Brax.io is Leading performance focused brands & agencies use Brax to create, optimize, and scale their native ads — all in one place.
StackAdapt is a self-service advertising platform that specializes in multi-channel solutions, including native, graphic, video, connected TV and audi
|Ease of Use|
The Brax platform makes it really easy to manage a lot of creatives and campaigns.
StackAdapt Is easy to use
|Value For Money|
we can clearly say that Brax.io is better than StackAdapt when it comes to pricing too
StackAdapt is a bit expensive
Brax.io has better user reviews as compared to Stackadapt
StackAdapt has great customer support
Are you confused between the two competitive platforms Brax.io Vs StackAdapt? Do you want to know which one out of these two would be a better choice for you? We can help you out.
Here, in this article, I will be telling you all you need to know about these two platforms that will help you decide which one to choose. So, stay with me to the end.
Brax.io Vs StackAdapt: Features Comparison
Here is the comparison of features
Major Features and Benefits of Brax.io
1. Multiple Currencies:
Brax.io now supports a wide variety of international currencies. They accept USD, Euros, Yen, Pounds, and a variety of other currencies.
2. Calculated Metrics:
For fast insight, create a custom computed measure from many data sources. Analyze across campaigns, advertisements, and publications Additionally, you may filter, search, and personalize reporting data.
3. Optimize Automatically Based On Performance:
Create a few basic guidelines, and Brax.io will automatically improve your ad performance.
Adjustments may be made around any KPI, from “time on site” to “cost per action” — which means it’s really easy to stop advertisements with poor interaction, reward excellent placements, and eliminate bad placements, among other things.
4. Make Decisions Based On Trackable, Trustworthy Data:
Say goodbye to contaminated data caused by human mistakes and squandered media spending based on erroneous assumptions.
Brax.io allows you to create your tracking tags once and ensure reliable, consistent data for the rest of your life. Dynamically insert the campaign name, ad ID, and publisher ID using macros.
5. Understand The Real ROI Of Your Native Advertising:
Finally, apples to apple comparison (or Taboola to Yahoo). Brax.io enables you to have a more complete picture of how native as a whole work for your business.
Import and integrate data from your current systems — including Google Analytics — and monitor campaign, content, and publisher performance at any moment.
6. Bulk-Adjust Budgets, Bids & More:
Consider the ability to update ALL of your campaigns simultaneously. Brax.io’s Native Power Editor enables you to modify any part of your campaigns (in a familiar spreadsheet-style editor), resulting in far quicker campaign launch and optimization.
7. Easily Manage Team Access & Permissions:
Brax.io’s user permission features enable you to handle various users and permission levels in a unified manner. Permit access based on a user’s role, organization, or campaign. View user activity to discover who did what and when, and to disable access without changing passwords. If only it were that simple to establish personal limits.
8. One Dashboard, All Your Accounts:
Manage hundreds of brands, campaigns, and channels across numerous accounts, including Outbrain, Taboola, Yahoo, Revcontent, and Content. ad. Then, undertake a channel-by-channel comparison.
9. Test Creative Across Campaigns & Networks:
Brax.io enables you to do A/B testing across campaigns and networks on creative versions for each piece of content. You’ll be able to effortlessly recreate your top-performing finest creatives.
Major Features and Benefits of StackAdapt
Here are the features of Stackadapt:
1. Actionable Insights:
Partnerships with lift and location-based information to go the extra mile in quantifying conversion impacts.
2. Reporting 2.0:
A unified view of our reporting stack with the ability to customize and schedule reports. TapClicks, Google Data Studio, Supermetrics, and Funnel.io integrations.
3. Machine Learning and AI:
Our system is built on machine learning and artificial intelligence, which automate performance choices, allowing your campaigns to do much more at scale.
4. Strategy Tools:
There is no need to waste time developing several campaigns to carry out various methods. Among the tools in our Strategy package are bid factoring and inventive strategy capabilities.
5. Inventory and Marketplaces:
Access to a scalable, high-quality supply across all media consumption channels used by your audiences.
6. Multi-Channel Targeting:
Utilize native, display, video, and audio to communicate with people on a mobile, desktop, tablet, and linked television. Utilize multi-channel targeting and tracking to delve deeper into performance data.
7. Ad Previewer:
On desktop or mobile, you may see video, display, and native advertisements from over 500 publishers across 23 verticals.
In real-time, generates data-driven campaign potential to find the most valuable possibilities to contact consumers through an ideal media mix.
9. Creative Studio:
Extensive creative consulting, alignment of creative assets with campaign KPIs, and ad development to maximize the capabilities of particular platform platforms.
Features Verdict – Brax.io Wins
As you can see, Brax.io has better features as compared to StackAdapt, hence the clear winner here is Brax.io. Also, Brax.io has better user reviews as compared to Stackadapt which makes it a more trusted platform.
FAQs Related To Brax.io vs StackAdapt
🙆 Are there any limitations on the Brax.io free trial?
For the duration of your trial, you will have full access to all features.
Does Brax.io offer yearly plans?
Yes, please email them at [email protected] for a special annual discount.
💁♂️ How does Brax.io help?
Brax.io significantly reduces the time required to create campaigns and advertisements by more than 50 %. This is a very powerful tool for agencies and businesses seeking rapid growth. They assist us with a significant amount of heavy lifting. Forget about the difficulties associated with implementing Native APIs on your own; Brax.io takes care of the majority of the work for you.
🙌 How does StackAdapt make money?
StackAdapt is now charging its users on a cost-per-engagement basis, which means that impressions are free and advertisers only pay when a user interacts with a piece of content for at least 15 seconds. Vitaly Pecherskiy, the co-founder of StackAdapt, said.
StackAdapt is a programmatic advertising platform that uses real-time, data-driven audience targeting to distribute and promote content. It supports a variety of ad formats, including display, native, video, and linked television (CTV). It's advantageous to work with StackAdapt since it maintains contacts with several publications.
Conclusion – Why Choose Brax.io Over StackAdapt In 2023?
As you can see from the article, it is now clear that Brax.io is better than StackAdapt. Here are a few of the reasons that make Brax.io a better choice as compared to StackAdapt –
- Brax.io offers a 14-day free trial while StackAdapt does not offer any free trials.
- Brax.io is very clear about its pricing plans. On the other hand, to know the pricing plans of StackAdapt you will have to contact them.
- The pricing plans of StackAdapt only seem to be suitable for bigger players in the market and not at all for beginners.
- Brax.io has a better reputation and user reviews as compared to StackAdapt.
- Brax.io seems to have better features as compared to StackAdapt.