Unbounce vs ClickFunnels vs Instapage 2021 {Detailed Comparison & Reviewed} Who Wins?

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In this post, I am going to do a comparison among three landing pages which are Unbounce, ClickFunnels, and Instapage. This comparison is on the basis of their features, prices and much more. So that you can decide which one is the best for your website. Read the full post to get a deep insight into this matter.

Instapage vs unbounce vs clickfunnels comparison

Unbounce vs Clickfunnels vs Instapage Comparison 2021: Which Is a Better Landing Page Builder??

About Unbounce

This company was started in 2009 and since then it is providing landing pages to customers. It simply increases your marketing experience so that you can easily reach to your would-be customers. You don’t need to bring ready-made landing pages to your website. Instead, you can simply customize the details of the landing page according to your will.

detailed comparison unbounce vs instapages

With these landing pages your customers will be happy and this will totally give a boost to your business. There are more than 15,000 customers connected with Unbounce and there are also some famous names among them. Unbounce is constantly improving and adding new features to it to enhance the user experience.

Instapage vs unbounce vs clickfunnels

It is the fastest and more reliable landing page builder on the internet which will definitely boost your and your customer’s experience. This will totally help your business.

About ClickFunnels

It is an online sales funnel builder that helps the business market in selling and delivering their products without having difficulty. This tool helps in creating marketing and sales funnel from scratch and it provides you with all the core elements which are needed in creating them.

clickfunnels vs instapage

There is much more than just creating landing pages means you can do website hosting, email autoresponders and much more and with all of these, you can give a huge boost to your online business.

It depends on your hard work but traditional sales funnels are a bit expensive. You can get them all within one unified package which means you don’t need to buy them one by one. If you have a business then ClickFunnels will provide you the right funnel to give a boost to your business.

About Instapage

Instapage is also a landing page platform. Investing in Instapage will be the right choice because it can boost your website’s conversion rates means you can convert potential customers into permanent customers. There are more than a million pages which are using Instapage. It provides an average conversion rate of more than a quarter.

Instapage vs unbounce

It has a lot to offer with which you can design your pages in any way you like. It is very easy to use. Even if you’re an amateur in designing a website, still you’ll be able to design it with the help of Instapage.

It also tracks the conversion rates on the basis of landing pages. Analytics and graphs will help you in making a better decision for your business in the near future.

Unbounce vs ClickFunnels vs Instapage Comparison ( Features)


1. Unbounce Builder

It provides some of the best landing pages because it is the most sophisticated landing page builder. It has some of the best integrations and drag and drop builder to create landing pages of your dreams.

Unbounce builder features

You can easily drag and drop any element on your landing page with this. Create your own template with some customizable elements provided by Unbounce. These landing pages also support mobile phones. You can publish any domain on these pages with the help of WordPress.

2. Unbounce Convertibles

It helps in the conversion of potential customers. It has targeted tools like overlays and sticky bars which helps in conversion. It also provides the ability to see who is checking out your offers and how with that you can create customize triggers and target rules.

You can target your customers by providing them URL, location, referring URL or cookies which will help in the conversion by setting custom frequencies that can be integrated with anything.

3. Unbounce Templates

There are over 125 highly converting templates available on Unbounce. You can customize these templates in any way you want or if you want to create your own design from scratch then it also provides you tools for that.

Unbounce templates

It also depends on the branding of your product. You can download and upload these pages any time you want. You can choose the templates on the basis of the campaign you are running at that time.

Themeforest Marketplace has over 180 customizable landing page templates of Unbounce from which you can choose.

4. Conversion Tools

There are some conversion tools available on Unbounce with which you can convert your visitors into customers. These conversion optimization tools helps you in reaching out to your potential customers.

You can do unlimited A/B testing to find out a better campaign for your website. You can create some of the best signup forms for your customers. Notifications provided by Unbounce will be brandable. As in customizing landing pages you can also add an offer or a thank you for your customers.

5. Agency and Client Tools

It provides the best organization to those digital platforms which have multiple clients and marketing teams running multiple campaigns. It saves a lot of time with that. With just one account you can organize multiple clients and campaigns.

Unbounce Integrations

You can provide permissions to multiple users. Transferring and archiving accounts becomes much easier with these tools. You can also run group campaigns according to your needs.


6. Security and Performance

You can secure your data with Unbounce. The support team provides support at any time you want. It has a top-rate speed for data. It has an Automatic SSL Encryption which helps in securing the data from outsiders. There are four data centers available for Unbounce. It has an I.P. Filter which allows you to test and visit campaigns without disturbing your data.


1. Funnel Template Blueprints

There are 22 types of professional sales funnel templates available on ClickFunnels which you can use for any kind of business. They are divided into four categories which are lead capture funnels, sales page funnels, event funnels, and membership funnels.

Clickfunnnels comparison

Every category has its own free and paid templates from which you can choose any. You can create an email list with the help of it’s landing pages. Sales funnels can be created effectively with a series of landing pages. You don’t need to add landing pages in these funnels because they are already added.

2. Drag and Drop Editor

It’s drag and drop editor helps you in creating every page in a funnel exactly as you want. These pages in ClickFunnels are on the basis of row and columns means you can drag any element and drop it on the page wherever you want.

Clickfunnels vs Instapage vs Unbounce

You can take a template of ClickFunnels or you can just create one of your own from scratch all by yourself. By editing an existing sales funnel saves your time which is best if you just stick to the customization of the existing funnel.

3. Selection of Page Elements

ClickFunnels provides elements to you in creating a design of your dreams. It has a huge number of elements from which you can choose as much as you want. It provides some of the basic elements like button, input forms, headline and video widgets which you can include in your funnel. Along with basic elements, it also provides some of the advanced ones like surveys, progress bar and pricing tables.

These elements are also customizable along with that you can also change some of the basic things like background color, fonts, and margins. It also has some elements which have specific characteristics like image URL. This will completely make a difference between your and other person’s websites.

4. Share Funnels with Your Friends and Clients

You can share your funnels with anyone you want. For example, if you are creating a website for a friend, family member or client, then all they have to do is click on the link which you’ll provide them and they can start using the website which you have made for them.

ThriveCart Vs ClickFunnels - leadpages start Marketing Funnels Made Easy

It has an option which is Share Funnel URL from where you can share any funnel with your friends.

5. Tutorial and ClickFunnels Onboarding Process

It provides a lot of tutorial videos so you can easily understand their services. There is a 7-day challenge available which will show on your screen once you sign up with ClickFunnels. This challenge is like a game and like every game you have to clear out every stage in this challenge as well.

It has stepped in those steps where there is a video included in which Russell Brunson explains to you how to finish the process. After finishing this process you’ll get rewarded by ClickFunnels.


1. Drag and Drop Functionality

The main reason for people signing up with Instapage is because of its drag and drop functionality. The term drag and drop is not new in the market but it provides a better drag and drop feature than any other landing page builder tool.

You can pick out any element and put it on the page wherever you want and that makes it one of a kind drag and drop editor. The editor is very simple to use. Within a few clicks you can change text and include images and videos.

Once you become a master in using Instapage, it will be very easy for you to create landing pages that are mobile-friendly, in minutes. You can increase the functionality of your pages by adding widgets in it.

2. Templates

Instapage has over 200 landing pages available for you from which you can choose any and start customizing it with a few clicks. Along with that, you can also create your own template of a landing page from scratch. You can combine these templates with features of customization of Instapage and create landing pages of your dreams.

Instapage vs unbounce comparison

They will be unique for your business because of that. These landing pages are also mobile-friendly and mobile market is also becoming a huge market in this world.

3. Landing Page Monitoring

After creating a landing page you will want to see the performance of your landing page. For that, Instapage has a feature for monitoring the landing pages created with them. These monitoring tools help you see the progress of your landing page. You can also do the A/B (split) testing for that.

4. Customization

Instapage publish

You can directly purchase the stock photos from the builder tool. Instapage has over 5,000 fonts available for you. You can create any kind of landing page with any kind of font.

You can customize the existing ones in the way you want. But if you’re doing customization in a team then you need to get everyone on the same page as you are means you have to provide every single detail. It also provides a 14-day free trial of all the features.

5. Webinars

Instapage also has webinars available in it. The majority of topics are centered on generation tips and strategies. Employees of Instapage conducts these webinars according to their levels because Instapage is mainly focused on success for your website. They constantly add new webinars.

Even if you miss a chance to attend a webinar then there will be custom made webinars available for you. They provide access to their marketing guides, e-books, podcasts and blogs along with the webinars. These will be valuable resources for you if you’re new in the business.

Instapage testimonials

According to the features, I think Instapage offers more services than Unbounce and ClickFunnels. There are many similar services available in all the three such as drag and drop features. But overall Instapage has much utility to offer to you.

Unbounce vs ClickFunnels vs Instapage ( Customer Support)


The customer support system is very good at Unbounce. The support team typically replies to your query within a short time. You can contact the support team through email and phone. You can ask them any kind of query and they will try their best to solve your problem within a few hours.

Unbounce free trial

There are tutorial videos available on how to use the features of Unbounce. It supports all kinds of devices like Windows, Android, iPhone/iPad, Mac, and Web-based.


Same as Unbounce, ClickFunnels is also very good in customer support. You can ask your queries to the support team through email, phone, live support.

They also provide training programs on how to use the features of ClickFunnels. It supports all kinds of businesses like small businesses, large businesses and medium businesses. The deployment of ClickFunnels is cloud-based. It supports devices like Windows, Mac, and Web-based.


On the basis of Customer Support, Instapage is better than any tool of landing page builder. You can contact the support team through email, phone and live support where they will try to answer your queries within a few hours.

It supports businesses like small businesses, medium businesses, large businesses as well as freelancers. The deployment of Instapage is cloud-hosted. It supports all devices like Windows, Android, iPhone/iPad, Mac, and Web-based.

The reviews of Unbounce, ClickFunnels, and Instapage are good on the internet but on the basis of support, I think ClickFunnels provides the best support because it has more mediums of support than these two.

Unbounce vs ClickFunnels vs Instapage( Pricing)


Unbounce Pricing

Essential( $99/month or $79/month annually)

  • 75 Published Landing Pages
  • 8 Published Popups and Sticky Bars
  • Unlimited Users
  • Unlimited Domains
  • Dynamic Text Replacement
  • SSL Encryption
  • Google Single Sign-on (SSO)
  • A/B Testing
  • Zapier Integration
  • WordPress Integration
  • Hubspot Integration
  • Infusionsoft Integration

Premium( $199/month or $159/month annually)

  • 150 Published Landing Pages
  • 16 Published Popups and Sticky Bars
  • 5 Client Sub-accounts
  • All Essential Features
  • Marketo Integration
  • Salesforce Integration
  • Advanced Popup and Sticky Bar Targeting
  • Popup and Stucky Bar Scheduling


Enterprise ( $499+/month or $399+/month annually)

  • 375+ Published Landing Pages
  • 40+ Published Popups and Sticky Bars
  • 15+ Client Sub-accounts
  • All Premium Feature
  • Full Feature Access
  • Two-Factor Authentication
  • Audit Logs
  • Customer Success Manager
  • Dedicated Launch Specialist
  • CTA Conf Ticket Included
  • Template Migration Service


It has mainly two paid plans along with a 14-day free trial.


Startup ($97/month)

  • 20 Funnels
  • 100 Pages
  • 20,000 Visitors
  • Unlimited Contact Leads
  • 3 Custom Domains
  • A/B Split Tests
  • Email Integrations
  • Opt-in Funnels
  • ClickPops
  • ClickOptin
  • All Advanced Funnels
  • Sales Funnels
  • Membership Funnels
  • Unlimited Members
  • Auto Webinar Funnels
  • Hangout Funnels
  • Order Pages
  • Upsell Pages
  • Downsale Pages
  • Share Your Funnels

Enterprise ( $297/month)

  • 70 Funnels
  • 300 Pages
  • 100,000 Visitors
  • Unlimited Contact Leads
  • 20 Custom Domains
  • All Startup Features
  • Priority Support
  • Priority Template Requests


There are four paid plans available along with a 14-day free trial

Instapage pricing

Core ( $79/month or $69/month billed annually)

  • Mobile Responsive Builder
  • Real-Time Collaboration
  • Instablocks
  • 20+ Integrations

Optimizer ( $129/month or $99/month billed annually)

  • All Core Features
  • Unlimited A/B testing
  • Heatmaps
  • Dynamic Text Replacement
  • Advertising Attribution

Team & Agency ( $229/month or $179/month billed annually)

  • All Optimizer Features
  • 15 Private Subaccounts
  • Branded Lead Notifications
  • Audit Log

Enterprise ( By Quote)

  • All Team & Agency Features
  • Customer Success Manager
  • Professional Services
  • Migration Services
  • Advanced Publishing

On the basis of pricing, in my opinion, Instapage will fit in your budget. Along with this, you will get a lot of features which will help in growing your business.

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Which Is Better: Unbounce vs Clickfunnels vs Instapage 2021

These three have almost the same working which is creating landing pages but they differ from one another on the basis of their features but according to me, Unbounce is the best tool to create landing pages for your website so you should try it out once on a free trial. If you like this post then don’t forget to share your opinions in the comment section and share it with your friends and family. 


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