Google Ranking Factors- SEO Checklist

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What are ranking factors?

There is huge variety of different ranking factors. All of them you can find out here.

Several groups of Google ranking factors can be defined:

  • On-Site WebSpam Factors

  • Domain Factors

  • Special Algorithm Rules

  • Backlink Factors

  • Brand Signals

  • Social Signals

  • Page-Level Factors

  • Site-Level Factors

  • Off Page Webspam Factors

  • User Interaction

I’d like to pay attention on page level factors, social signals and brand signals as these categories are contradictory. They include such metrics as quality of backlinks, Page Rank, social networks activity.

There are a lot of argues about importance or unimportant of methods connected with that categories such as link building or promotion in social media. Someone believes that PR doesn’t have much value anymore taking into account tightening Google policy according backlinks. Let’s see mentioned Google ranking factors.



Social ranking factors

Among these are +1, likes, twitts, pins, authorship, shares, account authority.

As social networks provide no-follow links, you will not get “juicy links”. Consequently, social networks are tools that aimed to brand development, brand awareness, audience approach and getting traffic.

On the one hand, according to Google policy it’s important to create valuable and interesting content that willing to be shared; on the other hand, Matt Cutts states that +1, likes, twitts and pins have no influence on search ranking. Nevertheless they stay among factors of ranking. So Matt Cutts point is not be over concerned with getting likes, but if Facebook Page has a lot of likes, it will be counted. This is a little bit controversial.

Read:  Why Social Media Marketing is So Powerful

Brand ranking factors

Brand ranking factors are close to social signals since they include Facebook Page and likes, Twitter with followers, presence in Linkedin, brand name anchor text, brand mentions (even without hyperlink), brand searches and some more.

Thus, despite absence of “juicy links” in social networks, brand development and engagement with users lead to the top of search ranking anyway. In other words, when you brand becomes popular in social media, Google will notice it.

Page level ranking factors

There are a lot of page level factors such as keywords, title, keyword density, page authority, amount and quality of inbound and outbound links, page rank and some more, but I’d like to turn attention to Page Rank.

Regardless to Google guidance and this list of factors, PR is just among 199 other factors. In fact, PR shouldn’t be goal of SEO strategy because there are other factors that are considered as well. Currently webmasters should understand marketing strategies and be concerned about brand development. How to turn this into SEO strategy?

SEO strategy should be targeted to getting backlinks. No-follow, do-follow, social shares and so on. The point is to get quality back link from trusted resource and it doesn’t matter do-follow or no follow. By the way, quality and trust rank are among ranking factors.

Backlink performs 2 significant functions increase PR and attract traffic. Hence we come to PR.

Though PR stays crucial metric that is based on quality of backlinks and has bigger weight in ranking to compare with other signals. Originally page level ranking factors are above social and brand signals.

To sum up, what is essential for SEO? Looking through the list we can find that “everything” is taken into account for arranging from keywords and domain name to usability, grammar and Facebook fans.

The point is that a website should be quality in technical performance as well as friendly for users. Getting backlinks is #1 SEO goal as backlinks lead to increasing PR, top position in Google search, traffic and brand awareness. Therefore backlinks contribute to enhance other Google ranking factors.

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Jitendra Vaswani

Jitendra Vaswani is a Digital Marketing Practitioner and renowned international keynote speaker who has embraced the digital nomad lifestyle as he travels around the world. He founded two successful websites, & Digital Marketing Agency DigiExe of which his success stories have expanded to authoring "Inside A Hustler's Brain : In Pursuit of Financial Freedom” (20,000 copies sold worldwide) and contributing to “International Best Selling Author of Growth Hacking Book 2". Jitendra designed workshops for over 10000+ professionals in Digital marketing across continents; with intentions ultimately anchored towards creating an impactable difference by helping people build their dream business online. Jitendra Vaswani is a high-powered investor with an impressive portfolio that includes Imagestation and Newsmartwave . To learn more about his investments, Find him on Linkedin, Twitter, & Facebook.

14 thoughts on “Google Ranking Factors- SEO Checklist”

  1. Great Post! This is very informative & usefulpost. I am glad to ready this awesome article. Thanks for sharing such a helpful post.

  2. Your very right when it comes to posting comments on blogs with the same niche as yours. Posting comments generally give you an advantage for the bloggers to view even your own site.

  3. Great post! You’re spot on when it comes to getting any type of link from a trusted source. Social media metrics are definitely gaining weight as far as Google’s ranking factors.

  4. Backlinks remain an important Google ranking factor, yet finished the years, Google has figured out how to weed out the bad links from the good. More links will even now result in a higher score, yet just in the event that they’re from various diverse and authoritative areas.

  5. I think Google wants webmaster to understand that while social media is an important tool to improve traffic, one must diversified sources of traffic. Sometimes, we need to stop overthinking what Google wants. The changing algorithm shows that there are no solid SEO strategies with Google.

  6. Good Article . Backlinks are good for SEO but mass poor quality back links can be harmful !

    • Hi Pravin thnxx for commenting on my blog. I am really glad that you like these tips, Yes poor quality backlinks always hurt SEO in many ways. So I always avoid poor backlinks for my blog.

  7. Good post Maria and I’ve shared a little bit about links over on my post today as well.

    I learned that Google takes into account about 200 different factors for gauging page rank so all those people who obsess over thinking backlinks is the only thing the look at is just crazy. I only wish that were it but then again too many people put all their work into obsessing over those and not contributing to anything else.

    I say concentrate on quality content that people will want to read and share then build on that community. In the long run that will help more then anything else I believe and just stop obsessing over everything. Easier said then done I know.

    Thanks for sharing this and hope you both have a wonderful week.


  8. HI Maria and Jitendra,

    Yes indeed, I think Google takes a lot of things into consideration when the ranking is done, whether it is the SEO, or social media, or any other factor. I think on our part if we have our blogs in place and are following the right path, and doing the best we can in all honesty – we should do well for ourselves.

    Also, a strong social presence, perhaps with time, is essential because the more your reach the wider your horizon, and then there is actually no one stopping you achieving success.

    Thanks for sharing. Have a nice week, both of you 🙂

  9. Hi Maria and Jitendra,

    Well written and publish. I think the MOST important is always the trust in a domain. For example, it is always better to get a backlink from a PR 5 blog than just a PR 0 blog. So, that totally make sense and thanks for sharing this!

    *shared on buffer to help you share* 😀

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