10 Best White Label SEO Tools For Agencies In 2024 πŸš€

One powerful tool that can help them achieve this is white-label SEO software.

In today’s competitive digital landscape, agencies need every advantage to deliver exceptional SEO services to their clients.

This article explores the importance of white-label SEO software for agencies and provides a comprehensive guide on choosing the right software for their needs.

I have also listed the best White Label SEO Software that you can use to reach your goals. I have provided an overview of the features and benefits of each software to help you make an informed decision.

The Importance of White Label SEO Software for Agencies

White-label SEO software is crucial for agencies as it offers a range of benefits that can significantly enhance their operations. One of the key advantages is increased efficiency and organization in client management.

With white-label software, agencies can streamline processes and manage multiple clients’ SEO campaigns from one centralized platform. This saves time and ensures that all tasks and deadlines are properly tracked and managed.

Furthermore, white-label SEO software allows agencies to offer better services under their brand without developing their tools. This particularly benefits smaller agencies or freelancers needing more resources or expertise to create their software.

By utilizing white-label solutions, agencies can provide their clients with top-notch SEO services while maintaining a professional and branded image.

10 Best White Label SEO Tools in 2024

1. Sitechecker Pro

If you’re looking for an exceptional white-label SEO platform, look no further than Sitechecker Pro. In my experience as a reviewer, this tool has genuinely revolutionized the way SEO agencies operate, and I highly recommend it for its remarkable features.

Sitechecker Pro’s Site Audit tool is a standout feature, allowing you to kickstart your projects with a comprehensive website analysis.

Identifying and explaining technical and content issues to your clients is a breeze, and the 24/7 website infrastructure monitoring ensures you’re always one step ahead in resolving critical problems.

The Rank Tracker is a gem when it comes to keyword tracking. It suggests the most suitable keywords to track and keeps you informed with regular notifications.

sitechecker chrome extension

This makes showcasing the results of your SEO strategies to your clients a straightforward and impressive process.

With the Backlink Tracker, you gain complete control over your link-building endeavors. Track and validate backlinks while providing clients with transparent reports that instill confidence in your services.

Sitechecker is an essential tool that provides a quick and comprehensive overview of crucial SEO metrics for all your clients’ websites.

With its SEO Reporting Tools, you can easily export customizable reports to various formats, such as Google Sheets, CSV, and PDF. The Insights feature evaluates organic search traffic and revenue potential for landing pages.

Lastly, the User Management feature facilitates client collaboration and enhances efficiency.

2. AgencyAnalytics

AgencyAnalytics is one of the best white-label SEO platforms due to its robust features designed to empower SEO specialists and agencies. Its unwavering focus on reporting and client interaction sets it apart.

The platform excels in creating automated, scheduled reports, making keeping clients informed about their progress a breeze. It offers a wide array of SEO tools, including rank tracking and site audits, ensuring comprehensive insights into website performance.Β 


The custom dashboards and the ability to manage clients and staff within the platform make it an all-encompassing solution for SEO agencies.

Its impressive integration capabilities with over 70 services, including Google Analytics, Shopify, and social media platforms, make it a versatile and indispensable tool for SEO professionals.Β 

The white-labeling feature further enhances the user experience, allowing agencies to present the platform as their own. It is an ideal choice for SEO agencies looking to provide top-tier services under their brand.

3. Semrush

Semrush is a widely recognized SEO software that offers a wide range of tools to assist individuals and businesses in enhancing their websites’ online performance.

It covers various aspects of SEO, from keyword research and on-page optimization to analyzing backlinks and social media metrics. Additionally, Semrush provides API access, enabling users to automate reporting processes.


One of its noteworthy features is its white-label capabilities. Users can generate customized PDF reports with their branding to share with clients. Semrush also allows users to create agency websites that showcase the data they’ve collected and analyzed.

Despite its comprehensive feature set, Semrush can be considered expensive compared to other alternatives, which might concern users on a budget.

4. SE Ranking

SE Ranking stands out as an affordable and comprehensive SEO tool primarily known for its prowess in rank tracking, backlink analysis, and keyword research.

While it may not offer the extensive feature set of some of its competitors like Semrush or AgencyAnalytics, it still serves as a robust and budget-friendly solution for SEO agencies.Β 

Notably, SE Ranking provides valuable white label capabilities, allowing agencies to enhance their services while maintaining full control over their data.


This feature is particularly beneficial for those seeking to provide top-tier SEO solutions under their own brand.

Additionally, SE Ranking offers API access, keyword rank tracking, backlink monitoring, SEO and PPC competitor research, a backlink checker, website audit tool, social media management, keyword grouping, and automated reporting.

With this blend of features and its cost-effective nature, SE Ranking presents a practical choice for agencies seeking quality SEO services while keeping costs in check.

5. Wincher

Wincher is a specialized white label SEO reporting tool for keyword rank tracking. While it may not offer the extensive array of features found in some all-in-one SEO platforms, it excels in its niche area.

Wincher empowers you to closely monitor your rankings in search engine result pages (SERPs) and compare your performance to that of your competitors.Β 


For SEO agencies looking for white label solutions, Wincher is a strong contender.

Its key features include daily updates on keyword rankings, local SEO rank tracking, keyword research and grouping, on-page SEO scores, website rankings, local rankings, and essential metrics such as search volume, CPC (cost per click), and traffic data.

This combination of features and white label capabilities makes Wincher a valuable choice for agencies prioritizing keyword tracking within their SEO strategies.

6. BrightLocal

BrightLocal is a comprehensive SEO software that specializes in local search engine optimization. While it may not cater to the needs of every agency, it excels in serving those running local SEO campaigns.

What sets BrightLocal apart is its focus on local optimization, making it a valuable asset for agencies targeting specific geographic areas.

brightlocal overview

Notably, BrightLocal offers white label capabilities, allowing agencies to brand and present their services to clients with a professional touch.Β 

It covers a broad spectrum of local SEO needs with features like local keyword research, Google My Business optimization, directory listings management, citation building and clean-up, reputation management, and review tracking and responding.

BrightLocal is an excellent choice for agencies aiming to bolster their local online presence and reputation while maintaining a white label approach.

7. DashThis

DashThis isn’t exactly an SEO tool, but it’s a nifty platform that allows me to create my own SEO dashboard.

It’s like a report builder that gathers data from various sources and assembles it into a visually appealing report.

While it’s not a traditional SEO tool, it’s a fantastic time-saver, sparing you the tedious task of manually collecting and formatting data from different tools.


You can use it to generate client reports quickly and efficiently, as I do.

It’s a handy addition to your toolkit with features like custom data sources, unlimited data accounts, users and client accounts, dashboard templates, and the ability to share reports via PDF and email.

It’s almost like a white-label solution, making it a valuable asset for my SEO reporting needs.

8. WebCEO

WebCEO is a suite of SEO tools with many features designed to enhance your SEO work.

While their website design might not be the fanciest, they offer a solid set of tools, including keyword research, internal linking analysis, backlink checking, technical SEO auditing, rank tracking, SEO analysis, social media analytics, and competitor analytics.


What makes WebCEO a standout choice is its white label capabilities, allowing me to use its tools under my own branding. It’s a reliable option in the SEO toolbox to boost my optimization efforts and impress clients.

9. Nightwatch

Nightwatch is a specialized SEO tool designed for in-depth data analysis and segmentation. While its feature list might not seem as extensive as other SEO platforms, it focuses on delivering exceptionally detailed data.

This is particularly valuable for SEO professionals who love delving deep into comprehensive data analysis to make informed decisions.


Nightwatch also offers white label capabilities, allowing users greater control over their SEO data and reports.

This feature is especially beneficial for those who prioritize accuracy and desire more detailed insights into their SEO performance.

In essence, Nightwatch caters to the needs of SEO data enthusiasts, offering a data-rich and controlled environment for comprehensive analysis.

10. AccuRanker

AccuRanker is a robust SEO analytics tool primarily tracking rankings of SERP (Search Engine Results Page). It caters to enterprise-level companies and agencies, emphasizing the importance of precise ranking data.

This tool provides comprehensive results tracking for various platforms, including desktop, mobile, and local search results. AccuRanker offers valuable features like SERP feature tracking, historical search volume data, and SERP history insights.

AccuRanker Review - Homepage

Moreover, it supports landing page segmentation for more detailed analysis.

By integrating with Google Analytics and Google Search Console, AccuRanker delivers a holistic view of your website’s performance. Additionally, it provides a rank-tracking API for seamless data access and reporting.

How to Choose the Right White Label SEO Software for Your Agency?

When it comes to selecting the right white-label SEO software for your agency, there are several factors that you should consider. First and foremost, think about your agency’s specialization.

Are you a generalist agency or have a specific focus, such as local SEO or backlinks? This will help narrow your options and find a tool that aligns with your expertise.

Next, consider the ease of use of the software. You want a tool that is not only powerful but also intuitive and easy to navigate.

This will ensure your team can quickly adapt to the software and efficiently manage clients’ SEO campaigns. Additionally, data quality is crucial. Look for a tool that provides reliable and accurate data, as this will be the foundation of your SEO strategies.

Tracking options are also important. Ensure the software offers the type of tracking you need for your campaigns, such as rankings tracking and backlinks monitoring.

White-label capabilities should be a key consideration as well. Look for features like customizable reports and branded client portals that allow you to present your services under your brand.

Customer support is another crucial factor to consider. You want a software provider that offers responsive and knowledgeable support if you have any issues or questions about the tool.

Pricing is also essential, so evaluate whether the pricing structure fits within your budget and if any discounts are available for long-term commitments.

Lastly, consider the credibility of the software provider. Read reviews from other users, check their website and social media presence, and ask for recommendations from industry peers.

Choosing a reputable and well-established provider will give you confidence in their product and ensure you invest in a reliable solution for your agency’s needs.

By evaluating these factors and using them as a checklist, you can find the right white-label SEO software that meets your agency’s specific needs and helps you deliver exceptional services to your clients.

Future Trends in White Label SEO Software for Agencies

As the field of SEO continues to evolve, so does the technology behind white-label SEO software. Agencies should stay aware of emerging trends and advancements to stay ahead of the curve and provide their clients with cutting-edge services.

One key direction to watch out for is the increasing automation of SEO tasks. With the help of artificial intelligence (AI) and machine learning algorithms, white-label SEO software can now automate repetitive tasks such as keyword research, content optimization, and link building.

This not only saves time for agencies but also ensures more accurate and efficient execution of SEO strategies.Β 

For this, I love SiteChecker Pro because it stays up-to-date with the latest trends in SEO. It regularly adds new features and informs users about what’s happening in the SEO world.

This helps us stay competitive and ahead of the game. Plus, they have excellent customer support, making it easy to use. In the fast-changing world of SEO, SiteChecker Pro is like a reliable friend who keeps us in the loop.

Another future trend in white-label SEO software is the integration of advanced data analysis capabilities. As data becomes more abundant and complex, agencies need tools to effectively analyze and interpret this data to drive actionable insights.

AI-powered analytics tools can now process large volumes of data in real time, allowing agencies to gain deeper insights into their client’s SEO performance and make data-driven decisions.

Additionally, predictive analytics can help agencies anticipate trends and changes in search engine algorithms, enabling them to proactively adjust their strategies and maintain a competitive edge.


πŸ€” What are white label SEO tools, and how do they differ from regular tools?

White label SEO tools are customizable solutions that agencies or businesses can rebrand as their own. They offer the same features as regular tools but allow for personalized branding.

πŸ€·β€β™€οΈ What key features should I look for in white label SEO tools?

Look for comprehensive features such as keyword tracking, backlink analysis, site audits, and reporting capabilities. Customizable reports and dashboards are also crucial.

πŸ’° Are white label SEO tools cost-effective for small agencies or businesses?

Yes, many white label solutions offer scalable pricing, making them suitable for businesses of various sizes. They often provide flexible plans based on usage.

πŸ‘₯ How do white label tools help in client management and reporting?

White label tools allow agencies to generate branded reports, making it easy to showcase results to clients. This reinforces the agency's professionalism and expertise.

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Conclusion: Best White Label SEO Tools

There are many options in the world of SEO tools, but not all can be customized to match your agency’s brand.

To find the right tool for your agency, you need to look for one that offers white label features, provides accurate data, has advanced functions like SEO audits, and is easy to use.

It may seem like a daunting task, but by paying attention to details, reading reviews, and asking the right questions before committing to a subscription, you can find the perfect white label SEO tool for your agency.Β 

Sitechecker Pro is a versatile and comprehensive platform that not only offers white label options but also provides exceptional data quality and advanced features for performing in-depth SEO audits.

The options I’ve discussed in this article are just a few examples, but they are reliable choices that can help boost your agency’s reputation.

Starting with these options is an excellent way to kickstart your search and find the tool that fits your needs best.

Andy Thompson
This author is verified on BloggersIdeas.com

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from e-commerce, startups, social media marketing, making money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like ImageStation.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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