In this post, we discuss Graphic Design Statistics 2023
Graphic design is constantly required, whether you work in the government, retail, technology, or media. Consequently, it’s critical to have at least a basic understanding of the sector.
Uncertain about where to begin? The research has already been completed for you.
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I’ve gathered some data and facts about graphic design here under five distinct headings, and I’ll explain how they apply to marketing, web design, and branding, among other areas.
Let’s get going!
Facts and Figures About The graphic design
Facts & Figures Regarding Graphic Design Pay
The income can change depending on various demographics, experiences, places, and jobs. Do you want to discover what position in graphic design pays the most or where the greatest workplaces are? Here are some metrics and information about graphic design salaries.
- In the US, women earn 5 to 6 percent less than males do.
In the US, there is a salary disparity between men and women working as graphic designers. Males make around $52,650 annually on average, but females only make around $49,960.
- The average hourly wage for graphic design in the US is about $24.38.
The actual pay is greatly influenced by a variety of variables, including your background, your workplace, etc. For instance, if you’re a recent graduate, your salary will be lower than that of designers with more experience. The minimum salary can be as little as $15 per hour, merely to give you an idea.
- Graphic designers at the entry-level can anticipate earning $46,900 annually.
Actually, entry-level graphic designers make less than $46,000 annually on average, or around $40,000. However, certain sectors pay more than others, such as technology publishers or financial institutions/central banks.
- Compared to other ethnic groups, Asian graphic designers make the most money on average.
A fascinating truth. Only 7.6% of graphic designers are Asian, and they earn slightly more than designers of other races. Asian graphic designers make $55,000 on average yearly.
- An internal illustrator’s typical yearly compensation is $65,020, or $31.26 per hour, according to Payscale.com.
Graphic designers make slightly more money than illustrators do. It makes sense that creating an illustration could need more work than, say, creating a poster or business card.
- Art directors, creative directors, senior designers, user experience directors, and UI and UX designers have the highest salaries in the graphic design industry.
More years of education and experience are needed for these roles. The median annual income for an art director with a BA is $97,270 ($46,76/h), as per the Bureau of Labor Statistics.
- Seattle, Los Angeles, Boston, New York, and San Francisco are the top five paying cities in the United States for graphic designers.
The hourly wage for San Francisco is $33.61, Seattle is $33.06, Boston is $31.80, New York is $30.62 and Los Angeles is $28.55. (You can make this in a tabular format to show these stats)
Marketing Facts & Figures using Graphic Design & Visual Content
Web Design Facts & Statistics
Possessing a well-designed website is beneficial whether you run an online store or just want to showcase your work. Quality content is essential, but design is also very important. Here are some metrics and fascinating web design facts.
- A website with a poor design will lose 94 percent of visitors.
And what does a poor design seem like at first glance? On your homepage, arrange and highlight photographs! Remember that a first impression can be made in just 0.05 seconds, so you’ll want to make a good one.
- A little over half of the online consumers claim that a brand’s website design greatly influences their perception of it.
There is no doubt that color matters. It’s crucial to stay on trend because an old design could suggest to a user that you aren’t upgrading your material. Most people enjoy learning about new things.
- Blue and green are popular choices for web design among users.
In addition to being linked with security, dependability, and trust, blue is also the most popular color among people overall, making it one of the safest hues to utilize.
Another prominent color is green, which is also most often used for culinary or wellness companies because of its strong associations with blooming, environment, and health. It also implies approval in some way. Consider this: a green sign or light nearly usually indicates that you may proceed.
- Consumers find movies, color, and visual features in website design to be the most appealing.
40 percent go to photos and images, 39 percent to color, and 21 percent to videos.
- The typical amount of time spent on a website’s main image is 5.94 seconds.
For this reason, companies employ striking feature photographs on their homepage. People will look at your primary image for a longer period of time and are more inclined to go on other pages if you make it more captivating and interesting.
- Images with higher-quality get greater attention.
Images of a high caliber exhibit professionalism. If the pictures on your website are pixelated, it suggests that you aren’t “taking care” of your brand’s reputation.
According to a study, pictures of “regular” people who seem approachable tend to get more attention than pictures of models.
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Conclusion: Graphic Design Statistics 2023
Here is a brief summary because I realize the above stats is too much to take in.
There would be a requirement for graphic design professionals in various companies as the graphic design sector expands.
The average wage data is for illustrative purposes only. Actual pay depends on jobs, regions, skills, and other considerations.
Web design, branding, and marketing are all significantly influenced by graphic design. Some of the facts and figures can be used in your business.