Semrush pricing starts at $139.95 per month on the classic Pro plan, while the new Semrush One plans that combine SEO with AI search tracking start at $199 per month. Pay annually and every plan gets roughly 17% cheaper, which saves you between $240 and $988 per year depending on the plan.
That is the short answer. The honest answer takes a little longer, because Semrush pricing has more moving parts than almost any other SEO tool. There are now two different plan families, five or more tiers depending on how you count, and add-ons that can quietly double your bill.
This guide covers every plan, every cost, and exactly who should buy which one. All prices below were verified against semrush.comin October 2026, and Semrush does adjust pricing, so treat this as your starting point rather than gospel.
Semrush Pricing Plans at a Glance: Complete Semrush Pricing Overview
Quick snapshot of all Semrush pricing tiers from Business to Enterprise with monthly costs, features, and annual billing discounts for each Semrush pricing level.
Plan | Monthly Price | Annual Price (per month) | Best For |
Pro (Classic) | $139.95 | $117.33 | Freelancers and small teams |
Guru (Classic) | $249.95 | $208.33 | Growing agencies and in-house teams |
Business (Classic) | $499.95 | $416.66 | Large agencies and enterprises |
Starter (Semrush One) | $199 | $165.17 | Small teams wanting SEO plus AI tracking |
Pro+ (Semrush One) | $299 | $248.17 | Agencies scaling across markets |
Advanced (Semrush One) | $549 | $455.67 | Organizations needing API access and automation |
Two things stand out immediately. First, Semrush is not a cheap tool. Even the entry plan costs more per month than many teams spend on their entire marketing stack.
Second, the new Semrush One Starter plan at $199 sits awkwardly close to the classic Guru plan at $249.95, which confuses almost everyone comparing them. We will untangle that below.
How Much Does Semrush Cost: Monthly vs Annual Semrush Pricing Comparison
Every Semrush plan offers two billing options, and the gap between them is meaningful.
On the classic Pro plan, paying monthly costs $139.95. Paying annually works out to $117.33 per month, which saves you about $271 over the year. On Guru, the annual rate of $208.33 saves you roughly $500.
On Business, you save close to $1,000 per year. The same roughly 17% discount applies to the Semrush One plans, so Advanced drops from $549 to $455.67 per month when billed annually.
One detail worth knowing: Semrush bills the annual amount upfront, not monthly. So “annual billing” means a charge of about $1,408 for Pro, $2,500 for Guru, or $2,394 for Semrush One Starter hitting your card on day one.
If cash flow matters, that is a real consideration, even though the annual rate is clearly the better deal over twelve months.
Semrush One Plans Explained (The New Structure)
In 2026 Semrush introduced a new plan family it calls Semrush One, and this is where most older pricing articles go wrong, because they only cover the classic Pro, Guru, and Business plans.
Semrush One bundles the traditional SEO toolkit together with Semrush’s AI Visibility features, which track how your brand appears inside AI tools like ChatGPT, Perplexity, and Google’s AI Overviews.
If you bought these separately, the AI Visibility toolkit costs $99 per month per domain on its own, on top of a classic plan. Semrush One wraps both into one subscription at a lower combined price.
Starter ($199/mo, or $165.17/mo annual)
It is the entry point. You get five websites to monitor, 500 keywords tracked daily, keyword research and competitor analysis tools, plus 50 custom AI prompts tracked per day and 300 AI visibility reports per day.
It suits small teams and agencies that want to keep an eye on both Google rankings and how AI engines talk about their brand.
Pro+ ($299/mo, or $248.17/mo annual)
It is where things get serious. You jump to 15 websites, 1,500 keywords, historical SEO data, content optimization tools, keyword cannibalization analysis, and multi-location tracking.
On the AI side you get 100 prompts tracked daily. For most mid-sized agencies, this is the plan that matches reality.
Advanced ($549/mo, or $455.67/mo annual)
It adds 40 websites, 5,000 tracked keywords, SEO share of voice, and API data integration, with 200 daily AI prompts.
This plan exists for organizations that want to pipe Semrush data into their own systems and automate reporting at scale. If you do not know what API access is for, this plan is not for you, and that is fine.
Semrush Classic Plans (Pro, Guru, Business)
The classic plans still exist and still make sense for a lot of buyers, especially those who do not care about AI visibility tracking yet.
Pro ($139.95/mo)
It gives you five projects, 500 tracked keywords, 10,000 results per report, and the core toolkit: keyword research, domain analysis, site audit, position tracking, and social media tools.
The catch, and it is a real one, is that five projects run out fast. If you manage one website plus a couple of side projects, you will hit the ceiling within months. Think of Pro as the freelancer plan, not the small business plan.
Guru ($249.95/mo)
It is the plan Semrush sells the most of, and for good reason. It unlocks historical data, the full content marketing toolkit, the Looker Studio connector, 15 projects, and 1,500 keywords.
Historical data alone justifies the jump for anyone doing serious competitive analysis, because without it you can only see the present, not the trend.
Business ($499.95/mo)
It adds API access, 40 projects, 5,000 keywords, 50,000 results per report, and share of voice reporting. It exists for large agencies managing many client accounts and for in-house teams feeding data into business intelligence tools.
If neither of those describes you, do not buy it.
The Hidden Costs Nobody Mentions
This is the section most Semrush pricing articles skip, and it is the one that matters most for your budget, because every Semrush plan includes only one user seat.
Need a second person on your account? That costs extra, per user, per month: $45/mo on Pro, $80/mo on Guru, and $100/mo on Business. A three-person marketing team on Guru is not paying $249.95 a month.
They are paying $249.95 plus $160 for two extra seats, which comes to $409.95 before a single add-on.
Then there are the add-ons themselves. The Lead Generation add-on costs $90 per month and gets you a branded profile on Semrush’s agency partner platform. Base Report costs $10 per month for scheduled reports from 20 or more tools.
Pro Report costs $20 per month and adds white-labeling, external integrations, and AI-generated summaries. Want AI Visibility on a classic plan? That is another $99 per month per domain.
Add it up and a realistic scenario looks like this: a three-person agency on Guru ($249.95) with two extra seats ($160) and Pro Report ($20) pays $429.95 per month, which is roughly 72% more than the advertised price. This does not make Semrush a bad deal. It means the advertised price is the floor, and you should budget for the ceiling.
Free Trial and Refund Policy
Semrush offers a 7-day free trial on the Semrush One Starter and Pro+ plans, and on the classic plans through official partner links, which often extend it to 14 days. The trial requires a credit card, but you are not charged until it ends.
On refunds, Semrush’s policy is tighter than most. You can request a refund within 7 days of purchase, but this applies to first-time annual plan purchases only.
If you pay monthly and change your mind, there is no refund window. The practical advice: start with the free trial, run real work through the tool, and only then commit to an annual plan.
Which Semrush Plan Should You Choose?
Here is the simplest way to decide.
You are a freelancer or solo consultant: Start with the free trial on Pro. The five-project limit will annoy you eventually, but it will teach you whether Semrush fits your workflow before you spend real money.
You run a small business with one website: Classic Guru, billed annually. Historical data and the content toolkit will earn their keep, and you avoid paying for AI visibility tracking you may not use yet.
You run an agency with multiple clients: Semrush One Pro+. The fifteen projects, 1,500 keywords, and built-in AI visibility tracking match how agencies actually work in 2026, and the bundle saves about $40 a month versus buying a Guru-level plan and the AI toolkit separately.
You are an enterprise or large in-house team: Advanced or a custom Enterprise agreement with SSO, audit logs, a dedicated account manager, and an SLA. Talk to sales rather than buying online.
Is Semrush Worth the Price?
Honest answer: it depends on whether you will actually use what you buy.
Semrush is the deepest all-in-one SEO platform on the market, and its database of keywords and backlinks is genuinely hard to match.
If SEO is a core channel for your business, the cost is usually justified within the first quarter, because one good keyword decision or one technical fix found in a site audit can pay for months of subscription.
But if you only need keyword research and basic rank tracking, Semrush is more tool than you need.
SE Ranking, Ahrefs (in lighter configurations), or even a combination of free tools can cover 70 to 80% of the use case for a fraction of the cost. The worst outcome is paying $249 a month for a dashboard you check twice.
FAQ: Semrush Pricing 2026
Semrush pricing starts at $139.95 per month for the classic Pro plan and $199 per month for the Semrush One Starter plan. Guru costs $249.95, Business costs $499.95, Pro+ costs $299, and Advanced costs $549 per month, with roughly 17% off all plans when billed annually.
The cheapest paid plan is classic Pro at $139.95 per month, or $117.33 per month with annual billing. Semrush also offers a limited free account with restricted daily searches if you want to test the data before paying.
Yes. Semrush offers a 7-day free trial on Semrush One Starter and Pro+ plans, and partner links commonly extend the classic plan trials to 14 days. A credit card is required, and billing starts automatically when the trial ends unless you cancel.
Semrush One is Semrush's newer plan family that bundles the classic SEO toolkit with AI Visibility features, which track how your brand appears in AI search engines like ChatGPT and Perplexity. Plans start at $199 per month.
Yes, but only within 7 days of purchase, and only on your first annual plan purchase. Monthly subscriptions are not refundable, so use the free trial to evaluate the tool before committing.
Every Semrush plan includes one user seat. Additional seats cost $45 per month on Pro, $80 on Guru, and $100 on Business, so factor team size into your Semrush pricing calculation before buying.
Choose Pro if you are a freelancer managing up to five projects. Choose Guru if you need historical data, the content marketing toolkit, or more than five projects, since most growing teams hit Pro's limits within a few months.
The advertised price covers one user only. Extra seats, add-ons like Lead Generation ($90/mo), Base Report ($10/mo), Pro Report ($20/mo), and the AI Visibility toolkit ($99/mo per domain) all add to the monthly total.
Semrush adjusts its pricing and plan structure periodically, most recently with the 2026 introduction of Semrush One. Prices in this article were verified in October 2026, and you should always confirm current pricing on semrush.com before purchasing.
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Conclusion: Semrush Pricing
Semrush pricing looks simple on the surface (three plans, one price each) but the real decision sits in the details: the new Semrush One bundles, the 17% annual discount, and the add-on costs that push real bills well past the sticker price.
Start with the free trial, match the plan to your actual project count and team size rather than your ambitions, and let the data tell you within two weeks whether the tool earns its place in your budget.
