One has established a reputation as “the email marketing software for content creators.”
The other is the most widely used email marketing platform on the planet.
Both have rabid supporters who will fiercely justify why their respective email marketing platforms are the best of the best.
Let’s get started with ConvertKit vs MailChimp Comparison.
At first sight, both appear to have extremely comparable functionality, such as landing pages, contact tagging, and automation.
But, if we ignore MailChimp’s excellent branding and ConvertKit’s devoted following of well-known bloggers, which one would win?
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ConvertKit vs MailChimp – Overview
They may appear to be in their infancy, but every company has been there. ConvertKit positions itself as a clever business trying to dominate professional bloggers’ email marketing efforts by providing an automation-focused email marketing service provider. ConvertKit was established in 2015.
ConvertKit doesn’t have a lot of background information available. Nathan Barry, the company’s creator, has a blog with some intriguing postings about how he established the company. But, obviously, you’ll need some third-party evidence to convince you that this is a good idea.
If you started your search for mass mailing solutions with a Google search, you’ve almost certainly come across this company’s name.
Even if you started your search by soliciting suggestions from others, I’d be astonished if at least one of them didn’t include MailChimp.
It’s the “granddaddy” of email marketing platforms. Because it’s been there for 15 years, it’s had plenty of time to mature as a platform. Its simplicity is a crucial factor in its durability. It’s been developed with simplicity in mind, so even non-technical people can use it to build complex Mailchimp autoresponders.
In most cases, a non-technical person who can follow directions will suffice.
ConvertKit vs MailChimp – Features
What services does ConvertKit provide in each of its tiers? The quantity of emails you can send per month is perhaps the most crucial one you want to know. That is unrestricted.
While it’s great to be able to send as many emails as you want at any moment, keep in mind that this does not give you permission to spam your subscribers.
So, what else do they include as part of the package? First and foremost, a month’s free trial. This is advantageous in that anyone with a significant number of subscribers does not have to commit to a pricey plan without first testing its features and ensuring that they are relevant to their goals for a month.
The features that are included in all pricing tiers include some typical functions as well as some lovely extras. The most obvious application is for the creation of forms. The other capabilities appear to be geared toward creating and sending email campaigns in a sequential order rather than on an ad hoc basis.
Let’s look at pricing with 1,000 subscribers as a starting point. If you’re self-employed or manage a small firm, that’s definitely a fair figure for a growing company.
You can email those subscribers for free with Mailchimp’s first-tier option – the free version allows for up to 2,000 subscribers (free plan). You have a monthly limit of 12,000 emails, so you may email your 1,000 subscribers 12 times or send different segments emails that are solely relevant to them, up to a total of 12,000 emails.
You’ll get configurable forms for subscribers to join up (lead magnets), design templates (email templates), and certain data reports in addition to the email function.
1,000 subscribers will cost you $15 per month on the first paid tier. You’ll get limitless sends, marketing automation capabilities, CRM integrations, subscriber segmentation, more extensive reports, and the ability to operate as a team for this money.
It’s unlikely that you’d pay the top tier, which costs £199 per month and has 1,000 subscribers.
Mailchimp has a lot more options.
Mailchimp has a lot more connectors, and it’s a great tool.
ConvertKit, on the other hand, offers a clear approach that, to be honest, really impressed me. Even if you’ve never used the product before but have a concept of what an email marketing tool should do, you’ll be up and running in no time thanks to the simplicity of the design and the way everything is laid out.
Mailchimp, on the other side, has a learning curve for novices; you’ll need to take the time to figure out where things are and how they work. Everything’s not like you’re launching a rocket into space; you can learn it in a matter of hours, but they could still make things easier.
So, if you prefer simple stuff, ConvertKit is the way to go.