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One of the most significant lessons I’ve learned in life is the need to keep track of my actions. This allows me to identify which actions have a positive impact on my results and which ones need to be tweaked to get actual results.
The same idea holds true for the media buying procedure. It’s critical that I’m fully aware of the campaigns I’m running, the targeting methods I’ve put in place, the bids I’ve set, the revisions I’ve made, and the earnings earned by each campaign.
That’s why I think a tracker like Voluum is essential. I can efficiently monitor and analyze all aspects of my media buying campaigns with Voluum.
It gives me vital insights into the performance of my campaigns, allowing me to make informed decisions and improve my results. I can efficiently track and measure the success of my media buying activities with Voluum, resulting in better outcomes and increased profitability.
Updated Voluum Review 2023
Here comes a reliable and powerful affiliate ads tracker. Voluum is one of the most reliable ad-tracking programs in the market. It is a complete ad-tracking software that allows you to manage, track, and optimize all your advertising campaigns in one place.
With the help of this tracker, you can easily track organic traffic and paid traffic, every event, click, and conversion from where you’ll get better traffic flow. All this allows you to make decisions based on data and optimize your efforts for a greater return on investment.
Voluum Review: Is Voluum Worth It?
It’s cloud-hosted tracking software that provides data analytics insights and AI-powered optimization tools that make advertising easier and more profitable.
Voluum is an end-to-end solution for performance marketers, media buying teams, agencies, and—of course—bloggers. The platform gained much recognition as a performance-tracking solution and is considered by many to be the best in the industry.
Recently, they have stepped up their game by developing an integrated native ads media buying feature.
Voluum provides instant information with real-time data processing so you can make transactions immediately. Because it is hosted in the cloud, it does not slow down, no matter where the traffic is, and you can access it from any device.
There is even a mobile application that provides personalized alerts about the performance of your campaign.
Key Features Of Voluum
- Direct Pixel Tracking: Paid and organic traffic tracking without the initial redirection. Accelerate the sending of visitors to your lists and publish unlimited ads, even in regions with slow Internet connections.
- Impression Tracking: Follow the impressions of the ads in order to simply measure the impact of specific ad contact points. Combined with other statistics, impressions give you a complete picture of the performance of your advertising campaign.
- Custom conversion tracking: Define multiple conversion types to track all the actions that users perform throughout the LTV.
- Dashboard: Get an overview of the most important campaign statistics, such as visits, clicks, costs, or benefits. And even you can easily discover areas that require your attention or improvements.
- Detailed reports: Get instant access to your data regardless of traffic. The best part is that they have a database that ensures that reports are generated instantly in real-time. Access 30 data points right for each print, visit, click and convert to get the most detailed insights possible.
- The Traffic Log: Now, you can access the raw data to obtain detailed information about each visit. With this feature, you will be able to detect data differences between your traffic source and Voluum.
- Traffic distribution AI: Just put campaign optimization on autopilot with the help of this feature. Actually, they have machine learning algorithms that come up with the best offers, landing pages, and complete routes as well.
- A / B test for Flows: Now you can automatically run A / B tests to easily determine which of your campaign’s routes mainly produce the best results for specific conversion goals and to see where changes should be made to improve the efficiency of your campaigns easily.
- Real-time routing API: Using this feature you can just dynamically replace the default redirection routes through a system similar to Webhook in real-time, and that’s impressive.
- Anti-Fraud Kit: Just stop wasting money on bot traffic. With the help of this feature, you can easily find out suspicious visits and clicks, detect unrealistic conversion times and so many things in a row.
- Offers The Marketplace Beta: Simply find, compare, and promote the best deals from the most important partner networks in your Voluum account, and that’s very easy to do. Simply use their advanced filtering to easily achieve the best.
- Multiuser Mode: You can invite your affiliates to work with your Voluum account. Adjust your access to specific workgroups and teams as well.
How To Easily Create Campaigns With Voluum?
The best part that I liked most about Voluum is that you can easily get started with Voluum right away. The process of creating campaigns with Voluum is very straightforward.
To check Voluum, you must create a campaign.
Then, you must select a traffic source that you have already predefined.
Right at the time of creating campaigns, you can just leave the country tab empty so that you can get better insights.
After you start the process, that will be replaced automatically.
You should also know if you want to track your costs in your ad network based on the pricing model you are using. So here, you can just set the CPC, CPM, or CPA value you generally pay for your traffic.
If you are using SmartCPM, you need not set your ads to cost here. Now, you might be thinking about what you should do in this case.
In this case, you must simply select “Do not track costs” because you no longer need to track them. But here, you must remember that you should check your costs on your ad networks.
The best part that I liked about Voluum is that it also has the ability to track costs automatically. So here you don’t need to worry as I have tried these features several times and it worked very well for me.
But one down part is that this option may also not work in some of the networks.
But somehow, if you really want to use it, just do a pre-test to ensure everything is done correctly. In the Advanced Settings tab, you can select the source you have generally predefined in the previous step.
Apart from that, you can even create a new specific route right for this campaign simply by selecting a new offer and a route before landing within the campaign easily.
Now I would like to introduce a simple step that you can follow to get started right away.
Now you have to choose a unique offer URL as the destination URL, and that’s it.
In this step, if you have selected the default source, Voluum toll will remind you of the source configuration and tell you how the traffic is distributed.
When you save your campaign settings, the campaign ID appears on the Campaign URL tab.
And now here, the URL must be included right in the destination URL so that you can simply start sending your traffic to a specific offer to simply track all your data in Volume.
How To Track Events Using Voluum?
Voluum generally follows different types of actions that are performed by visitors and called events. Different events have different effects on the performance of a campaign. That is why it is important to distinguish them well.
The main purpose of Voluum, in the broadest sense, is information management. This information includes:
Events: Impressions, Visits, Clicks, and Conversions.
Visitor characteristics: Basically, these visitors- are generated by the visitor transmitted from a source of traffic or obtained from Voluum that generally characterizes the visit, such as country, device information, costs, payments, etc.
This information is collected, recorded, and transmitted by Voluum. All this information is used to obtain more information about your visitors, better understand your campaign’s performance, and optimize your campaign’s configuration.
To obtain this information, you must configure Voluum correctly. The basic configuration covers the most common use cases and uses the redirect tracking method. So, let’s find out how to track events using Voluum.
Here, you can track events using the methods given below:
Now, I’m gonna use the first method to track events using Redirect Method
It is one of the simplest configurations. To properly track visits, you must add two elements to Voluum: a traffic source and a campaign. However, it is recommended that you always add a bid element to enrich your reports and use the traffic redirection options. Let’s check the necessary elements.
The Necessary Elements:
Traffic source: It is necessary to correctly register the information of an external traffic source platform.
Campaign: This element links all other elements and is usually added to the end of the campaign’s axis configuration. It is used to provide general information about the campaign and to direct traffic to a selected destination. In the simplest configuration, this destination can only be a destination URL.
Offer: Here, the position of a proposal offers additional options to manage the traffic deviation. You can use a quote element in routes or feeds to pass additional visit information to your affiliate network platform and use a redirect method to set up conversion tracking, a publishing URL, and more detailed reports.
Let’s get straight to tracking the events:
To track clicks correctly, you should use an externally hosted landing page, add an appropriate landing element in Voluum, and then paste a destination URL provided by Voluum right on your landing page.
- Lander: Basically, this item links Voluum to your landing page. The best part is that it can be used right on the paths and the flows with the offer element too.
- Click URL: This link is generally provided by Voluum and should be included in your landing page so visitors can be easily redirected to an offer.
Tracking The Conversion:
Regardless of your chosen tracking method, you can track conversions using the redirect or direct method easily.
Conversion tracking with a redirect method: To track conversions using a redirect method, you must use a server-to-server postback URL that must be set up in the offers setup.
Tracking Conversion With A Direct Method: If you want to track conversions using a direct method, you must use a conversion tracking pixel to be implemented on a thank-you page.
Tracking The Impression:
This must be compatible with your source traffic platform if you want to track your impressions. Read the following document for more information about impression tracking.
Track Visits With A Tracking Pixel:
Simply tracking the visits using the tracking pixel generally needs a landing page. Therefore, this method can easily track visits and clicks, too.
Direct Pixel Tracking: This feature generally allows you to track visits and clicks with a direct method. For this function to work, you must add a data source element and campaign source elements, too.
Now, you can track events with the help of Voluum easily. Let’s move to another part.
How To Easily Create A New Traffic Source From A Template?
The best part that I liked most about Voluum is that it has an easy-to-use interface. The following steps will teach you how to configure a traffic source based on the Voluum templates.
Just switch to traffic sources in Voluum. And there, the traffic source will show up.
Now, in this step, you must just click the New traffic source button. The New Traffic Source Template will pop-up window appear.
Now, you have to simply select the template you want to use by clicking on it.
Here, in this step, you have to click on the Load Template button. The “New traffic source” form is displayed.
When loading a volume traffic source template, all options and text boxes are already full with the default settings. You do not have to change the options or provide additional information to use this data source element in your Campaign Funnel. However, you can change the configuration of your choice if you wish.
Now, just click on the Save button.
Voluum Pricing Plans:
The pricing plan offered by Voluum is very affordable and flexible as well. And anyone can easily get started with this tool right away. Let’s find out what pricing plans and features this tool offers.
What Can You Use Voluum For?
Although it seems mostly dedicated to performance marketing, Voluum can benefit many bloggers. For example, if you promote your website through multi-channel campaigns, you can track your performance in just one place, just as a publisher would. You’ll get the same real-world insights into your traffic, no matter what ad exchange you use.
FAQs On Voluum Review:
What is Voluum?
Voluum is a powerful performance tracking platform designed to help online marketers, media buyers, and affiliates track, analyze and optimize their campaigns. With a suite of advanced tools, it's easy to get an overview of your campaign data in real-time.
What features does Voluum offer?
Voluum offers a range of features designed to help marketers, media buyers and affiliates maximize their campaigns’ performance. These include real-time campaign tracking, dynamic creative optimization, A/B testing, powerful reporting tools, and more.
How does Voluum work?
A:Voluum is a performance tracking platform that helps marketers, media buyers and affiliates track and analyze their campaigns in real-time. The platform tracks user engagement from clicks to conversions using a range of powerful tools and metrics.
What type of support does Voluum offer?
Voluum offers comprehensive customer support including a knowledge base, online tutorials, live chat, and email support. They also have an active community forum where users can exchange ideas and get help from other Voluum users.
Can I track performance across multiple channels and devices?
Yes, Voluum allows you to track performance across a wide range of channels and devices including mobile, web and social media.
Does Voluum integrate with other platforms?
Yes, Voluum is compatible with a range of platforms such as Google AdWords, Bing Ads and Facebook Ads. It is also compatible with a range of tracking services, including ClickMeter, TUNE and more.
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Conclusion: Voluum Review 2023
I guarantee you’ll be ready to launch your campaign if you follow these instructions. I hope this guide clarifies things for you, allowing you to master this Voluum guide series.
I’m craving a taste of Voluum. I’d like to learn how to use a tracker everyone has been discussing. I’m confident that with the help of this affiliate tracker, I’ll achieve outstanding results and create a lot of cash!
Best wishes to everyone!