Threads, Meta’s text-based social platform, continues its rapid rise in 2025 with 400 million monthly and 115.1 million daily users. The U.S. alone accounts for 30 million users, projected to reach 33.9 million by year-end.
Generating $8 billion in revenue, Threads offers a focused 5-minute session time and a 6.25% ad engagement rate—73.6% higher than X.
With availability in 100 countries and 31 languages, Threads attracts mostly male users aged 25–34 (36.39%). Its 500-character posts foster authentic conversations and global communities.
This guide explores user growth, revenue, and engagement trends while offering practical strategies to build influence, drive traffic, and monetize effectively in 2025.
User Growth and Adoption Milestones
Threads demonstrates remarkable momentum, doubling its user base from 200 million MAUs in September 2024 to 400 million by August 2025—a 100% increase in just 327 days.
This surge follows a pattern of rapid scaling: the platform hit 1 million users in 1 hour, 2 million in 2 hours, 10 million in 7 hours, 30 million in 1 day 10 hours, and 100 million in 4 days 6 hours after its July 5, 2023 launch, shattering ChatGPT’s 2-month record and outpacing TikTok’s 9 months and Facebook’s 54 months to 100 million.
By November 2024, 275 million MAUs marked a 75 million gain in three months, and 2025 projections show 320 million MAUs by January, stabilizing at 350 million by April with 30 million new Q1 users.
| Milestone | Time from Launch | Date Achieved |
| 1 Million Users | 1 Hour | July 6, 2023 |
| 2 Million Users | 2 Hours | July 6, 2023 |
| 10 Million Users | 7 Hours | July 6, 2023 |
| 30 Million Users | 1 Day 10 Hours | July 7, 2023 |
| 100 Million Users | 4 Days 6 Hours | July 10, 2023 |
| 120 Million Users | 21 Days 9 Hours | July 31, 2023 |
| 130 Million Users | 62 Days 3 Hours | September 5, 2023 |
| 137 Million Users | 123 Days 6 Hours | November 5, 2023 |
| 141 Million Users | 128 Days | November 10, 2023 |
| 190 Million Users | 300 Days | May 1, 2024 |
| 200 Million Users | 442 Days | September 20, 2024 |
| 400 Million Users | 770 Days | August 13, 2025 |
DAUs reach 115.1 million globally, up from 41.79 million on launch day, 49.4 million on day two, and a low of 23.6 million on July 14, 2023 (52% drop from peak)—recovering to 100 million by April 2025 and 150 million by October. U.S.
DAUs hit 1.6 million in April, while monthly visits total 222.1 million worldwide. You accelerate growth by posting during peak hours (e.g., evenings in India, its top market with 54.2 million users), fostering FOMO with timely trends, and integrating Instagram for seamless follower carryover.
Also read about: Surprising Instagram Statistics
Daily Engagement and Time Spent on Threads
Users dedicate 5 minutes and 8 seconds per session daily, totaling 34 minutes monthly—up 50% from May-August 2024, but trailing X’s 34 minutes daily.
Launch highs reached 21 minutes on July 7, 2023, declining 79% to 10.3 million DAUs by end-2023 before rebounding. Android users average 34 minutes monthly, reflecting steady retention.
Engagement rates shine at 6.25% median—higher than X’s 3.36%—with 95 million posts and 190 million likes in the first 24 hours.
You boost interaction by crafting 48.2% humor/gag content or 39.1% entertainment, encouraging replies in 500-character limits for deeper conversations.
| Metric | Value |
| Average Session Time | 5 min 8 sec daily |
| Monthly Time (Android) | 34 minutes |
| Launch Day Posts | 95 million |
| Launch Day Likes | 190 million |
| Engagement Rate | 6.25% |
Also read about: Facebook Users Statistics
Global and Regional User Distribution
Threads spans 100 countries and 31 languages, with India leading at 54.2 million users (22% downloads), Brazil 36.4 million (16%), U.S. 26.1-33.9 million (14%), UK 5.3 million (11% digital population by July 2024), Vietnam 5.23%, Philippines 5.07%. Armenia tops at 48.26% of users (desktop-only), U.S. 17.32% (mobile-first), Germany 7.91% (94.29% mobile).
EU access began December 2024. You target India for memes (high engagement) or U.S. for brands like Hulu partnering influencers.
| Country/Region | Users (Millions) or % |
| India | 54.2 |
| Brazil | 36.4 |
| United States | 26.1-33.9 |
| United Kingdom | 5.3 (11% digital) |
| Vietnam | 5.23% |
| Philippines | 5.07% |
| Armenia | 48.26% |
| Germany | 7.91% |
Demographic Profile: Who Uses Threads in 2025
Threads skews male (68%), with 25-34-year-olds at 36.39%, 18-24 at 19.29%, and 45+ at 25.68%.
Males 23-25: 28%; 18-25 males: 11%, females 5%. U.S.: 53% marketers active, 23% planning increases. You create relatable content: professional insights for 25-34s, fun challenges for 18-24s, to foster 6.25% engagement.
| Age Group | Percentage (%) |
| 18-24 | 19.29 |
| 25-34 | 36.39 |
| 35-44 | (Part of 45+) |
| 45+ | 25.68 |
Gender: 68% male, 32% female.
Also read about: Pinterest Statistics
Revenue Projections and Monetization Potential
Threads forecasts $8 billion revenue in 2025, up from $0.8 billion in 2023 and $4.5 billion in 2024, reaching $11.3 billion by 2026—81.8% YoY growth.
CPM: $5-10, RPM: $10-20 ($15 average). 50 billion monthly impressions vs. X’s 100 billion, but higher engagement.
Ads test in U.S./Japan since January 2025, global by April; formats: image/carousel, Advantage+ catalog. You prepare: extend Instagram campaigns, test $5-10 CPM for 25% ROI lifts.
| Year | Forecasted Revenue (Billion USD) |
| 2023 | 0.8 |
| 2024 | 4.5 |
| 2025 | 8.0 |
| 2026 | 11.3 |
Threads vs. X (Twitter): Head-to-Head Comparison
Threads’ 400 million MAUs trails X’s 550-611 million, but DAUs 115.1 million vs. X’s 132 million, with 127.8% YoY growth vs. X’s -15.2%.
Engagement: Threads 6.25% vs. X 3.36% (73.6% higher). Time: 5 min 8 sec vs. 34 min, but Threads up 50%.
Features: 500-char limit vs. 280, 10 media vs. 4, swipe/collage views vs. collage only, free vs. $8/month, Instagram integration vs. in-app messaging.
| Feature | Threads | X (Twitter) |
| MAUs | 400M | 550-611M |
| DAUs | 115.1M | 132M |
| Engagement Rate | 6.25% | 3.36% |
| Avg. Time | 5 min 8 sec | 34 min |
| Char Limit | 500 | 280 |
| Media per Post | 10 | 4 |
| Price | Free | $8/month |
| Verification | Subscription |
You migrate for higher engagement or dual-post for reach.
Also read about: TikTok User Statistics
Marketing and Advertising Strategies for 2025
53% U.S. marketers active, 23% increasing spend; CPM $5-10, RPM $15. Formats: image/carousel, catalog ads since October 2025. 36% U.S. ad buyers use, 43% for clients. EU ads global.
Best practices: authentic conversations, 5 stages—goals, content, engagement, analytics, optimization. Post memes (48.2% preference), polls; hashtags pending.
You test: extend Meta campaigns, use influencers (59% plan more), measure with Metricool for 35% time growth.
| Stage | Strategy |
| Goals | Define KPIs (engagement, reach) |
| Content | Memes, questions, trends |
| Engagement | Reply promptly, build communities |
| Analytics | Track DAUs, CPM |
| Optimization | A/B test, personalize |
Insights from Quora and Reddit: Emerging Trends and User Questions
Quora users ask about 2025 growth; answers highlight 400M MAUs, $8B revenue, but query retention—strategies include AI personalization for 25% engagement boost.
Reddit r/socialmedia debates viability: “Is Threads dead?”—no, 200M+ MAUs, but r/marketing notes bot issues; solutions: native posting, no watermarks for 30% reach. r/socialmedia seeks viral tips: memes/threads for 48.2% views; 2025 trends: DMs, hashtags.
You implement: hook in 3 seconds, cross-post IG for 20% growth.
Practical Ways to Use Threads for Your Benefit
You build personal brand: post daily insights, gain 10% followers/month via replies. Businesses: engage for leads—53% bundle with IG for 25% traffic.
Creators: memes for 48.2% engagement, monetize via $15 RPM. Network: polls for feedback, 6.25% rate. You start: claim username, post 3x/week, track with insights.
| Benefit | Strategy |
| Brand Awareness | Memes, trends |
| Lead Gen | Polls, DMs |
| Revenue | Ads, influencers |
FAQs About Threads Statistics
1. What’s Threads’ user growth in 2025, and how can brands benefit?
Threads hits 400M MAUs and 115M DAUs. Brands boost reach with daily memes and Instagram integration, gaining up to 20% follower growth.
2. How does Threads compare to X (Twitter)?
Threads sees 6.25% engagement—73% higher than X. With 500-character posts and free access, it’s ideal for community building and authentic talks.
3. What ad and revenue options exist on Threads?
Threads earns $8B in 2025. Marketers use IG-style ads and influencer collaborations for 25% ROI and $15 RPM.
4. Who uses Threads the most, and how should creators engage them?
Users aged 25–34 (36%) and mostly male (68%). Creators use humor, insights, and evening posts in key regions for max engagement.
5. What new trends shape Threads in 2025?
AI-driven personalization and meme-based posts dominate. Cross-posting with Instagram boosts visibility and viral potential.
Also Read:
- Slack Statistics
- Android Usage Statistics
- Mobile Internet Traffic Statistics
- Google Chrome Statistics
- Netflix Subscriber Statistics
Conclusion
These 50+ Threads statistics 2025 reveal a platform poised for dominance: 400 million MAUs, 115.1 million DAUs, $8 billion revenue, 6.25% engagement outpacing X.
India leads users, 25-34s demographics, 5 min sessions. Vs. X: higher engagement, free access.
Marketing: 53% active, $5-10 CPM. Quora/Reddit: AI personalization, native content. You thrive by posting memes (48.2%), engaging replies, testing ads. Threads isn’t fleeting—it’s your 2025 tool for authentic connections, growth, revenue.
