Unbounce vs Leadpages 2023: 🚀Which One is Best?

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Since 2009 Unbounce is helping many websites by providing them landing pages. It enhances your marketing automation experience so that you can realize your full potential and then it will be much easier to reach your customers.

LeadPages is comparatively new to some other software in the field of building pages but in such a short time it has shown some great results to the users. You can make some very good landing page with it.

  • Unbounce Builder
  • Unbounce Convertables
  • Agency and Client Tools
  • Landing Page Creator
  • Leadboxes
  • Leadlinks
  • Build & Publish Landing Pages Easily
  • Customizable
  • Split Testing Function
  • Beautiful Templates
  • Integrates with many platforms
  • Saves a lot of time
  • Form builder lacks few key features
  • Not very flexible
Ease of Use

Unbounce has a lot features and all of them can be accessed and used easily by anyone.

Leadpages has a user friendly interface and it is very intuitive as well.

Value For Money

Unbounce is expensive but it offers a lot of advanced features which makes it worth that much money.

Leadpages has similar features as Unbounce but at lower prices so it can be a good place to start as a beginner.

In this article, I am going to do a side-by-side comparison of Unbounce vs Leadpages. I’ll go over the pricing, features, and design options for both platforms so that you can decide which one is right for your business.


Landing pages are a staple of marketing campaigns. It’s hard to stand out from the crowd or be successful with generic templates.

Unbounce makes it easy for marketers to create a landing page that is customized to the audience and persuades them to purchase.

With Leadpages, you can create a landing page that grabs attention and converts visitors into leads.

Bottom Line Upfront: Leadpages Leadpages are a great option for those just getting started in marketing and business development. However, if you need more advanced features like data analysis or testing then Unbounce should be your go-to software!

Decide on Leadpages if You’re a small business owner or entrepreneur without a sizable marketing team or budget, and you want to have the option of creating both a landing page and a whole website under one roof.

Unbounce vs Leadpages 2023 | 🚀What Is The Difference?

  • With Leadpages, you can integrate your landing page into any existing website whereas Unbounce requires a subdomain.
  • Unbounce’s fees are considerably higher than Leadpages, with the entry-level plan starting at $90 per month.
  • Unbounce has more aesthetically pleasing designs out of the box compared to Leadpages.
  • Unbounce provides more features for PPC campaigns than Leadpages.
  • Unbounce enables A/B testing on all of their plans, but Leadpage limits it to higher-tier customers.
  • Unbounce offers a limited number of pages for those who purchase their higher-priced plans, whereas Leadpages allows you to create an unlimited amount.
  • Unbounce does not integrate with Facebook, but Leadpages offers proper integration.

Unbounce vs Leadpages: Overview

LeadPages Overview

LeadPages is comparatively new to some other software in the field of building pages but in such a short time it has shown some great results to the users. You can make a very good landing page with it.

This landing page builder started about three years ago and within this time period it has more than 40,000 customers who are currently using Leadpages and it already created around a million landing pages for its users. 

Leadpages has templates and optimization services which’s why it is giving benefits to big and small businesses. You can increase the reach of your products by multichannel linking in Leadpages.

Leadpages - home info

That’s what makes this page much better than some of the other software. With some experience in the field of coding and designing, you can create beautiful landing pages and increase lead generation with the help of LeadPages.

Unbounce Overview

Since 2009 Unbounce is helping many websites by providing them landing pages. It enhances your marketing automation experience so that you can realize your full potential and then it will be much easier to reach your customers. Unbounce lets you build landing pages and also you can test them before you put them to use.

Your customer’s experience will be improved because of this landing page software and this will certainly boost your business and lead generation.

Unbounce- Leadpages Vs Unbounce comparison

There are more than 14,000 customers using Unbounce currently and It is constantly improving itself so that you will get a better experience.

One can build landing pages and along with that you can also perform a split test, marketing automation, customize landing pages and track your campaign’s performance. It is one of the fastest landing page builder software in the world.

Features Comparison: Unbounce vs Leadpages

LeadPages Features

1. Landing Page Creator

It allows you to use the feature drag-and-drop which makes it easier for users to create custom landing pages according to their needs.

There are over 100 templates are available in Leadpages from which you can choose and get started instantly. These templates are in the order of conversion rate means you’ll see those templates which have the highest conversion rates.

Leadpages - How to grow more

Templates are customizable so there is no fixed way to see which template will be best to create an awesome landing page because after all those custom-made templates are going to be customized according to the needs of users.

2. Leadboxes

Whenever you are about to leave a website sometimes you see pop-up boxes and these boxes are Leadboxes made by Leadpages. These boxes work according to a trigger that you can set on the basis of condition and conditions can be like when a visitor clicks on your website then this box appears in front of him.

3. Leadlinks

These are links that you can include in your broadcast emails through any email service provider. You can put links into the templates. Links can be on your website, your product, and many more.

You can also add other online courses in your emails with these links. All you have to do is send it to your customers and once they click on the link, they will be registered.

4. Leaddigits

Leaddigits allow your audience to see your email list through texting on any kind of device. You have to create a text list for this after that your customers can just click on the landing page to see that text list.

Leadpages - content count

You can also collect the phone numbers of your customers through Leaddigits, why settle for only an email address and get their contact numbers too to engage with them. This feature is extremely useful because today’s generation loves texting more than sending emails.

5. A/B Testing and Detailed Analytics

You can perform many A/B testing to find a better campaign for your website. After the testing, you’ll get the results that you wanted to see them.

There is a dashboard available in Leadpages where you can see a detailed analysis of data from which you can make list and target your audiences to increase the profit and click-through rates. These analytics are compatible with Facebook Pixel, Google Analytics, and more.

6. Marketing and Website Integrations

There are many marketing automation and website integrations available and you can choose any of them and use them according to your needs.

You can connect with your favorite email marketing service, Webinar tool, CRM, and payment gateway with these integrations. There are WordPress plugins are also available for these kinds of things and you can connect with Leadpages to hook up to your website.

Unbounce Features

1. Unbounce Builder

It is a drag and drops landing page builder where you can just drag any element from Unbounce and drop it on your landing page. There are many customizable elements from which you can change templates according to yours.

These landing pages are also mobile responsive means they can be seen through mobile too.

Unbounce - Build landing pages with no coding

It also works with WordPress and along with that, you can publish any domain with it. It has dynamic text replacement quality which can swap out keywords to make your landing pages more relevant and also boost your ad words quality score.

2. Unbounce Convertibles

This feature allows you to use targeted tools that you can launch on any webpage like overlays and sticky bars. Along with that Unbounce Convertibles offers you full control to track activities like who is seeing your offers and when. With this information, you can also customize triggers and target rules.

3. Templates

There are exactly 125 ready-to-use templates available in Unbounce and from these, you can choose anyone and customize it any way you want. If you don’t like any one of them then you can also create your own design from nothing but that will certainly take time. You can mention your brands in those templates.

Unbounce - Integrate with 1000+ tools and apps

These templates allow you to download or upload your pages. You can find the template according to your campaign. Themeforest designers have pushed the boundaries of Unbounce by increasing the number of templates up to 180 customizable landing page templates.

4. Conversion Tools

There are a lot of conversion tools are available in Unbounce from which you can convert your visitors into your customers by creating some beautiful landing pages with it.

For that, you can try the feature A/B testing. This testing allows you to create two different campaigns and then you can target the audience for those after that you will see the result of which campaign has more opening rate than the other. You can make your pages more stylish with these conversion tools and boost lead generation.

5. Agency and Client Tools

These tools are capable of managing digital agencies with multiple clients and also marketing teams who are running multiple campaigns at the same time.

This saves a lot of time for users. You can also manage multiple clients and campaigns at the same time on one account and also this feature allows multiple users. So that many users can work on the landing pages with one account.

6. Integrations

Unbounce -Test landing pages to optimize for more conversions

There are many integrating tools from which you can send and create your email and some other things. These are some marketing automation platform that allows you to create a website with it like Zapier, MailChimp, WordPress, Hubspot, Marketo, Salesforce, and Script Manager. These platforms are compatible with Unbounce.

7. Security

You can trust Unbounce with your data because it has tools to secure it and also you can create landing pages around the clock. You can use Unbounce by phone, desktop, and Windows. It has automatic SSL encryption which keeps your data secure.

The speed is very high to create landing pages. There are four data centers available in Unbounce. You can test and visit campaigns without using your data.

Unbounce vs Leadpages: Benefits

Leadpages Benefits

There are a lot of templates available on LeadPages but the most important part is that you can create a design of your own without having difficulty. These ready-to-use templates are designed on the basis of user requirements. You can use templates according to your business size.

There are many customization options are available which give you control over the landing page design. You can customize them according to the mobile screen or large screen interface.

Leadpages - benefits

In Leadpages there is A/B split testing feature available like Unbounce which gives you a better campaign. Leadpages has a very simple and easy-to-use interface available for some common users so that they won’t have any kind of difficulty in using Leadpages.

The pages which you design through Leadpages are actually SEO friendly so that your pages will stay on top of the search engine results.

Unbounce Benefits

You can build and publish as many pages as you like with Unbounce. With the help of the Unbounce landing page builder, you can build and perform A/B testing for an infinite number of pages.

You can publish your pages with too many domains because there is no restriction on that. To engage with mobile customers Unbounce is also available on mobile phones which is really awesome because that way mobile customers can also increase their online experience.

Unbounce - benefits

This feature completely changes the market because there are many users of mobile phones from where you can find your potential customers.

The number of templates and features is huge. Through them, you can create unlimited landing pages according to your needs.  there is a feature available on Unbounce from which you can manage multiple clients through a single account which is really cool.

The loading time to load your pages can be reduced by 99.99% through Unbounce which means your landing pages will load instantly.

Unbounce vs Leadpages: Customer Support

Leadpages Customer Support

Leadpages offers four kinds of customer services. You can a solution to your problem by contacting the support team through email, phone, or live and sending them a ticket regarding your query which is cool. They also reply instantly and try to give a solution to your problem. It supports the same devices as Unbounce.

Leadpages - Customer support

In my opinion, Leadpages offer the best customer service than Unbounce to users.

Unbounce Customer Support

Unbounce offers two kinds of customer services to users. You can contact the support team through email and phone which is awesome because they reply instantly to their users and you can put up any query regarding your problem to them and they will certainly answer that query.

It also supports devices like windows, android, iPhone/iPad, Mac, and web-based. They also offer a 14-day free trial to their new users.

Unbounce - Customer Support

Unbounce vs Leadpages: Pricing Plans

LeadPages Pricing Plans

There are 3 plans that are available to get premium access to LeadPages.

Leadpages-Pricing-Leadpages Vs Unbounce

Leadpages Vs Unbounce- Leadpages-Pricing

Pricing-Leadpages Vs Unbounce

Standard Plan ($37/month) (Billed Annually)

  • 1 Site
  • Landing Pages, Pop-Ups, Alert Bars
  • Unlimited Traffic & Leads
  • Free Custom Domain*
  • Free Hosting
  • Mobile-Responsive Site Templates
  • Lead Notifications
  • Tech Support (Chat, Email)
  • 40+ Standard Integrations

Pro Plan ( $74/month) (Billed Annually)

  • 3 Sites
  • Landing Pages, Pop-Ups, Alert Bars
  • Unlimited Traffic & Leads
  • Free Custom Domain*
  • Free Hosting
  • Mobile-Responsive Site Templates
  • Lead Notifications
  • Priority Tech Support
    (Phone, Chat, Email)
  • 40+ Standard Integrations
  • Online Sales & Payments
  • Unlimited A/B Split Testing

Advanced Plan – The Leadpages Advanced Plan helps you stay organized. You can have a master account and 5 client accounts, all with the Pro Plan features and advanced integrations. You will also get a 1-on-1 onboarding call with that plan.

 These 3 plans are available with a 14-day free trial in Leadpages.

Unbounce Pricing Plans


Launch ($90 per month)

  • Up to 500 Conversions
  • Up to 20,000 Visitors
  • 1 Domain

Optimize ($135 per month)

  • Up to 1,000 Conversions
  • Up to 30,000 Visitors
  • 5 Domains
  • 30% More Conversions with Smart Traffic

Accelerate ( $225 per month)

  • Up to 2,500 Conversions
  • Up to 50,000 Visitors
  • 10 Domains
  • 30% More Conversions with Smart Traffic

Best Alternatives Of Unbounce vs Leadpages:

1. OptimizePress

What is OptimizePress website

OptimizePress is a tool that makes it easy to create landing pages and funnels for your website. With OptimizePress, you can build up your list of good leads and make more sales on your website. You can create unlimited landing pages, marketing pages, membership portals, or other layouts with this tool.

One downside of OptimizePress is that there are no free trials. The basic plan starts at $97 with three more plans. One way to pay is just one-time, not monthly recurring fees. Click Here to Read our detailed OptimizePress Review.

2. InstaBuilder

InstaBuilder Review

Marketers usually spend too much time and money on creating landing pages for their websites. Sometimes they don’t create anything at all. But with InstaBuilder 2.0, you can easily make stunning landing pages without wasting any time, effort, or money!

InstaBuilder pricing starts at $77 which can be installed on up to 3 domains that go up to $197 which can be installed on unlimited domains. Read Now our detailed InstaBuilder Review Here.

3. ClickFunnels

What is ClickFunnels

ClickFunnels is a platform that has tools and strategies to help you market, sell, and deliver your products. They have features like an easy website editor, sales funnels that convert, a smart shopping cart with upsells, email marketing automation, and more.

ClickFunnels is currently priced at $97 per month with so many other products that are included in the package.

User Review & Testimonials


Unbounce vs Leadpages: User Review & Testimonials


Unbounce vs Leadpages: User Review & Testimonials

FAQ On Unbounce vs Leadpages

👉 What are Unbounce pages?

Unbounce is a drag-and-drop page builder where you can create and publish your own landing pages, with no coding knowledge needed.

✅ Why choose Unbounce?

Unbounce is a powerful, easy-to-use platform that helps you build conversion-optimized landing pages. You can squeeze out even more conversions by deploying popups or sticky bars to your audience on Unbounce's smooth and intuitive interface.

✅What is Unbounce good for?

Unbounce boasts unlimited A/B testing on all its platforms and this was a key feature that drew us to their software. Otherwise known as split-testing, this allows you to create multiple versions of the same landing page and pit them against each other.

✅What is Leadpages good for?

Leadpages is the most sought-after digital lead generation platform. Entrepreneurs and marketers can use Leadpages to easily publish web pages, confidently generate leads, and consistently transform clicks into customers from landing pages all the way up through Facebook ads.

✅ How many landing pages can I create with Leadpages?

There are other platforms who charge on the basis of the number of landing pages you create but Leadpages does not limit the number of landing pages that you can create or charge you more based on how many people visit your site or how many leads you collect.

✅ Is it easy to use Leadpages?

Leadpages are easy to set up. They provide a simple way to get people to take action on your site. You can do this without any code or plugins.

✅ Should I get Leadpages?

Leadpages is a good way to grow your list of customers. It's a tool that helps you avoid coding and building pages with HTML. It can be used by companies with a lot of money for marketing, but it can also be used by small businesses..

✅ Is Leadpages better than ClickFunnels?

Leadpages is better than ClickFunnels. It has a lot of features and it can do a lot. Compared to ClickFunnels, it has more functions and you can use more things with Leadpages.

Quick Links:

Conclusion: Unbounce vs Leadpages 2023

After comparing both landing page builders on different aspects I think LeadPages has more to offer than Unbounce at lower prices. But both of them have the potential to give the best tools to the user so they can easily create landing pages for their website.

There is also other software available in the market from which you can choose to make landing pages but in comparison to that, they are not as good as these two.

So if you like the Leadpages Vs Unbounce Comparison then don’t forget to share it with your friends and family and if you have any suggestions for us then let us know in the comment box.

After comparing both landing page builder on different aspects I think LeadPages has more to offer than Unbounce at lower prices. But both of them has the potential to give the best tools to the user so they can easily create landing pages for their website.

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Andy Thompson

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from e-commerce, startups, social media marketing, making money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like ImageStation.

17 thoughts on “Unbounce vs Leadpages 2023: 🚀Which One is Best?”

  1. Leadpages is a budget-friendly alternative to Unbounce. It has an affordable monthly price, and you get all the features that other competitors offer with Leadpages. You also have access to a library of templates, which means that you’ll never run out of options for your next landing page project!

  2. I first used Unbounce and loved that it was so easy to quickly design a landing page for my event. I especially like that the templates were beautiful and professional-looking. I don’t have any technical expertise, but with Unbounce it doesn’t matter! They provide all of the tools you would need to create a landing page from start to finish without much effort at all. When designing my landing pages, their marketing expertise really came in helpful because they know how important spacing is on a website–I found myself admiring their perfect layout every single time from these types of people who care so much about what they do.

  3. “Unbounce Vs Leadpages: When it comes to website landing pages, most marketers and company executives will recommend you the price-smart and fast-working Unbounce.

    As we all know, LeadPages is just one of many marketing services that help entrepreneurs create conversion opportunities with their web pages—but for a variety of reasons mentioned below, Unbounce Builder offers a more attractive option for anyone looking to make new conversions happen on any webpage.”

  4. Every Unbounce landing page ever created looks like an Unbounce landing page. Bland, generic, and utterly agony if you want to style something properly. And have all these people who rate it so highly actually seen the code it churns out – it’s embarrassing…
    The only reason people use it is that either they can’t code, they haven’t got time and don’t mind producing awful landing pages, or they don’t care that they are producing awful landing pages.

  5. Unbounce really disappointed by your service, I’ve asked for customer support as I was having technical issues, never heard back and now I am still being charged although I wasn’t able to use the service at all so far. I shouldn’t have been charged. This is really frustrating #poorcustomerservice #landingpage

  6. It was an easy choice to switch from Unbounce for this page builder. The simplicity of how it functions with the familiar flow of WordPress catered to my skillset and saved me a lot of time, not only on setup but also on recurring tasks like tweaking or updating. Leadpages is very user-friendly with clean UI, tidy workflows, tons of highly customizable options which can make designing your pages more fun. What I love most about Leadpages are the extensive toolsets available – even if you’re new to setting up landing pages, there’s no excuse why you would have any problem navigating just about everything that this platform has in store for you. They have some great templates too!

  7. The Unbounce team is awesome. I struggled when getting with the CSS for my landing page but they were quick to swoop in and help me out (I think it’s pretty cool that their support team has designers). The service was easy to pick up and helped create a gorgeous landing page design in no time.

  8. You don’t need to be a professional designer or developer. Unbounce Builder is the easy way to make your landing page without coding, making it simple for anyone to create an engaging conversion-driven landing page in no time.

    Boring marketing has gone out of fashion since 2009 when Unbounce set out to change the game with its drag and drop builder. You can also use targeted tools that are enabled on any webpage through overlays and sticky bars that offer you full control over tracking activities like who is seeing your offer and when.

  9. Leadpages allows you to create responsive landing pages on a monthly, affordable plan that integrates with Facebook for a powerful multi-channel marketing experience. The service also comes with a large library of customizable templates and then you can upload your own template or have Leadpages design one just for you! If anything goes wrong on their side, they’ll fix it in 24 hours guaranteed.

  10. Leadpages is a great product for making an author’s website into a landing page without going through the tedious process of creating a subdomain. This saves you time and money, which means more free time to work on other aspects of your business! In terms of options, Leadpages offers everything from templates, to different colours for buttons and fonts, eye-catching graphics – all in one place.

  11. Unbounce is a continuous work in progress to upgrade our suite of tools, add new features and increase your conversion rates. The design tool requires little or no knowledge of coding while still giving you the ability to make changes directly on the page allowing for more flexibility.

  12. Leadpages and Unbounce are two landing page software tools that both offer similar features with some stark differences; Leadpages is a far cheaper product, but it requires you to create your own subdomains. If you’re not comfortable with taking on this task, then go with the already established Unbounce. On the other hand, if you want an affordable alternative or have no issue setting up domains yourself then take a look at Leadpages.

    Unbounce has just one monthly price of $49 while also being limited in its creative choices for templates although it does offer Facebook integration only through their app only instead of offline conversion tracking which LeadsPages offers.

  13. Landing pages are a fantastic marketing strategy for getting people to agree to your offer – be it a new product, subscription service, or even an ad. Leadpages has made landing pages more accessible by simplifying the process of creating conversion-driven websites and landing pages. Though there are lots of competitors in the market now with similar offerings, I’m still willing to stand behind Leadpages because they deliver great service at an affordable price.”

  14. I’m a designer and I hated Unbounce. The UI is bad, there were unrelated links (some would even open up in new tabs!) and the support team’s response to me was… not great. If you’re looking for a tool to help manage landing pages, try using Mailchimp – they offer tons of templates that are more usable than what I found on Unbounce. It’s worth it!

  15. I started using Leadpages to create popups on my site and I couldn’t be happier with my decision! The software companies are so receptive to feedback and ensure that their users are perfectly happy by keeping an eye out for any bugs or problems. It’s great knowing that if something happens while you’re creating your landing page, you’ll have someone local that can help because it’s refreshing working with people face-to-face while developing the perfect account. That means they’ve made me number one priority!

  16. It was a project I had to undertake for marketing, and it is very important that you research before you buy anything. For example, if this is something for a website type of thing then maybe Leadpages would be your best choice because it’s super easy to use and comes with some really awesome features like alert bars which were especially helpful in my eBook Close-Out Kit! On the other hand, if this is going to be something that has more design options or whatnot then Unbounce might be more your style because they have over 360 templates including eCommerce powered by Shopify.

  17. It’s not often that something comes along that really changes things, but I think this app is one of those rare gems. Unbounce is amazing! It makes the process of building effective landing pages incredibly simple and friendly. The drag and drop feature allows me to create awesome looking sites without having to worry about code or HTML because it does everything for me! You can even save your work so you don’t have to start over every time you want a different template. This app totally solves my issues with complicated interfaces and no way of practising before publishing live versions, because conversion rates are what matters most, right?

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