7+ Most Important LinkedIn Stats You Should Know In The 2023

(Editor’s choice) LinkedIn Stats

1. User Stats on LinkedIn

LinkedIn has more than 810 million members in over 200 nations & territories around the world (LinkedIn, 2022).

Although these statistics appear low when compared to the giants like Instagram, which has over 2 billion members, and Facebook, which has 2.91 billion members, the numbers are amazing, especially given that LinkedIn caters to a specialized category of people: professionals.

Since its inception in 2003, LinkedIn has had amazing development with no peaks or valleys, as other social media networks such as Twitter have.

LinkedIn had 1.6 million members within two years after its start and had passed the 100-million barrier in the First Quarter of 2011 after going public.

Within the next 5 years, the count of LinkedIn subscribers more than tripled, from a hundred and sixty million to over four hundred million, and the platform passed the half-billion mark only a year after, in 2017.

LinkedIn has evolved into the go-to platform for all professionals worldwide, not only in the United States. Only 185 million people in the United States are among the eight hundred and ten million LinkedIn members (LinkedIn, 2022).

2. Demographics on LinkedIn: Gender

According to LinkedIn’s most recent demographics, males use the professional network more than females. Males account for 57.2 percent of LinkedIn users, while females account for 42.8 percent (Statista, 2022).

The gender gap in the US however appears to be narrowing, with 47.9% of LinkedIn members being female and 52.1 percent being male (Statista, 2022).

While males continue to dominate the platform, LinkedIn’s Gender Insight Report reveals a different tale when it comes to usage patterns and interaction behaviors. Women are 16 percent more likely than men to be recruited after applying for a job, according to the survey.

3. Demographics on LinkedIn by Age

When broken down deeper, the age bracket with the most LinkedIn users is 25 to 34 years old, accounting for 59.1 percent of the total.

LinkedIn is primarily designed for working professionals & individuals wishing to expand their professional networks. It would make sense to observe a large number of users between the ages of 25 and 35 in this case, as these are people trying to network and hunt for better job chances.

The 2nd most common age bracket on LinkedIn is 18 to 24, which accounts for 20.4 percent of all users. The majority of people of this age are in (or have completed) college and would like to network with other professionals who can serve as mentors as they advance their professions.

Because LinkedIn is mostly used by those who are working, looking for newer professional prospects, or seeking to network, there are hardly any users above the age of 55 (only 2.9 percent of the total).

4. Statistics on LinkedIn usage

With the world evolving towards a mobile-first mindset, it’s no wonder that mobile devices account for 57 percent of total  LinkedIn traffic (LinkedIn, 2021). These figures haven’t altered since 2018, but it was predicted that by 2024, they would have increased fivefold.

According to the same LinkedIn survey, mobile devices account for 80 percent of content interaction. This means that any material you want to promote on the platform must be mobile-friendly.

Members on this platform, according to Similarweb, look at an average of six pages every visit and spend about seven minutes on the platform.

5. The prevalence of LinkedIn among marketers

With 93 percent of B2B marketers using LinkedIn for organic marketing goals, it is the most prominent social networking channel (Slideshare, 2022).

According to Business Insider, one of the primary reasons for this success is that LinkedIn is the most trustworthy social platform on the planet. Despite the rise of fake news, LinkedIn has continuously ranked as the most trustworthy social media network in its yearly assessments.

According to a Hubspot survey, LinkedIn has the highest lead conversion rates. The platform’s traffic has the highest visitor-to-lead conversion rate (2.74%), which is 277 percent greater than Facebook and Twitter.

This is an astounding figure, especially considering LinkedIn generates 80 percent of B2B leads.

LinkedIn, despite its popularity among B2B content marketers, trails behind Facebook & Instagram as the most prominent social networking site for marketers, for understandable reasons (Hootsuite, 2021).

Instagram and Facebook, both have billions of users, are a marketer’s dream since they allow you to contact a large number of people in a short amount of time.

LinkedIn, on the other hand, comes in second, ahead of sites like Twitter and YouTube, thanks to its excellent lead conversion rates and trustworthiness rating.

6. LinkedIn’s recruitment statistics

LinkedIn has almost 57 million organizations listed, with over 15 million open job postings (LinkedIn, 2022).

With these numbers in mind, it’s no wonder that 87 percent of recruiters utilize or engage with LinkedIn at some stage during the hiring process.

Over 49 million individuals use the network to look for work every week, and 6 people are hired on the platform every minute.

Recruiters are 13 percent less inclined to click on a woman’s profile when she appears in a LinkedIn search than they are on a man’s.

According to a survey, 122 million people received interview letters after applying for a job on LinkedIn. Over 35 million individuals have been hired because of a connection they made on the network.

LinkedIn saw a 6x rise in the number of remote job posts in the United States around the start of the Coronavirus outbreak. At the moment, the social media platform has over 300,000 active remote job postings.

7. LinkedIn statistics on key decision-makers

LinkedIn is perhaps the largest online community of decision-makers & professionals in the world. According to LinkedIn, four out of every five users influence company choices in some way.

These figures demonstrate to marketers the high quality of LinkedIn’s audience which is a great way if the key to your company’s success is generating quality leads.

On LinkedIn, there are sixty-one million senior-level influencers & sixty-five million decision-makers in terms of absolute numbers. As a result, if you need to build a personal connection with key decision-makers in your target market, LinkedIn is the greatest place to go.

Marketers whose target demographic is millennials will be pleased to find that more than 11 million of the 87 million millennials on LinkedIn are critical decision-makers.

With a 60 percent increase in content development in the previous year, LinkedIn has seen its fair share of content marketing. You can be certain that you’ll reach key decision-makers in the sectors you’re targeting.

CEOs, Managers, VPs and other upper-level executives account for 45 percent of content readers, according to LinkedIn. A well-thought-out content marketing approach might assist them in discovering your brand or goods.