACH, and wire transfer.
🤑 What is the minimum payment level for MonetizeMore?
For MonetizeMore publishers, the minimum payment barrier is $100.
Conclusion: MonetizeMore Review 2024
MonetizeMore, as one of the industry’s oldest big outsourced ad operations companies, has established itself as an expert in ad optimization, similar to how SEOmoz established itself as an authority in SEO.
MonetizeMore has created high-quality ad optimization and web monetization content in the form of blogs, eBooks, infographics, and videos.
MonetizeMore offers a range of advertising solutions for publishers looking to maximize their revenue from online ads.
With their user-friendly platform and a variety of services, they make it easier for website owners to optimize their ad performance and increase earnings.
While it’s important to consider the specific needs of your website and audience, MonetizeMore can be a valuable partner in the world of online advertising.
If you are looking for actionable strategies to boost your ad revenue, then you can get in touch with MonetizeMore here.