Social media has over 5.24 billion users — about 64% of the world — with 2.11 billion people logging in daily.
Approximately 85% use it for entertainment, such as watching videos on Facebook, TikTok, or Instagram. This is a great chance to make passive viewers into a profitable audience.
This case study outlines a strategy that generated over $9,000 by leveraging Facebook and Adsterra Direct Links for one of Adsterra’s successful publishers from Nigeria — Jeremiah Yahaya.
Groups vs. Pages: Facebook Traffic to Earn Over $9k With Adsterra Smartlink
Facebook alone won’t bring money, but with Adsterra, it can. A large, active audience is essential, and it primarily comes from Facebook groups.
The main trick is posting popular content, like celebrity news. This gets more clicks and sends more people to Adsterra links.
The reason groups are the best fit for this strategy is their rapid growth, enabled by members’ ability to post and invite friends.
If the content is useful or fun, more people join and share, helping the group grow.
On the other hand, general Facebook pages grow more slowly because only the owner can post, and members can’t add their own content.
There’s another advantage of Facebook groups over pages. If forming a group is challenging, renting one is a viable option. You can pay the group admin monthly to let you post. But pages are not rented, as owners fear hacking.
Jeremiah’s FB Groups
Jeremiah is highly experienced with Facebook groups, having managed over 15 groups, including eight that he has owned and built from scratch himself.
He rented the other seven from other admins, who allowed free posting in their groups. Typically, rent is paid on a monthly basis, as agreed upon beforehand.
Renting groups helps reach a bigger audience, which brings more blog traffic and higher Adsterra earnings. More members usually mean more clicks and more money.
This case study includes two group examples:
- Asoebi Collection: This is the group that Jeremiah built from the ground up, now boasting over 500,000 members. It targets Nigerian women and others who love Asoebi fashion, wedding styles, and event planning. Asoebi is a traditional outfit worn by friends or family at events to show unity. The group serves as inspiration for asoebi designs and discussions.
- Angel Unigwe TV: A fan group for Nigerian actress Angel Unigwe. It has over 770k members, growing steadily through fun posts and fan interaction.
Creating a Group
When choosing between forming a new group or acquiring an existing one with members, both options can be effective. It depends on your money and goals.
Starting a group from zero takes time. You may wait months before you start earning well. However, if you have the funds and don’t want to wait, you can purchase a group or page that already has members.
Just think carefully and choose what is best for you.
Growing Your Group
If you want to grow your group from the beginning, here are some helpful tips. Growing a Facebook group takes planning, time, and effort.
Whether it’s for business or a personal interest, these steps can help you grow your group more effectively and efficiently.
Group Purpose
Before starting a group, know why you’re creating it. It could be for your brand, for fun (like posting memes), or for blogging. Whatever the reason, make it clear to the audience. This case is focused on groups created for blogging.
A few more aspects depend on the group’s purpose. Here are the essential steps before you start promoting the group and inviting new members:
- Choose the correct name. The group name should clearly indicate its purpose. Let’s see some examples from Jeremiah:
- For a fashion brand: Jerry Fashion World, Style with Jerry
- For memes: Land of Memes, Home of Laughter
- For a celebrity fan group (e.g., someone called King Jerry): King Jerry Fans, People Who Love King Jerry
- Optimize group settings accordingly. Settings are essential for growing your group effectively. You can do it in a few simple actions:
- A clear and strong description with keywords: write a short description to explain what your group is about. Use simple keywords and SEO tricks so people can find your group when they search on Facebook.
- Good cover photo: the cover photo is basically like a logo of the group. Ensure it aligns with your group’s name and purpose. It should look nice and clear.
- Add helpful tags: tags tell Facebook what your group is about. This helps Facebook show your group to people who like similar content.
Bringing In The Target Audience
When starting your group, invite friends who really care about the topic.
Don’t just add anyone — choose people who enjoy and understand what the group is about. It’s better to have fewer active members than many who don’t join in or just follow but never engage.
Once your first group of members joins, ask them to bring in more friends who share the same interest. This helps the group grow with the right kind of people.
A winning tactic for growth from Jeremiah
Here’s a smart idea: invite 50 to 100 friends to your group. If they all join, that’s a good start. Then, post fun and helpful content often. You can also run small contests to keep members active.
Next, ask those 50–100 members to invite 10–20 more friends each. Offer a small reward to members who invite others. If everyone brings just 10 people, your group can quickly grow by 500 or more members.
This trick helped Jeremiah get 3,000 members in one of his groups. However, another traffic generation method brought Jeremiah’s group to 20,000 followers. He also shared it in this case study.
Attracting New Users
After getting some members, start posting fun and useful content that they enjoy. Share posts that are funny, helpful, or interesting. Ask your members to also share the posts in other groups that talk about the same topic.
Sharing in big, similar groups is a smart trick. People who see your post in those groups are already interested in your topic, so they may also join your group.
Simple Trick That Worked
To grow from 3,000 to 20,000 group members, Jeremiah didn’t just sit back and wait for people to share his content. He started to share each post in 5–15 similar groups himself.
This brought 300–500 new members every day, reaching 20k members in a month. Then, these new members also started sharing, further skyrocketing the group to 100k in the following two weeks.
However, the right sharing tactics aren’t the only contributing factor. The growth occurred quickly and easily, partly because the posts were enjoyable and people regularly engaged with them.
This resulted in high activity, and Facebook algorithms recommended the group to more users.
Jeremiah also used incentivized activities: he could give prizes or small gifts to members who helped share the posts to other groups. This keeps the audience active and eager to grow the group as well.
1. Go Live to Talk With Group Members
Using Facebook Live is a great way to connect with your group in real-time. It helps members feel close to you, like friends or family. When people feel this way, they are more likely to like, comment, and share your posts.
2. Create Polls to Keep Members Active
Polls are fun and useful. You can ask members to post about a topic, then choose the best takes. After that, make a poll so others can vote for the winner. This keeps the group fun and builds trust between you and the members.
3. Analyze Facebook Insights to Track Growth
After trying these steps for a few weeks, check your Facebook group insights. See what works best, and keep doing it. The secret to success is to stay patient, be consistent, and keep working hard.
News to Get Views
Facebook groups are great for getting traffic. To turn a group into a money-maker, posting trending news is key.
Focus on popular updates, especially celebrity news and gossip, especially in your country. This is what worked spectacularly for Jeremiah.
After finding a hot story, write about it on a blog. A good and free tool to use is Blogger.com, which is easy to get started with.
How To Create a Blog On Blogger.com?
- Go to www.blogger.com
- Choose a blog title (e.g., “Adsterra Tips”)
- Pick a domain name (your special web address)
- Click “Next” and wait a few seconds. Now your blog is ready!
Once your blog is set, write about the news and share the blog link in your Facebook group.
Why share quickly?
Posting the news link early, before others, helps bring more clicks. Members will be curious and click fast if the update is fresh. That means more people visit your blog, and more money can be made. So, you’d better stay active and be ready to find news first to keep traffic growing!
How To Find Trending News Early?
Sharing news before it goes viral is very important. When people see the news on your blog first, they will want to visit your site to read more. Below are some simple ways to find hot news early:
1. Social media and influencers on X/Twitter – X (formerly Twitter) is a great platform to find fresh news. Look for posts from top accounts or use hashtags like #newstoday, #trendingnews, or #9jatrending. For instance, Jeremiah followed his local trusted pages that get trending content before others: Gistreel, Gistloverblog1, and Yabaleftonline.
2. Google Trends – Google Trends displays what many people are currently searching for. This helps find hot topics fast. After getting trending news and writing blog posts, the next goal is to send group members to the blog. Use pictures in posts and place Adsterra Smartlink inside your blog content.
Smartlink is a special ad link that displays an ad to the user based on their interests. When someone clicks it, they go straight to a website, landing page, or product page.
Â
Setting Up Adsterra Smartlink
- Go to your Adsterra publisher account. If you don’t have one, sign up to continue.
- Click “Direct Links” on the left menu.
- Choose “Add Direct Link” to create your link.
Wait a few minutes. You will get an email when the link is ready. Once approved, go back to your dashboard and copy your new Smartlink. Now you’re all set to earn!
How to Use Smartlink In Your Blog? (Engagement Tips)
When people enjoy your content and regularly engage with it, they are more likely to stay on your blog despite ads, as they don’t annoy them that much because of your truly interesting content.
So, good content helps readers stay longer and makes the ads feel more natural. This balance helps you earn without annoying your visitors.
There are many ways to strike a balance between useful content and profitable ads, and they’re only limited by the rules of the platform you use and your own creativity.
Jeremiah, for instance, employed a straightforward approach: clear call-to-action buttons. This means he asked his readers to “watch a video,” “see more photos,” or “click to read full story,” making his blog fun and interactive.
Another option is to place your Smartlink on buttons with clear text, such as “Download Now” or “See More.” Of course, your content should require downloads to justify the inclusion of such a button, so it won’t be misleading.
Make sure your links are honest. Always connect your call-to-action to the topic of your post. That way, readers trust your content and click because they’re truly interested.
Audience and Earnings (With Proof!)
As already mentioned, Facebook is the main source of traffic for Jeremiah. Around 95% to 98% of his website visitors come from Facebook groups.
One of his blogs garnered over 4.8 million visits, with 94% of the traffic originating from Facebook, within just 6 to 8 months. Another site got over 700,000 visits, also from Facebook groups. Photo proof is available.
The experience is key when it comes to earning through the growth of a Facebook group. At first, it took Jeremiah two months to make the first $100 using Adsterra.
But with more knowledge and better methods, it became easier. He opened more groups and grew them, now earning $100–$200 or more every week.
In total, Jeremiah’s earnings from Adsterra exceeded $9,000, with $8,900 of that amount coming from Facebook group traffic.
He also earns extra income from referrals: when his friends sign up using a referral link, bonus earnings are automatically generated.
Quick Links:
- The Future of Digital Advertising
- Celebrate Digital Advertising With the New Holiday
- Adsterra’s Festival of Spring
Summary: Earning $9K Using Just Adsterra and Facebook 2025
Even simple tips can bring great results. With social traffic and Smartlinks, it is essential to consider people and their behavior. Good content that is easy and fun to read brings the best results, even if it takes time.
This demonstrates that anyone can start from scratch or utilize an existing group and still grow rapidly.
Choose a topic you enjoy, post often, and stay excited. Don’t forget helpful tools like SEO and Adsterra. They make the job easier and help you earn more.
