Push Ads Guide : Definitive Guide For Marketers 2023 (150% ROI)

Nowadays, we live a very instantaneous life. We call and see people on the other side of the world in a matter of seconds. We can travel all over the world in hours. And thanks to Elon Musk, we may live on a different planet soon.

Every company out there advertising to us seeks the exact same thing. McDonald’s, Facebook, Google or Apple – they all want the same thing…

Your attention!

This is the main goal because once they have your attention, they have countless ways to influence you into doing what they want – perhaps buying their products or simply entering your email address so that they can hassle you over and over again until you buy.

We have seen advertising evolve over the years from newspapers and billboards to radio and TV and finally to the digital world.

Every few years, a new advertising platform is discovered or created. Even within the same platform like Facebook, advertising has evolved from the right column to news feed ads, then video ads, and most recently to search ads.


Because we get used to the advertising method and over time develop blindness to ad placement. Most advertising companies die very quickly because they fail to adapt and evolve.

Facebook and Google, however, have been digital marketing leaders for years now, and I do not see them going down any time soon.

This brings us to a new advertising platform that very few people are using now called Push Notifications or Push Ads.

[Latest] Push Ads Guide : Definitive Guide For Marketers 2023 (150% ROI)

Chapter 1: Introduction To Push Ads

Unless you live under a rock, you have likely seen at least one form of Push Ads.

Push Ads are pretty much any notification you receive on your mobile phone through an app or on your desktop through a browser like Chrome. However, not all of these notifications are important or wanted.

Some are paid advertisements by an app where you can opt-in to receive notification of all their ads too.

To make this idea easier to understand, I will discuss the two forms of Push Notifications in greater detail.

Desktop Notification

There are various browsers that provide a notification function. We will focus only on Chrome today because it has around 63% market share worldwide as of June 2019.

In the Chrome desktop, it looks something like this:

Chrome desktop - Push Ads Guide

There are probably hundreds of millions (if not billions) notifications sent by Chrome every month, and this number is increasing every day.

You should start using desktop notification Push Ads for your business before it is too late!

Native App Notification

You get these notifications on your mobile phone probably tens of times every day – from meeting reminders to email notification to pick up your kids or…the list goes on and on.

As mentioned previously, you can also receive advertisements through those notifications like this one:

The famous native apps are:

Native App Notification - Push Ads Guide

  • Apple iOS
  • Google Android
  • Amazon Fire
  • Windows
  • MacOS

Why should you care about Push Ads?

Every once in a while, a new source of advertising comes out that people do not yet realize is an advertisement. Do you remember ad banners? They used to have a Click-Through-Rate (CTR) of 70%. Now you’re lucky to get 1%.


Because people got used to seeing banners on every website. No more excitement. People knew the banner was just an advertisement.

The same thing happened with Facebook Newsfeed ads, Google search ads, and so on.

Now, the latest advertising platform is Push Ads. Very few people know about it, but smart marketers and affiliates are taking full advantage of it.

If you are reading this post, consider yourself lucky because you are about to enter into a new advertisement era before many other people.

You may also like:

Chapter 2: Build Your Own List

Whether you have a website or not, you should read this chapter. Here we will discuss how you can create and build your subscription list for Push Notification.

If you know a thing or two about online marketing, you may have heard the phrase “the money is in the list.” That is still correct and valid now.

However, the list does not mean an email list anymore. Nowadays, you can build your list in any of the following platforms:

  • Facebook Messenger
  • Push Notifications
  • SMS
  • WhatsApp
  • .. and more

How to build a list?

There are so many plugins and codes you can use to do so. The famous and reputable ones are:

  1. OneSignal
  2. SendPlus
  3. Gleantap
  4. OmniKick

I will show you today how to use one of them to help you get started immediately.

This will work for all desktop browsers that accept Push Notifications and Android phones with Chrome browsers.

Apple allows Push Notifications through apps only and not browsers.


This is my favorite Push Notification service. I have no affiliation or association with it. OneSignal is pretty awesome and easy to use. And did I mention – it’s FREE!

It supports HTTP and https.

It is integrated with many Website Builders and CMS

Website Builders and CMS Integration - Push Ads Guide

If you cannot find your platform, choose a typical site option.

Website Builders and CMS Integration - Push Ads Guide

If you are a developer and want full control of your code, choose Custom Code option.

Website Builders and CMS Integration - Push Ads Guide

Let’s assume your website is WordPress.

You will need to do some work on your account at OneSignal and on your website as WordPress Admin.

Here are the steps you should take:

A – OneSignal

1 – Signup at OneSignal for Free.

2 – Go to Settings on the top bar and then All Browsers (except safari)

OneSignal - Push Ads Guide

3 – Choose WordPress

OneSignal - Push Ads Guide

4 – Enter the mandatory fields, your site name, and URL

You can also upload your own icon to be shown in the notification. And choose whether your website is fully HTTPS or not.

When you are done, click Save.

OneSignal Save- Push Ads Guide

5 – Save your APP ID and API Key as you will need them. These are the keys for all browsers except Safari.

6 – Go Back and click on Safari to get that ID as well.

OneSignal Save- Push Ads Guide

You should be able to see your Safari Web ID here.

 Safari Web ID- Push Ads Guide

Now you have all the keys you need to install Push Notification (Web) on your website. Let’s go to your website to integrate it with your account on OneSignal.

B – WordPress

Make sure you have admin privileges to install plugins. Also, this does not work on WordPress.com. You must have your own domain.

Here is what you need to do:

1 – Download the OneSignal Plugin

OneSignal - Push Notification Guide

2 – Install the plugin to your WordPress site and ensure it is activated

Read this if you do not know how to install a WordPress plugin.

3 – Enter all the keys you obtained from your OneSignal here.

OneSignal - Push Notification Guide

To make sure your website is integrated correctly with all browsers, you should be able to see the word “Active” on your OneSignal account.

OneSignal - Push Notification Guide

By now, your website is fully integrated with OneSignal to send web Push Notifications.

Now what?

Watch this video to achieve the following:

  • Wrap up everything you learn so far to ensure you have not missed any important step
  • Do a test push to yourself as a website visitor
  • Create your first Push Notification message

Note if your website does not have SSL (HTTPS), watch the following video instead:

Now, all your visitors will be prompted to subscribe to your Push Notification. You can send them an auto welcome message or any other notification you want.

To make sure all your subscribed users get notified when you publish a new post, make sure you tick this option in your next post.

OneSignal - Push Notification Guide

Go ahead now and drive traffic to your website and build your list.

Chapter 3: Buy Push Ads (Traffic)

This chapter is dedicated to buying Push Ads from other websites to promote your messages/offers.

This is an advertisement chapter – it is like you buying traffic from Google, Facebook, Native,..etc.

Here I will show you how you can buy Push traffic to your website or to your offer if you are an affiliate marketer.

If you do not know about affiliate marketing yet, I strongly advise you to read this piece: How to start affiliate marketing without a website.

There are many traffic sources that provide Push Ads. The big players are:

  1. Ad-maven
  2. iZooto
  3. Push Monetization
  4. Propeller Ads
  5. MegaPu.sh
  6. Richpush

RichPush is the high-quality push traffic ad network for performance-marketers(I have been trying this recently & it works pretty well, case study will be live soon)

richpush notifications ads guide

Get more conversions with a new advertising format designed to catch the eye. Attract new users at scale. 

With more than 4B daily impressions RichPush is one of the biggest push notifications ad networks in the world:

  • PPC – (only pay when a user clicks your ad)
  • High CR (compared to native & pop traffic)
  • 100% ad visibility
  • 4+ billion daily impressions
  • Worldwide traffic
  • 450M users
  • Minimum CPC – $0.003

Use technology that drives performance. With more than 7 years of experience in Ad Tech, we know how to create technology that not only works, but also drives marketing performance.

  • AI enabled automatic optimization
  • 16 targeting options

Cool RichPush features:

  • Target CPA – Leverage machine learning algorithms to get as many conversions as possible within your target cost per conversion.
  • Micro bidding – Optimize your campaigns for maximum performance and accuracy. Make bid adjustments for parameters like OS, location, hour, site, etc.
  • Automated Rules – Get more control over your campaigns without spending more time. Make optimizations automatically, based on conditions you choose.

You can see  detailed review for all best push notification ad networks here.

Today, I will show you how to buy traffic from my personal favorite, which is Propeller Ads.

Before we start, I have tested various verticals and found the following ones the best so far; however, feel free to test for yourself:

  1. Nutra
  2. Crypto
  3. Sweepstakes
  4. Dating/Adult

I have been a fan of Propeller Ads for a couple of years. I’ve tried them in Pops, Push and Native ads. They are pretty awesome.

Let’s get you started!

Propeller Ads - Push Ads Guide

Choose Advertiser option

Propeller Advertiser - Push Ads Guide

Go through a simple 2-step registration process

Propeller Registration - Push Ads Guide

Propeller Registration - Push Ads Guide

Based on your monthly amount spent, you will be assigned a user level. You can also get a personal account manager once you spend $5,000 monthly.

It is really handy to have direct contact with someone in case your ads do not get approved or if you want to know what is hot now!

Propeller Price - Push Ads Guide

Now, you need to add credit to your account.

Click on Balance on the top right. They accept the following options:

Propeller Balance - Push Ads Guide

Mind the $100 minimum deposit.

How to create your first campaign at Propeller Ads.

Click on Create Campaign

Choose a campaign name and Push Notification option. Then, you will see on the right the number of notifications worldwide today. Over 2 billion notifications!

Also, you need to choose the price model.

CPM: Cost Per Mille – This is how much you pay for every 1,000 people who see your ad.

CPC: Cost Per Click – This is how much you pay every time someone clicks on your ad.

The other two options are not available for Push ads yet.

Propeller Ads - Push Ads Guide

Enter your campaign/offer URL.

Create Ad Campaigns - Push Ads Guide

You can also pass dynamic tokens to get information about your audience. If you are using any tracker such as Voluum or FunnelFlux, you know what I am talking about.

Otherwise, here is what it means:

  • {zoneid} – ID of the ad zone where the ad is displayed
  • {country} – User’s country in two-letter code
  • {os} – User’s operating system
  • {bannerid} – ID of the ad

If you need more information about how to use the tokens, Propeller Ads explains this in detail in their blog.

For Frequency / Capping, this means how many times the same user can see your ad in a time period specified by you.

I recommend to have it as least frequent as possible when you are starting out because you want to get as many eyeballs as you can to test your campaign. Later on, you can be more aggressive.

Also, read:

One time every 24-48 hours is a good start.

Add and upload your creative.

You should have some sense of urgency, like Limited offer for people in TX for this weekend, or Only available for the next 24 hours.

However, you can test various titles and images. As you can see, there is an option to add more creatives.

I would recommend starting with at least 3 different creatives.

Push Notifications - Push Ads Guide

The next option is your preference – it is about the traffic quality. I usually have higher success in Premium Only traffic. Therefore, I recommend you to start with the same.

Traffic Options - Push Ads Guide

The user activity option is available only if you choose the All Traffic option from the previous step.

This is based on what kind of users you are after. Do you want users with higher CTR? Or perhaps lower one but a high number of users?

User Activity - Push Ads Guide

This section is for your demographic target. Choose to include/exclude a country, city or state.

There is also a new option “Automatic Optimization,” which is very useful if you are running CPA (Cost Per Action) offers.

You just need to turn it on and set the maximum CPA you want to pay per conversion. Otherwise, you can just disable it.

Countries & Bids - Push Notification Guide

Set your daily and total budgets in USD

Set Daily Budgets - Push Ads Guide

Audience if you have saved an audience previously and/or retargeting purposes.

Campaign Schedule is to set up start and end dates and times for your campaign.

The last option here is Targeting. This is where you can target specific browsers, OS and more.

Targeting - Push Ads Guide

That’s it! Click Start Campaign and wait for them to review your campaign. Usually, the review takes 1-2 hours; however, sometimes it can take up to 24 hours.

Campaign Setup - Push Notification Guide

To wrap up:

  • Push Ads is the new sheriff in town. You should give it a try now!
  • Start with the recommended vertical: Nutra, Crypto, Sweepstakes and Dating/Adult
  • Use at least 3 creatives for your campaign.

Thanks for reading. What do you think of the article? Is it useful to you? Did you learn anything?

Let me know in the Comments section below. Also if you have any questions, I would be delighted to answer them.

Good luck and take action now!

Abhishek Pathak
This author is verified on BloggersIdeas.com

Hey this is Abhishek Pathak, a Blogger & Digital Marketing Consultant. He started freelancing around his technical skills of online optimization, SEO, SMM, SMO and other digital stuff early from his early college days. After completing college he thought, having a workaday job was not his cup of tea. He had embraced the freelance lifestyle So he Started his Own Digital Marketing Blog GeekyBuzz where he share awesome stuff about freelancing, entrepreneurship, business, blogging and other cool nerd stuff based on his experiences and journeys.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

Comments (3)

  1. Ottimo articolo!
    Ti chiedo un chiarimento.
    Comprando traffico da notifiche push per affiliate marketing consigli di mandare direttamente il traffico sulla landing del prodotto promosso in affiliate o consigli di inserire una propria landing in mezzo?

    Grazie in anticipo

  2. Excellent work… I think this is the best complete push ads post ever… I will definitely return for more great knowledge

  3. This is easily the best guide on PushAds I have found – thanks for taking the time to put it together. Excited to read more posts.

Leave a Comment