RedTrack Vs Voluum 2022– Which Ad Tracker Is Best For Your Business?

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

RedTrack Affiliate Tracker can track affiliate marketing traffic, while Voluum Affiliate Tracker will help you track affiliate marketing traffic. Also, adopting affiliate monitoring software means affiliates may be reimbursed for their traffic referral more swiftly and without misunderstanding.

Voluum and RedTrack both provide an automation function.

Redtrack

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Voluum

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Pricing $49 $69
Best for

RedTrack is a genuinely universal solution that goes much beyond basic tracking capabilities.

Voluum also supports S2S Postback, removing your fear of a cookieless future

Features
  • RedTrack is used by Comparo Media
  • RedTrack's Reporting Portal to report CR.
  • RedTrack provides cookie-free tracking
  • RedTrack supports over 20 API integrations
  • Voluum also supports S2S Postback
  • Voluum has merged with Google Ads, Facebook and so on
  • Voluum is ideal for affiliate marketers
  • The AI-based traffic distribution system
Pros/Advantags
  • Analyze & optimize real-time
  • Great Fraud Detection
  • Cloud, SaaS, Web-Based
  • Audience Targeting
  •  External Integrations
  • advertisers and promoters can anticipate live updates
  • Tracking Domains with SSL
  • Direct Tracking Pixel
  • It is straightforward to use
  • A/B Testing for Flows
Cons
  • Some pricing plans are expensive for beginners
  • Only 14 days Free trial
  • Pricing is a little bit high
Ease of Use

RedTrack is the most intuitive and easy-to use platform for sales tracking and it is designed for maximum convenience and quick payouts.

Voluum operates as the source, allowing you to manage all of your advertisements in one location

Value For Money

Redtrack will vary depending on what type and how long you use it for. There's also an additional charge if your event requires more than two hours of usage, but shorter rentals are cheaper overall!

The cost for the ad tracker is quite reasonable, so you can always find an attractive deal.

Customer Support

Customer satisfaction is important to redtrack. We strive for 100% customer approval on our products, which means you can feel confident about your purchase once it arrives at home or work!

Voluum is a customer service-oriented company with strong focus on quality assurance, they offer quick response times and transparent policies to their clients.

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RedTrack Affiliate Tracker can track affiliate marketing traffic, while Voluum Affiliate Tracker will help you track affiliate marketing traffic. Both of them have the power to make your affiliate programs more effective, user-friendly, and transparent. So, which one is better? Confused? You are at the right place, as by the end of the article you would have a clear winner in mind. So, let’s begin. 

RedTrack Vs Voluum 2022

What is Affiliate Tracking Software?

There’s no denying it – affiliate marketing is a critical aspect of today’s digital marketing strategy.

Affiliate marketing is a sort of marketing in which a business (i.e., company, brand) compensates an affiliate (i.e., person, website, blog) for every visitor, customer, or client brought to the business via the affiliate’s traffic or marketing.

Affiliate tracking software is a tool for enterprises and brands with an online presence to plan and manage affiliate marketing operations correctly. Tracking helps organizations and brands see precisely where their traffic is coming from, thereby assessing the value of the connections they have with different affiliates.

RedTrack Review - Easy To Use Affiliate Tracking software

Furthermore, with such a high amount of online purchases coming via affiliates, it has become increasingly crucial for firms and brands to remain on top of traffic and referrals to prevent significant concerns with false attribution.

Also, adopting affiliate monitoring software means affiliates may be reimbursed for their traffic referral more swiftly and without misunderstanding. Considering the traffic affiliates are producing, aiding numerous eCommerce companies in the process, it’s only appropriate they get rewarded correctly.

The remainder of this post will review and compare two prominent types of affiliate tracking software: RedTrack vs. Voluum. Read on and find out which one works best for you and your objectives. For good measure, we’ll put in our suggestion at the conclusion.

What is Voluum?

Voluum operates as the source, allowing you to manage all of your advertisements in one location. Voluum eliminates the need for you to sign up for several ad tracking providers. Voluum has merged with Google Ads, Facebook, Propeller Ads, Taboola, and Mgid to improve performance.

Voluum-Ad-Tracker

There are no restrictions on the sort of advertisement you must run. Voluum empowers you to make that choice. The Anti-Fraud tool simplifies the process of obtaining bot traffic.

Voluum and RedTrack both provide an automation function. However, we found that Voluum has fewer integrations. Custom rules may be defined for you to ensure Voluum runs in the manner in which you want.

Voluum is ideal for affiliate marketers. The AI-based traffic distribution system would enable you to send out more effective traffic. There is an option to get alerts, which will keep you informed at all times. Even these are inside your comfort zone.

 Voluum also supports S2S Postback, removing your fear of a cookieless future. However, we discovered that they have not yet implemented Facebook CAPI connectivity, making life difficult for those who operate Facebook Ads.

Voluum offers a free demo. This will assist you in determining how to proceed with the service. However, unlike RedTrack, this is not a free trial. If the demo is sufficient to convince you, consider using Voluum!

What is RedTrack?

RedTrack is a genuinely universal solution that goes much beyond basic tracking capabilities. RedTrack is used by Comparo Media, 24 Lottos, Mobile Trade, Genesis, and Ynot Media. It is ideal for affiliates, advertising, networks, and other businesses. Their capabilities enable you to monitor campaign performance, do thorough custom analysis, automate campaign execution, and publish findings to all advertising partners.

RedTrack is a recommended alternative because of its transparency. If you are part of a partnership or must provide information, you may utilize RedTrack’s Reporting Portal to report CR. Working in a team on advertising is also possible, thanks to the Multi-access feature, which enables your collaborators to work from a single account but with distinct sets of permissions.

Redtrack-ad-tracker

RedTrack provides cookie-free tracking with S2S Postback, eliminating the need for redirection, digital fingerprints, and other tracking methods. This gives you peace of mind when the Cookie Updates go out in full force by 2022.

Additionally, RedTrack supports over 20 API integrations with firms like Google, Bing, and Facebook. When it comes to Facebook integration, RedTrack even assists you in resolving a notorious Facebook Conversion API issue and assists in domain verification (even affiliate landing pages).

If you’re having difficulty with Facebook advertisements, try joining their Facebook group, where they deconstruct everything conversion API.

Additionally, Native API Integration enables you to manage your campaigns using Automation capability. You may pause campaigns, offers, and creatives or get notifications when anything goes wrong with your performance.

Finally, a unique feature we discovered with RedTrack is conversion attribution. It enables you to evaluate the user funnel to understand better the user behaviors that result in a conversion. It may seem not very easy, but this is a must-have tool if you want to scale your advertising firm!

RedTrack Vs Voluum: Features Comparison

Redtrack how it works

 Major Features and Benefits of RedTrack

1. Numerous Users:

 This enables you to provide access to your account to collaborators. They might be individuals with whom you want to exchange information, provide access to execute campaigns, or view data.

2. Optimized Smartlinks for AI:

RedTrack’s artificial intelligence-powered Smartlinks technology is meant to assist affiliate marketers in scaling their campaigns.

Users may manage hundreds of offers and combine many networks into a single dashboard using a single API.

RedTrack’s Smartlinks integrates with over 100 affiliate networks. Not to add, you may automate traffic allocation based on each click’s conversion likelihood.

3. Geo-Balancing & Auto-Scaling:

If you want to see favorable results, you must launch many advertising initiatives.

RedTrack claims that it provides a sophisticated and robust distributed infrastructure intended to assist you in growing your campaigns. 

4. Integration with Facebook:

Facebook prohibits the use of redirect URLs. If such URLs are discovered on the account, they will be instantly banned.

Facebook does this because redirection may lead to prohibited material such as pornographic or dating websites.

Thus, no-redirect tracking must be utilized for all Facebook campaigns. This is where the useful RedTrack tool comes in since it enables you to trace redirect URLs through Facebook.

Additionally, the firm provides a helpful step-by-step tutorial to assist you in setting up the function on your own.

5. Tracking Pixels:

RedTrack markets its Conversion Tracking Pixel technology to complement Server-to-Server (S2S) conversion tracking.

To get started, build a “Thank You” landing page and add the tracking pixel to the header or body of the page, whatever works best for you or your system.

Then, each user who completes the required action (such as a purchase or sign-up) should be routed to the “Thank You” page, which will activate the conversion pixel.

voluum

Major Features and Benefits of Voluum

1. Notifications in the Voluum App (iOS/Android):

This utility enables you to get push alerts based on the parameters you provide in advance. For instance, you might configure an alert to notify you when a new campaign achieves its first conversion.

Alternatively, you may like to get a notification when you reach a specified income goal.

Additionally, you may see hourly or daily performance reports that include percentage gains or drops from the previous period, or you can get an alert when there is a significant dip in traffic.

2. Marketplace Voluum:

The business claims that this is “the world’s first offer marketplace integrated within a tracker,” the business claims.

It is intended to assist Voluum’s customers in identifying deals to advertise while also eliminating postbacks and providing pre-set URLs.

3. Detection of invalid/bot traffic:

This monitoring tool monitors your campaigns and alerts you if it detects questionable traffic.

This includes malware, bots, scripts that may disrupt your flow, traffic from strange referrers, and other indicators that may be deemed hostile.

4. Tracking Conversions:

Establishing tracking versions is a beneficial habit to have. After all, the more conversions you have, earn more money.

This function displays the actual amount of money you’ve earned. Additionally, it is the most acceptable method for measuring the effectiveness of your efforts.

5. Tracking of Impressions:

Additionally, Voluum enables you to monitor ad impressions. Each advertisement shown on a page counts as one advertisement impression. This is a free, unbilled event on the Voluum platform.

Tracking impressions requires first activating the capability in a traffic source and then setting your campaign setup suitably.

6. Pixels for Direct Tracking:

This functionality enables you to monitor campaign visitors without initiating the reroute.

This expedites the process of diverting visitors from the advertising location to your landing page since there is no intermediate redirection.

Your visitors all go directly to the page. This enables you to measure organic and sponsored traffic to your landing page.

Features Verdict – Voluum Wins

 As you can see, Voluum and RedTrack have competitive features. However, on close monitoring, you will find that Voluum is slightly better than RedTrack when it comes to features. Also, Voluum is a little more reliable and has better user reviews than RedTrack. Hence, we can clearly say that Voluum is better than RedTrack in terms of features.

RedTrack Vs Voluum Pricing Comparison

RedTrack Pricing

 

Redtrack pricing plans

 They have two types of plans –

1.  Individual plans –

  • Basic: This will cost you $ 45 per month if paid monthly and $ 41 per month if paid annually.
  • Pro: This will cost you $ 99 per month if paid monthly and $ 83 per month if paid annually.
  • Advanced: This will cost you $ 149 per month if paid monthly and $ 124 per month if paid annually.

2. Team / Organizational Plans:

  • Team: This will cost you $ 249 per month in case paid monthly and $ 208 per month in case paid annually.
  • Agency: This will cost you $ 449 per month in case paid monthly and $ 374 per month in case paid annually.
  • Enterprise: This will cost you $ 1119 per month in case paid monthly and $ 933 per month in case paid annually.
  • Custom: For pricing of this plan, contact them.  

Voluum Pricing

Voluum new pricing

They have four pricing plans to offer –

  •   Discover: This will cost you $ 89 per month in case paid monthly and $ 75 per month in case paid for 6-months.
  •   Profit: This will cost you $ 149 per month in case paid monthly and $ 79 per month in case paid for 6-months.
  •   Grow: This will cost you $ 449 per month in case paid monthly and $ 359 per month in case paid for 6-months.
  •   Custom: For pricing of this plan, contact them.   

Pricing Verdict – RedTrack Wins

As you can see, the pricing plans of RedTrack are better than Voluum. Hence we can clearly say that RedTrack is the clear winner in pricing. However, there is a slight advantage in Voluum’s pricing plan, and that is that they offer 6-month pricing plans, which RedTrack does not provide.

RedTrack Vs. Voluum Pros and Cons

RedTrack Pros and Cons

RedTrack Pros

  • Analyze & optimize real-time
  • Great Fraud Detection
  • Audience Targeting
  •  Data Visualization
  •  External Integrations
  •  Password & Access Management
  • Cloud, SaaS, Web-Based

RedTrack Cons

  • Some pricing plans are expensive for beginners
  • Only 14 days Free trial

Voluum Pros and Cons

Voluum Pros

  • With Voluum, advertisers and promoters can anticipate live updates
  • A/B Testing for Flows
  • Tracking Domains with SSL
  • It’s effectively created and refreshed
  • Direct Tracking Pixel
  • Voluum may accompany its detailing suite
  • It is straightforward to use

Voluum Cons

  • Pricing is a little bit high

Quick links

FAQs about RedTrack Vs Voluum

🤔Is affiliate marketing lucrative at the moment?

Yes! However, as more individuals become aware of affiliate marketing and experiment with it, the scene has become much more competitive than it was before. To stand out and attract an audience, you must invest more time and effort in your brand and online presence.

❓What use does ad tracking serve?

You may ascertain if your money and other resources (such as personnel) are being used effectively by monitoring your advertisements. By determining what is going wrong and underperforming, you can change your campaigns to get a greater return on investment.

🙋‍♀️Which affiliate program pays the most significant commissions?

While the amount of money you may earn via affiliate marketing is highly dependent on your audience knowledge and the items (or services) you choose to advertise, specific programs pay more than others. Among the highest-paying affiliate programs are those offered by HubSpot, AWeber, and ConvertKit — all of which are in the technology industry (which may be a good area for you to focus on). Amazon Affiliates is also well-known for being a trustworthy program regarding payouts and product selection.

😮What Is the Purpose of RedTrack?

The ad monitoring and conversion capability provided by RedTrack is best suited for media firms and affiliates. The real-time data that the program gives at a minimal cost is a crucial selling point for affiliates wanting to improve high-traffic ad campaigns. RedTrack's all-in-one tracker tool will also benefit advertising agencies trying to keep up with real-time data. It will assist those agencies in making more educated data-driven choices about their advertising campaigns.

😳How does Voluum function?

Voluum is an affiliate tracking program that is cloud-based and includes various optimization options. Voluum enables you to monitor all of your affiliate programs in one spot. This complicates not just managing your affiliate programs but also scaling them and growing your company.

⁉️What exactly is Voluum tracker?

Voluum's affiliate tracker keeps track of everything! Including or excluding redirects. With our lightning-fast reporting, you can track over 30 metrics for each visit, click, and conversion from all of your traffic sources – all in one place and in real-time!

Final Verdict – RedTrack vs Voluum : Voluum Wins 2022

The following qualities apply to both RedTrack and Voluum. They both provide identical capabilities, making it difficult to determine which one is best suited to your requirements.

Voluum is well-known for its lackluster customer care. They do not prioritize customer service. On the contrary, you will discover RedTrack quickly responding to consumer inquiries!

 S2S Postback is compatible with both, which is fantastic. However, Facebook Ads in 2021 may be a challenge for Voluum since they do not support Facebook CAPI.

Both trackers provide automation. However, RedTrack enables you to automate additional sources.

When it comes to cost comparisons, there are some stark distinctions. RedTrack provides a 14-day trial period, while Voluum offers a free demo. Additionally, Voluum’s plans are somewhat more costly.

Voluum seems to be an ideal alternative for starting affiliate marketers with minor abilities. Their functionality would make advertising easy for you. On the contrary, RedTrack assists you in resolving more complicated challenges and enables you to proceed in a more customized manner. If you want to build your agency, network, or learn how advertisements function from the inside out, Voluum should be your first pick.

Andy Thompson

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from ecommerce, startups, social media marketing, make money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like : ImageStation, Newsmartwave, & Experthoot

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