RedTrack Affiliate Tracker can track affiliate marketing traffic, while Voluum Affiliate Tracker will help you track affiliate marketing traffic. Also, adopting affiliate monitoring software means affiliates may be reimbursed for their traffic referral more swiftly and without misunderstanding.
Voluum and RedTrack both provide an automation function.
RedTrack is a genuinely universal solution that goes much beyond basic tracking capabilities.
Voluum also supports S2S Postback, removing your fear of a cookieless future
|Ease of Use|
RedTrack is the most intuitive and easy-to use platform for sales tracking and it is designed for maximum convenience and quick payouts.
Voluum operates as the source, allowing you to manage all of your advertisements in one location
|Value For Money|
Redtrack will vary depending on what type and how long you use it for. There's also an additional charge if your event requires more than two hours of usage, but shorter rentals are cheaper overall!
The cost for the ad tracker is quite reasonable, so you can always find an attractive deal.
Customer satisfaction is important to redtrack. We strive for 100% customer approval on our products, which means you can feel confident about your purchase once it arrives at home or work!
Voluum is a customer service-oriented company with strong focus on quality assurance, they offer quick response times and transparent policies to their clients.
RedTrack Affiliate Tracker can track affiliate marketing traffic, while Voluum Affiliate Tracker will help you track affiliate marketing traffic. Both of them have the power to make your affiliate programs more effective, user-friendly, and transparent. So, which one is better? Confused? You are at the right place, as by the end of the article you would have a clear winner in mind. So, let’s begin.
RedTrack Vs Voluum 2023
What is Affiliate Tracking Software?
There’s no denying it – affiliate marketing is a critical aspect of today’s digital marketing strategy.
Affiliate marketing is a sort of marketing in which a business (i.e., company, brand) compensates an affiliate (i.e., person, website, blog) for every visitor, customer, or client brought to the business via the affiliate’s traffic or marketing.
Affiliate tracking software is a tool for enterprises and brands with an online presence to plan and manage affiliate marketing operations correctly. Tracking helps organizations and brands see precisely where their traffic is coming from, thereby assessing the value of the connections they have with different affiliates.
Furthermore, with such a high amount of online purchases coming via affiliates, it has become increasingly crucial for firms and brands to remain on top of traffic and referrals to prevent significant concerns with false attribution.
Also, adopting affiliate monitoring software means affiliates may be reimbursed for their traffic referral more swiftly and without misunderstanding. Considering the traffic affiliates are producing, aiding numerous eCommerce companies in the process, it’s only appropriate they get rewarded correctly.
The remainder of this post will review and compare two prominent types of affiliate tracking software: RedTrack vs. Voluum. Read on and find out which one works best for you and your objectives. For good measure, we’ll put in our suggestion at the conclusion.
What is Voluum?
Voluum operates as the source, allowing you to manage all of your advertisements in one location. Voluum eliminates the need for you to sign up for several ad tracking providers. Voluum has merged with Google Ads, Facebook, Propeller Ads, Taboola, and Mgid to improve performance.
There are no restrictions on the sort of advertisement you must run. Voluum empowers you to make that choice. The Anti-Fraud tool simplifies the process of obtaining bot traffic.
Voluum and RedTrack both provide an automation function. However, we found that Voluum has fewer integrations. Custom rules may be defined for you to ensure Voluum runs in the manner in which you want.
Voluum is ideal for affiliate marketers. The AI-based traffic distribution system would enable you to send out more effective traffic. There is an option to get alerts, which will keep you informed at all times. Even these are inside your comfort zone.
Voluum also supports S2S Postback, removing your fear of a cookieless future. However, we discovered that they have not yet implemented Facebook CAPI connectivity, making life difficult for those who operate Facebook Ads.
Voluum offers a free demo. This will assist you in determining how to proceed with the service. However, unlike RedTrack, this is not a free trial. If the demo is sufficient to convince you, consider using Voluum!
What is RedTrack?
RedTrack is a genuinely universal solution that goes much beyond basic tracking capabilities. RedTrack is used by Comparo Media, 24 Lottos, Mobile Trade, Genesis, and Ynot Media. It is ideal for affiliates, advertising, networks, and other businesses. Their capabilities enable you to monitor campaign performance, do thorough custom analysis, automate campaign execution, and publish findings to all advertising partners.
RedTrack is a recommended alternative because of its transparency. If you are part of a partnership or must provide information, you may utilize RedTrack’s Reporting Portal to report CR. Working in a team on advertising is also possible, thanks to the Multi-access feature, which enables your collaborators to work from a single account but with distinct sets of permissions.
RedTrack provides cookie-free tracking with S2S Postback, eliminating the need for redirection, digital fingerprints, and other tracking methods. This gives you peace of mind when the Cookie Updates go out in full force by 2022.
Additionally, RedTrack supports over 20 API integrations with firms like Google, Bing, and Facebook. When it comes to Facebook integration, RedTrack even assists you in resolving a notorious Facebook Conversion API issue and assists in domain verification (even affiliate landing pages).
If you’re having difficulty with Facebook advertisements, try joining their Facebook group, where they deconstruct everything conversion API.
Additionally, Native API Integration enables you to manage your campaigns using Automation capability. You may pause campaigns, offers, and creatives or get notifications when anything goes wrong with your performance.
Finally, a unique feature we discovered with RedTrack is conversion attribution. It enables you to evaluate the user funnel to understand better the user behaviors that result in a conversion. It may seem not very easy, but this is a must-have tool if you want to scale your advertising firm!
Major Features and Benefits of Voluum
1. Notifications in the Voluum App (iOS/Android):
This utility enables you to get push alerts based on the parameters you provide in advance. For instance, you might configure an alert to notify you when a new campaign achieves its first conversion.
Alternatively, you may like to get a notification when you reach a specified income goal.
Additionally, you may see hourly or daily performance reports that include percentage gains or drops from the previous period, or you can get an alert when there is a significant dip in traffic.
2. Marketplace Voluum:
The business claims that this is “the world’s first offer marketplace integrated within a tracker,” the business claims.
It is intended to assist Voluum’s customers in identifying deals to advertise while also eliminating postbacks and providing pre-set URLs.
3. Detection of invalid/bot traffic:
This monitoring tool monitors your campaigns and alerts you if it detects questionable traffic.
This includes malware, bots, scripts that may disrupt your flow, traffic from strange referrers, and other indicators that may be deemed hostile.
4. Tracking Conversions:
Establishing tracking versions is a beneficial habit to have. After all, the more conversions you have, earn more money.
This function displays the actual amount of money you’ve earned. Additionally, it is the most acceptable method for measuring the effectiveness of your efforts.
5. Tracking of Impressions:
Additionally, Voluum enables you to monitor ad impressions. Each advertisement shown on a page counts as one advertisement impression. This is a free, unbilled event on the Voluum platform.
Tracking impressions requires first activating the capability in a traffic source and then setting your campaign setup suitably.
6. Pixels for Direct Tracking:
This functionality enables you to monitor campaign visitors without initiating the reroute.
This expedites the process of diverting visitors from the advertising location to your landing page since there is no intermediate redirection.
Your visitors all go directly to the page. This enables you to measure organic and sponsored traffic to your landing page.
Features Verdict – Voluum Wins
As you can see, Voluum and RedTrack have competitive features. However, on close monitoring, you will find that Voluum is slightly better than RedTrack when it comes to features. Also, Voluum is a little more reliable and has better user reviews than RedTrack. Hence, we can clearly say that Voluum is better than RedTrack in terms of features.
RedTrack Vs Voluum Pricing Comparison
They have two types of plans –
1. Individual plans –
- Basic: This will cost you $ 45 per month if paid monthly and $ 41 per month if paid annually.
- Pro: This will cost you $ 99 per month if paid monthly and $ 83 per month if paid annually.
- Advanced: This will cost you $ 149 per month if paid monthly and $ 124 per month if paid annually.
2. Team / Organizational Plans:
- Team: This will cost you $ 249 per month in case paid monthly and $ 208 per month in case paid annually.
- Agency: This will cost you $ 449 per month in case paid monthly and $ 374 per month in case paid annually.
- Enterprise: This will cost you $ 1119 per month in case paid monthly and $ 933 per month in case paid annually.
- Custom: For pricing of this plan, contact them.
They have four pricing plans to offer –
- Discover: This will cost you $ 89 per month in case paid monthly and $ 75 per month in case paid for 6-months.
- Profit: This will cost you $ 149 per month in case paid monthly and $ 79 per month in case paid for 6-months.
- Grow: This will cost you $ 449 per month in case paid monthly and $ 359 per month in case paid for 6-months.
- Custom: For pricing of this plan, contact them.
Pricing Verdict – RedTrack Wins
As you can see, the pricing plans of RedTrack are better than Voluum. Hence we can clearly say that RedTrack is the clear winner in pricing. However, there is a slight advantage in Voluum’s pricing plan, and that is that they offer 6-month pricing plans, which RedTrack does not provide.
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FAQs about RedTrack Vs Voluum
🤔Is affiliate marketing lucrative at the moment?
Yes! However, as more individuals become aware of affiliate marketing and experiment with it, the scene has become much more competitive than it was before. To stand out and attract an audience, you must invest more time and effort in your brand and online presence.
❓What use does ad tracking serve?
You may ascertain if your money and other resources (such as personnel) are being used effectively by monitoring your advertisements. By determining what is going wrong and underperforming, you can change your campaigns to get a greater return on investment.
🙋♀️Which affiliate program pays the most significant commissions?
While the amount of money you may earn via affiliate marketing is highly dependent on your audience knowledge and the items (or services) you choose to advertise, specific programs pay more than others. Among the highest-paying affiliate programs are those offered by HubSpot, AWeber, and ConvertKit — all of which are in the technology industry (which may be a good area for you to focus on). Amazon Affiliates is also well-known for being a trustworthy program regarding payouts and product selection.
😮What Is the Purpose of RedTrack?
The ad monitoring and conversion capability provided by RedTrack is best suited for media firms and affiliates. The real-time data that the program gives at a minimal cost is a crucial selling point for affiliates wanting to improve high-traffic ad campaigns. RedTrack's all-in-one tracker tool will also benefit advertising agencies trying to keep up with real-time data. It will assist those agencies in making more educated data-driven choices about their advertising campaigns.
😳How does Voluum function?
Voluum is an affiliate tracking program that is cloud-based and includes various optimization options. Voluum enables you to monitor all of your affiliate programs in one spot. This complicates not just managing your affiliate programs but also scaling them and growing your company.
⁉️What exactly is Voluum tracker?
Voluum's affiliate tracker keeps track of everything! Including or excluding redirects. With our lightning-fast reporting, you can track over 30 metrics for each visit, click, and conversion from all of your traffic sources – all in one place and in real-time!
Final Verdict – RedTrack vs Voluum : Voluum Wins 2023
The following qualities apply to both RedTrack and Voluum. They both provide identical capabilities, making it difficult to determine which one is best suited to your requirements.
Voluum is well-known for its lackluster customer care. They do not prioritize customer service. On the contrary, you will discover RedTrack quickly responding to consumer inquiries!
S2S Postback is compatible with both, which is fantastic. However, Facebook Ads in 2021 may be a challenge for Voluum since they do not support Facebook CAPI.
Both trackers provide automation. However, RedTrack enables you to automate additional sources.
When it comes to cost comparisons, there are some stark distinctions. RedTrack provides a 14-day trial period, while Voluum offers a free demo. Additionally, Voluum’s plans are somewhat more costly.
Voluum seems to be an ideal alternative for starting affiliate marketers with minor abilities. Their functionality would make advertising easy for you. On the contrary, RedTrack assists you in resolving more complicated challenges and enables you to proceed in a more customized manner. If you want to build your agency, network, or learn how advertisements function from the inside out, Voluum should be your first pick.