In this post, we have also featured our honest and trustworthy Supermetrics Review 2021 that includes all the detailed insights about Supermetrics pricing, features, functionality, and more. So let’s get started here.
Supermetrics is a business analytic programming that puts every one of your measurements and execution markers together, in a proper and accessible location.
At first, intended to enable organizations to streamline their entrance to their Google Analytics information, Supermetrics has developed to end up an out-and-out business detailing stage that works with different analytic motors and apparatus.
Bottom Line: Supermetrics brings all the data that you actually need to maximize you marketing campaigns. What’s more, Supermetrics even brings all the data you need to your preffered platforms such as reporting, analysis or storage platform. Supermetrics works like a charm for with all platforms such as Google Spreadsheet, data visualisation tool etc. Start Supermetrics 14 Days Free Trial here.
Supermetrics Review: In a Nutshell
The product has turned into a perfect stage to accumulate information and bits of knowledge to encourage devise and execute web examination, web-based social networking, and web-based advertising.
Supermetrics lead item, the Supermetrics for Google Drive, empowers organizations to run questions, invigorate their information with only a push, and easily share reports and dashboards with other colleagues. Supermetrics Data Grabber conveys an Excel-based report mechanization application that can perform without much of a stretch interface with various driving information sources like Google Analytics, AdWords, Facebook, Bing Ads, Twitter, and YouTube.
Supermetrics Uploader gives you a chance to import publicizing costs information from any source into Google Analytics. Supermetrics Functions in an apparatus intended for cutting-edge Excel clients. This module empowers them to enter their business measurements effortlessly into Excel and Google Spreadsheet for more custom and minute details.
Supermetrics latest Integration With Hubspot
With Supermetrics for HubSpot, you’ll be able to move all your HubSpot marketing & sales data into Google Sheets, Excel, and Google Data Studio. You can then create your very own automated HubSpot reports and with Supermetrics, marketers can now, for the first time, combine data across HubSpot portals with just a few clicks.
Here are some of the key benefits of Supermetrics for HubSpot:
Analyze your data in any way you want and create custom automated reports in spreadsheets and Google Data Studio
Blend data from multiple HubSpot accounts and create cross-portal reports – this is perfect for multi-brand marketing teams and marketing agencies
Combine multiple dimensions in a single report such as Contact, Company, and Deal data
Free your HubSpot data and enjoy limitless reporting opportunities that are not available in the native UI
Get a complete and custom overview of your full-funnel performance, from new visitors to closed customers
Combine your HubSpot data with data from other marketing platforms such as ad networks, social platforms, and Google Analytics to get a complete overview of your marketing performance
How To Get Started:
You can try their HubSpot connector with a 14-day free trial.
For Google Sheets & Excel:
Get the Google Sheets add-on or Excel add-in if you don’t have it already
Choose HubSpot from the data source tab
Authenticate with your HubSpot credentials
Once you’re data has transferred you’re all set! (Please note that depending on the amount of data in your HubSpot portal, it may take days to cache all the data for reporting)
For Google Data Studio:
Get their HubSpot connector for Google Data Studio
Authorise with your HubSpot account and the connector will be added
Once your data has transferred you’re all set! (Please note that depending on the amount of data in your HubSpot portal, it may take days to cache all the data for reporting)
Why You Should Choose Supermetrics?
- Joining With Major Marketing Platforms/Multi-Channel Reporting
Supermetrics can be coordinated with an excess of 40 stages. Google Analytics, Google Adwords, Facebook Ads and Insights, Bing Ads, Twitter are a portion of the regular ones.
- Not any more Manual Copy/Pasting or Importing CSV Files
For advertisers, time is money. Incidentally, now is the ideal time expanding to sign into every stage each day and gather the information to be displayed to our customers. Particularly, in the event that you are extending to new channels, it will just build the time devoured.
- Spare PPC Reporting Time
With expanding customer base and promoting channels, information revealing and perception has turned out to be more testing and tedious compared to previous times. Incorporating information from various publicising channels into the equivalent exceed expectations sheet, refreshing them day by day and contrasting the outcomes is a repetitive procedure.
- Track Your Daily budget
In the event that you are associated with web-based promoting, you know the agony of the following day by day advertisement spends for each customer to guarantee the greatest ROI.
- Robotized Dashboards For Performance Tracking
To guarantee a high ROI for every customer, you can set dashboards and computerize cautions dependent on when the execution plunges beneath the normal level.
Supermetrics Key Features & Benefits
With Supermetrics for Google Drive, you can computerize detailing forms in your Google Docs and Sheets. That implies you can import every one of your measurements from various information sources like Google Analytics, Facebook, YouTube, Twitter, AdWords, Bing Ads, and Google Webmaster Tools, and have every one of your information changed into spreadsheets and archives.
Overview of benefits
At whatever point you have to take a glance at the latest figures, the module gives you a chance to invigorate your information with only a tick of the catch. You can likewise set the framework to consequently refresh your information once a day.
On account of its easy-to-understand interface, getting to the information you require is super breezy.
Supermetrics Data Grabber gives you a particular edge to effectively and rapidly create Excel reports dependent on information from Google Analytics, AdWords, Facebook, Bing Ads, Twitter, and YouTube.
You don’t have to introduce anything or implant content. What used to belong periods of work has turned into a rapid procedure that spares you an immense measure of time and exertion consistently.
Need to know how your promotion spending is performing?
With the Supermetrics Uploader module, you can use Google Analytics to show your promoting cost information and additionally your ROI from various information sources, including Facebook Ads, Bing Ads, and Yahoo Gemini, or even CSV documents.
Summary of Supermetrics Features
Supermetrics Products (All Products Offered By Supermetrics)
There are a number of products available for Supermetrics. Supermetrics offers various services.
1) Supermetrics for Google Sheets:
- Supermetrics makes it easy to manage and report on Google Sheets.
Easy access to data from all your marketing platforms, Google Analytics, Google Ads, Facebook, Linkedin, Twitter and more.
Automating boring manual data transfer and save dozens of hours a month with automated reporting.
Best-in-class integration with top data sources. All metrics and dimensions you need.
- Create your marketing reports in seconds with the pre-built templates, built by top marketers.
2) Supermetrics for Google Data Studio:
It brings all your metrics and data from marketing platforms to the Data Studio.
- Unite data from all your marketing platforms into Data Studio.
- It can connect to platforms such as PPC, SEO, social, analytics, email marketing, payment platforms.
- It also lets you compare various reports and data from various platforms such as Google Ads, Facebook, Instagram, Twitter, Linkedin, and Bing campaigns.
- There are a number of pre-made templates for creating marketing reports for PPC, SEO, social, analytics and more.
3) Supermetrics for Excel:
Excel is one of the most important Google Docs for various purposes. You can manage and analyse the Excel documents in one place.
- Even if you are running the Excel online or Excel Desktop, it would run perfectly for both.
- Suppermetrics automates your entire workflow, from fetching and analyzing data, to creating, refreshing dashboards and emailing them to colleagues.
- It lets you download all the data directly into the intermediate storage. You can also view and edit the reports even when you are offline.
- It has got an intuitive UI that lets you get any marketing data you need with a few clicks. No VBA or coding knowledge required.
4) Supermetrics Uploader:
This Supermetrics uploader collects your data from different sources such as the cost and the ROI on different platforms and sends it to Google Analytics. It certainly saves you a lot of time as it doesn’t require switching from one platform to another.
5) Supermetrics Data Grabber
Now you can easily create reports, monitor and analyze your marketing campaigns in Excel with Data Grabber.
Simply drag all your marketing statistics to Excel. As here it offers integration with Google Analytics, Google Ads, Facebook, Bing, Twitter, and other marketing platforms it uses.
Automate tedious manual labor and save time. It is not necessary to copy/paste or import CSV files manually. Save 10 to 30 hours a month easily with Supermetrics Data Grabber.
Personalize your reports according to your needs and requirements. Get all the dimensions you need, combine them with all dimensions and visualize them in the way you choose it to be.
Simply get an instant ROI. The productivity you earn easily exceeds the cost. Get excellent reviews for the price of one coffee per day.
This is the latest addition to the tools for Supermetrics. It gathers the data from different sites in one place.
Data Grabber pulls all your marketing skills to an excel sheet. It integrates well and automates the report for Google Analytics, YouTube, Facebook & Adwords. It gets the metrics from dozens of sites.
It creates beautiful charts of your data considering the factors such as unique visitors, average page views, or new visitors which could be helpful for your business and save up a lot of time preparing charts.
You can also customize the reports and add or remove any data that you want with ease. You can remove or add any column or rows.
You can choose metrics and split them by week or month with so much ease. Once you have prepared the different metrics and obtained the stats on the Excel sheet, you can create them in a PowerPoint within few minutes.
6) Supermetrics Functions
This product is designed for advanced spreadsheet users as they can integrate with excel spreadsheets and Google sheets without making use of it.
You can type in the custom function just like you do in the spreadsheet such as SUM or COUNTS. You don’t need a plugin to install for this purpose.
If you are sharing it with your team, you can embed the code fetching the data into that workbook and that data can be shared with anyone. They can refresh or modify the data anytime and obtain the latest data for it.
You need no programming skills for excel. The functions work simply as any inbuilt spreadsheet functions.
7) Supermetrics for BigQuery
Now you can connect your data to Google BigQuery. You can also create intuitive panels in Data Studio or other BI tools as easily and effortlessly.
This platform offers powerful analytics on demand. Simply use the computing power of Google Cloud. Unlimited amount of data set size.
Also, there will be advanced and fast data mixing. Compare paid campaigns with networks or link advertising data right with web analysis or CRM data too.
The best part is that you will have full ownership of all historical data. Like you can see many of the marketing platforms store data only for a limited number of months. All your data is stored in BigQuery and not in any third-party reporting tools which you can access it anywhere and anytime.
Unmatched robustness and speed right for Data Studio. Fast data recovery can often be slow or unreliable. Herewith Supermetrics you will have a unique Data Studio connector optimized right for marketing data in BigQuery.
Key Features Of Supermetrics BigQuery
Designed with simplicity
Data fully transformed ready-to-use
An exclusive Data Studio connector
8) Supermetrics API
Here the Supermetrics easiest way to feed your marketing data into BI tools and data stores. Built by dealerships for dealers. And the best part is that no programming knowledge required.
Skip the cell, row, or speed limits of the worksheets. A more robust way to get your data. Create your queries with the Supermetrics sidebar for Google Sheets easily.
Now you can pull all your marketing indicators into one place. As here Supermetrics API has Optimal integration with Google Analytics, Google Ads, Facebook, Bing, LinkedIn, and other marketing platforms as well.
Just maintain full control over your data. Do not be afraid of losing historical data. Restore your data at the speed of light easily and effortlessly with Supermetrics.
Also, you can easily create API requests as if you were using our sheet add-in. It has an intuitive self-service query generator that generally reflects the experience of the Supermetrics sidebar for Google Sheets.
9) Supermetrics for Snowflake
Supermetrics has been designed to help you manage your data pipeline and transfer all your marketing data effortlessly into Snowflake in just a few clicks.
If you are a data analyst, marketer or data engineer, then you will be easily able to migrate your Snowflake data to a data visualization tool and create attractive dashboards or organize your figures and numbers in a spreadsheet.
You can also analyze any data or visualize it by moving the entire data to a dashboard, business intelligence tool, or spreadsheet of your choice.
Furthermore, you will also be able to easily set up data transfers in a matter of minutes and get all the important data flowing into your chosen destination in a few taps.
If your historical data management involves a lot of backfilling, you can easily manage that by importing and storing all your important historical data into a spreadsheet using Snowflake for some in-depth analysis.
10) Supermetrics for Amazon S3
With Supermetrics, you can now automate all of your marketing data transfers and manage them in your Amazon S3 account.
The tool is an ideal solution for technical data analysts and data engineers who looking for dependable solutions for managing their data pipeline by transferring the entire marketing data to their Amazon S3 Bucket instances.
If your work involves intense cross-channel management of your historical data, then you can do so using Supermetrics.
The tool will let you bring in all your marketing data from multiple data sources like Google, Facebook, LinkedIn, etc. under one data lake, and you will be able to store all your marketing data in your Amazon S3.
Configuring your Supermetrics account with your Amazon S3 account is extremely easy and can be done in just a few clicks with both customizable and templated configuration options.
You can connect all your sources, choose your desired data, and then begin the data transfers to your Amazon S3 bucket. The entire process is automated and you will be set free from the time-consuming scripting and data extraction procedures.
11) Supermetrics for Google Cloud Storage
Supermetrics is developed for users and data analysts who are involved in extensive data extraction, analysis, and management and are looking for a tool that allows them to automate all data transfers effortlessly to their Google Cloud.
You can also import your marketing data and manage them in one data lake from supported platforms like Google, Facebook, LinkedIn, etc.
You will be able to easily connect and configure your sources using Supermetrics and then choose the data necessary to begin your transfers. All of this is initiated in just a few clicks and is automated by Supermetrics to spare you the hassle of data extraction and scripting.
Supermetrics will let you have all your marketing data under your control as you desire as you have the options of managing everything using both customizable and templated configuration options.
You can use either of the two options to get started instantly and manage most of the use case scenarios of your data. The customization options are very flexible and you can easily design your own schema and directly send it to the data lake.
12) Supermetrics for Azure Storage
If you are looking for options to automate your data transfers to your Azure Storage, then Supermetrics has your back as it will allow you to do exactly that!
You can use the tool to effortlessly transfer all your important marketing data right into your Azure Storage and manage all your historical data from platforms like Google, Facebook, LinkedIn, etc. under a single data lake.
The configuration process is very easy and can be done in only a few clicks.
Everything is automated at the end of Supermetrics and will save you valuable time. Within a few taps, you will be able to connect your sources, choose your data, and start the data transfer to your Azure Storage account.
You can also manage all your data transfers the way you want using customizable and templated configurations offered by Supermetrics for your Azure Storage. You can also design and customize a schema of your own and then directly send it to your data pool.
Supermetrics Add-on Integrations:
So here goes the list of Supermetrics Integrations.
- Bing Ads
- DoubleClick (all)
- Facebook Ads and Insights
- Google AdSense. AdWords, Analytics, BigQuery, My Business, Search Console and, Google+
- Databases: MySQL, Oracle, Google Cloud SQL, SQL Server, PostgreSQL, MariaDB, Redshift
How to Get Started With Supermetrics Add-Ons On Google Sheets
You will need to get the spreadsheet add-on. For this, go to the spreadsheet and click on ‘get add-ons’.
A window will pop-up where you can search for the Supermetrics add-on and get the add-on added to your Google sheet.
After adding the Supermetrics add-on to your Google Sheet account, launch the Supermetrics toolbar and it will appear on the right side of the spreadsheet.
You can connect any of your social accounts with Supermetrics and run queries related to your accounts.
You can connect multiple social accounts with your Supermetrics account. For instance, I connected my Twitter with Supermetrics.
Remember, you will have to choose the desired template for it. There are over 30 templates for different social media accounts. You can choose or create any template that you wish to.
After choosing the template, insert the keyword for which you want the data. You can easily fetch the data from any of the social media accounts. You can use metrics, splits, or keywords to make it narrow.
For instance, I searched the keyword SEO and obtained the result for it such as Retweets, likes, and user followers.
These are just a few basic things you can do with Supermetrics.
The options and insights are nearly limitless, and you will need to tailor your solution for you. Supermetrics offers great guidance from within the add-on, and also on their forum and solutions page.
The position of Supermetrics in the primary classes:
Supermetrics is one of the main 100 Business Intelligence Software products
In the event that you are keen on Supermetrics, it may likewise be a smart thought to break down different subcategories of Best Business Intelligence Software gathered in the database of B2B programming audits.
Since every association has specific business needs, it is fitting for them to avoid searching for a one-measure fits-all ideal programming framework.
Obviously, it is useless to attempt to discover such an application even among market-driving programming arrangements. The keen activity lists the different essential factors that need to be thought of, for example, key highlights, spending plan, ability levels of staff individuals, organization measure, and so on.
You need to do some research work before that. Read some Supermetrics surveys and explore every one of the alternate frameworks in your waitlist in detail.
Such comprehensive homework can guarantee you remove sick-fitting stages and focus in on the application that gives every one of the components you require for business achievement.
Supermetrics Pricing Plans | How Much Does Supermetrics Cost?
So here’s is the pricing plan of Supermtrics here.
1)Supermetrics for Google Sheets – Starts from $69/mo
- Report, investigate, and screen in Google Sheets
2) Supermetrics for Data Studio – Starts from $19/mo
- Assemble a world-class dashboard and promoting reports in Data Studio.
3) Supermetrics Data Grabber – Starts from $39/mo
- A report dissects, and screen in Excel.
4) Supermetrics Functions – $11.99/mo
An adaptable method to get your advertising measurements into Google Sheets and Excel.
5) Supermetrics Uploader – $39/mo
- Booked and programmed transfer of promoting cost information into Google Analytics.
Free trial with all features for 14 days.
- 5 daily uploads* ($39/mo)
- 20 daily uploads* ($79/mo)
- 200 daily uploads* ($179/mo)
* A Maximum number of scheduled uploads running simultaneously. You can change the scheduled uploads at any time.
License period 1 year
- 100 uploads ($99)
- 200 uploads ($195)
- 500 uploads ($395)
6) Google BigQuery Pricing
- 1 Data Source
- 1 Account
- 1 Data Source
- 5 Account
Supermetrics Alternatives 2021
So here we have compared Supermetrics with other similar tools out there.
Supermetrics vs Windsor.ai
Windsor.ai is often regarded as one of the most reliable and popularly used ETL tools that offer you to play with more than just data extraction and management features.
The tool allows you to utilize advanced features like attribution modeling similar to the attribution modeling feature offered in Google Analytics which lets you blend your data and then neatly assign the ideal credits to the channels that attract the most conversions.
This feature will come in handy in case your brand has multiple channels within, a relatively complex customer journey, and an expenditure of $15K or more monthly.
The advantage you get here is that everything stays well managed even when the number of channels and volume of data retrieved keeps growing.
Compared to Supermetrics, Windsor allows you to better understand your consumer path, attaches importance to your touchpoints in marketing, and helps maximize ROAS. Supermetrics could just work nicely if you simply need to pull data from a few sources into a Data Studio dashboard.
Supermetrics vs Funnel.io
Funnel.io is an advanced ETL platform that brings in all the necessary ETL functionalities you would need, to clean up your sales funnel, clean out your maps, and allows efficient grouping of your data before you load them to a data reporting tool. Funnel.io has names these features CTF (Collect-Transform-Feed) to make it feel more ‘native’.
The tool offers many useful features and functionalities that you would want to manage your data extraction and scripting requirements. The features include:
- ETL (Extract – Transform – Load)
- Customizable dashboards
- Cross-platform data blending
- Help center blogs
- Live chat support
When it comes to head-to-head comparison, both Funnel.io and Supermetrics offer similar tools that provide ETL functionalities.
But the advantage that Funnel.io has over Supermetrics is that it offers you an integration option with over 500 sources and in-product dashboards, which can really come in handy if you frequently work with rare channels.
Funnel.io is the ideal for people who:
- Work with marketing channels that are exclusive only to Funnel.io
- Pull important marketing data into multiple locations
- Own an agency or a large organization that deals with unlimited seats and ad accounts
Supermetrics vs Improvado
Improvado emphasizes the ETL features and makes it easy to pull the data into a data warehouse or reporting tool. You’ll most likely find what you need with around 180 integrations at present. In rare instances, Funnel.io is still there to take a look at it.
Features of Improvado.io
Improvado provides internal dashboards and attribution modeling solutions in addition to ETL features. You also get to use options like white-labeled dashboards, which could be an important thing for departments, Worth notes.
The key features offered by Improvado include the following:
- Attribution modeling (Multi-touch)
- ETL (Extract – Transform – Load)
- Cross-platform data blending
- 24/7 live chat
- Phone support
In terms of design, Improvado is more advanced, incorporating attribution modeling and dashboards to its offering.
But with high costs, it might not be a choice for smaller companies. So, Supermetrics provides better pricing for the ETL features if you’re a small or mid-size business. And Windsor.ai can be a place for you to go in case you need attribution modeling for a fair price.
Supermetrics vs Adverity
Adverity is a marketing data management tool that allows you to connect with every data source of yours and organize them to carry out full-scale analysis of your marketing data so your decision-making becomes easier and efficient.
The tool allows you to import data easily, enhance and customize them according to your analysis needs.
You get to choose from a wide range of data connectors that enable you to stay directly connected to the sources of your data and then run the analysis. The features offered by Adverity are considered ideal for the following types of users:
- Marketing agencies
- Advertising agencies
When compared with Supermetrics, experts and several users have concluded that Adverity is easier to use and set up than Supermetrics.
Adverity is also easier to administer overall. Many users have stated that Adverity offers better functionalities that suit their business requirements better than Supermetrics. The tool also offers slightly better ongoing product support than Supermetrics.
How Supermetrics Founder Mikael Marketing Analytics Company From €10M to €20M:
How did our founder and CEO Mikael go from an analyst to growing a marketing analytics company from €10M to €20M ARR in 10 months? 🚀
Supermetrics Pros And Cons:
What Users Say | Supermetrics Testimonials
“With its large and varied client portfolio, iProspect needs to create multiple automated reports and dashboards that are updated on a regular basis. Supermetrics has been very helpful in this way. Apart from its flexibility and ease of use, the large number of APIs available makes it the number one choice for dashboard automation”
“Supermetrics’ native connectors in Google Data Studio immediately made our team more efficient and our reports more valuable to our consulting clients. Through visualization of advertising together with the results they drive, we’re able to better illustrate a digital narrative for our customers, and Supermetrics continues to find ways to help us achieve this”
Supermetrics Reviews & Supermetrics Free Trial FAQs
👉🏻 How does Supermetrics work?
With Supermetrics, you can gather data from various platforms like FB, Twitter, Instagram, etc. It helps you in arranging your data in a single file/sheet. From there you can manage all your resources.
👉🏻 How much Supermetrics costs?
The base pricing of Supermetrics is $39 per month. But as a beginner, you can try the free version or you can take the free trial of paid plans to get an overview of Supermetrics.
👉🏻How do you integrate Supermetrics in Google Sheets?
Just open a Google Sheet, click on Supermetrics add-ons and then click on launch. At last, you need to pick a data source from where you want to pull data from.
👉🏻 How do I use Data Studio Supermetrics?
Open Google Data Studio and login with your Google account Create a data source from the search bar Click on authorize and allow button Setup data source page Your data source file is ready just click on the connect button on the top right corner.
👉🏻Does Supermetrics Offers Any Free Trial?
Supermetrics offers a 14 days free trial. You can claim Supermetrics free trial on their official site without any hassle.
👉🏻 Does Supermetrics Comes With Any Money Back Guarantee?
As of now, Supermetrics doesn’t offer any money-back guarantee. If you somehow cancel any future payments Supermetrics will not refund the remaining days of your existing license.
- Top 5+ Best Supermetrics Alternatives
- Supermetrics vs Adverity DataTap
- Madgicx vs Supermetrics vs Calldrip vs 4C
- Supermetrics vs Funnel.io vs Windsor.ai vs Fivetran vs Improvado
- Sendlane Review With Discount Coupon
Conclusion: Supermetrics Review 2021
Supermetrics has been extraordinary for us with substantial information, complex organization, as we require precise and point by point detailing of measurements for our customers over various stages.
It is additionally versatile to different organizations, for example, Excel or Google Sheets – with the goal that we can change and configuration reports in the manner in which we require them to work. With Supermetrics, you can get 22% Off on their annual plans.
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