Managing affiliates is one of the most time-consuming aspects of affiliate marketing. With Voluum, marketers can build automated workflows to manage their affiliates with ease.
You’re wasting valuable time and resources managing your affiliates with spreadsheets and email – and you’re not even getting the results you want.
With Voluum, you can instantly see what’s working and what isn’t, saving you time and money.
Today we have featured Voluum Review, so let’s get started, As an affiliate marketer if you’re not tracking your campaigns, you will lose time and money.
No doubt, you should have all the data insights of your campaigns and nothing helps you if you somehow run out of data.
And If you really want to be a successful affiliate marketer, you must track down all the parameters of your campaign like offers, creations, referral links, operators, browser versions and device models, as well.
Tracking all events matters a lot and it’s important because, without data, it may lead to inaccurate decisions, resulting in a waste of budget and time waste.
Detailed Voluum Review 2021 | What Is The Purpose Of Ad Tracking?
Here comes a reliable and powerful affiliate ads tracker, Voluum- Voluum is one of the most reliable ad tracking programs in the market. It is a complete ad tracking software that allows you to manage, track and optimize all your advertising campaigns in one place.
With the help of this tracker, you can easily track organic traffic and paid traffic, every event, click and conversion from where you’re going to get better traffic flow. . All this allows you to make decisions based on data and optimize your efforts for a greater return on investment.
Benefits of Using Voluum
Voluum Review 2021: Is It Worth The Hype??
Voluum is one of the best ads tracking software in the world. It’s an All-In-One Ads Tracking Software that helps you in simply managing, tracking and optimizing all of your advertising campaigns right in one place.
It’s cloud-hosted tracking software that provides data analytics insights along with AI-powered optimization tools that will really make advertising easier and more profitable.
Voluum is an end-to-end solution for performance marketers, media buying teams, agencies, and—of course—bloggers. The platform gained much recognition as a performance tracking solution and is considered by many to be the best in the industry. Recently, they have stepped up their game by developing an integrated native ads media buying feature.
Voluum provides instant information with real-time data processing so you can make transactions immediately. Because it is hosted in the cloud, it does not slow down, no matter where the traffic is, and you can access it from any device. There is even a mobile application that provides personalized alerts about the performance of your campaign.
The Key Features Of Voluum
- Direct Pixel Tracking:
Paid and organic traffic tracking without the initial redirection. Accelerate the sending of visitors to your lists and publish unlimited ads, even in regions with slow Internet connections too.
- Impression Tracking:
Follow the impressions of the ads in order to simply measure the impact of specific ads contact points. Combined with other statistics, impressions give you a complete picture of the performance of your advertising campaign.
- Custom conversion tracking:
Define multiple conversion types to track all the actions that users perform throughout the LTV.
Simply get an overview of the most important campaign statistics, such as visits, clicks, costs or benefits. And even you can easily discover areas that require your attention or improvements.
- Detailed reports:
Get instant access to your data regardless of traffic. The best part is that they have a database which ensures that reports are generated instantly in real-time. Access 30 data points right for each print, visit, click and convert in order to get the most detailed insights possible.
- The Traffic Log:
Now you can access the raw data to obtain detailed information about each visit. With this feature, you will be able to detect data differences between your traffic source and Voluum.
- Traffic distribution AI
Just put campaign optimization on autopilot with the helo of this feature. Actually, they have machine learning algorithms the comes up with the best offers, landing pages, and complete routes as well.
- Offers The Marketplace Beta
Simply find, compare and promote the best deals from the most important partner networks in your Voluum account and that’s very easy to do. Simply use their advanced filtering to easily achieve the best.
- Multiuser Mode
Now you can also invite your affiliates to work with your Voluum account. Adjust your access to specific workgroups and teams as well.
What Do We Like Most About Voluum Tracker?
There’s no doubt that Voluum is a serious player when it comes to tracking the performance of advertising campaigns. Its users generate over $1.5 billion of revenue annually, which pretty much speaks for itself.
Smoothly working granular reports, post-install analytics, and flexible campaign setup makes A/B testing and optimizing media buying for a lifetime value just a matter of a few minutes of work.
For those who prefer to work via the API—it’s pretty well documented so you won’t have any problems setting everything up and sending requests to Voluum.
The platform works in a SaaS model, which is a strong advantage over using your own tracking solutions. You can work on your campaigns on the go, as the data is stored in the cloud and can be reached via an app hosted both on the App Store and the Google Play Store. Plus, you can always scale up or scale down, depending on your performance. There are plenty of pricing plans to suit your exact needs.
It comes with an integrated native DSP
Recently, Voluum has added a big feature: integrated DSP that allows you to buy native media straight from the platform. This is a real game-changer, as Voluum is now unified for media buying and analytics. It’s all in one place.
Voluum is hosted on nine data centers situated in different parts of the world. Practically, that means your data is always processed, safe, and sound. Even if one data center was down, the traffic would automatically be redirected to the next closest server. We’re talking about a level of security comparable to banking standards here, so you don’t have to worry about your data at all.
It’s also worth mentioning that Voluum is constantly updating its anti-fraud solutions. The platform is integrated with a third-party solution, and they have their own as well. It’s crucial for media buyers, as bot traffic is a big problem these days. In Voluum, everything is filtered even before you bid. In fact, all the traffic you see on the platform is already filtered.
Integrations that save you a lot of time
Setting up campaigns in many native ad exchanges can be time-consuming. Going back and forth to about 20 traffic sources takes, on average, about five hours. But in Voluum? It’s just five minutes!
It’s great to have all the sources in one place. All you have to do is just check off what suits you. Then, to optimize every aspect of the campaign, you just adjust them in Voluum’s panel. That’s it!
All of this is only possible due to the constantly growing list of Voluum partners. As of this writing, they have more than 20 different native ad exchanges integrated. It saves time, for one thing, and for another, your reach can be increased big-time without much effort.
The auto-optimization feature to help you focus on what’s important
When doing performance marketing, you need to be constantly checking to see if everything is going well. In Voluum, you can take a break whenever you want, as there’s an auto-optimization feature that seems like an autopilot.
How To Easily Create Campaigns With Voluum?
The best part that I liked most about Voluum is that you can easily get started with Voluum right away. The process of creating campaigns with Voluum is very and straightforward.
In order to check Voluum, you must create a campaign.
Then, you must select a traffic source that you have already predefined.
Right at the time of creating campaigns, you can just leave the country tab empty so that you can get better insights.
After you get to start with the process that will be replaced automatically.
You should also know if you want to track your costs in your ad network based on the pricing model you are using. So here you can just set the CPC, CPM, or CPA value that you generally pay for your traffic.
Somehow if you are using SmartCPM, you need not set your ads to cost here. Now you might be thinking about what should you do in this case.
In this case, you need to simply select “Do not track costs” because you no longer need to track them. But here you need to remember that you should check your costs right on your ad networks.
The best part that I liked about Voluum is that it has also the ability to track costs automatically. So here you don’t need to worry as I have tried these features several times and it worked very well for me.
But one down part is that in some of the networks, this option may not work as well.
But somehow if you really want to use it, just make sure you just do a pre-test in order to simply make sure everything is done correctly. Right in the Advanced Settings tab, you can simply select the source that you have generally predefined in the previous step.
Apart from that, you can even create a new specific route right for this campaign simply by selecting a new offer and a route before landing within the campaign easily.
Now I would like to introduce a simple step that you can follow in order to get started right away.
Now you have to simply choose a unique offer URL as the destination URL and that’s it.
How To Track Events Using Voluum?
Voluum generally follows different types of actions that are performed by visitors and called events. Different events have different effects on the performance of a campaign. That is why it is important to distinguish them well.
The main purpose of Voluum in the broadest sense is the management of information. This information includes:
Events: Impressions, Visits, Clicks, and Conversions.
Visitor characteristics: Basically these visitors- generated by the visitor transmitted from a source of traffic or obtained from Voluum that generally characterizes the visit, such as country, device information, costs, payments, etc.
This information is collected, recorded, and transmitted by Voluum. All this information is used to obtain more information about your visitors, to better understand the performance of your campaign, and to optimize the configuration of your campaigns.
To obtain this information, you must configure Voluum correctly. The basic configuration, which covers the most common use cases and using the redirect tracking method. So let’s find out how to track events using Voluum.
Here you can track events using the methods given below:
Now I’m gonna use the first method to track events using Redirect Method
It is one of the simplest configurations, to properly track visits, you must add two elements to Voluum: a traffic source and a campaign. However, it is recommended that you always add a bid element to enrich your reports and use the traffic redirection options. Let’s check the necessary elements.
The necessary elements:
Traffic source: It is necessary to correctly register the information of an external traffic source platform.
Campaign: Actually this is the element links all other elements and is usually added to the end of the campaign’s axis configuration. It is used to provide general information about the campaign and to direct traffic to a selected destination. In the simplest configuration, this destination can only be a destination URL.
Offer: Here the position of a proposal offers additional options to manage the traffic deviation. You can use a quote element in routes or feeds to pass additional visit information to your affiliate network platform and use a redirect method to set up conversion tracking, a publishing URL, and more detailed reports.
Let’s get straight to tracking the events:
In order to track clicks correctly, you should use an externally hosted landing page, add an appropriate landing element in Voluum, and then you have to paste a destination URL provided by Voluum right on your landing page.
- Lander: Basically this item links Voluum to your landing page. And the best part is that it can be used right on the paths and the flows with the offer element too.
- Click URL: This link is generally provided by Voluum and should be included in your landing page so that visitors can be easily redirected to an offer.
Tracking The Conversion:
Regardless of the tracking method you choose, you can track conversions using the redirect or the direct method easily.
Conversion tracking with a redirect method: In order to track conversions using a redirect method, you must use a server-to-server postback URL that must be set up in the offers setup.
Tracking Conversion With A Direct Method: If you want to track conversions using a direct method, you must use a conversion tracking pixel that must be implemented on a thank-you page.
Tracking The Impression:
If you want to track your impressions, this must be compatible with your source traffic platform. Read the following document for more information about impression tracking.
Track Visits With A Tracking Pixel:
To simply track the visits using the tracking pixel generally needs the use of a landing page. Therefore, this method can easily track visits and clicks too.
Direct Pixel Tracking: This feature generally allows you to track visits and clicks with a direct method. For this function to work, you must add a data source element and campaigned source elements too.
Now you are able to tracks events with the help of Voluum easily. Let’s move to another part.
How To Easily Create A New Traffic Source From A Template?
The best part that I liked most about Voluum is that it has easy to use interface. And in the following steps, you will learn how to configure a traffic source based right on the Voluum templates.
Just switch to traffic sources in Voluum. And there the traffic source will show up.
Now in this step, you have to just click on the New traffic source button. The New Traffic Source Template will pop-up window appears.
Now you have to just select the template that you want to use simply by clicking on it.
Here in this step, you have to click on the Load Template button. The “New traffic source” form is displayed.
When loading a volume traffic source template, all options and text boxes are already full with the default settings. You do not have to change the options or provide additional information to use this data source element in your Campaign Funnel. However, you can change the configuration of your choice if you wish.
Now just click on the Save button.
Voluum Pricing | Detailed Voluum Review
The pricing plan offered by Voluum is very affordable and flexible as well. And anyone can easily get started with this tool right away. Let’s find out what pricing plans and features this tool is actually offering.
Basic – $62/month
- 1 Million Included Events
- $0.04/1,000 Events Average Charge
- Pro Support
- 6 Months Data Retention
- Reporting API
- 3 Custom Tracking Domains
Advance – $138/month
- 10 Million Included Events
- $0.036/1,000 Events Average Charge
- Pro Support
- 1 Year Data Retention
- Reporting API
- 5 Custom Tracking Domains
- 2 Additional Users
Premium – $417/month
- 30 Million Included Events
- $0.03/1,000 Events Average Charge
- Premium Support
- 2 Years of Data Retention
- Real-Time Reporting API
- 20 Custom Tracking Domains
- 5 Additional Users
Want to try it? Voluum Review 2021
There’s no doubt that Voluum is a must-have for every performance marketer out there, but it also has a lot of benefits for marketers.
If you’re still on the fence about using it, check this out: We’ve asked Voluum for discounts especially for you. With the code below, you’ll get a 53% discount off the basic plan. For six months! Where’s the catch? The number of account activations with the coupon is limited.
What can you use it for?
Although it looks like it’s mostly dedicated to performance marketing, Voluum can benefit many bloggers. For example, if you are promoting your website through multi-channel campaigns, you can track your performance in just one place, just as a publisher would. You’ll get the same real-world insights into your traffic, no matter what ad exchange you are using.
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What is Voluum?
Voluum is a cutting-edge real-time analytics platform for online campaign tracking. The Codewise system is developed for performance marketers and individual advertisers that wish to track the success and profitability of their campaigns.
What functions does Voluum offer?
Voluum can handle real-time data, allowing it to present consumers with real-time information. It's also cloud-based and can be accessed from any device, allowing advertisers to keep track of their activity. Users can rest assured that their data is secure with Voluum. High-grade encryption and authentication procedures, comparable to those used by worldwide financial institutions, protect the platform.
What can I do with Voluum?
With this powerful cloud-hosted tracking solution, you can track, analyse, and optimise all of your affiliate campaigns while also receiving extensive analytics from all conceivable sources. Traffic distribution can be handled, Artificial Intelligence techniques can be used to increase campaign performance, and A/B tests can be correctly conducted.
Does Voluum allow real-time data processing?
Marketers and advertisers may expect real-time updates on their campaigns with Voluum. This is due to the system's architecture, which allows it to process a large amount of data in real time. Users can use granular data to analyse, optimise, and finally monetize their campaigns in this way.
Is Voluum secure?
Voluum provides users with the certainty that their information is well-protected. The application employs mechanisms similar to those used by global financial institutions, implying that authentication and encryption methods are robust. In the event of a server timeout in one region, the solution's traffic is transferred to the next data centre, ensuring that campaigns remain up and clickable at all times.
Is Voluum suitable for beginners?
Voluum has a variety of ways to get you started and teach you what you need to know, even if this is your first time using this type of marketing software. To access documentation, step-by-step guides, video lessons, and their blog, go to the Free Resources link on the main page. When you first log in, you'll be given a tour with useful advice on how to get started, as well as a guide to assist you navigate the software as you learn it.
Does Voluum have API integration?
Although Voluum has its own reporting suite, users that want more from the solution can utilise the API to link reporting systems to their tracking application. Users can receive all of the information they desire and need without ever leaving the platform's UI.
Can I use Voluum on my smartphone?
Voluum recognises that not all marketers and advertisers are constantly glued to their computers. That is why the system includes mobile applications for tracking ad campaigns while on the go. This allows users to stay up to date on their actions regardless of where they are.
What kind of tools can Vollum integrate with?
Voluum API can be used to integrate with the following types of systems: DSP, Tracking, Security, Billing & Payment, Reports and Profile Management
Is Voluum better than Google Analytics?
Voluum is a fantastic Google Analytics substitute. It offers an easy-to-use user interface. Overall, you can more easily track your affiliate offers, as well as specific data points such as devices, conversions, and OS systems. In terms of set-up and data analysis, we found it to be more user-friendly than Google Analytics.
Some More Commonly Asked Questions for Voluum:
What is the purpose of ad tracking?
You may assess if your budget and other resources (such as personnel) are being deployed correctly by tracking your adverts. You may change your campaigns to attain a greater ROI by examining what’s going wrong and what’s not doing effectively.
Is Voluum Self-hosted or Cloud hosted?
Voluum is cloud-hosted, unlike many other tracking solutions that are self-hosted. This is very significant for a rookie Media Buying neophyte who is just getting started in the business. You won’t need to invest in separate servers to install a self-hosted tracker because it’s a Cloud solution. You will save a lot of money by doing so. Furthermore, because the Cloud solution has a global CDN, you can use it to run in any country.
Which ad formats does Voluum support?
All ad formats and traffic sources are supported, and you have access to pre-made traffic source templates (such as Facebook and Google) as well as the ability to create custom templates. Display banners, Email advertisements, Native ads, Pop-ups, Push ads, Search ads, Social ads, and Video ads are all supported ad types.
What functions can I perform with Voluum?
You can track everything that happens with your affiliate programs with Voluum, including organic and sponsored traffic from various sources. You can also design rule-based paths to send users down specific paths based on a range of characteristics, such as their device or country. Voluum offers a dedicated Flows page where you may design a variety of funnels, including a default one that can be applied automatically if you don’t need to specify specifics.
Is Voluum user-friendly?
Voluum has a variety of ways to get you started and teach you what you need to know, even if this is your first time using this type of marketing software. To access documentation, step-by-step guides, video lessons, and their blog, go to the Free Resources link on the main page. When you first log in, you’ll be given a tour with useful advice on how to get started, as well as a guide to assist you navigate the software as you learn it.
Is Voluum easy for beginners?
While Voluum is very user-friendly, especially for beginners, this kind of in-depth planning may necessitate assistance. Fortunately, Voluum includes a comprehensive documentation area where you can discover walkthroughs for a variety of tasks, including path creation.
You’ll also receive onboarding emails when you purchase a plan, and you may sign up for individual onboarding or a group webinar (depending on the package you choose). Overall, Voluum is simple to use, even for those who have never used affiliate marketing software before.
Does Voluum have a dashboard for all functions?
Yes. When you initially log in, you’ll be directed to the Campaigns tab, with the main Dashboard one tab to the left. In Campaigns, you’ll definitely be working and tweaking a lot, but the Dashboard is where you can get a bird’ eye view of how everything is doing.
Can I Track Landing Page Performance?
You can monitor the performance of landing pages on the Landers tab, including the number of visits and unique visitors, clicks, conversions, revenue, ROI, and more. Adding a tracking landing page is comparable to adding an offer. You’ll add a workspace, a country tag, a name, tags, a URL, the number of CTAs, and tracking options, among other things.
Does Voluum support campaign migration?
You can import campaign data from AdsBridge, BeMob, Binom, or Thrive automatically. If you’re currently using another tracker, you can contact customer service for assistance with the transition.
Does Voluum offer Data Retention?
Historical data is available for a certain time depending on your plan, however Voluum stores data indefinitely — you can upgrade if you need to view data that goes back further than your plan allows.
How much does the Discover plan cost?
The Voluum Discover package costs $69 per month if paid monthly, or $49 if paid annually. It comes with three months of data retention, twenty active campaigns, one custom domain, and one million events.
How much does the Profit plan cost?
The monthly cost of the Voluum Profit plan is $149, or $119 if paid annually. It has a six-month data retention period, unlimited active campaigns, three custom domains, and three million events.
How much does the Grow plan cost?
The Voluum Grow package costs $449 per month if paid monthly, or $349 if paid annually. It has a data retention period of 12 months, unlimited active campaigns, 5 custom domains, and 10,000,000 events.
What is the difference between Profit and Grow Plans?
Profit and Grow have a significant pricing difference, and the biggest distinction – aside from some advanced features – is that with Grow, you can add up to five custom domains, whereas with Profit, you can only add three. If you require the Grow plan’s features, it’s advisable to pay for a year in advance to save $100 every month.
How much does the Agency plan cost?
An Agency plan, which starts at $999 per month and needs an individual contract, is available. This strategy is extremely adaptable and adjustable.
Do I get access to detailed statistics?
It gives you precise information about your statistics. Your audience can be segmented by nation, operator, OS, device type, conversion hour, and even IP address. You will be able to reduce your costs as a result of it. If you discover that a particular device is simply costing you money and not bringing in enough conversions to cover your expenses, you may remove it from your targeting and concentrate on more profitable devices.
Can I perform Split-testing?
When working with Single Offers, Voluum offers a split-testing option, which allows you to send the same traffic to various distinct offers or even partners to discover which one is the most profitable. After that, you can direct all of your traffic to the best offer or establish a percentage rule to direct a portion of your traffic to the most profitable offer while the rest is tested with another offer. This strategy will boost your profits in the long run.
Can I Integrate Voluum With my Affiliate Network?
There is a slew of pre-defined affiliate networks to choose from, just like there is a slew of pre-defined traffic sources. By selecting one, you’ll be given a global postback URL, which you’ll need to paste into your affiliate network. You have numerous alternatives to pick from here. You can choose the first option to have the clickid automatically added to your offer URLs.
Furthermore, accept duplicated postbacks if you know that your affiliate network allows you to have several transaction IDs with the same click id (which means that one clickid might have many conversions subscribing/installing various goods at the same time).
Conclusion: Voluum Reviews 2021 | Should You Give It A Try?? How to Use Voluum Detailed Guide
Voluum allows you to centralize and track all of your campaigns in a single dashboard. I have seen an increase in our KPIs since I started using this platform so I strongly recommend it. My clients have been using Voluum too they are satisfied with the support.
Have you used Voluum? What are reviews on Voluum? Feel free to drop your reviews about Voluum right in the comment section below. And if you do like the post, then please give us a moment to share this post on all trending social media platforms like Facebook, Twitter, and LinkedIn.