Today’s internet market is overloaded with websites, making it more difficult than ever before to pick the finest domain for your website.
Finding a good domain name for a new website is growing harder and harder as time goes on, but as the saying goes, if you look at things from a different angle, there’s no shortage of possibilities.
To stand out from the competition, you don’t need a better domain name. All you need is a different name.
When creating a website, choosing a domain name is crucial since it not only represents your business to the public, but also helps you rank higher in search engine results.
So here I’ll share a few tips with you to assist you in selecting an appropriate domain name, as well as to help you develop your website.
Top 10 Characteristics of a Good Website Domain Name
1. Shorter is preferable when it comes to domain names
Short domain names are a sign of quality. A legal domain name can have up to 63 characters according to the rules (excluding the domain extension, such as .com, .org, or .net).
However, you want to be as visible as possible to your clientele. Shorter names make it easier to type, remember, and share your name with others.
According to a Gaebler study on domain name length, the average domain length for the top 10,000 most popular websites is only 8 characters.
The top 1 million most popular websites have an average domain length of 10 characters, which is slightly longer.
All domain names with fewer than six characters are either unavailable or prohibitively expensive. Prioritize the shortest, most accessible, and least expensive name you can come up with.
Try to reduce your domain name to a maximum of 20 characters. Even better, keep your domain name to three words or less.
Although brevity is an important factor, it is not the sole one. To choose the best selection, balance the length of the name against other factors.
2. Simple to Keep in Mind
Somewhat bigger than “mbnrew.com” can seem like “mobilerev.com,” but it’s easier to remember. If a domain is difficult to remember, a short one is of no use.
Another example is the preference for “businesstime.com” over “theworldbusinesstimes.com” when trying to narrow your knowledge.
The latter is not only boring and time-consuming, but it is also difficult to recall. If a visitor gets one letter wrong, they will be redirected to a whole new website, and they will then give preference to any other portal above yours.
3. Domain names need to be simple to spell and pronounce
A memorable domain name is one that is easy to spell, pronounce, and share. Making it easy for people to find your website is your main objective.
Avoid using unusual or difficult spellings. Avoid spellings like “carz” instead of “cars,” which substitute a “s” with a “z.”
Similarly, don’t use “xtreme” instead of “extreme” when replacing a “ex” with a “x.” Because of these poor spelling choices, people may have a difficult time recalling or typing your company name correctly.
You should avoid using words like “u” for “you” and “4” for “for” in your domain name, which are slang terms for you or your target demographic.
Similarly, be aware of terms having many spellings (e.g., sweet/suite, for/four, there/their, where/wear, and so on). Also, unless your abbreviations are simply understood and integral to your brand, avoid using them.
When a domain name is interpreted incorrectly, another possible spelling hazard arises. “AmigoneFuneralHome.com,” for example, can be read as “AmIGoneFuneralHome.com” or “OldMansHaven.com,” which can be read as “OldManShaven.com.”
To avoid this blunder, check your name for alternative word combinations hidden inside it.
4. Use Keywords
It’s far easier for visitors to guess your website’s content if your keyword includes the term for which your entire site is a blog. It’s a win-win situation because it benefits both visitors and search engines.
If I offered business solutions, my domain name would be something like “businesshelp.com” or “abcbusiness.com,” where “ABC” is the abbreviated name of the company. This method is often used on gadgets and automotive review websites.
5. Make Use of the Relevant Extension
The vast majority of top-level domains (TLDs) are signed with the.com extension (TLDs). .com is the most reliable and appropriate domain extension for the vast majority of businesses. If at all possible, buy the top-level domain extensions (such as.net,.org, or.guru) and have them point to your.com site.
.biz,.info, and.review is all examples of domain extensions that should be avoided because of their reputation as spam domains.
However, many other extensions besides.com are also viable options. Your search results will contain a wide range of domain name extensions to consider when looking up available domain names.
Using these extensions is easy if you use strong search engine optimization (SEO) strategies and provide relevant content.
Another factor to think about when deciding on a domain extension is whether or not you sell just in one country. If this is the case, go with the ccTLD for your nation.
The top-level domain name (ccTLD) in the United Kingdom is.co.uk. Select the.ca country-code top-level domain for Canada.
Use the.mx extension if you’re targeting Mexican customers. Review a list of country codes to find your country’s ccTLD. Search engine geotargeting may help your site rank higher if you use a ccTLD for your main market.
Another choice is to use a domain that is specific to your industry. Many top-level domains (TLDs) are reserved for special purposes, such as government, military, and educational institutions (EDUs).
However, specialized domain extensions distinguish some businesses, such as.film and.movie. When it comes to technological sites, the.tech top-level domain gives visitors the impression that the site is authoritative in the field.
The tourist business benefits from having a.travel domain name. The.BLOG domain extension is ideal for personal or blog websites.
6. Is it okay to use hyphens?
When their preferred domain name is unavailable, people frequently turn to hyphenated domain names to fill in the gap.
This is a logical approach, although it has become less prevalent recently. Despite the fact that hyphenated domain names appear to be concentrated and easy to recall, they do not generate the same level of curiosity as single-word domain names.
A similar variant with an extra “s” can be requested at the liking if your first pick isn’t available. Because the domain name “house.com” is already used, I’d use “houses.com” or “housez.com” instead of another hyphenated name.
7. Stay Away from Dumb Spelling Errors
The other day, I came upon the URL “expertsexchange.com,” which I thought was about “experts exchange,” but I was absolutely mistaken. A hyphen was then added to the domain name in an attempt to fix the problems.
You must take precautions so that you do not fall into another pit that resembles it.
8. Make them capable of representing a brand
The words “Orkut,” “Omegle,” and “ibibo” have no definition in a dictionary, yet they are well-known online. These names demonstrate how a creative name can appeal to the visitors’ interests and aid in the creation of a brand’s identity.
9. Magic Number is Useless Here
The use of numerals in domain names is almost never a wise decision. Any time you mention “abc2d.com” in response to someone asking about your website, they’re going to think you meant “abctod.com,” “abctwod.com,” or just “abc2d.com”.
In the end, you would be the loser if you tried to visit all three domains at once.
10. Check for Trademark and Copyright Issues
So, you’ve managed to secure an available and affordable short, memorable, on-brand domain name.
Verify the trademark and copyright status of a potential site name before committing to it. A fast look can swiftly filter out a potential candidate’s name.
Go to the website of the U.S. Patent and Trademark Office and search the trademark database, then go to the website of the U.S. Copyright Office and search the copyright database.
Before you spend a lot of time and money on your domain name, brand, and website, speak with an attorney about any names that are still on your list to be sure they aren’t subject to intellectual property difficulties.
Consider registering your domain name as a trademark once you’ve decided on it. This will prevent people from using your name without your permission.
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Final Thoughts | Top Characteristics of a Good Website Domain Name In 2023
If you follow the advice in this article, you should be able to get the domain name of your dreams. But just as there is no limit to new ideas and creativity, there is no limit to the diverse thoughts that can be had.
Good programmers, designers, and writers don’t accomplish anything particularly unique, but they do the same thing in a distinctive way.
An area where you can focus on your creativity is essential. Don’t forget to record the thoughts that cross your head throughout the day.
Many of the ideas that come to the human mind each day only last for a few seconds before they disappear into the darkness.