7+ Most Important LinkedIn Stats You Should Know In The 2022

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In this article, we’ve put together LinkedIn Stats marketers need to know to create a powerful LinkedIn marketing strategy

Here’s the basic introduction to Linkedin Company

The company was founded on May 5, 2003. Reid Hoffman is the company’s founder. Ryan Roslansky is the company’s CEO. Microsoft Corporation is the parent company.

Sunnyvale, California, USA is the company’s headquarters. It currently employs around 18,000 people and its official website is https://www.linkedin.com/.

LinkedIn Stats

 

 

 

Quick Facts on LinkedIn :

  • Linkedin has a total of 810 million users.
  • Linkedin users who are active on a monthly basis total 310 million.
  • In the United States, there are approximately 185 million active LinkedIn users.
  • In Europe, there are over 211 million LinkedIn users.
  • In the Asia Pacific, there are 224 million+ active LinkedIn users.
  • In Latin America, there are 124 million+ active LinkedIn users.
  • In the Middle East and Africa, there are more than 43 million LinkedIn users.
  • Approximately 120K+ schools are listed on LinkedIn.
  • The annual Revenue of Linkedin in 2021 was 10 billion dollars
  • LinkedIn has a total of 15 million+ open jobs.
  • The overall amount of remote employment postings on LinkedIn in the United States: is 300,000+

Kindly note: The above stats were last updated on 15/04/2022.

Demographics Stats of Linkedin

  • More than 77 percent of Linkedin members are from countries other than the United States.
  • Females make for 42.8 percent of the overall LinkedIn users, while males account for 57.2 percent.
  • 48.5 percent of LinkedIn users in the United States. are monthly active on the platform.
  • On LinkedIn, there are 463.3 million male subscribers & 346.7 million female subscribers
  • India (85 million+), Mainland China (56 million+), Brazil (55 million+), and the United Kingdom (32 million+) are the nations with the highest LinkedIn members after the United States (185 million+).
  • LinkedIn is used by 20.4 percent of Millennial consumers (18-24 years old).
  • There are 59.1% of Linkedin subscribers between the ages of 25 to 34.
  • The average annual salary of a LinkedIn subscriber is currently $46,644.
  • LinkedIn has 65 million decision-makers and 61 million senior-level influencers.
  • Decision-making responsibilities are held by 34 percent of millennials who are young (19-25) & 41 percent of older millennials (26-35).
  • LinkedIn has 17 million thought leaders & 10 million C-level executives.

Statistics on LinkedIn usage

  • Every week, 49 million individuals use LinkedIn to look for work.
  • On LinkedIn, 6 people get hired every minute.
  • In Q2 FY22, confirmed hiring increased by 110 percent year over year.
  • Mobile devices account for 57% of LinkedIn’s total traffic.
  • Employee engagement accounts for 30% of a company’s total engagement.
  • Employees are 14 times more likely than anyone else to share material from their employers on LinkedIn.

Business Statistics on LinkedIn

  • LinkedIn has about 57 million companies listed.
  • When a salesperson contacts a buyer via LinkedIn, 73% of purchasers are more likely to regard the brand.
  • On LinkedIn, there are over 10,000 B2B software product pages.
  • In Q2 FY22, confirmed hiring increased by 110 percent over the previous quarter.
  • Following the outbreak of the coronavirus, the number of people looking for remote work on LinkedIn more than tripled.

Content Marketing on LinkedIn

  • On LinkedIn, six out of ten users actively seek out industry insights.
  • Every year, two hundred and eighty billion feed updates are viewed.
  • More than half of all social engagement to B2B websites and blogs comes from LinkedIn.
  • For organic social marketing, 93 percent of B2B content marketers utilize LinkedIn.
  • On LinkedIn, there are two million regular publishers.
  • On LinkedIn, long-form content (1,900 words or more) performs higher.
  • LinkedIn generates 15 times the number of content impressions as job posts.
  • LinkedIn’s 1 million+ members contribute content on a weekly basis.
  • In companies, 45 percent of content users on LinkedIn are in high management.
  • LinkedIn postings with graphics have a twofold increase in engagement.
  • A video post is 20 times more likely to be re-shared by LinkedIn users.
  • On a weekly basis, roughly three million LinkedIn subscribers share content.
  • On LinkedIn, articles with titles of 40-49 characters perform best.
  • Articles that do not include video do better than ones that do. It is preferable to upload movies directly to LinkedIn.
  • It is used by 97 percent of B2B marketers for content marketing.

Statistics on LinkedIn Advertising

  • LinkedIn advertisements have the ability to touch 13% of the global population.
  • LinkedIn ads can reach 14.6 percent of the global population.
  • In Q4 2022, LinkedIn’s ad reaches increased by 22 million people, or 2.8 percent higher than in Q3.
  • Due to ad exposure on LinkedIn, brands have witnessed a 33 percent boost in purchase intent.
  • When brands advertise on Linkedin, their brand qualities increase by 2-3 times.
  • The cost per lead on LinkedIn is 28 percent lower than on Google Ads.

Interesting Facts

  • In 2022, LinkedIn will be 19 years old.
  • LinkedIn was purchased for $26 billion by Microsoft.
  • LinkedIn is rated as the finest source of professionally relevant content by executives.
  • The most trustworthy social media platform is LinkedIn.
  • If you feature a profile photo on LinkedIn, you are 7 times more likely to show up.
  • If you list at least two previous jobs on LinkedIn, you’re 12 times more likely to appear.
  • You’ll get 21x higher profile visits & 36x more messages if you fill out your LinkedIn profile completely.
  • On LinkedIn, there are 35,000 skills listed.
  • LinkedIn is accessible in 25 languages at the moment.
  • On LinkedIn, the most in-demand soft talent is creativity, while the most in-demand hard skill is Blockchain, followed by Cloud computing.
  • Every month, LinkedIn receives 100 million job applications.
  • Every day, LinkedIn publishes two million articles, posts, and videos.
  • On LinkedIn, there are Six million IT decision-makers.
  • On LinkedIn, there have been over 11 billion endorsements.
  • 930 connections are the average number of connections for a CEO.
  • More than 95 percent of employers use LinkedIn on a regular basis

(Editor’s choice) LinkedIn Stats

1. User Stats on LinkedIn

LinkedIn has more than 810 million members in over 200 nations & territories around the world (LinkedIn, 2022).

Although these statistics appear low when compared to the giants like Instagram, which has over 2 billion members, and Facebook, which has 2.91 billion members, the numbers are amazing, especially given that LinkedIn caters to a specialized category of people: professionals.

Since its inception in 2003, LinkedIn has had amazing development with no peaks or valleys, as other social media networks such as Twitter have.

LinkedIn had 1.6 million members within two years after its start and had passed the 100-million barrier in the First Quarter of 2011 after going public.

Within the next 5 years, the count of LinkedIn subscribers more than tripled, from a hundred and sixty million to over four hundred million, and the platform passed the half-billion mark only a year after, in 2017.

LinkedIn has evolved into the go-to platform for all professionals worldwide, not only in the United States. Only 185 million people in the United States are among the eight hundred and ten million LinkedIn members (LinkedIn, 2022).

2. Demographics on LinkedIn: Gender

According to LinkedIn’s most recent demographics, males use the professional network more than females. Males account for 57.2 percent of LinkedIn users, while females account for 42.8 percent (Statista, 2022).

The gender gap in the US however appears to be narrowing, with 47.9% of LinkedIn members being female and 52.1 percent being male (Statista, 2022).

While males continue to dominate the platform, LinkedIn’s Gender Insight Report reveals a different tale when it comes to usage patterns and interaction behaviors. Women are 16 percent more likely than men to be recruited after applying for a job, according to the survey.

3. Demographics on LinkedIn by Age

When broken down deeper, the age bracket with the most LinkedIn users is 25 to 34 years old, accounting for 59.1 percent of the total.

LinkedIn is primarily designed for working professionals & individuals wishing to expand their professional networks. It would make sense to observe a large number of users between the ages of 25 and 35 in this case, as these are people trying to network and hunt for better job chances.

The 2nd most common age bracket on LinkedIn is 18 to 24, which accounts for 20.4 percent of all users. The majority of people of this age are in (or have completed) college and would like to network with other professionals who can serve as mentors as they advance their professions.

Because LinkedIn is mostly used by those who are working, looking for newer professional prospects, or seeking to network, there are hardly any users above the age of 55 (only 2.9 percent of the total).

4. Statistics on LinkedIn usage

With the world evolving towards a mobile-first mindset, it’s no wonder that mobile devices account for 57 percent of total  LinkedIn traffic (LinkedIn, 2021). These figures haven’t altered since 2018, but it was predicted that by 2024, they would have increased fivefold.

According to the same LinkedIn survey, mobile devices account for 80 percent of content interaction. This means that any material you want to promote on the platform must be mobile-friendly.

Members on this platform, according to Similarweb, look at an average of six pages every visit and spend about seven minutes on the platform.

5. The prevalence of LinkedIn among marketers

With 93 percent of B2B marketers using LinkedIn for organic marketing goals, it is the most prominent social networking channel (Slideshare, 2022).

According to Business Insider, one of the primary reasons for this success is that LinkedIn is the most trustworthy social platform on the planet. Despite the rise of fake news, LinkedIn has continuously ranked as the most trustworthy social media network in its yearly assessments.

According to a Hubspot survey, LinkedIn has the highest lead conversion rates. The platform’s traffic has the highest visitor-to-lead conversion rate (2.74%), which is 277 percent greater than Facebook and Twitter.

This is an astounding figure, especially considering LinkedIn generates 80 percent of B2B leads.

LinkedIn, despite its popularity among B2B content marketers, trails behind Facebook & Instagram as the most prominent social networking site for marketers, for understandable reasons (Hootsuite, 2021).

Instagram and Facebook, both have billions of users, are a marketer’s dream since they allow you to contact a large number of people in a short amount of time.

LinkedIn, on the other hand, comes in second, ahead of sites like Twitter and YouTube, thanks to its excellent lead conversion rates and trustworthiness rating.

6. LinkedIn’s recruitment statistics

LinkedIn has almost 57 million organizations listed, with over 15 million open job postings (LinkedIn, 2022).

With these numbers in mind, it’s no wonder that 87 percent of recruiters utilize or engage with LinkedIn at some stage during the hiring process.

Over 49 million individuals use the network to look for work every week, and 6 people are hired on the platform every minute.

Recruiters are 13 percent less inclined to click on a woman’s profile when she appears in a LinkedIn search than they are on a man’s.

According to a survey, 122 million people received interview letters after applying for a job on LinkedIn. Over 35 million individuals have been hired because of a connection they made on the network.

LinkedIn saw a 6x rise in the number of remote job posts in the United States around the start of the Coronavirus outbreak. At the moment, the social media platform has over 300,000 active remote job postings.

7. LinkedIn statistics on key decision-makers

LinkedIn is perhaps the largest online community of decision-makers & professionals in the world. According to LinkedIn, four out of every five users influence company choices in some way.

These figures demonstrate to marketers the high quality of LinkedIn’s audience which is a great way if the key to your company’s success is generating quality leads.

On LinkedIn, there are sixty-one million senior-level influencers & sixty-five million decision-makers in terms of absolute numbers. As a result, if you need to build a personal connection with key decision-makers in your target market, LinkedIn is the greatest place to go.

Marketers whose target demographic is millennials will be pleased to find that more than 11 million of the 87 million millennials on LinkedIn are critical decision-makers.

With a 60 percent increase in content development in the previous year, LinkedIn has seen its fair share of content marketing. You can be certain that you’ll reach key decision-makers in the sectors you’re targeting.

CEOs, Managers, VPs and other upper-level executives account for 45 percent of content readers, according to LinkedIn. A well-thought-out content marketing approach might assist them in discovering your brand or goods.

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Conclusion: LinkedIn Stats 2022

So here are the stats you were looking for on Linkedin. Hope I convinced you with the stats, and the benefits of you being on the Linkedin Platform.

Let me know the feedback or if there is something you would like to add in the comment section below. 

Sources:

Andy Thompson

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from ecommerce, startups, social media marketing, make money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like : ImageStation, Newsmartwave, & Experthoot

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