Are you confused about whether to choose SimilarWeb Vs Google Analytics? Are you confused between these two tough competitors? Let me tell you something that blows your mind.
You don’t have to choose, you can use both (with paying for only one). Yes, check out this article, and you will know-how.
Table of Contents
SimilarWeb Pro analyzes the traffic to your rivals’ websites. This competitive intelligence tool provides traffic and engagement analytics that enable you to measure your website or mobile application against competitors worldwide.
The SE0 and PPC keyword choices allow you to see organic and paid keywords for any website, even those not given by Google.
SimilarWeb Pro customers may utilize Audience Interests to discover the websites that people visit during the same browsing session as the websites they examine.
Traffic sources display the sources of traffic to a website, whereas Popular Pages display the most popular internal pages of a website.
For every website, you can see monthly visitors, geographic data, search terms, social traffic, referring sites, traffic by device, organic vs sponsored traffic, top keywords, and audience interest. Compare the websites of up to five rivals side by side.
Google Analytics Overview
Google Analytics is an enterprise-class web analytics system that provides detailed insights into the traffic to your website and the efficiency of your marketing efforts.
With the addition of powerful, versatile, and simple-to-use tools, you can now see and analyze your traffic statistics in totally new ways.
With Google Analytics, you’re better equipped to produce more targeted advertisements, boost your marketing campaigns, and build more conversion-optimized websites.
Google Analytics helps clients to save significant amounts of time and money by streamlining daily company activities.
Pricing Comparison: SimilarWeb Vs Google Analytics
Google Analytics does not openly show its pricing. You will have to contact them for customizing a plan for your needs. However, Google Analytics will cost you roughly around $ 150,000 a year.
In a way, SimilarWeb does the same as Google Analytics but it does offer two pricing plans for digital marketing intelligence that are priced $ 208 per month if paid yearly and the other one is $ 375 per month if paid yearly.
As you can see, the pricing is pretty cheap for SimilarWeb. Hence, going for SimilarWeb is a better idea.
FAQs On SimilarWeb Vs Google Analytics 2023:
Is SimilarWeb any good?
SimilarWeb is an excellent tool for determining which websites are popular and get a lot of traffic. It assists in determining if a site has strong SEO ranking potential.
How does SimilarWeb get its data?
Partner and internet service providers with millions of subscribers give data. Sources of public data. Patented technologies and indexing systems that scan public data continuously. Panel data that has been anonymized from browser addons on visited websites.
How accurate is SimilarWeb traffic?
The Conclusions. The most accurate tool overall was SimilarWeb, which underestimated organic traffic by an average of 1 %. It overstated overall visitation by 17 %, expecting 15.7 million visits for the 25 websites vs the real 13.4 million. SimilarWeb was the only technology that consistently underestimated traffic in general.
What is SimilarWeb used for?
SimilarWeb is a supplier of digital intelligence to enterprises and small to mid-sized businesses (SMBs). The platform delivers online analytics services and informs customers about the web traffic and performance of their clients and rivals.
What is Google Analytics used for?
Google Analytics contains capabilities that enable users to see trends and patterns in the way their website visitors interact with it. Data gathering, analysis, monitoring, visualization, reporting, and interaction with other applications are all enabled by features.
What is Google Analytics and how does it work?
Google Analytics collects data about site visitors. From the source of a website's traffic to the number of monthly visits, Google Analytics provides significant insight into user behavior and gathers vital user data in real-time.
Is Google Analytics free to use?
Google Analytics is a freemium service, which means that small companies may use it for free, but if they want advanced capabilities or the capacity to do more with the service, they must pay a recurring subscription. That is a hefty price tag, even if the features are really valuable.
Is it easy to learn Google Analytics?
Google Analytics is not always straightforward to use. Indeed, it is so intricate that many people overlook it - a grave error. It's really simple to go into Google Analytics and see your traffic statistics for the last 30 days. It's far more difficult to determine how to evaluate it by geolocation, traffic source, page category, and so on.
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Final Verdict: SimilarWeb Vs Google Analytics
I will make it very simple for you. In the entire article, you saw how SimilarWeb is better than Google Analytics. This does not mean Google Analytics is not good.
The only thing is, Google Analytics is not enough, and so is Google Analytics Pro. You will need a paid subscription anyway.
So, it is recommended to go with SimilarWeb rather than Google Analytics Pro and on the side, you can use Google Analytics Free for its accuracy.
The major reason why I prefer SimilarWeb over Google Analytics that was not mentioned in the article yet was that SimilarWeb has a ton of features and it is a million times easier to use than Google Analytics.