How Much Money Do You Make Selling Candles: Guide

In This Post, We’ll Learn How Much Money Do You Make Selling Candles?

Is there a way to make money from home selling candles?

From selling candles from home, you can make an income as substantial as a full-time job. The hobby of candle-making can eventually become your primary source of income. If you want to sell online, you can try eBay or Amazon or start selling locally.

If you sold candles, you could quit your job. Even if you simply want a little extra cash, you don’t have to quit your job.

People with a crafty soul will love making candles. 

You can make money selling candles from home, thanks to the information I’m about to give you. You’ll even find out where you can sell your candles. What’s more important, I’ll show you how to determine which candles will sell well.

How Much Money Do You Make Selling Candles

Can you make money by making and selling candles?

Making candles at home and selling them is a way to make money. In addition to sales, candle prices, ingredients costs, and customer acquisition cost influence profitability. A homemade candle typically has a profit margin of between 50 and 70%.

Selling candles and reducing costs will help you make money. You should make candles more quickly if you want to make money. Afterward, all you have to do is come up with a way to attract customers.

With homemade candles, the biggest drawback is how laborious it is to make them. Most homemade candle businesses require you to perform most of the work, so your only expense will be your time. 

It can be difficult to set your candle price. If you charge too much, no one will buy your candles. A low price will cost you money, however. 

An additional $100 can be earned for every 100 candles sold with a simple price increase of $1 per candle. Quite impressive for a candle business!

Choosing the right ingredients will be your biggest expense. Therefore, you should take great care to reduce this expense as much as possible. However, do not sacrifice the quality of your candles for the sake of profits. 

The cost of acquiring customers will also need to be considered. What is your plan for selling the candles? Your Farmers Market may charge you $25 for a booth, so you should include this in your candle prices.

What is the potential profit from selling candles? How Much Money Do You Make Selling Candles?

It is possible for new candle makers to earn an income of $500 to $1,000 per month, working their way up to full-time status. For homemade candles, candle makers can expect profit margins between 50% and 70%. As a result of hiring employees, you will earn between 25 to 50% less. 

A candle business can provide you with a full-time income. You will need to work hard to earn a full-time income.

Eventually, your business will hit a choke point. Due to these “choke points”, your business cannot reach its full potential.

The candle making equipment you have at your disposal can only produce so many candles. If you want to make more candles faster, you might have to upgrade your equipment.

By working your way through each choke point, you’ll be able to grow. Product-based businesses have unlimited earning potential.

What are the best places to sell homemade candles?

A farmers market is a great place to sell homemade crafts when you’re just starting out. Selling online, however, will help you reach an even wider audience. There are lots of online marketplaces where you can sell candles, including Etsy, Craigslist, Amazon, eBay, Facebook Marketplace and Shopify.

In the end, you must choose an effective marketing strategy. Online marketing is not for everyone. If you’re looking for candles, consider visiting a local boutique.

Candles are a powerful product that can be sold on the internet. Internet sales, however, can add a lot of hassles, including shipping your products and having to pay sales tax out of state. Etsy and Amazon are examples of platforms that collect and remit sales tax.


There are many candle sellers on Etsy, since Etsy emphasizes handmade and craftable items. On Etsy, shoppers know that they are buying from individuals like you and supporting small businesses.

Etsy charges a listing fee of $0.20 per item. Also, the processing fee for each transaction is 3% + $0.25. Shipping fees and processing fees should be taken into account when pricing items.

Consider selling a $10 candle, for example. The Etsy charge will be $1.15, and the buyer or you may have to pay an additional shipping fee. 


The fee structure on Amazon can be very high, so you may want to consider another option if you wish to sell on Amazon. Because Amazon has a huge customer base, selling online is very easy for them. Moreover, Amazon warehouses can be accessed through services such as Fulfillment by Amazon.

Amazon, for instance, has an optional free plan where each item sold is charged $0.99. If you prefer, you can pay $40 per month for Amazon Pro Seller status.

What do you think about shipping the items yourself or letting Amazon handle it for you? You will have to pay extra fees for each item if you use Amazon FBA. You can benefit greatly from Fulfillment by Amazon, but it will eat into your profit margins.

My personal favorite thing about Fulfillment by Amazon is that they don’t have to deal with shipping themselves. Amazon will send the items out once a sale has been made once the items have been sent to Amazon.


One of the most popular Online Marketplaces is eBay. Your responsibility is to ship all products, unlike Fulfillment by Amazon. Others, on the other hand, prefer selling on eBay to selling on Amazon.

Regardless of your business model, eBay can be a powerful marketplace.


If you want to stay local, Craigslist is a great way to get some free advertising. Creating an advertisement is similar to selling your unused items. Why not take advantage of selling products on Craigslist, which is completely free?


Shopify lets you start an online e-commerce business. Shopify is a great choice if you’re hoping to launch your own brand and rapidly scale your business. It is, however, going to be difficult for most individual sellers.

Many of you would prefer to sell at local farmers markets, as I previously mentioned. At farmers markets, you are likely to find the most customers.

It’s also challenging to sell on platforms like eBay or Amazon. You have to figure out how to get your listings discovered by customers on eBay and Amazon.

A Shopify store is the most challenging since nobody knows about it. You still need to drive traffic to your website once your candle business is live.

That being said, if you are looking to grow into a large business and turn this into something more than just a hobby, you should consider Shopify. Just remember, you’ll have to find customers, ship orders, and make candles, among other things!

Facebook Marketplace

Another great way to generate free sales is through Facebook Marketplace. In local buy and sell Facebook groups, you can post pictures of your candles. 

Farmers Market

Farmers markets are a great place to sell your candles, as I’ve mentioned a lot already. People like you can get a booth at most farmers markets for a reasonable price. It will be a great way to connect with your community and may even generate repeat business.

Local Stores

Business owners in the local community love to support each other. Shop around town and see if local stores would be willing to purchase your candles wholesale. Your candles would be sold at a higher price at the local store.

How can you find the best-selling candles?

It is important to evaluate interest and competition for similar products to determine the best selling candles. You can estimate the demand for a specific product using tools such as Google Trends and Google Keyword Planner for free online. The number of listings for a search term can provide an indication of competition when selling online.

Product interest is evaluated by Google Trends

In order to find a candle idea that will be profitable, one must evaluate the popularity of the candles. When evaluating the popularity of candles in relation to one another, Google Trends is useful.

You may not know whether to sell lavender, vanilla bean, or peppermint candies. In Google Trends, you can compare the popularity of all the terms.

According to the results, lavender candles have been the most popular. Our second choice is peppermint candles, followed by vanilla bean candles.

You can also figure out which states are most interested in certain types of candles if you’re selling online. Find out what state has the highest interest in mosquito repellent candles, for example.

It is, therefore, best to sell in California if you’re going to spend money on advertising.

Using Google Keyword Planner, you can assess demand

Additionally, you can estimate search volume using Google Keyword Planner. Or, roughly the number of searches Google every month for a particular term. 

Google searches for mosquito candles, for example, range from 1,000 to ten thousand per month. It is understandable that such candles are in demand. Avoid making candles that have low search volume, because there is minimal demand.

Product competition is evident in search results

What is the number of results that appear for your search term if you are selling online? If more search results appear, then the product is more competitive. Avoid candles with low search volumes since they’re not in high demand.

Let’s examine an example. Imagine that you want to sell two different types of candles. Perhaps you already analyzed Google Keyword Planner and Google Trends. According to both products, there are approximately 1,000 to 10,000 searches per month.

Now, let’s suppose that you’re selling these products on Etsy. You find 5,000 other candles when you search for the first one. So, there are 5,000 other listings that are competing for your attention. Only 2,500 listings are listed in the second candle.

In the scenario of 5,000 searches, there are 5,000 listings found by the first candle. In the scenario of 5,000 searches, there are 2,500 listings found by the second candle. Consequently, the second candle is less competitive, and it is more likely to deliver sales.

Summary: Make money selling candles from home

Making money from candles requires a lot of information, as you can see. Candles can be a very lucrative business. A typical candle business will start off making $500 to $1,000 monthly.

Local farmer’s markets or locally owned businesses are the best places to sell candles. Finding out how to sell online can, however, really help you scale your business. 

If you need help identifying candles to make, use free tools like Google Trends or Google Keyword Planner. Search results can help you estimate how competitive online marketplaces are likely to be.

Finnich Vessal
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With more than 8 years of experience under his belt, Finnich Vessal has established himself as one of the top professionals in affiliate marketing. As CEO at AffiliateBay, he uses his expertise to provide valuable insights on current trends and product reviews so that marketers can make informed decisions about their strategies. Furthermore, Finnich's impressive grasp on complex topics makes them accessible for everyone – making him an invaluable asset when it comes to writing SEO-optimized copy that yields results.

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