Moz pricing starts at $49 monthly (Starter), but real SEO work typically requires Standard at $99 monthly or Medium at $179, which is Moz’s most popular tier. Moz pricing tightens on Starter with just one site and 50 keywords.
This guide covers all plans, add ons that increase costs, and Moz pricing comparisons versus Ahrefs and Semrush. Verified October 2026.
Moz Pricing Plans at a Glance 2026
Quick overview of all Moz pricing tiers from Starter to Large with monthly and annual costs, features, and Moz pricing comparisons for each plan level this year.
Plan | Monthly | Annual (per month) | Sites | Keywords | Seats | Weekly Crawl |
Starter | $49 | $39 | 1 | 50 | 1 | 100K |
Standard | $99 | $79 | 3 | 300 | 1 | 400K |
Medium | $179 | $143 | 10 | 1,500 | 2 | 2M |
Large | $299 | $239 | 25 | 3,000 | 3 | 5M |
Enterprise | Custom | Custom | Custom | Custom | Custom | Custom |
Every plan includes the same core toolkit: Keyword Explorer, Link Explorer, Site Crawl, on-page grader, rank tracking, and MozBar Premium. The tiers differ only in limits, which is fairer than feature gating, but it means choosing wrong costs you in friction rather than missing tools.
Monthly vs Annual Billing
Annual billing saves roughly 20% on every tier. That is about $120 per year on Starter, $240 on Standard, $432 on Medium, and $720 on Large.
Moz bills annually upfront, so the Medium annual commitment is $1,719 in one payment. If you are unsure of your tier, run one month on monthly billing first, then lock in annual once the limits prove right.
Unlike Semrush, Moz has no overage charges. Hit your keyword cap and tracking simply stops until the next cycle, which prevents surprise bills but can leave gaps in your data.
The Plans, Honestly Explained: Real Moz Pricing Breakdown
Discover what each Moz pricing tier actually delivers, realistic limits, feature breakdowns, and which plan level matches your SEO requirements and budget.
Starter ($49/mo, $39 annual)
It exists so Moz can advertise a sub-$50 entry price. One tracked site and 50 keywords is enough to monitor a handful of core pages and little else. Treat it as a paid trial.
Standard ($99/mo, $79 annual)
It is the realistic floor for a solo marketer or early-stage startup. Three sites, 300 keywords, and 400,000 weekly crawled pages cover a single product site with a blog and a few competitors. The constraint is the single user seat.
Medium ($179/mo, $143 annual)
It is where Moz’s limits stop fighting you. Ten sites, 1,500 keywords, two seats, 2 million weekly crawls, and it is the first tier with AI Visibility dashboards included.
This is why Moz marks it Most Popular, and for a two-to-four-person marketing team it is usually the right answer.
Large ($299/mo, $239 annual)
It serves agencies and multi-brand teams with 25 sites and 3,000 keywords. The catch: three seats, and Moz offers no a la carte seat purchases.
A fourth team member means negotiating an Enterprise contract, which makes the real cost of a four-person team significantly above $299.
Hidden Costs Nobody Lists: What Moz Pricing Really Costs
Uncover the often overlooked add ons and expenses that inflate your Moz pricing bill beyond the advertised monthly rate, including extra users, tracked sites, and premium features.
Moz Local
It is a separate subscription for managing listings, reviews, and citations, priced per location: Lite at $199 per year, Preferred at $299, and Elite at $399.
A business with five physical locations adds $1,000 to $2,000 per year on top of Moz Pro. It contributes nothing to your Pro keyword or crawl limits.
Moz API
It is also separate, running from $20 per month for 3,000 rows of data up through $2,000 and $10,000-plus tiers for high-volume access.
If you want Domain Authority scores piped into an internal dashboard, budget for it separately.
AI feature add-ons appeared in the 2025 to 2026 rollout. Plans include a set number of AI Visibility dashboards and tracked prompts; extra dashboards cost $20 per month each, and extra blocks of 100 tracked prompts cost $50 per month.
Teams monitoring AI visibility across several product lines can add $100-plus per month here quietly.
User seats are the last trap, as covered above. One to three seats depending on tier, no middle option, so headcount growth forces plan growth.
Moz vs Ahrefs vs Semrush on Cost Per Keyword
The fairest comparison is cost per tracked keyword. On Medium, Moz works out to roughly $0.12 per tracked keyword, which matches Ahrefs Standard and comes in below Semrush Guru at roughly $0.17.
On annual billing, Moz Standard at $79 per month undercuts Ahrefs Lite at $129 with no annual discount at all. Moz is not the cheapest tool in absolute terms, but per unit of tracking capacity it is competitive, and its 20% annual discount is the best of the three.
Free Trial, Free Tools, and Refunds: Your Moz Pricing Safety Net
Moz offers a 7-day free trial of Moz Pro with a credit card required, and you can cancel before day seven to avoid the charge.
Beyond the trial, a genuinely useful free tier exists: MozBar (the browser toolbar), the Domain Authority checker, and Keyword Explorer with limited monthly queries.
For casual checks, that free layer may be all you need. Refunds follow Moz’s standard terms, so confirm the current policy before an annual charge.
Which Moz Plan Should You Choose?
Freelancer with one client site: Standard, annual billing. Starter’s 50 keywords will frustrate you within a week.
In-house team of two to four: Medium. The two seats, 1,500 keywords, and included AI dashboards match how a functioning team works.
Agency with 10 or more client sites: Large, but price an Enterprise conversation if you have more than three people needing access.
Local business chain: Moz Pro plus Moz Local per location, and compare the total against BrightLocal before committing.
FAQs: Moz Pricing 2026
Moz Pro pricing runs $49, $99, $179, and $299 per month for Starter, Standard, Medium, and Large, dropping to roughly $39, $79, $143, and $239 with annual billing.
Partially. MozBar, the DA checker, and limited Keyword Explorer searches are free forever. Full Moz Pro requires a subscription, with a 7-day card-required trial.
Standard at $99 per month ($79 annual). Starter's one site and 50 keywords are too limited for ongoing campaigns.
Not a la carte. Seats are fixed per tier (1, 1, 2, 3), and a fourth user on Medium requires upgrading to Large or negotiating Enterprise.
No. Keyword and crawl limits are hard caps. Tracking stops until the next cycle rather than billing you extra.
$199, $299, or $399 per year per location for Lite, Preferred, and Elite, billed separately from Moz Pro with no bundle discount.
No. The Moz API is a separate subscription starting at $20 per month for 3,000 rows.
At entry, Moz Standard ($79/mo annual) beats Ahrefs Lite ($129/mo). At scale, cost per tracked keyword is similar between Moz Medium and Ahrefs Standard.
Quick Links:
Conclusion: Moz Pricing 2026
Moz pricing looks simple on the pricing page and gets complicated on your invoice, because Local, API, AI add-ons, and seat limits all live outside the four advertised tiers.
The playbook: start with the 7-day trial on Medium, confirm your keyword and seat needs with real data, lock in annual for the 20% discount, and only add Moz Local if listings management is a genuine requirement.
Chosen carefully, Moz is the best value per tracked keyword in its class. Chosen casually, it is a $179 plan that quietly becomes $400.
