How To Use Surveys for Lead Generation | Effective Lead Generation Tips

Do you already have an established business or starting up, the entire concept behind your brand would be solely dependent upon leads, isn’t it? As an online businessperson, you’d undoubtedly be discovering a variety of ways to grab a substantial number of potential customers each month, be it learning how to use surveys or taking advantages out of advanced tools.

If you believe statistics, only 22% of businesses are satisfied with the conversion rate that they have. Lead generation is a process that helps you generate consumer interest in your service or product with the intention of converting the interest into a sale. Such practice is an essential part of the entire sales funnel for several B2B & B2C companies.

However, executing the entire process doesn’t seem to be as easy as it sounds. Did you know 96% of people visit your site without the intention of buying it? This leaves only 4% of people interested in your products/services.

Although there are innumerable proven techniques and practices to help you generate a good number of leads, however, using surveys is something that’s garnering a lot of attention these days.

So, without further ado, let’s dive deeper and find out more about them.

What Are Surveys?

A survey is a kind of questionnaire meant to get feedback from your target audience. Generally, these surveys are created with an intention to store answers left by users so as to enhance the company’s user experience.

Why Are Surveys Important to Generate Leads?

According to Bounce Exchange, 70% to 96% of your visitors who’ve already abandoned the site will never come back. Keeping this in mind, understanding the importance of surveys before taking the plunge is extremely essential.

  • Higher Accuracy:

With online surveys, the possibility of errors reduces tremendously as the audience will be entering the responses directly in your system. Unlike the traditional method, initiating online surveys doesn’t require attentiveness or human interference to enter details correctly. Hence, you can be sure of the adequateness.

  • Better Analysis:

When it comes to analyzation, it’s going to be quick with online surveys. You’d be able to see real-time results and can even act immediately over it. Whether you’d like to create graphs to report the response or export data, you can achieve several goals almost instantly.

  • Ease for Your Users:

In comparison with responding to the traditional survey method, your target audience will find it convenient to answer the questionnaire available online. They can choose to answer or skip the question as per their own ease, providing you with a much better insight of their opinion.

  • Selective Target:

If you were to conduct a survey offline, segmenting the audience to target would have been extremely difficult for you. However, as far as online surveys are concerned, it’s going to be a complete game-changer. Not only you can customize your questionnaire but can even show the entire survey to a selected group of audience for efficient results.

What Is Online Survey Response Rate?

To put it in simple words, the survey response rate depicts the  level of your survey. The higher the rate, the better responses you’ve obtained.

However, now the question arises what a good response rate is? Considering how the survey response rates vary and depend upon several different factors, it can be difficult to predict it.

Speaking generally, it’s recommended to get a response rate as high as 80% or more from a random, small sample. But, if it seems to be at the higher end, the minimum that you must have is 35% of it.

customer survey response rate

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Importance of Response Rate in Surveys:

Undoubtedly, surveys can easily reveal concealed opportunities that can yield substantial business growth. Without the chances of losing communication, you get to know what exactly they want from you.

Rather than relying upon hunches or intuitions, you can make informed and better decisions based on the data received to save money and time.

Not only that, but you can also figure out unusual activities that may hamper the conversion rate and resolve those problems before it’s too late.

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How to Use Surveys to Generate Leads?

If you’re confused or feeling dubious, here are some of the best lead generation strategies that will help you create effective surveys to generate leads:

  • Make the Questions Required:

For your entire promotion strategy, survey questions could be an essential part. Therefore, you must keep only the required questions that will help enhance the brand’s reputation.

  • Don’t Ask for Questions You’ll Get Elsewhere:

While preparing the questions, make sure you only choose the ones solely representing your brand. Avoid adding any such questions that your target audience can find anywhere else. It’s going to do no good for the improvement of your business.

  • Avoid Open-Ended Questions:

The most efficient surveys comprise checklists or dropdown menus. This will make sure the data received will be easier to segment and analyze for leads. Avoiding open-ended questions will keep users engaged till the end.

  • Don’t Ask Questions with Obvious Answers:

Anyone who’d take the efforts to visit your survey wouldn’t want to come across obvious questions to answers either Yes or No. Instead of anything apparent, try creating specific questions that will help you understand your target audience thoroughly.

  • Make Personalized Survey Content:

According to a recent study, almost 48% of buyers consider solutions that are personally addressed to their business issues. And, for it to happen, you must publish personalized content. It’d help you understand the weaknesses and drawbacks of your business.

  • Use Social Media to Make Your Survey Viral:

If your target audience is running into your survey all over the internet, it can pique their interest. So, try posting the survey all across your social media platforms. They might avoid it at first. But, by the second time, they’d remember it. The third time will have their attention, and they’d want to try it out.

  • Test Your Survey Before-Hand:

Before you take the plunge and publish your survey, it’s recommended to check it once, twice, or as many times as you want until you’re sure of the perfection.

  • Measure Survey Results:

There’d be no point of creating a survey unless you don’t measure the results. It’s this phase that turns out to be significant in the entire process. You can even export the data offline or in a CMS so as to analyze it with ease.

  • Collect Contact Information:

Collecting contact information, such as their email ID, name, phone number, etc. will help you be in touch with your target audience for a longer-term. This way, you’d be able to notify them whenever there’s a deal or a discount beneficial for them.

  • Provide Assurance to Users:

While they’re filling up your survey with answers, they’ll always be uncertain while sharing their contact information, be it a phone number or an email ID. In such a situation, assuring them that you won’t be sharing their sensitive data in any which way with third parties will help establish trust and credibility among them.

4 Effective Lead Generation Strategies to Increase Survey Responses:

  • Make Them Feel Special in The Main Message:

If you want people to complete the survey as per their will, you must learn how to express unpretentious gratitude for their contribution. For that, you can add phrases like –

“We would like to know what you think.”

“Kindly take 5 minutes to complete our survey.”

Concentrate more on the fact that their opinion is valuable to you. Also, make sure to be specific and keep the survey as short as possible. According to the research, 45% of people willingly spend only five minutes completing a survey. And, only a third of them would want to spend up to 10 minutes.

  • Provide Incentives:

If you’re facing a tough time compelling the audience to complete the survey, you can try offering them incentives so as to boost the survey response rate. Right from discounts to gift cards, it could be anything that can help you attract the number of people.

  • Save Their Time:

If you wouldn’t spend your time answering silly and unnecessary questions, don’t think your audience would do the same. So, make sure that the survey questionnaire is as relevant to your brand as possible.

  • Offer Surveys in Multiple Channels:

Apart from emailing the survey to your audience, try sharing it across different channels. It could include website and social media platforms. If you want, you can even SMS them the link.

8 Best Online Survey Tools:

SoGoSurvey - Online Survery Tool

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This survey creator comes integrated with a variety of features that can help you communicate with the audience, obtain insights, and promote the brand’s growth. With inbuilt templates and intelligent reporting, this tool can solve all your problems at once.

Survey Monkey - online survery tool


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Another effective tool that you can use for survey purposes is this Survey Monkey. Not only you can customize the themes and templates but can also share them via social media, email, and more. With its mobile-friendly app, you can even manage your surveys through your phone.

Typeform - Online Survery Tool


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Typeform is one of the most recommended tools that not just helps create surveys but several other types of forms as per your requirements. With an easy interface and gorgeous templates, you can increase your conversion rate tremendously.

Google Forms - online survery tool

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Undoubtedly, Google is the most trusted platform for every business activity. So, if you’re looking forward to creating simple yet attractive forms with tons of customization options, this one is what you should be upon.

SurveyFunnel - online survey tool

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When it comes to segmenting the leads, SurveyFunnel lets you do so in a mobile-friendly and stunning manner. To make your questionnaire look enticing, you can even add customized images. Furthermore, you can even connect SurveyFunnel to your CRM and get a hold over your data easily.

SurveyFunnel has some unique features like:

  • Multisite support
  • Unlimited real-time surveys
  • No limit to responses
  • Catch Unlimited users and domains
  • Mobile friendly
  • Advanced Analysis
  • Multisite support
  • Multiple choices and write-in answers
  • Modern themes for survey forms
  • Conditional logic for targeting
  • Lead generation forms
  • Call to action overlay
  • Image / video sharing option
  • Highly customizable forms
  • Enhanced imprints
  • Integration with all mailing services


Zoho - online survery tool


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Zoho Survey is another considerable option for creating an online survey. Along with more than 200 templates, you can also find drag and drop interface as well as skip logic. As far as personalization is concerned, Zoho Survey allows you to reflect your own brand’s style over surveys.

Survey Gizmo- online survey tool


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Next on the list is Survey Gizmo that enables its users to ask the right questions to their audience. Its mobile-friendly surveys ensure that all of your customers get a chance to put forth their opinions, regardless of the device they’re using. Additionally, the option to visualize data can do even more wonders.

Survey Planet - Online Survery Tool


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Last but not least, Survey Planet is one such tool that lets you create surveys with unlimited questions. It also provides an option to create an anonymous survey. Moreover, its pro version includes uploading images, customizing themes, and exporting results.

Advantages of The Paid Versions:

Although there’s no lack of free tools that can help you create surveys, however, they don’t come with such features that you can find in premium versions. So, here are some of the advantageous features that you can find in the premium tools.

  • Survey Logic:

Survey Logic is one such feature that allows you to customize your survey forms as per the answers submitted by users. By using the data, you can easily redirect your users to relevant pages and can even hide irrelevant questions for their convenience.

  • Export Data:

Once you’ve gathered enough data, exporting it to another source makes the analyzation process easier. This way, you’d be able to make better and valuable decisions for your brand.

  • Custom Logo:

Having a survey form that reflects your brand in terms of images and theme color can get more survey response. Thus, a premium version allows you to customize the form with the brand logo to attract more people.

  • More Question Types:

While a free version may restrict the types of questions that you can ask, a premium one allows you to add several kinds of it. Be it a multiple choice question or an open-ended one; you can get more options.

Wrapping Up for Why Use Surveys:

As apparent as it is, the advantages of conducting an online survey are far bigger than the traditional ones. Moreover, if you’re familiar with the right techniques and backed by adequate tools, things can become easier. So, find the best survey tool, follow the best practices mentioned above, and have a successful survey.

Abhishek Pathak
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Hey this is Abhishek Pathak, a Blogger & Digital Marketing Consultant. He started freelancing around his technical skills of online optimization, SEO, SMM, SMO and other digital stuff early from his early college days. After completing college he thought, having a workaday job was not his cup of tea. He had embraced the freelance lifestyle So he Started his Own Digital Marketing Blog GeekyBuzz where he share awesome stuff about freelancing, entrepreneurship, business, blogging and other cool nerd stuff based on his experiences and journeys.

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