SimilarWeb Vs Google Analytics 2023: Which One Is Best? (Who Wins?)

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

Are you confused about whether to choose SimilarWeb Vs Google Analytics? Are you confused between these two tough competitors? Let me tell you something that blows your mind.

You don’t have to choose, you can use both (with paying for only one). Yes, check out this article, and you will know-how.

SimilarWeb Overview

SimilarWeb Pro analyzes the traffic to your rivals’ websites. This competitive intelligence tool provides traffic and engagement analytics that enable you to measure your website or mobile application against competitors worldwide.

The SE0 and PPC keyword choices allow you to see organic and paid keywords for any website, even those not given by Google.

 SimilarWeb Vs Google Analytics

SimilarWeb Pro customers may utilize Audience Interests to discover the websites that people visit during the same browsing session as the websites they examine.

Traffic sources display the sources of traffic to a website, whereas Popular Pages display the most popular internal pages of a website.

For every website, you can see monthly visitors, geographic data, search terms, social traffic, referring sites, traffic by device, organic vs sponsored traffic, top keywords, and audience interest. Compare the websites of up to five rivals side by side.

Google Analytics Overview

Google Analytics is an enterprise-class web analytics system that provides detailed insights into the traffic to your website and the efficiency of your marketing efforts.

With the addition of powerful, versatile, and simple-to-use tools, you can now see and analyze your traffic statistics in totally new ways.

google-analytics SimilarWeb Vs Google Analytics

With Google Analytics, you’re better equipped to produce more targeted advertisements, boost your marketing campaigns, and build more conversion-optimized websites.

Google Analytics helps clients to save significant amounts of time and money by streamlining daily company activities.

Why Choose SimilarWeb Over Google Analytics?

1. Competitive Tracker:

Easily monitor and follow the websites of rivals and get actionable information. The Competitive Tracker monitors the performance of any website across all digital channels.

It allows you to compare up to ten rivals’ websites side by side – and identify emerging traffic patterns.

This tool assists you in –

  • Keep an eye on trends across all channels, including organic traffic and rankings, paid performance, display, social, referrals, and direct.
  • Discover the traffic share and percentage change in traffic for each competitor’s website domain
  • Receive updates immediately to your inbox and never miss another.

2. Ranking Distribution:

Keep an eye on your site’s ranking trends in Google’s search engine results pages (SERPs). Ranking Distribution is a sophisticated tool that gives a rapid and comprehensive view of how well any website performs over time in terms of Google rankings.

Thus, you can quickly determine which keywords rank in the top three spots for every website (or top 10, 20, you name it). You may also see the ranking distribution of any website to compare your performance to that of your rivals and to track trends.

This tool may be of use to you –

  • Determine how high your SERP ranks are in comparison to those of your rivals.
  • Over time, identify weak points in your rivals’ ranking performance.
  • Analyze rank position, volume, CPC, and SERP characteristics in detail.
  • Discover how a website performed in a certain month and identify ranking patterns.
  • Indicate the areas in which your rivals want to expand in the future.
  • Investigate the top domains for each term and get insight into a competitor’s content strategy.

3. SERP Feature Analysis: 

Acquire insights to help you tackle further SERP elements. SERP features are the components that surface alongside traditional search results after a Google search, such as rich snippets, photos, reviews, and FAQs.

This tool may be of use to you –

  • Discover and evaluate SERP feature options that will enable you to claim prime SERP real estate and increase visitors.
  • Determine whether keywords have a high visibility SERP characteristic for you or your rivals.

4. Zero-click Search: 

Determine the terms that generate the most traffic. You know how, when you’re Googling, you often receive the answer to your inquiry without having to click on a result? This is a “zero-click” search that is enabled by SERP features like Quick Answers, Knowledge Boxes, and Top Stories (news).

They integrated the zero-click percentage measure into a number of their keyword research tools.

This feature may be beneficial to you –

  • Determine whether keywords are worth targeting by examining the proportion of no-clicks for each keyword.
  • Improved comprehension of search intent.
  • Optimize your PPC campaign by using keywords that will generate genuine traffic to your site.

5. SERP Snapshot: 

Keep an eye on your Google ranking and expand your keyword selection. The SERP Snapshot tool provides a concise overview of the search engine results page for any phrase, including the top results (and changes in rank) and any SERP features that are available.

This tool may be of use to you –

  • New keyword research and qualification, including long-tail keywords.
  • Monitor your search engine optimization performance for ranking keywords.
  • Discover new search engine results page (SERP) feature potential for certain keywords.

6. Search Competitors Pages: 

Recognize who your true keyword competitors are. To give you a more detailed perspective of your organic and paid traffic rivals, they’ve enhanced our search competitors’ pages.

Your competitive set may surprise you, since the list of domains used by your well-known rivals may be rather varied, particularly for a particular period or area.

This tool may be of use to you –

  • Determine your organic and paid search rivals, even those who may have passed under your notice.
  • Drill down into certain industries, website types, or ad types to get a complete picture of the competitive environment.
  • Utilize the Search Overlap Score to determine your level of competition with a certain domain for search traffic on a 1-100 scale.

7. Keyword Gap:

Analyze which keywords are bringing you the most traffic in comparison to your competition. Their Keyword Gap tool is a very useful tool for researching competitive keywords. If you’re a content or PPC manager, the data may help you prioritize which keywords to target to gain (or keep) traffic share from rivals.

This tool may be of use to you –

  • Determine which keywords are winning, which are losing, and which are offering chances, and improve your PPC and SEO efforts.
  • Visualize your traffic volume in comparison to those of your rivals and identify keyword overlap.
  • Drill down and evaluate each term based on its SERP characteristics, traffic share, CPC, and position.

8. Organic Pages:

Determine the SEO methods used by the pages that get the greatest traffic. The Organic Sites tool enables you to identify a competitor’s most popular organic pages (based on traffic) to reverse engineer their strategies and keywords.

This tool may be of use to you –

  • Analyze the organic traffic share and trends for a certain page by country and period.
  • Determine the number of keywords that drive visitors to the website, as well as the page’s top keywords.
  • Discover which newly identified pages have experienced a surge in visitors lately.
  • Analyze the performance of a page and get insight into your competitor’s content strategy.

9. Organic Search Overview: 

At a look, identify SEO possibilities. The Organic Search Overview page provides a high-level overview of your domain’s overall organic performance in comparison to its rivals.

Acquaint yourself with a website’s search traffic, engagement, and top keywords, and then go deep into each measure.

This tool may be of use to you –

  • Analyze organic traffic and learn about critical engagement data such as session time, pages per visit, and bounce rate.
  • Determine the most important keywords for each domain and dive down for more analysis
  • Proactively identify possible concerns.

10. Amazon Keyword Generator: 

Create hundreds of keyword ideas with a high degree of purpose. Finding the proper keywords to generate sales is a continual struggle for eCommerce marketers in an ever-changing marketplace.

With the latest upgrade to the Keyword Generator, you’ll get more exposure for Amazon keywords, replete with monthly search volume and traffic stats.

This tool may be of use to you –

  • Discover and analyze particular Amazon keywords across several countries.
  • Improved comprehension of search activity for certain terms.
  • Investigate organic vs. bought clicks for various keywords.

11. Youtube Keyword Generator:

Increase your traffic by identifying the most effective video marketing keywords. YouTube SEO has become a critical component of digital strategy. After all, it accounts for 8.4 % of all search traffic.

Monthly search volume is more than that of Bing, Yahoo, AOL, and combined. As a result, they’ve updated the Keyword Generator tool to include YouTube search data.

Now you can simply determine which keywords to target while creating or optimizing video content.

This tool assists you in –

  • Identify subjects and keywords around which to generate video content.
  • Keywords should be qualified using data such as volume, clicks, and top country.
  • Optimize existing videos by determining the keywords to put in the meta description and title.

12. PPC Spend Estimations:

Budgets for paid search advertising by competitors are revealed and analyzed. Recognize rivals’ anticipated ad expenditures, possible budgets, and how they execute paid search tactics via PPC Spend. This is a critical capability for PPC managers who assess paid search expenditures and develop short- and long-term plans.

This feature may be beneficial to you –

  • Plan and justify advertising expenditures across all marketing platforms.
  • Recognize the efficacy of your rivals’ internet advertising efforts.
  • Recognize trends in search ad spending and evaluate advertising expenditures over time.
  • Assess investment per channel in comparison to rivals’ ad expenditure.
  • Increase in expenditure patterns associated with certain campaigns.

13. Paid Landing Pages: 

Identify the most effective sponsored campaigns that are generating visitors to any website. The Paid Landing Pages functionality helps performance marketers and PPC managers to make smart choices about their campaigns that maximize their return on investment. Utilize this tool to identify and analyze your rivals’ most productive landing pages and obtain valuable information about their campaign performance.

This tool may be of use to you –

  • By nation, identify the landing pages that get the highest sponsored traffic.
  • Calculate the projected cost of each landing page and campaign.
  • Discover which search advertising and phrases are generating the most traffic to each landing page.
  • Easily create keyword clusters for your campaigns.
  • Examine the messaging on the most successful and engaging landing pages.

14. Paid Search Overview:

Provides a comprehensive snapshot of a website’s sponsored search activity. The Paid Search Overview page summarizes critical information about the traffic that paid search generates for your site and allows you to compare your results to those of your rivals.

PPC managers and performance marketers get the data they need to comprehend the budgets, keywords, and advertisements that drive their competitors’ paid search campaigns.

This tool may be of use to you –

  • Benchmark paid traffic against a competitor’s set in a timely and complete manner, and analyze their sponsored search methods.
  • Analyze engagement data for purchased traffic such as visit length, pages per visit, and bounce rate to determine ROI performance.
  • Analyze a competitor’s most recent search and show advertisements that generate sponsored visitors.

15. Display Overview Page:

  • Recognize your rivals’ display traffic strategy in a nutshell. The Display Ads Overview page provides a comprehensive perspective of how rivals’ display traffic is distributed. Analyze live ad creatives and messages in real-time to find your rivals’ most successful campaigns.
  • Obtain high-level statistics such as total ad visits, the number of advertisements, campaigns, and landing pages.
  • Utilize analytics like visit length, pages per visit, and bounce rate to determine traffic and engagement.
  • Discover which top publishers and ad networks your rivals are using to power their digital advertising strategy.

16. Affiliates by Industry: 

Locate high-performing affiliates in any business. If you’re an affiliates or partnerships manager trying to expand your network inside your sector (or looking to expand into other areas), this is the solution for you.

Understand referral traffic at the industry level to identify relevant prospects and the top referral domains that deliver visitors to websites.

This tool may be of use to you –

  • Visualize referral visits, referral leaders, and more — for any nation or period.
  • Analyze essential data for any website in detail, including traffic share and change in traffic.
  • Locate potential affiliates and add them to partner lists for further evaluation and qualification.

Pricing Comparison: SimilarWeb Vs Google Analytics 

Google Analytics does not openly show its pricing. You will have to contact them for customizing a plan for your needs. However, Google Analytics will cost you roughly around $ 150,000 a year.

In a way, SimilarWeb does the same as Google Analytics but it does offer two pricing plans for digital marketing intelligence that are priced $ 208 per month if paid yearly and the other one is $ 375 per month if paid yearly.

As you can see, the pricing is pretty cheap for SimilarWeb. Hence, going for SimilarWeb is a better idea.

FAQs On SimilarWeb Vs Google Analytics 2023:

Is SimilarWeb any good?

SimilarWeb is an excellent tool for determining which websites are popular and get a lot of traffic. It assists in determining if a site has strong SEO ranking potential.

How does SimilarWeb get its data?

Partner and internet service providers with millions of subscribers give data. Sources of public data. Patented technologies and indexing systems that scan public data continuously. Panel data that has been anonymized from browser addons on visited websites.

How accurate is SimilarWeb traffic?

The Conclusions. The most accurate tool overall was SimilarWeb, which underestimated organic traffic by an average of 1 %. It overstated overall visitation by 17 %, expecting 15.7 million visits for the 25 websites vs the real 13.4 million. SimilarWeb was the only technology that consistently underestimated traffic in general.

What is SimilarWeb used for?

SimilarWeb is a supplier of digital intelligence to enterprises and small to mid-sized businesses (SMBs). The platform delivers online analytics services and informs customers about the web traffic and performance of their clients and rivals.

What is Google Analytics used for?

Google Analytics contains capabilities that enable users to see trends and patterns in the way their website visitors interact with it. Data gathering, analysis, monitoring, visualization, reporting, and interaction with other applications are all enabled by features.

What is Google Analytics and how does it work?

Google Analytics collects data about site visitors. From the source of a website's traffic to the number of monthly visits, Google Analytics provides significant insight into user behavior and gathers vital user data in real-time.

Is Google Analytics free to use?

Google Analytics is a freemium service, which means that small companies may use it for free, but if they want advanced capabilities or the capacity to do more with the service, they must pay a recurring subscription. That is a hefty price tag, even if the features are really valuable.

Is it easy to learn Google Analytics?

Google Analytics is not always straightforward to use. Indeed, it is so intricate that many people overlook it - a grave error. It's really simple to go into Google Analytics and see your traffic statistics for the last 30 days. It's far more difficult to determine how to evaluate it by geolocation, traffic source, page category, and so on.

Quick Links:

Final Verdict: SimilarWeb Vs Google Analytics 

I will make it very simple for you. In the entire article, you saw how SimilarWeb is better than Google Analytics. This does not mean Google Analytics is not good.

The only thing is, Google Analytics is not enough, and so is Google Analytics Pro. You will need a paid subscription anyway.

So, it is recommended to go with SimilarWeb rather than Google Analytics Pro and on the side, you can use Google Analytics Free for its accuracy.

The major reason why I prefer SimilarWeb over Google Analytics that was not mentioned in the article yet was that SimilarWeb has a ton of features and it is a million times easier to use than Google Analytics.  

Andy Thompson

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from ecommerce, startups, social media marketing, making money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like: ImageStation, & Newsmartwave

Leave a Comment