6 Best Trust Badges To Increase Conversions by 200% In 2024

🌟 Want to boost your online trust and increase conversions? You’re in the right place!

E-commerce is a vast industry that offers tremendous revenue-earning opportunities. Trust is a crucial factor that has a significant impact on the sales of an e-commerce store.

As customers trust our website, our sales increase exponentially, thereby maximizing our return on investment. Therefore, it is essential to ensure our visitors that our site is secure and safe to use.

Trust and sales are directly proportional to each other, and building trust with customers results in increased sales conversion rates for the website.

So, what should you do to build the trust factor? Don’t worry, in this post, I will provide you with a list of legitimate trust badges that will increase your sales conversion in 2024.

What is a Trust Badge? Why Do We Need For Our Website?

A trust badge is like a small symbol or picture you see on a website that tells you the site is safe and reliable. It’s there to make visitors feel comfortable and trust the website.

These badges often show that the website is secure for things like shopping or sharing personal info. They’re important because they help people trust the website more, especially when they might be worried about giving their information online.

Trust badges can also show that the website is part of a good organization or follows certain rules, making it even more trustworthy.

So, having trust badges on your website is like a friendly sign that says, “Hey, you can trust us!”

More than 70% of people look for a trust badge on a website as it serves as a security indicator, especially on sales or checkout pages. The presence of a trust badge makes customers feel secure and increases the likelihood of them making a purchase in your store.

What Actually Are The Trust Badges or Trust Seals?

Trust Badges or Trust Seals are small badges or seals that are often displayed on websites, particularly on checkout pages or in online stores.

These badges are associated with security features, particularly SSL (Secure Socket Layers). Many websites display Trust Badges nowadays, and they can also be acquired from reliable web hosting providers, such as BlueHost, who offer free SSL certificates.

Displaying the logos of big, established companies can also help build customer trust, and many of these icons are free to use.

Ensuring the safety of your customers’ data is crucial when running a website. I strongly recommend using an SSL certificate to secure your website. This helps build trust with your customers and can increase your sales.

6 Best Trust Badges To Increase Sales Conversions In 2024

Now, let’s dive into the list of legitimate trust badges that can help improve your website’s sales conversions. Let’s begin.

1) Symantec SSL/TLS Certificate

VeriSign, now known as Symantec, is a trusted provider of enterprise-class SSL/TLS certificates. It is widely recognized as the best and most reliable Certificate Authority globally. The SSL certificate service is utilized by numerous high-performing websites.

Symantec- Trust Badges To Increase Sales Conversion

Displaying the Norton Security Seal is an excellent way to establish trust with your website visitors as it is widely recognized as the most secure trust mark on the web.

Recently, DigiCert has acquired all the tasks offered by Symantec Website Security and the PKI solution. Symantec offers enterprise-class strength and 100% root ubiquity in modern browsers.

By displaying the Norton Secure Seal next to your search listing, you can increase your brand power and click-through rates.

One of the best features of Symantec is the built-in malware scanning that is performed daily with every Symantec SSL/TLS certificate, providing protection against malicious infections.

With Symantec, you will also get 24/7 customer support; if you do have any doubt or problem, you can get it cleared by the professionals who help extraordinarily. 

Symantec Overview- Trust Badges To Increase Sales Conversion


Here, the pricing for the standard SSL Certificate mainly costs  $399/Year, and if you want to go for the EV SSL, you need to pay $995. Basically, if you’re registering from countries like the US, Canada, India, China, and Brazil, you will have to pay a little extra.


  • Norton Security Seal
  • Green Address Bar
  • ECC: Strongest Security
  • Unlimited Subdomains
  • Vulnerability Assessment
  • Daily Malware Scanning
  • 24/7 Customer Support
  • Seal-in-search

2) Trust Lock

TrustLock is a new company that offers third-party verification services at a competitive price. They generally provide more than 108 high-quality trust seal designs.

TrustLock badges are one of the easiest ways to increase website sales conversion. Just give your visitors a reason to trust you with the TrustLock Verification Badges.

TrustLock- Trust Badge To Increase Sales Conversion

This company claims to increase your conversion rates by up to 63% and offers a money-back guarantee in 30 days.

TrustLock badges address security, privacy, and business identity concerns, creating satisfied customers. It builds trust, increases the likelihood of purchases, and converts first-time visitors into potential customers.


There are various price options and services available at TrustLock, and the services mainly start at $9. Let’s understand the pricing plans of TrustLock in detail.

1) Verified Business ($9/month)

  • Gives Access to One Site
  • Verified Business Badge
  • Unlimited Impression

2) Privacy Safe ($9/month)

  • Gives Access to One Site
  • Verified Privacy Safe  Badge
  • Unlimited Impressions

3) SSL Secure ($9/month)

  • Gives Access to One Site
  • Verified SSL Secure Badge
  • Unlimited Impressions

4) Verification Combo

  • 3-In-One Combo Plan
  • Gives access to one site
  • Unlimited Impressions


Simply boost your sales with the features that help you in winning.

  • Hover Effect– It mainly shows the TrustLock ID and official verification.
  • Official TrustLock- Basically, it is a verification window linked to each badge.
  • Embed Trustlock- It has embedded TrustLock seals on any website or any landing page.
  • Badge Designs- It has more than 108 badge designs for the perfect look on any website.
  • Money Return- It helps boost your sales conversion, or they will give back your money if your sales are not increased in 30 days.

3) GeoTrust Secured Seal

The GeoTrust Secured Seal is a highly reliable symbol on the web and is globally recognized as the second-largest provider of digital certificates.

With over 100,000 customers in more than 150 countries, this badge is available with every GeoTrust SSL Certificate. Its main aim is to protect visitors and customers’ online information.

GeoTrust offers a range of digital certificates that can help secure all of your online transactions, allowing you to run your business smoothly on the Internet.

Their affordable pricing and world-class SSL Certificate offer fast delivery and up to 256-bit SSL encryption, with a range of True Site Leads based on the identity verification level.

GeoTrust’s digital certificates can maximize the security of your digital transactions, making it easier for organizations to confidently conduct their business online.

GeoTrust- Trust Badge To Increase Sales Conversion

GeoTrust also has a robust management portal that is called “GeoCenter” that mainly offers 24/7 control, instant issuance with volume pricing for the Enterprise SSL Customers.


Their most trusted plan, called “True BusinessID WIth EV,” comes at an effective price of $299 which will give you the maximum credibility and security.

Another plan called “True BusinessID With OD” comes at an effective price of $199, providing you a strong business-level SSL.

Here, the most expensive plan that is offered by them is “QuickSSL Premium Wildcard,” which comes at an effective price of $745 and will let you Secure unlimited domains in minutes.


  • It also provides Free SSL Trials.
  • It gives maximum Credibility and Security.
  • It also has a robust Management Portal called GeoCenter.
  • There are a variety of SSL Plans available for all types of businesses.

4) Comodo SSL

Comodo offers a reliable and cost-effective way to keep your customers’ transactions safe and ensure that your online business runs smoothly.

Using Comodo SSL is a legitimate way to build trust with your customers by protecting their communication and data.

Comodo provides affordable services, including value-added packages that make them the perfect solution for small and medium-sized businesses.

Choosing a Comodo SSL certificate provides the highest level of security and additional tools to help you gain your customers’ trust and increase your sales conversion.

Comodo- Trust Badge To Increase Sales Conversion

Comodo SSL Certificates offer real-time verifications of your business credentials with “point to verify” technology. With 128/256-bit encryption, top-notch customer service, and a $1,750,000 warranty, your website will be safe and secure.


Comodo generally offers the Standard SSL right for $99.95, or if you want to have the EV SSL Certificate, it will cost you $449/Year. If you wish to avail of the discount, purchase it for multiple years.


  • It has “Point-To-Verify” technology that shows real-time verification.
  • It offers 2048-bit signatures and up to 256-bit encryption with the highest level of security.
  • In addition to the anti-virus software, Comodo also offers SSL certificates.
  • The Comodo root certificate is embedded in all major search engines.

5) GoDaddy SSL Certificates

I  hope that you’re familiar with the giant web hosting provider GoDaddy. GoDaddy offers SSL Certificates that generally come with the “Verify & Secure” badge. Really, GoDaddy SSL Certificates are one of the legit ways to secure your customer’s data and transactions.

GoDaddy SSL Certificates- Trust Badges To Increase Sales Conversion

With GoDaddy SSL, you can simply secure your data and boost your search engine rankings. It also allows you to improve your website SEO simply by showing the search engine that your site is safe and secure.

GoDaddy offers strong SHA-2 encryption and rare 2048-bit encryption. You can display security seals on your website and it’s compatible with all major browsers.

SSL Certificates- Trust Badges To Increase Sales Conversion

You will also get 24/7 security support. That is the best thing we have considered as your problems will be solved by professionals.

GoDaddy SSL Certificate also includes the McAfee secure Trustmark on every page of your website to assure your visitor that your website is entirely safe and secured.


If you’re looking for the cheapest and the most reliable SSL certificates, then GoDaddy SSL Certificates are for you here, GoDaddy offers Standard SSL Certificates at $69.99/Year including the domain warranty of $100,000.


  • Compatible with all Major Browsers.
  • Protect Unlimited Servers.
  • Boost Google Search Rankings.
  • Display a Security Seal on your site.
  • It comes with a 30-day Money-Back Guarantee.
  • SHA-2 and 2048-bit encryption are considered the strongest.

6) Trustico

Trustico trust badges seal

Trustico certification seal keeps all of your websites, apps, and cloud platforms to meet the best privacy practices.

It will convince all your potential customers and business partners that they can easily trust you as they find the seal to be heightened with data privacy awareness.

Definitely, Trustico will manage all the essential things like company credibility, brand reputation, and many more things. Here the strong data privacy management practices will quickly help you collect and use data across all digital platforms like the website, apps and cloud platforms.

Trustico works on “Deep Privacy Expertise + Proven Methodology  + Powerful Technology,” which is why Trustico is different from any other platform.

The Trustico Certification Seal will be displayed on applicable digital platforms, and the seal is basically hosted and linked to the Trustico Validation page to provide real-time verification.


Trustico mainly comes with many customized products. The starting rate is $18.96 per year on average, and it increases from there.


  • Privacy Compliance: Meets top privacy practices.
  • Data Security: Ensures robust protection for user data.
  • Trust and Credibility: Boosts user confidence and trust.
  • Verification Process: Involves a thorough certification process.
  • Comprehensive Coverage: Includes websites, apps, and cloud platforms.

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Conclusion: Best Trust Badges To Increase Sales Conversions

Think of trust badges like friendly stickers that tell people your website is safe and trustworthy. When customers see these stickers, they feel more confident about buying things or sharing their info on your site.

For e-commerce stores, Trust Badges are a must. They make visitors feel safe and increase the chances of turning them into potential customers, resulting in more sales.

It’s like a virtual thumbs-up that says, ‘Hey, you’re in good hands!’ So, if you want more people to buy from your website, trust badges are like your secret weapon.

They make visitors feel good; when people feel good, they’re more likely to become happy customers. It’s as simple as that!

I recommend getting GoDaddy SSL Certificates. Follow the link below to claim your discount.

Trust Badges on a website can boost conversion rates and revenue. Find the best one for your site. Share which you use to keep data secure and share this post.

Andy Thompson
This author is verified on BloggersIdeas.com

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from e-commerce, startups, social media marketing, making money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like ImageStation.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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