Top 170+ Mind-Boggling OTT Statistics You Need To Be Aware Of 2023

Over-the-top (OTT) streaming services are becoming increasingly popular as more people cut the cord and switch to digital media. But what do the numbers actually look like?

How much money is being spent on OTT services and how much content is being consumed? Here’s a look at some of the most important OTT statistics you need to know in 2023. 

The Amount of Content Being Watched 

According to a recent survey, an average of nine hours per week is spent watching streaming services. This number is expected to rise as more people switch from traditional television to digital media.

On top of that, the average person watches two different streaming services each month. That means that the total amount of content being consumed continues to increase steadily year after year. 

The Amount of Money Being Spent 

In 2021, it’s estimated that $32 billion will be spent on OTT subscriptions alone. That’s an astounding amount of money just for one year! It goes to show just how popular these services have become and how willing people are to pay for access.

Plus, with more subscription options on the horizon, it’s likely that this number will only grow in 2022 and beyond. 

Mobile Use Is Increasing 

One interesting statistic about OTT usage is that mobile devices are becoming increasingly popular for watching content. In fact, over 58% of all streaming content is now watched on a phone or tablet device rather than a TV or laptop computer! This figure has steadily increased since 2018 and shows no signs of slowing down anytime soon.

This statistic is particularly important when considering which platforms you should target with your ad campaigns. You may want to consider investing more resources into mobile-focused strategies as they will give you the best return on investment in terms of reaching your target audience.

This shows just how important it is for companies to ensure their content looks good across multiple platforms if they want to stay competitive in this market. 

OTT statistics: OTT market trends

More money is likely to be made when there are more people watching. There are a lot of people from all over the world who use OTT. Here are a few facts about how much money OTT platforms and the industry as a whole make in the global market.

Want to know what’s new in the OTT market? Here are some notable OTT statistics for 2022:

  1. The revenue from OTT is expected to exceed $476 billion by 2027. (Source)
  2. OTT video advertising revenues will surpass $318 billion by 2027, according to Nielsen.  (Source)
  3. A report estimates that subscription video-on-demand (SVOD) revenues from OTT platforms will exceed $139 billion by 2027. (Source)
  4. As of 2027, OTT revenue is expected to exceed $12 billion from pay-per-view or transactional video-on-demand (TVOD). (Source)
  5. Over $5 billion is expected to be generated by OTT video downloads by 2027. (Source)
  6. It is predicted that OTT revenue will exceed $275 billion by 2022. (Source)
  7. By 2022, AVOD will account for $180 billion of OTT market volume. (Source)
  8. There were $119 million in OTT revenues generated in the U.S.(Source)
  9. SVOD generates an average revenue of $200 per user. (Source)
  10. Total OTT revenues come from AVOD to the tune of 52%. (Source)
  11. It is estimated that the OTT SVOD market will grow by 52% by 2025. (Source)
  12. There is a 40% share of OTT revenue that comes from subscription video on demand.  (Source)
  13. OTT revenue is 5% derived from pay-per-view, also called transactional video-on-demand (TVOD). (Source)
  14. OTT video downloads contribute 3% to total revenue.  (Source)

OTT Statistics(Top Picks)

  1. It is estimated that $121.61 billion was invested in the OTT market in 2019. A total of $1.039 trillion is expected to be generated by 2027. 
  2. It is predicted that OTT will generate $275.30 billion in revenue by 2023.
  3. From 2022 to 2027, the OTT market’s revenue is expected to grow by 11.60% per year.
  4. $180.40 billion is the market value of OTT advertising, the largest segment.
  5. When compared globally, most of the revenue from the OTT market is generated in the United States, accounting for $19,100 million as of 2022.
  6. By the end of the year 2027, there are expected to be 4,216.3 million OTT video users.
  7. By the end of the year 2023, the OTT video market is expected to bring in an average of $84.39 in revenue.
  8. There are more than 300 OTT providers in the United States itself.
  9. 65 percent of the time, OTT is looked at on mobile and TV apps while online video is being streamed.
  10. By the end of 2027, there are expected to be more than 861 million active OTT SVOD users.

OTT General Statistics

Without a doubt, OTT is what all adults around the world like best. If you are one of them, you should know some facts and figures about OTT platforms. In the next section, I’ll talk about some general statistics about OTT.

  1. In 2019, the OTT market was worth $121.61 billion. By 2027, it is expected to reach $1,039,000,000,000.
  2. By the end of 2026, OTT media is expected to bring in more than $210 billion in revenue.
  3. Based on how many people use them, the top five OTT services are Netflix, Disney+, Hulu, HBO Max, and Amazon Prime.
  4. About 55,1 million people will stop paying for traditional pay TV by 2023 and switch to OTT services instead.
  5. There are 300 OTT providers in the US alone.
  6. It has been seen that the number of time people spend watching Smart TVs grew the most between 2020 and 2021.
  7. Between 2020 and 2021, people are using tabs 43% more, mobile phones 29% more, and desktops 38% more to stream OTT platforms.

Source: Statista, Usceen. 

OTT Users

Without OTT users and audiences, OTT platforms would have never been a success. One reason why OTT has been so successful is that users pay their full attention to it. Here are some important facts about OTT users that you should know

32. Around 240 billion hours of video were streamed on mobile devices in the 4th quarter across the globe in the year 2020.

33. 65 percent of the time, OTT is looked at on mobile and TV apps while online video is being streamed.

34. Apps like Netflix, YouTube, Amazon Video, Hulu, and Disney+ are used for 83% of OTT streaming in the US.

35. At least five OTT apps are available in over 25% of US homes.

36. 40% of people stop watching what they’re doing to look at and buy ads.

37. People who stream often find out about a new product or service 66% of the time while streaming.

38. 86% of viewers are willing to pay for the same subscription service or another one.

39. By the end of 2027, there are expected to be more than 3.5 million active OTT AVOD users.

40. By the end of 2023, there should be more than 1.6 million active OTT SVOD sixers.

41. By the end of 2027, there are expected to be more than 861 million active OTT SVOD users.

42. By the end of the year 2027, there are expected to be more than 761 million active users of OTT video downloads.

43. The average adult watches about 38 hours of video content every month.

44. 88% of adults in the US use OTT SVOD platforms to watch shows and movies.

45. 82% of adults in the US use OTT AVOD platforms to watch shows and movies.

46. People in the US spend 30% of their time on AVOD platforms.

47. 5 percent of all OTT viewing time in the US is spent on TVOD platforms.

Source: Statista.

OTT market Revenue 

OTT Device Choice Statistics 

How people use their devices tells a lot about the OTT industry and where creators should put their efforts. For example, a lot of people stream YouTube videos on their phones, but the TV is still the most popular way to stream OTT content.

  1. There are 6.64 billion apps-capable smartphones in the world, and 83.96% of the world’s population owns one.
  2. With a 69.7% market share, Android is the most-used device in the world. Apple iOS, on the other hand, has a global share of 29.51 percent.
  3. Android is more popular around the world, but in North America, Apple has 56% of the market, while Android only has 43.66%.
  4. On the other hand, 88% of people in South America use Android phones.
  5. Between 2020 and 2021, smart TVs got 115% more time spent in front of them than any other type of TV.
  6. During the same time period, tablets grew by 43%, desktops grew by 38%, and cell phones grew by 29%
  7. Between 2017 and 2019, the amount of media that Indian people watched on their phones went up by 80%, which is more than any other country in the world.
  8. About 82% of British people have a smartphone, 63% have a tablet, and 41% have a gaming console.
  9. In Q4 2020, 240 billion hours of video were streamed on mobile apps around the world.
  10. The average person who watches OTT content uses three different devices and three different apps to watch it.
  11. Since the pandemic started in 2020, 70% of people have used their phones more often.

OTT statistics: Platforms

With more than 300 OTT platforms to watch content and advertise products or services in the U.S. alone, you might be wondering which ones are the most popular.

If that’s the case, we’ve put together a list of OTT platform facts that will blow your mind. Below are the most important OTT statistics for 2022, broken down by platform:

  • Netflix
  • Amazon Prime Video
  • Disney+
  • YouTube
  • Hulu
  • TikTok
  • HBO Max


Netflix Watch TV Shows Online Watch Movies Online

Netflix is one of the most popular streaming services out there, and it’s only getting bigger. As more people are opting to stay home and binge-watch their favorite shows and movies, Netflix is taking over the streaming world. Here’s a look at some of the most impressive Netflix statistics for 2022 so far. 

  1. By 2026, Netflix is expected to generate $67 billion in OTT SVOD revenue worldwide. (Source)
  2. In the opinion of U.S. adults, Netflix offers the best selection of original content. (Source)
  3. Netflix has 61 million active subscribers worldwide, making it the largest OTT provider. (Source)
  4. It is estimated that 75 million Americans and Canadians subscribe to Netflix (Source)
  5. Netflix is streamed on a TV by 80% of its users. (Source)
  6. The average Netflix user watches 3.2 hours of content a day. (Source)
  7. There is a 70% share of adult OTT SVOD viewing time spent on Netflix. (Source)
  8. There are 52% of Netflix users are female (Source)
  9. There are 48% of Netflix users are male (Source)
  10. Netflix is the streaming platform preferred by 47% of Americans.(Source)
  11. Gen Z teenagers watch Netflix content daily at a rate of 35%. (Source)
  12. Millennials make up 33% of Netflix users. (Source)
  13. Netflix users make up 26% of Gen X.(Source)
  14. The number of Americans who watch Netflix on a daily basis is 23%. (Source)
  15. Netflix users over 65 make up 22% of the audience. (Source)
  16. Approximately 18% of Netflix users are members of Generation Z. (Source)

Amazon Prime Video

Amazon Prime Video

Amazon Prime Video is an online streaming service offered by Amazon. It offers users access to a huge library of movies and TV shows on demand, as well as the ability to rent or purchase new releases. With an Amazon Prime account, users have access to all of these benefits without any additional charges. 

The content available on Amazon Prime Video varies depending on your location and the type of subscription plan you purchase. However, most plans include access to thousands of movies and TV shows in HD quality. There are also some exclusive titles available only to Amazon Prime subscribers. Additionally, users can purchase or rent new releases, as well as download content for offline viewing. Let’s go through its statistics for 2022 

  1. According to U.S. adults, Amazon Prime Video offers the second-best collection of original content after HBO Max and Hulu.  (Source)
  2. A majority of Amazon Prime Video’s content is movies. (Source)
  3. There are 200 million active Amazon Prime Video subscribers worldwide. (Source)
  4. The Amazon Prime Video subscription rate among 35 to 44-year-olds in the U.S. is 66%. (Source)
  5. Amazon Prime Video is currently subscribed to by 56% of Americans aged 18 to 34. (Source)
  6. Amazon Prime Video is used by 53% of women. (Source)
  7. Amazon Prime Video is mainly used by men, with 47% of users being male. (Source)
  8. The majority of adults viewing OTT SVOD content on Amazon Prime Video spend 33% of their time on the service. (Source)
  9. Amazon Prime Video has 31%, millennial users. (Source)
  10. Almost a third of Amazon Prime Video subscribers are over the age of 65. (Source)
  11. Prime Video users in Gen X make up 28% of the audience. (Source)
  12. Gen Z users make up 12% of Amazon Prime Video subscribers. (Source)
  13. Amazon Prime Video is watched daily by 3% of Gen Z teenagers worldwide. (Source)



Over the past years, YouTube has become an integral part of our lives; it is a platform for creativity, entertainment, and education. Whether you are looking for a tutorial on how to make something or a music video to relax after a long day, YouTube has something for everyone. Check out these amazing YouTube stats to see how popular this streaming service is.:

  1. A total of 2 billion people are active on YouTube worldwide. (Source)
  2. U.S. YouTube users number 240 million. (Source)
  3. A YouTube video is streamed every minute for 694 hours. (Source)
  4. YouTube users under 18 spend 56 minutes a day on the site. (Source)
  5. Under 18-year-olds in the U.S. use YouTube more than any other mobile video app. (Source)
  6. Ninety-five percent of millennials between the ages of 18 and 29 use YouTube. (Source)
  7. YouTube is used by 91% of Americans aged 30 to 49. (Source)
  8. YouTube is the most popular OTT AVOD video service for adults. (Source)
  9. U.S. adults use YouTube 81% of the time. (Source)
  10. YouTube is used by 62% of Gen Zers every day (Source)
  11. The number of Americans over 65 who use YouTube is 49% (Source)
  12. YouTube is watched daily by 37% of millennials between 18 and 34. (Source)
  13. YouTube is viewed daily by 37% of Gen Z teens. (Source)
  14. Males between the ages of 25 and 34 make up 12% of YouTube’s total active users. (Source)
  15. Women between 35 and 44 make up 9% of the total number of active YouTube users. (Source)



TikTok is the fastest-growing social media platform right now. It has gained immense popularity since its launch in 2016 and continues to be a juggernaut in the industry. But what can we expect from the platform over the next year? Let’s take a look at some of the most interesting TikTok statistics for 2022 that will help marketers, advertisers, and social media enthusiasts make informed decisions about their strategies.

  1. U.S. users under the age of 18 are most likely to use TikTok (Source)
  2. Globally, TikTok has been downloaded by 3 billion people. (Source)
  3. A TikTok video is viewed by 167 million people every minute. (Source)
  4. 138 million people use TikTok every month in the U.S. (Source)
  5. 91 minutes are spent each day on TikTok by users under the age of 18. (Source)
  6. A new TikTok user joins every second (Source)
  7. There are 61% of TikTok users are female (Source)
  8. U.S. adults can be reached by TikTok ads 50% of the time (Source)
  9. In TikTok, 43% of users are 18-24 years old (Source)
  10. TikTok has a 39% male user base. (Source)
  11. About 37% of users find products and services on TikTok (Source)
  12. TikTok users are 36% between 35 and 54 years old (Source)
  13. The majority of TikTok users are between 25 and 34 years old (Source)
  14. TikTok is effective at achieving business goals for 24% of marketers. (Source)
  15. An average TikTok ad reaches 18% of Internet users. (Source)
  16. It is estimated that 3% of TikTok users are over 55 years old. (Source)


Hulu Account

Hulu is one of the most popular streaming services in the United States, offering both free and paid options for viewers. But what are some of the latest statistics on their viewership? Here’s a look at some of the most interesting numbers surrounding Hulu in 2022. 

  1. A total of $1.6 million is generated by Hulu’s advertising revenue. (Source)
  2. In the United States, there are 45 million active Hulu subscribers. (Source)
  3. The number of people watching Hulu with ads is 62% (Source)
  4. Millennials and Gen Z make up 54% of Hulu’s subscribers. (Source)
  5. There are 52% of Hulu users are female (Source)
  6. The average Hulu user earns less than $50,000 a year (Source)
  7. Males make up 48% of Hulu users (Source)
  8. Millennials make up 37% of Hulu’s users. (Source)
  9. In Hulu’s user base, 27% are Gen Xers. (Source)
  10. Hulu users over 65 make up 19% of its audience. (Source)
  11. Hulu accounts for 23% of all OTT AVOD viewing by adults. (Source)
  12. Among adult OTT SVOD viewers, Hulu Plus has a 21% share.(Source)
  13. Hulu’s Gen Z users make up 17% of its audience. (Source)
  14. The majority of Gen Z teens watch Hulu content on a daily basis (Source)


HBO Max lets users stream a wide range of TV shows and movies on their TV, mobile phone, and other devices.

Check out these interesting HBO Max statistics to learn more about this powerful OTT platform:

  1. The revenue from HBO subscriptions reached $4 billion in 2022. (Source)
  2. A total of $48 million was generated by HBO Max in-app purchases in 2022. (Source)
  3. The number of HBO Max subscribers is expected to reach 100 million by 2023. (Source)
  4. Around 76 million HBO Max subscribers are active worldwide. (Source)
  5. In the U.S., 47 million HBO Max subscribers are active. (Source)
  6. In 2022, HBO Max apps will have been downloaded 13 million times worldwide (Source)
  7. HBO Max has a 61% male user base. (Source)
  8. HBO Max is used by 40% of Millennials (Source)
  9. HBO Max has 39% female users (Source)
  10. Gen X accounts for 27% of HBO Max subscribers (Source)
  11. HBO Max users over 65 make up 20% of the audience (Source)
  12. HBO Max has 13% Gen Z users (Source)



Among the OTT streaming platforms, Disney+ is a relatively new player. Here are some of our favorite Disney+ statistics:

  1. 2021 will be the first year that Disney+ generates revenues of $4.2 billion. (Source)
  2. There were 100 million downloads of Disney+ in its first year, and 10 million in 2020 (Source)
  3. Around 137 million Disney+ subscribers are active worldwide (Source)
  4. Approximately 31 hours are watched by U.S. adults each week on Disney+. (Source)
  5. Disney+ has a male user base of 52% (Source)
  6. A Disney+ subscription is used by 50% of households without children in the U.S. (Source)
  7. Disney+ users account for 48% of the total (Source)
  8. There are 42% of Disney+ users are millennials (Source)
  9. Disney+ has 23% Gen X users (Source)
  10. Gen Z accounts for 22% of Disney+ users (Source)
  11. In the U.S., Disney+ accounts for 18% of all OTT subscriptions (Source)
  12. Disney+ users are 13% older than 65 (Source)

OTT Subscriber Growth

With these mind-blowing OTT stats for 2022, you can see how OTT is expected to grow worldwide:

  1. It is anticipated that 3.5 million people will use OTT AVOD by 2027 (Source)
  2. By 2027, there will be over 1.6 million active OTT SVOD users (Source)
  3. In 2027, OTT TVOD users are expected to surpass 861 million (Source)
  4. In 2027, there will be 761 million active OTT video downloaders (Source)

OTT Advertising Statistics

More people are getting rid of their cable subscriptions and switching to OTT streaming services to watch their favorite TV shows and movies.

So, advertising on OTT platforms is one of the best ways to promote your products or services while the people you want to reach are watching videos.

Check out these mind-blowing statistics about OTT ads to learn more about how they can help you.

  1. A $119 billion revenue will be generated by OTT video advertising by 2023 (Source)
  2. In 2025, OTT video advertising should generate $52.25 per user (Source)
  3. The number of programmatic ad impressions on connected TVs in the United States increased by 207% in 2021 (Source)
  4. In OTT, 72% of viewers remember a particular ad they saw. (Source)
  5. A new product or service is discovered by 66% of people who watch OTT video content. (Source)
  6. When watching OTT videos, 65% of viewers check the product information on a second screen. (Source)
  7. OTT streaming platforms with ads are preferred by 57% of U.S. adults. (Source)
  8. It’s okay for consumers to watch ads to get free content, according to 43%. (Source)
  9. In an OTT video, 40% of viewers pause the video to research or purchase the advertised product (Source)
  10. When OTT subscribers don’t have to pay for their video content, 25% of them will watch up to 10 minutes of advertisements. (Source)
  11. Advertising on OTT platforms can increase your social media engagement by 24%. (Source)

Let’s explore what has made OTT platforms so popular in 2022 and whether or not this trend is likely to continue into 2023. 

The Rise of Streaming Services 

The rise of streaming services can be attributed to a few different factors. For starters, streaming services offer an easy way to watch the latest TV shows and movies without having to wait for them to air on traditional cable networks.

This allows people to stay up-to-date with their favorite series without having to worry about missing out on new episodes or specials. 

Additionally, streaming services also offer consumers convenience. You no longer have to leave your house or stand in line at the movie theater; you can simply access what you want from the comfort of your own home. 

Finally, streaming services are often cheaper than traditional cable subscription packages which makes them even more attractive to budget-conscious consumers.  

Availability and Convenience 

One of the main reasons why OTT platforms have become so popular is because they offer viewers a vast selection of content that can be streamed anywhere, anytime. This means that instead of having to wait for a show or movie to air on television, viewers can access their favorite shows whenever they want, wherever they want.

As a result, more and more people have been signing up for these services as a way to watch their favorite movies and TV shows at their own convenience.  


Another reason why OTT platforms have seen such huge popularity in 2022 is that they are much more affordable than traditional cable packages. With cable, you often need to pay hundreds of dollars per month for access to hundreds of channels that may or may not offer content that you are interested in watching. On the other hand, with an OTT platform like Netflix or Hulu, you only need to pay a fraction of the cost and get access to thousands of titles without ever needing to worry about missing out on your favorite shows.   

The Rise Of Original Content 

Finally, one major factor that has contributed significantly to the success of OTT platforms is the rise of original content produced by these streaming services themselves. Netflix is probably one of the best examples here – they have been producing some truly groundbreaking original series such as Stranger Things and The Crown which have gone on to become global sensations!

This kind of success has encouraged other streaming services as well as traditional networks and networks alike to invest heavily into producing their own original content, thus driving up demand for these services even further.  

Will This Trend Continue? 

It is hard to say whether or not this trend will continue into 2023 but one thing is certain; streaming services are here to stay. In addition to providing convenience and affordability, streaming services also offer a wide range of content that caters to specific audiences so it’s likely that they will remain popular among consumers in the coming year.

Additionally, with more and more studios producing original content exclusively for these platforms, it seems like there is plenty of room for growth in this industry. 


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Conclusion: Mind-Boggling OTT Statistics 2023

Overall, there’s no doubt that OTT streaming services are here to stay. With more people cutting the cord in favor of digital media and spending billions of dollars on subscriptions each year, it’s clear that this technology isn’t going anywhere anytime soon. By understanding these key OTT statistics, website owners can better prepare themselves for success in the future by adapting their strategies accordingly. After all, knowledge is power!

Alisia Emerson
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With over 15 years of expertise in personal branding, self-development, and financial literacy under her belt, Alisa has earned a reputation as an accomplished keynote speaker. She is also an expert on topics ranging from self-development, Business News to investment and gladly shares this knowledge with audiences through keynote speaking engagements as well as writing craft workshops for local writers' groups and book conferences. Out of her deep knowledge of writing craftsmanship, Alisa also offers online fiction courses to guide aspiring authors to reach success through story composition excellence.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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