Marketo vs HubSpot 2024: Are HubSpot And Marketo The Same?



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$ Pricing
$ 3,298 per month $45 per month
Best for

Marketo is also a Customer Relationship Management service. it is a device that offers email nurturing and automation.

HubSpot is the greatest option for people that are just starting out in business and seeking for marketing solutions. For many marketers, it's also a

  • It offers an easy email automation system.
  • You can easily build landing pages on Marketo.
  • It is an outstanding marketing tool to make interactions on
  • In-Depth Contact Insights are provided by CRM.
  • It comes with a feature called Service Requests.
  • It offers a user-friendly and straightforward marketing.
  • Easy and intuitive to use
  • Great Salesforce integration
  • Great customer support & community
  • Hubspot hubs collaborate to create business solutions.c
  • Your social media marketing approach may integrated.
  • Hubspot provides a lot of useful features, like scheduling.
  • Steep jumps in pricing
  • Hubspot is a bit more difficult to assess.
Ease of Use

Easy and intuitive to use

HubSpot is less difficult to learn. HubSpot lets you see how social media fits into your whole marketing plan rather than just focusing on it. It offers a more intuitive user interface.

Value For Money

Great Salesforce integration

It is more feature-rich than WordPress and thus well worth the investment. Email marketing, live chat, email scheduling, and form creators are just a few of HubSpot's capabilities. HubSpot's objectives include social reporting and blog creation, among other things.

Customer Support

Great customer support & community

Hubspot provides customer service in a number of ways. For more extensive use, you can join Hubspot groups. There are self-help books, workbooks, recommendations, and templates accessible. You can access the company's customer blog, developer documentation, and solution partners. You can reach them 24 hours a day, 7 days a week.

Are you in a dilemma to choosing between the two user-friendly CRM: Marketo vs HubSpot 2024? If yes, you are in the right place.

here in this article, we are going to make a comparison between two powerful marketing automation platforms: Marketo vs HubSpot.

Although, both of them have similar purposes but their ways of doing work make a difference. If you are keen to learn which one should you prefer, keep on reading further.

What Is Marketo?

Marketo is also a Customer Relationship Management service. it is a device that offers email nurturing and automation.

Apart from this, Marketo also needs expensive integrations and other devices to assist with sales, marketing, and customer success.

Marketo vs HubSpot

For the best automation service, this tool needs good integration with a CRM that requires to be supervised by your team.

What Is HubSpot?

HubSpot is a Marketing-automation software coming with customer relationship management (CRM) software. This tool enables the users to build and carry marketing powered by CRM. HubSpot works great for companies by attracting visitors and customers.

HubSpot Overview: Marketo vs HubSpot

It improves the Return on Investment of your business. It makes you look at the direct effect of the pipeline and revenue in the company.

The tool also allows you to track and check the marketing campaign. In simple words, HubSpot is created to help the companies market and trade their products most suitably.

Features Comparison: HubSpot Vs Marketo

Here is the comparison:

Features of Marketo

Features of HubSpot

  •  HubSpot classifies each individual with similar traits in one segment which helps management to assign tasks as per the skill of those individual groups.
  •  It consists of a customer relationship management (CRM) record. It automatically renews the users’ profiles to calculate and trace the customer engagements and journeys.
  •  You can make blogs, web pages, and landing pages.
  •  HubSpot comes with automated workflows which permit you to create a workflow and your tasks such as using e-mails and marketing campaigns would log and show up on their own.

Pricing of Marketo

The pricing structure of Marketo is as follows:

  • Unlike HubSpot, Marketo does not offer any free package.
  • The starting price – is $ 3,298 per month.

Pricing of HubSpot

The pricing structure of HubSpot is as follows :

  • Free of cost plan with effective but limited features.
  • The starter plan – $ 45 per month for service, marketing, and sales hub
  • The professional plan – $ 360 per month for the service hub, $ 800 per month for the marketing hub, and, $ 450 per month for the sales hub.
  • The enterprise plan– $ 1,200 per month for the service hub, $ 3200 per month for the marketing hub, and  $ 1,200 per month for the sales hub.

Price verdict – HubSpot wins

As mentioned above, HubSpot offers wide options on its pricing structure. It enables you to use it free of cost as well. Whereas, Marketo is not only unable to offer a free plan but is also very expensive and gives only one pricing plan.

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Final verdict: Marketo vs HubSpot 2024

Both Marketo and HubSpot come with various similar characteristics but some prominent differences as well. While Marketo CRM offers efficient features, it lacks many of them that HubSpot certainly provides.

Moreover, the pricing structure of HubSpot has a variety and customers of any financial standard can use it, while Marketo is not affordable for many users. Till now, it has become clear that HubSpot is a preferable option over Marketo.

Andy Thompson
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Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from e-commerce, startups, social media marketing, making money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like ImageStation.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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