Dataslayer is the only application that has achieved the same functionalities as Supermetrics in less than a year. Thanks to this Spanish tool, you can automate your reports bringing all your marketing data into Google Sheets or Data Studio within seconds.
Dataslayer for Google Sheets
Dataslayer’s add-on for Google Sheets is their most advanced product. It allows you to bring all your digital marketing data from more than 20 different data sources into Google Sheets, and automate it so you can stop copy-pasting data and focus on more important tasks.
You can download it directly from Google Marketplace or via the company’s website.
It has a very friendly and intuitive UI as an add-on, as you can see in the image below. It’s very similar to Supermetrics, so former Supermetrics users will have no trouble picking up the add-on.
Nonetheless, Dataslayer has made some improvements on their add-on’s interface like adding a much comfortable drag and drop functionality to set up dimensions and integrate a live chat for any doubts or questions you may have while using it.
As I said before, they currently have Twenty data sources available, including the world’s leading digital marketing data sources like Google Ads, Google Analytics, Facebook Ads, Youtube, BigQuery, Bing or Databases.
But they keep working hard to integrate more and more data sources every month and right now, they are working on 9 new ones so they can be available very soon.
Compared with Supermetrics, it may be a disadvantage, however, Dataslayer is even able to collect metrics that Supermetrics cannot collect like Google Ads Experiment campaigns metrics for example.
Dataslayer’s developers recognize that users prefer not to switch platforms to prevent all previous work from being redone. Dataslayer has thus provided the possibility for customers to continue working on their previous reports by including a migration tool to import queries from Supermetrics into Dataslayer.
Also, Dataslayer’s customer service is amazing. It has a live chat option on the web and the Google Sheets add-on. Users can also report their queries that offer the IT team the relevant information, analyze it and answer within 24 hours.
Another important advantage of developing a new product is that the opinions and recommendations of the user are greatly valued. The Dataslayer engineers recognize that its users are the best to help them create a solution that covers their everyday marketing problems, and hence incorporate them into every new development or upgrade.
One of the things I like most about Dataslayer is its pricing philosophy. They have very clear and complete pricing plans for both their products so there are no hidden charges.
But, what is best is that they only charge per usage. This means that they don’t charge per user (Dataslayer doesn’t limit multiple logins into the same account and more than one user of the same company can benefit from the same plan), nor per data source (all data sources are included in all plans).
The only difference between their plans is the number of daily API calls or queries you can do with each plan. Dataslayer also offers a FREE FOREVER plan that also has available all data sources and allows multiple logins.
Again, the only limit is the number of daily API calls allowing you only up to 10 API calls or queries per day. These prices are perfect for the needs of small and medium-sized agencies that don’t need all the data sources Supermetrics has for example, or don’t have enough budget to pay a plan for every member of their team.
Therefore, Dataslayer saves agencies of all sizes a lot of money with the following plans:
Small Agency: They classify a small agency as 2-3 heavy users and provide 100 daily API calls. It costs $59 per month. The savings are obvious when you consider that Supermetrics would charge $297 per month (3x $99) and DataSlayer would be $59 per month if you had 2-3 users. That’s a $2,856 annual savings.
Medium Agency: A medium agency is defined as four to ten heavy users, and this licence includes 250 daily API calls. They charge $99 per month. The savings are obvious when you consider that Supermetrics would charge $693 per month (7x $99) and DataSlayer would be $99 per month if you had seven users. That’s a $7,128 annual savings.
Large Agency: For this licence, they define a large agency as one with 10 to 50 heavy users and 1000 daily API calls. They charge $299 per month. So, if you have 25 users, Supermetrics would charge you around $20,000 per year for an enterprise plan, whereas DataSlayer will cost you $250 per month. That’s a year-over-year savings of over $18,000.
Comprehensive security and privacy review must be conducted for all apps certified by Google, including DataSlayer.ai. When you first install the add-on to make it work properly, you will be requested to give access to many fundamental permissions.
No information recorded in your Gsheets is accessible to us, and there is no access to any of your stored API information, thus it is absolutely secure to give these rights. All of your tablet and API information is kept on your Google servers. No information is transmitted or kept by DataSlayer servers.
The DataSlayer’s Enterprise package contains your own professional account manager. A marketing performance expert with many years of experience that can help you achieve all your reporting targets.
You want your users to experience DataSlayer as much as they can while producing beautiful, compelling, and successful reports, and hence your customer service team is always accessible for support.
Dataslayer.ai supports Chrome, Firefox, Edge, and Safari both current and prior major releases. They start supporting this version every time a new version is launched and stop supporting the latest version of the third one. They aim to provide their customers with innovative dashboard features that are continuously updated and a better user experience.
You can get the most from Dataslayer.ai with the latest browser versions. For any inquiries you may have, please contact their support staff.
FAQs of Dataslayer
💥What timezone uses DataSlayer?
Each date's timezone is specified in reference to the Google Sheets timezone. As a result, if the words yesterday or tomorrow appear in the date range, they will correspond to the timezone in which each user is located.
🔥Is it possible to schedule each query's refresh separately?
No, you can only update them all at once for now, although this feature has been added to our Roadmap for future releases.
✔Is it possible to calculate metrics on your own?
Yes, because DataSlayer is based on Google Sheets, you can construct and calculate any metric.
✔Is it possible to make a pivot table?
Yes, it's conceivable.
👉Is it necessary for my computer to be turned on in order for the queries to be correctly refreshed?
No, the refreshes are handled by our servers, so you don't need to turn on your computer for them to work.
👓Will campaign data from Google Ads Experiment be uploaded?
Yes, when you select the Google Ads datasource and campaigns metric in DataSlayer, the data from the Google Ads Experiment campaign experiments will be loaded as well.
✔ Is it possible for multiple people to use the same login?
Yes, DataSlayer does not impose any restrictions on the use of the same login. These plans are based on the amount of queries, not the number of persons who have signed up for an account.
💥How do I report a problem with one of my queries?
When you select the Refresh tab at the top of the add-on, the option “Report an issue with a query” displays. A new window appears, in which you can describe the issue you're having with your query.
👓 Who Uses DataSlayer?
Small and medium businesses who are fed up with the market's high-priced tools. Customer service is available 24/7 with DataSlayer, and they welcome any criticism or recommendations.
Conclusion: Is Dataslayer the Best Alternative to Supermetrics? Dataslayer Review
Dataslayer is a better alternative to Supermetrics. It has the same functionalities as Supermetrics but in less than a year, it’s achieved what took more than 3 years for Google and almost 2 years for Adobe Analytics.
And they are not stopping there!
They have clear pricing plans with 4 different packages that facilitate all budgets and needs. Remember that if you want to automate your reports from 20+ data sources or get up-to-date on how people interact with your website, social media pages, etc., then Dataslayer should be your first choice.