Unbounce Vs Leadpages 2021: Ultimate Comparison (Pros & Cons)

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Since 2009 Unbounce is helping many websites by providing them landing pages. It enhances your marketing automation experience so that you can realize your full potential and then it will be much easier to reach your customers.

LeadPages is comparatively new to some other software in the field of building pages but in such a short time it has shown some great results to the users. You can make some very good landing page with it.

  • Unbounce Builder
  • Unbounce Convertables
  • Agency and Client Tools
  • Landing Page Creator
  • Leadboxes
  • Leadlinks
  • Build & Publish Landing Pages Easily
  • Customizable
  • Split Testing Function
  • Beautiful Templates
  • Integrates with many platforms
  • Saves a lot of time
  • Form builder lacks few key features
  • Not very flexible
Ease of Use

Unbounce has a lot features and all of them can be accessed and used easily by anyone.

Leadpages has a user friendly interface and it is very intuitive as well.

Value For Money

Unbounce is expensive but it offers a lot of advanced features which makes it worth that much money.

Leadpages has similar features as Unbounce but at lower prices so it can be a good place to start as a beginner.

In this post, I am going to do a comparison between Unbounce and LeadPages which are made for creating a landing page and much more. The comparison is on the basis of features support, pricing, and much more. So relax and read the whole review to get an idea of which one of these two will be best for you to use.

Detailed Comparison Between Unbounce and Leadpages here. Let’s look at both of these page builders.

Bottom Line Upfront: Leadpages is a drag-and-drop page builder which you can use to create a landing page for your webinars, books, courses, and other products. It also helps in setting up email opt-in forms that help you in growing your list faster. With Leadpages, you can convert leads into customers. Use Leadpages to see the difference in sales of your business.

Unbounce Overview

Since 2009 Unbounce is helping many websites by providing them landing pages. It enhances your marketing automation experience so that you can realize your full potential and then it will be much easier to reach your customers. Unbounce lets you build landing pages and also you can test them before you put them to use.

Your customer’s experience will be improved because of this landing page software and this will certainly boost your business and lead generation.

Unbounce - home info

There are more than 14,000 customers are using Unbounce currently and It is constantly improving itself so that you will get a better experience.

One can build landing pages and along with that you can also perform a split test, marketing automation, customize landing pages and track your campaign’s performance. It is one of the fastest landing page builder software in the world.

LeadPages Overview

LeadPages is comparatively new to some other software in the field of building pages but in such a short time it has shown some great results to the users. You can make a very good landing page with it.

This landing page builder started about three years ago and within this time period it has more than 40,000 customers who are currently using Leadpages and it already created around a million landing pages for its users. 

Leadpages has templates and optimization services which’s why it is giving benefits to big and small businesses. You can increase the reach of your products by multichannel linking in Leadpages.

Leadpages - home info

That’s what makes this page much better than some of the other software. With some experience in the field of coding and designing, you can create beautiful landing pages and increase lead generation with the help of LeadPages.



1. Unbounce Builder

It is a drag and drop landing page builder where you can just drag and any element from Unbounce and drop it on your landing page. There are many customizable elements from which you can change templates according to you. These landing pages are also mobile responsive means they can be seen through mobile too.

Unbounce - Build landing pages with no coding

It also works with WordPress and along with that, you can publish any domain with it. It has dynamic text replacement quality which can swap out keywords to make your landing pages more relevant and also boost your ad words quality score.

2. Unbounce Convertables

This feature allows you to use targeted tools which you can launch on any webpage like overlays and sticky bars. Along with that Unbounce Convertables offers you full control to track activities like who is seeing your offers and when. With this information, you can also customize triggers and target rules.

For example, when someone visits your website you can send targeted URL, location, referring URL, and cookies. You can also set custom frequencies and integrate with anything with the help of this feature.

3. Templates

There are exactly 125 ready-to-use templates are available in Unbounce and from these, you can choose anyone and customize it any way you want. If you don’t like anyone of them then you can also create your own design from nothing but that will certainly take time. You can mention your brands in those templates.

Unbounce - Integrate with 1000+ tools and apps

These templates allow you to download or upload your pages. You can find the template according to your campaign. Themeforest designers have pushed the boundaries of Unbounce by increasing the number of templates up to 180 customizable landing page templates.

4. Conversion Tools

There are a lot of conversion tools are available in Unbounce from which you can convert your visitors into your customers by creating some beautiful landing pages with it.

For that, you can try the feature A/B testing. This testing allows you to create two different campaigns and then you can target the audience for those after that you will see the result of which campaign has more opening rate than the other. You can make your pages more stylish with these conversion tools and boost lead generation.

There are lightbox forms are available which has more conversion rate than regular sign-up forms.

You can create confirmation pages that are already made in Unbounce and all you have to do customize it in thank you or a special offer.

5. Agency and Client Tools

These tools are capable of managing digital agencies with multiple clients and also marketing teams who are running multiple campaigns at the same time.

This saves a lot of time for users. You can also manage multiple clients and campaigns at the same time on one account and also this feature allows multiple users. So that many users can work on the landing pages with one account.

You can also archive and transfer accounts along with that you can organize client leads. You can also create group campaigns where you can include more than one campaign.

6. Integrations

Unbounce -Test landing pages to optimize for more conversions

There are many integrating tools from which you can send and create your email and some other things. These are some marketing automation platform which allows you to create a website with it like Zapier, MailChimp, WordPress, Hubspot, Marketo, Salesforce and Script Manager. These platforms are compatible with Unbounce.

7. Security

You can trust Unbounce with your data because it has tools to secure it and also you can create landing pages around the clock. You can use Unbounce by phone, desktop, and Windows. It has automatic SSL encryption which keeps your data secure.

The speed is very high to create landing pages. There are four data centers available in Unbounce. You can test and visit campaigns without using your data.


1. Landing Page Creator

It allows you to use the feature drag-and-drop which makes it easier for users to create custom landing pages according to their needs. There are over 100 templates are available in Leadpages from which you can choose and get started instantly. These templates are in the order of conversion rate means you’ll see those templates which have the highest conversion rates.

Leadpages - How to grow more

Templates are customizable so there is no fixed way to see which template will be best to create an awesome landing page because after all those custom-made templates are going to be customized according to the needs of users. You can use a third party to create your own templates but for that, you have to pay for it in Leadpages.

It falls under the category of hosting which is available in bundles so you don’t have to pay every time.

2. Leadboxes

Whenever you are about to leave a website sometimes you see pop-up boxes and these boxes are Leadboxes made by Leadpages. These boxes working according to a trigger which you can set on the basis of condition and conditions can be like when a visitor clicks on your website then this box appears in front of him.

Leadboxes can increase engagement and result if they are being used correctly for business. There is a drag-and-drop editor to create this type of Leadboxes. Leadboxes tracking is also available from which you can see the data and analyze it.

3. Leadlinks

These are links that you can include in your broadcast emails through any email service provider. You can put links into the templates. Links can be on your website, your product, and many more. You can also add other online courses in your emails with these links. All you have to do is send it to your customers and once they click on the clink, they will be registered.

After they don’t need to fill in any more information. Leadlinks are actually useful for webinar registration and the same as that. You can put up offers for your subscribers inside these links.

4. Leaddigits

Leaddigits allow your audience to see your email list through texting on any kind of device. You have to create a text list for this after that your customers can just click on the landing page to see that text list.

Leadpages - content count

You can also collect phone numbers of your customers through Leaddigits, why settle for only email address get their contact number too to engage with them. This feature is extremely useful because today’s generation loves texting more than sending emails.

5. A/B Testing and Detailed Analytics

You can perform many A/B testing to find a better campaign for your website. After the testing, you’ll get the results which you wanted to see them.

There is a dashboard available in Leadpages where you can see a detailed analysis of data from which you can make list and target your audiences to increase the profit and click-through rates. These analytics are compatible with Facebook Pixel, Google Analytics, and more.

6. Marketing and Website Integrations

There are many marketing automation and website integrations are available from which you can choose any of them and use it according to your needs.

You can connect with your favorite email marketing service, Webinar tool, CRM and payment gateway with these integrations. There are WordPress plugins are also available for these kinds of things and you can connect with Leadpages to hook up to your website.

According to the features, I think Leadpages has more to offer than Unbounce and there are a lot of reviews of customers available on the internet from which you can verify it.



You can build and publish as many pages as you like with Unbounce. With the help of the Unbounce landing page builder, you can build and perform A/B testing for an infinite number of pages.

You can publish your pages with too many domains because there is no restriction on that. To engage with mobile customers Unbounce is also available on mobile phones which is really awesome because that way mobile customers can also increase their online experience.

Unbounce - benefits

This feature completely changes the market because there are many users of mobile phones from that you can find your potential customers.

The number of templates and features is huge. Through them, you can create unlimited landing pages according to your needs.  there is a feature available on Unbounce from which you can manage multiple clients through a single account which is really cool.

The loading time to load your pages can be reduced 99.99% through Unbounce which means your landing pages will load instantly.


There are a lot of templates are available on LeadPages but the most important part is that you can create a design of your own without having difficulty. These ready-to-use templates are designed on the basis of user requirements. You can use templates according to your business size.

There are many customization options are available which gives you control over landing page design. You can customize them according to the mobile screen or large screen interface.

Leadpages - benefits

In Leadpages there is A/B split testing feature is available like Unbounce which gives you a better campaign. Leadpages has a very simple and easy-to-use interface available for some common users so that they won’t have any kind of difficulty in using Leadpages.

The pages which you design through Leadpages are actually SEO friendly so that your pages will stay on top of the search engine results.

There are a lot of benefits to using Unbounce and Leadpages. You can decide which will give more benefits in creating landing pages but according to me, This landing page software has more benefits.

Customer Support


Unbounce offers two kinds of customer services to the users. You can contact the support team through email and phone which is awesome because they reply instantly to their users and you can put up any query regarding your problem to them and they will certainly answer that query.

It also supports devices like windows, android, iPhone/iPad, Mac, and web-based. They also offer a 14-day free trial to their new users.

Unbounce - Customer Support


Leadpages offers four kinds of customer services. You can the solution to your problem by contacting the support team through email, phone, live and sending them a ticket regarding your query which is cool. They also reply instantly and try to give a solution to your problem. It supports the same devices as Unbounce.

Leadpages - Customer support

In my opinion, Leadpages offer the best customer service than Unbounce to users.

Pricing Plans


Launch ( $80 per month or $72 per month annually)

  • 75 Published Landing Pages
  • 8 Published Pop ups and Sticky Bars
  • Unlimited Users
  • Unlimited Domains
  • Dynamic Text Replacement
  • SSL Encryption
  • Google Single Sign-on (SSO)
  • A/B Testing
  • Zapier Integration
  • WordPress Integration
  • Hubspot Integration
  • Infusionsoft Integration

Optimize ( $120 per month or $ 108 per month annually)

  • 150 Published Landing Pages
  • 16 Published Pop ups and Sticky Bars
  • 5 Client Sub-accounts
  • All Essential Features
  • Marketo Integration
  • Salesforce Integration
  • Advanced Popup and Sticky Bar Targeting
  • Popup and Stucky Bar Scheduling


Scale ( $300 per month or $270 per month annually)

  • 375+ Published Landing Pages
  • 40+ Published Pop ups and Sticky Bars
  • 15+ Client Sub-accounts
  • All Premium Feature
  • Full Feature Access
  • Two-Factor Authentication
  • Audit Logs
  • Customer Success Manager
  • Dedicated Launch Specialist
  • CTA Conf Ticket Included
  • Template Migration Service


There are 3 plans are available to get premium access to LeadPages.

Standard Plan ( $25/month)

  • 160+ templates with drag and drop feature
  • 40+ tools for software platforms
  • WordPress Plugins
  • Custom Facebook tabs
  • Unlimited Leadboxes
  • Unlimited Traffic
  • Mobile Responsive Landing pages (unlimited)
  • Q & A coaching calls
  • Email Support
  • Facebook Community Access

Leadpages - Pricing

Pro Plan ($48/month)

  • All Standard plan Features
  • Chat Pages
  • Partner companies discount
  • Affiliate Program Access
  • Leaddigits text to opt-in Codes
  • One-Click signup links
  • Split A/B testing

Advanced Plan ( $199/month)

  • All-Pro Plan Features
  • Five free Leadpages accounts
  • Extra lead digit text messaging campaigns
  • Quick Start Call
  • Free Virtual Workshops
  • Annual Conference Discounts
  • Advanced Integrations
  • Telephone Support

 These 3 plans are available with a 30-day money-back guarantee in Leadpages which makes it better than Unbounce and also the pricing is also lower than Unbounce. So I think Leadpages will fit into your budget.


🤔What is the best landing page builder?

Unbounce & Instapage are currently among the most popular landing page builders available in the market, other popular page builders are Lander, TARS, Hubspot Landing pages & Leadpages.

👉What are unbounce pages?

Unbounce is a drag-and-drop page builder where you can create and publish your own landing pages, with no coding knowledge needed.

✅How much does unbounce cost?

Unbounce has a free trial available and starting price is $79 for a month.

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Conclusion: Unbounce vs Leadpages Comparison 2021

After comparing both landing page builders on different aspects I think LeadPages has more to offer than Unbounce at lower prices. But both of them have the potential to give the best tools to the user so they can easily create landing pages for their website.

There is also other software are available in the market from which you can choose to make landing pages but in comparison to that, they are not as good as these two.

So if you like the review then don’t forget to share it with your friends and family and if you have any suggestions for us then let us know in the comment box.

After comparing both landing page builder on different aspects I think LeadPages has more to offer than Unbounce at lower prices. But both of them has the potential to give the best tools to the user so they can easily create landing pages for their website.

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