With the right content marketing and strategies for your business, you can successfully improve conversions while connecting with and educating your customers. Content marketing is about building trust and relationships by supplying your customers and leads with relevant and valuable information they need to help them solve a problem and make a purchasing decision.
However, some may find that they simply don’t have the time or resources to dedicate to a good content marketing strategy, and that is where Content Refined and their team of experts step in to help.
Processes that Work
Content Refined uses a very systemized and data-driven process that is combined with the creation of well-written and engaging articles. They strive to find better ways to simplify the content creation process without sacrificing quality.
They begin by assessing the needs of each and every client and come up with a competitive content strategy that will work best for those specific needs. They take the time to listen to what the client is saying while offering helpful suggestions and ways they can expand on what it is they are looking to achieve with their content strategy.
All the content writing by the teams at Content Refined show personality as well as authority no matter the niche. They go above and beyond to enhance the web content they offer their clients by providing them with nothing short of the highest-quality articles that have been optimized for search engines while also being aimed towards the client’s intended target audience.
Providing Real Results
Many people can say they are an effective content marketing company, but it takes real results to prove that this is, in fact, a true statement. Content Refined makes sure to stay on top of the most important analytics required for a successful content marketing strategy.
Content Refined Review 2021: for All Your Content Marketing Needs
This is a great resource that they use to track SEO metrics. With this resource, they can get a clear picture of how the website is performing. They will see what traffic is from organic searches and what is from paid searches. They also take a closer look at the top organic keywords to make sure that they are providing their clients with the right content that will rank the highest.
All of the information contained in SEMRush can be exported as a CSV. They add the information to Google Spreadsheets, and they take the time to dissect the information and find the top ranking keywords. By staying ahead of these SEO metrics, Content Refined is providing a more complete and well-rounded service for their clients.
One-on-One Project Management
When signing up for services with Content Refined, each client is given their own project manager. That project manager becomes their go-to person when they need anything. With this one-on-one project management, clients find it much easier and convenient to get in touch with someone if there are any questions or concerns.
Additionally, with this kind of more personalized service, it enhances communication between Content Refined and the client because there is no middleman to contend with; you are able to go straight to the source and receive much faster responses and more customized service.
The project manager works closely with the client to assess their needs and come up with the best competitive content strategy. With Content Refined, the client always comes first.
MarketMuse as a Valuable Resource
MarketMuse is one of the best content optimization systems. To optimize content and take it from average to high-quality, the content needs to become attractive to search engines in order to get those higher rankings.
With this valuable resource, the team at Content Refined improves the quality of the work they deliver to each client while creating a much better user experience in the process as well.
Google is a very important source of traffic for businesses, so if you have content that isn’t ranking then it isn’t doing anyone any good. Content Refined recognizes the need for this optimization and runs each article through MarketMuse to make sure it ranks highly and is as optimized as it can be for the topic and keywords.
End to End Content Marketing
Completing the content journey is also high on the list of priorities and Content Refined simplifies this for you by taking care of the entire journey from beginning to end. They have all the tools and resources they need to bring your content strategy full circle.
Below, you will find some important destinations that Content Refined visits for each client during their content marketing journey.
Keyword research is one of the core tasks of SEO that is used to find the most popular words and phrases that people are typing into search engines. When keywords are researched for a content marketing strategy, it is a way to gain a better understanding of the demand for specific keywords and how those keywords compete in organic search results.
Content Refined has its own dedicated keyword research team that is focused on researching how to create more targeted content in order to drive the right kind of traffic to the client’s site. When they say they are looking for the right traffic, they mean they are looking for traffic that is more likely to lead to conversions.
Since a website’s foundation is built on these keywords, regular examination and maintenance need to be done to ensure that the building blocks that have been set are still operational.
There are four key metrics that Content Refined looks for when determining if the keywords are competitive enough. These metrics include the monthly search volume, keyword difficulty, cost-per-click, and the domain rating or domain authority.
Content Refined is looking for monthly search volumes over 500, keyword difficulty scores under 30%, cost-per-click values that are aligned with monetary goals, and an average competitor’s domain rating of under 50.
With all this in mind, Content Refined delivers a list of suggested keywords, keyword metrics, and possible article titles. The information is delivered to the client on a spreadsheet that is well-organized, easy to follow, and easy to understand.
One of the keyword resources they use is SECockpit by SwissMadeMarketingApps. Although this tool can prove to be slow, it also offers a lot of valuable information in a simply laid out format that is easy to follow.
Once the keyword research team at Content Refined has done their job, it is time to send the information off to the project managers and writing teams so that the content creation can begin.
When creating content based on keywords, the content creator makes sure to include the keyword in the article title and will then create subcategories or questions in the body of the content that is closely related to and relevant to the keywords and keyword phrases they are to be using.
Armed with these keywords, the content creators write at least 1000 words of content. Higher word counts often mean that the content is more likely to rank higher in the search engines.
They work toward getting the content they create to rank in the top three search results on Google or at least be listed on the first page of results. With this kind of ranking position, the client will find more traffic and more engagement, which all leads to securing more leads.
This is the next step in the process Content Refined follows for their clients. To meet publisher standards for quality web content, the content needs to be broken down to ensure that each part is up to par.
During editing and publishing, the Content Refined teams make sure that the title is as effective as it should be. This means that they make sure the title stands out and attracts readers.
They also make sure that the content answers the question that it set out to answer in the first place. If the key points aren’t included, then revisions are made until the content is as thorough as possible to ensure the most accurate and relevant information that the reader will find the most beneficial.
The most important points that the editing and publishing teams look for are a call to action, spelling and grammar, formatting, the use of appropriate images, subheadings, and external and internal links. Subheadings are used to break up the content to make it easier to read.
The publishing team then takes care of making sure the article looks good. They format it on the back end of the client’s site while incorporating images and other SEO techniques to make sure it is of the highest quality possible.
The Power of Content Upgrades
It is never recommended to post great content and then forget about it either. Content Refined suggests that you refresh the content regularly to maintain its high rank in the search engines. Fresh content uses the most up to date keywords and keyword phrases and makes sure that the content evolves with the business.
Not choosing to upgrade old and outdated content can result in lower search rankings, and the content will be viewed by many search engines as neglected. With content upgrades, Content Refined makes sure all the information is still accurate and up to date, they correct any old information, input missing content, fix all broken links, and correct poor spelling and grammar.
To do this, they utilize MarketMuse. It helps them find the gaps in the content and optimize what is there. They also add 500 to 1000 words depending on what the article needs to rank.
The Benefits of Content Refined
With Content Refined, you are getting a full-service content marketing team to help you fill in your content gaps and make sure that your content ranks as highly as it should. If you find that you lack the time, resources, or even knowledge that is needed to come up with a successful content marketing strategy, it will benefit your business to seek the services of a content marketing company like Content Refined.
From beginning to end, they make it easy to create content that will stand up and apart from the competition. You will be connected to your own personal project manager that can walk you through the entire process and be your point of contact whenever you need to discuss anything.
Depending on the package you choose, you can also have your keyword research and publishing done for you, so you don’t have to find wiggle room in your schedule to take care of it yourself. Content Refined is a complete end-to-end content marketing solution that will prove to be valuable for any industry and any niche.
Content Refined Packages : Content Refined Review 2021: (High End Content Creation Services) Worth It ?
With so many packages to choose from, there is something for everyone. Whether you are a small business just starting out or you are a larger business that is growing exponentially, Content Refined can be your content marketing team.
Their end-to-end packages include article packages, upgrade packages, and keyword packages. You can also choose from custom, bulk, or even one time orders. All it takes is filling out a simple form to get in touch with someone on the Content Refined team so you can get your quote and start discussing all your content creation needs.
Conclusion: Content Refined Review 2021 | Should You Go For It??
With the right content marketing strategy, you will find that you can improve your brand reputation and build trust with your audience. In a very busy digital workplace, you will find that content marketing is important, and building these relationships with your customers and leads is critical.
Using the many services offered by Content Refined is a good and strategic marketing approach you can take to get help in creating valuable and relevant articles that are consistent and attractive to your target market.
Ultimately, it is the best way to drive profitable customer action and takes the stress and weight off your busy shoulders. So, leave it to the experts to handle your content marketing strategy.
Ready to chat? You can contact Content Refined and schedule an appointment to discuss your content marketing goals.