Social media is a channel that holds immense potential. In the past few years, this potential has been tapped by individuals, organizations, and businesses alike. Talking about businesses, in particular, they conduct a number of activities on various Social media platforms to connect with their target audience.
With pages, profiles, and groups on Social Networking websites, they strive to build their brand online and reach out to millions of users. Small, Medium and Large businesses use social media very effectively and each type of business have their own social media marketing strategy.
But given the ever-increasing Social media networks, it becomes difficult for them to handle multiple accounts without investing a significant amount of resources.
This is where social media marketing tools such as SocialPilot become the ‘cloud with a silver lining’. A number of advanced features of this impressive tool help them seamlessly manage multiple social media accounts.
How can social media automation be useful?
Using social media to share your blog’s most recent content is a terrific strategy to increase readership. Facebook, Twitter, and LinkedIn are wonderful platforms for promoting your blog, particularly if you have a large number of friends or followers. It allows you to share your material with your network and beyond, increasing the exposure and traffic to your site.
Maintaining a daily posting schedule on these networks can be a time-consuming and laborious chore, and you may not always have the time to do so. You might discover that logging in every other hour and publishing it to social media isn’t the best use of your time.
Automated posting programs like SocialPilot can help you with this. You may use SocialPilot to set up your social media accounts and plan updates in advance. You can connect to Facebook, Twitter, and LinkedIn at the moment. SocialPilot is a web app and a Chrome extension that may be used in any browser. You can link up to five social network profiles with their free plan, or upgrade to a premium account to connect more.
SocialPilot Review 2021 : Best Social Media Scheduling Tool?
SocialPilot is a social media management and automation tool, which lets you connect and manage unlimited social media accounts through a unified dashboard. At present, it lets you connect your Facebook, Twitter, and LinkedIn accounts.
Apart from the accounts, you can also integrate the Facebook and LinkedIn profiles & pages and users can also connect LinkedIn groups using this tool. Not many tools on the market are known to provide this feature.
This reaps in huge benefits for businesses as they can straightaway connect and manage accounts on these social networking platforms without even getting into the complexities of the same.
What I mean to say is that even with limited knowledge of the platforms, you can integrate and use them like a pro for your business. All that you need to do is create a cross-channel strategy use SocialPilot to manage them efficiently for your business productivity.
Sample this – for many businesses, especially the small scale ones and start-ups, time and manpower are two valuable resources. Now a day’s businesses and marketers use social media to improve productivity by using social media management tools.
With SocialPilot, you can easily manage scores of products and services without having to dedicate a lot of time and effort to promote them manually.
It also allows you to create customized schedules for different products and categories, thereby reducing the amount of time or manpower that you need to invest in this direction.
With a simple interface and a few clicks, you can easily manage your accounts from its dashboard. This is less confusing than opening multiple tabs on your browser and painstakingly managing social media accounts, one at a time.
Easily create and manage multiple groups
SocialPilot lets you create and manage multiple groups. This is a boon for those, who need to filter different groups as per their requirements.
The feature of integrating different pages and groups such as those of your LinkedIn and Facebook accounts is something that works wonders for them. Both these platforms allow users to create, post and share content with their networks.
SocialPilot with all these features is surely a must-have social media management tool that will help you enhance your business productivity. I am sure that with this tool in your stride, you will definitely get the desired results for your business.
Use SocialPilot to create a new group through its dashboard and add the relevant LinkedIn and Facebook groups in it. This way, when you need to post a common topic across the same groups, go to the common group you created via the tool and do the needful. Simple!
Curate content and schedule posts on multiple accounts
Sifting through interesting content online that is share-worthy, does consume a lot of your resources at one go. Effective social media strategy for any business can give good results in return whether it is leads, sales, or organic traffic.
This issue is easily addressed by SocialPilot. It lets you find out the latest content on different topics, allows you to curate the content, and allows intelligent post rescheduling. You can use it to get the best recommendations for content that you can share with your audience.
This saves your time on research as you get quality content in a single click. For original content, you can easily create new posts by using a mix of text, images, and links and share the same across your connected profiles.
In fact, it provides you the option to create a post with more than 1000 words, an image, and a link shortening feature.
What is equally time-consuming is to post content regularly across all your social media profiles. Using the tool, you can pre-determine when your posts appear on your social media profiles.
The time slots for each of the posts to be published are flexible and you can edit them at any given point in time. This customized scheduling of content allows you to regularly update your profiles and help you enhance your brand’s presence online.
The SocialPilot Dashboard
The first thing you should do after enrolling in your SocialPilot account connects your social profiles. To do so, go to the left side and click on “Connect Account” under Social Accounts. You can add an infinite number of Twitter, Google Plus (Page, Profile, and Collection) profiles, Facebook (profile or page), and LinkedIn profiles here (profile, page, or group).
Setting post schedules
You should now be able to schedule your posts after you’ve connected a profile. It’s worth noting that the default time zone is for the United States; if you need to change it, do so. On the next page, click the “Edit” option and choose your preferred time zone.
On the left pane, select Manage Accounts to return to the schedule creation screen. For that account, select “Edit.” You can now add a schedule to your social media page.
You can add a time to the posting schedule by selecting it under “Select Time.” After that, you may select which days of the week you want the schedule to run. When you’re finished, click the “Add Time” button. You can do the same for any other social profiles you’ve linked.
Every time you create a post for any social profile, the timetable will now take effect. Note that schedules are established independently for each social account, but if you want your content to appear at the same time on all of them, you can set the same exact one for all of them.
To begin adding posts to your schedule, go to the left pane and select “Create Post.” After that, you can begin writing your post and adding links. I provided a link to an article that I want to feature on my Twitter profile, as you can see in the sample below. On the right-hand side, you’ll notice that my Twitter profile is checked, but my LinkedIn account is not.
Install the SocialPilot Chrome extension if you don’t enjoy manually inserting links and inputting text to compose a post. This way, all you have to do is click the SocialPilot symbol to share the website you’re on.
You have three alternatives from the drop-down menu once you’ve finished a post: Add to Queue, Share Now, and Share Next. When you click Add to Queue, that post will be added to the scheduling queue. Click on Share Now if you want to share the content right away.
Find shareable content
Have you run out of article ideas? You may use SocialPilot’s content discovery feature to find intriguing stories to publish on your social media channels. You’ll always have something fascinating to post on your social media channels if you do it this way.
SocialPilot Chrome Extensions
Recently, SocialPilot launched a chrome extension to make user engagement more active & better on social media platforms.
Yes, if a user likes any article or online resources and wants to share it instantly on selective social media platforms then they just need to click on the SocialPilot extension button.
The Professional plan is the most inexpensive of these, at $25/month if you pay in a round figure for the year. It is $30/month if you choose to pay on a month-to-month basis.
At this level, you can get in touch with a very large 25 social media site accounts, with accessibility to mass scheduling and also material curation for as many as three team members.
This indicates one of the primary selling points of SocialPilot. Other systems need a membership to a more pricey plan to gain access to advanced features and additional individuals, however, the initial registration on SocialPilot will cover the demands of several companies.
The Tiny Group subscription sets you back $50/month (with a price cut to $41.66/ month if you pay upfront for the year) as well as improves the Expert account by including connection to an additional 25 social networks accounts and also access to the Social Inbox device for handling conversations.
This bundle additionally gives white-label PDF records, for agencies that intend to include their branding prior to sending analyses to their customers.
5 reasons why we like SocialPilot!
Great tool for publishing
A variety of features in SocialPilot demonstrate why it is routinely ranked as one of the top social media management tools. You’ll be able to bulk-schedule posts through CSV, upload numerous photos, and use a URL shortener for branded social network URLs.
For sharing on the fly, there’s a handy browser plugin, and SocialPilot’s mobile app features image editing. Let’s have a look at some of the additional capabilities that this amazing tool has to offer.
Social Inbox and Engagement
SocialPilot’s social inbox, unlike many other social media dashboards, is now a Facebook-only service. It allows you to manage several Facebook pages’ inboxes and comments. It’s a convenient method to keep track of messages and comments over the last 30 days and respond to them all from one place.
Although I wasn’t able to check comments on articles posted before utilizing SocialPilot, the UI is basic and clear. Other social media dashboards have more sophisticated social media monitoring tools, which provide this feature for various social media sites, and this worked well.
The publication and scheduling of material is a big part of what SocialPilot does. As a result, it’s no surprise that it lacks social listening capabilities. As previously stated, you may manage your Facebook page’s messages and comments. This isn’t the proper tool for you if you’re looking for a social media tracker or a hashtag tracker. For more advanced social listening, check out Hootsuite, Sendible, or Buffer Reply.
Publishing and Scheduling Posts
SocialPilot is a superb social media scheduling tool that allows you to post to numerous platforms and automate your Facebook posts. By going to the Posts tab and posting a link, you can create a new social media post.
SocialPilot pulls in photographs and posts metadata automatically, giving you a preview of what you’ll be posting right away. You can also utilize the built-in tools to add images, video, or GIFs, or use Canva to create an image for your post. This is a very useful connection. You can view how the post will look by clicking on the link for each social networking site. You can then share it right away, schedule it, or save it to your queue.
You may schedule the post to repeat up to 10 times over a period of days, which is a wonderful function. This is useful if you want to draw the most attention to a specific piece of content. You can see a piece of content you’ve scheduled in your dashboard or in the content calendar, where you may drag and drop the schedule to update it. To increase the reach of your material, you can effortlessly tag consumers on each platform.
It’s clear that SocialPilot was designed for teams and agencies. You may quickly add team members as an account owner with only a few clicks. You may choose whether to give team members admin access to accounts and which features they may manage from a single interface (like adding feeds, connecting accounts, and boosting posts).
Depending on whether you want team members to be allowed to just schedule material or look at analytics and the social inbox, you can create unique permissions for each social media site.
Content developed by Content Schedulers is routed through the approval process. The Posts tab is where you’ll find and approve these. It’s worth noting that each team member receives their own account for managing team material; this account cannot be used for personal social media feeds. You can also invite clients and decide whether they may see, publish, or promote material as an agency owner.
Whereas Hootsuite’s app list contains over 100 apps, SocialPilot keeps things simple. Apps for URL shortening (Bitly, Sniply, and Rebrandly), browser extensions, Feedly for sharing feeds, and Canva for image creation are among the integrations.
Don’t be turned off by the shortness of this list! Zapier is included as integration by SocialPilot to make up for this. This opens up the prospect of integrating with dozens of different apps used by your workforce.
Why should you try SocialPilot?
Getting Started Is Simple
It only takes a few minutes to sign up for a free SocialPilot trial and get started setting up your account. You can either fill out a brief form or connect the app to your Facebook or Twitter accounts. However, using social sign-on doesn’t save you much time because you’ll still be asked to fill out the rest of the form.
In any case, the process takes less than a minute, and once you’re in your dashboard, a convenient reminder of when your free trial expires is shown at the top.
Connect your Social Accounts
Connecting your social networking accounts is the next step. SocialPilot, unlike Sendible, does not have an in-app guide for this. You will, however, receive an email with a link to a how-to guide that will help you through the processes. You can also add a new account by clicking on the Accounts icon.
The account you added will already be in your SocialPilot dashboard if you utilized social sign on. This is a mixed blessing, as you’ll see later. Using a simple and clear interface, SocialPilot allows you to manage many social network accounts. After you’ve selected the one you want and gone through the certification procedure, you’re ready to start scheduling material.
Default Social Media Posting Schedule
One useful aspect of SocialPilot is that it automatically develops a posting schedule for your content when you connect a social media account. Of course, you can change this, but it makes it a lot easier to get started sharing information.
Simply select the Metrics option to have access to SocialPilot’s social media analytics. Facebook pages, Twitter accounts, LinkedIn pages, Pinterest accounts, and Google My Business profiles can all benefit from SocialPilot’s analytics. Unfortunately, Instagram isn’t supported yet, though SocialPilot claims to be working on it.
The analytics dashboard is straightforward and easy to understand. It provides a quick overview of your account’s essential stats. When you connect a social media account to SocialPilot, it instantly collects analytics, making it simple to keep track of your data right away.
The reports from SocialPilot cover content performance, interaction, and more. There’s simply one issue: SocialPilot’s analytics reports for Professional accounts aren’t customizable. You’ll need the Small Team or Agency plan if you want a white label report that you can brand for your company or agency. The Professional package does not include the functionality. You can, however, save or email each social media profile’s analytics data to share with team members and clients.
Apps & Integrations
External analytics interfaces are not available in SocialPilot. For the supported social networks, you may access data on engagement, content performance, reach, and much more. You’ll need the social media measurement capabilities integrated into programs like Sendible or Buffer Analyze if you want Instagram analytics. Overall, SocialPilot delivers a wealth of information to aid your social media strategy.
Customer Service & Support
For self-service, SocialPilot provides a large knowledge base. If you need assistance with something, it also has a customer support service that is available 24 hours a day, seven days a week.
Customer support at SocialPilot is adequate (though not exceptional), with several alternatives for contacting them. The live chat option on their website isn’t actually a “live chat” with a response time of a few hours, but it does assist to receive a faster answer than most other SocialPilot options.
Aside from that, they provide email support with a quite quick response time. During the course of this review, I asked them a number of questions (including how to offer clients calendar access, does SocialPilot enables Instagram statistics, and so on), and they responded in less than 2 hours.
This is commendable, given that their webpage advertises a response time of “less than 4 hours.” Brands that underpromise and overdeliver are my favorites.
SocialPilot Alternatives and Comparison
Without mentioning alternative social media management products on the market, I don’t think this SocialPilot review would be complete. We’ll compare SocialPilot to its competitors in this section to see if it has a chance against them. There are many SocialPilot competitors, but HootSuite and Buffer, which have a larger user base than SocialPilot, are the ones that have a chance against the technology.
Aside from that, we have Sendible, which has received positive feedback and is worth mentioning as a SocialPilot option. To learn more about how Sendible works, see my Sendible review (or compare it to Hootsuite in my Sendible vs Hootsuite article).
SocialPilot vs Hootsuite 2021
Hootsuite has long been the industry leader in social media scheduling tools, and although it is still quite useful for both individuals and businesses, SocialPilot has improved the process by adding new capabilities at an absurdly low cost. Let’s compare SocialPilot vs Hootsuite to see which one is best for you:
- User Interface
The clumsiest user interface is the one thing that has kept me from using Hootsuite for anything other than experiments and reviews. While I recognize that this is a personal choice, I believe that SocialPilot (and other social media tools in general) provide a considerably better user experience than Hootsuite’s archaic appearance.
- Social media channels
Another difference is that SocialPilot works with a wider number of social media networks, including Google My Business, Tumblr, VK, and TikTok, whereas Hootsuite does not. Hootsuite supports YouTube, and SocialPilot makes it happen with the help of Zapier. Hootsuite, too, uses Tailwind to get around its Pinterest limitation.
- Bulk scheduling with image
While both apps enable bulk scheduling, SocialPilot also provides picture capabilities, whereas Hootsuite does not.
Integrations and workarounds are used by both SocialPilot and Hootsuite to compensate for what they don’t have natively. Hootsuite, for example, has YouTube integration, which SocialPilot modifies using Zapier; similarly, Hootsuite lacks native Pinterest integration, which it compensates for with Tailwind.
- Content Library
Content libraries (saving drafts of articles for usage and reuse) are included in all SocialPilot plans starting at $25 per month. The content library, on the other hand, is only available with Hootsuite’s commercial plan (beginning at $599!) and higher.
- Team Management
Hootsuite’s price levels do not include support for teams, but you can try dividing the number of social media profiles into customers. The cheapest subscription, which supports up to 3 users, is $129 per month, while SocialPilot costs $25 per month and has more features and a dedicated client management facility. As a result, picking the winner is simple.
Finally, the most significant distinction is the tool pricing. SocialPilot’s cheapest subscription is $25 per month and includes 25 social profiles, 3 team members, and priority assistance, whereas Hootsuite’s cheapest plan costs $29 per month (both invoiced annually) and includes only 10 profiles, 1 user, and standard support. The same trend follows for higher plans too.
The winner of this match between SocialPilot and Hootsuite is SocialPilot. I enjoy how it provides you with everything you require at the lowest possible cost. It is the most cost-effective option.
SocialPilot vs Buffer 2021
Buffer, like Hootsuite, has been around for a long time. It serves a large number of customers and serves as a valuable resource for social media best practices. However, let’s compare and contrast SocialPilot and Buffer in terms of the tools they provide:
- Ease of use
I used to use Buffer and have always admired its user interface and ease of use. Both SocialPilot and Buffer are putting forth their best efforts in this area.
- Social Media channels
With broader social media channel compatibility, SocialPilot is clearly the winner, allowing you to cater to a broader client base and a more diverse social media presence. Buffer doesn’t support Google My Business, VK, Tumblr, or TikTok, but SocialPilot does.
- Social Inbox
Buffer’s $99 plan does not include a social inbox. They had released Buffer Reply a while ago, but when I went back to their website, I discovered that it now redirects to an error 404 page with no indication about the tool’s retirement or merger.
- Bulk Scheduling
Bulk scheduling isn’t a native feature of Buffer, however, you can use BulkBuffer.com as a workaround. I’ve used it previously, and while I appreciate them inventing something like that, it’s clumsy and lacks an image upload option. Bulk upload is included in SocialPilot.
- Automated RSS support
For most people, this isn’t a deal-breaker, but it’s worth mentioning. Buffer only allows for manual RSS submissions, whereas SocialPilot allows for both manual and automated RSS submissions.
- Facebook ads support
Through their dashboard, SocialPilot can help you boost and manage your adverts. Buffer, despite its higher price, does not permit Facebook advertisements or any other type of ad generation directly from its dashboard.
As I previously stated, pricing usually always surpasses the majority of a tool’s benefits because money is the most valuable resource a company has and it depletes quickly. With a very low pricing barrier, SocialPilot comes out on top.
Buffer’s all-inclusive package starts at $99 per month and includes 25 profiles, 3 team members, and priority support, whereas SocialPilot’s all-inclusive plan starts at $25 per month and includes 25 profiles, 3 team members, and priority support.
Frequently Asked Questions
🔥What is SocialPilot?
SocialPilot is a cloud-based social media management platform that assists brands with content generation, curation, scheduling, and overall administration of their social media presence. Without leaving the interface, you can manage your complete social media operations, including client management, Facebook post boosting, and social listening. All for a very reasonable price.
✔Which Social media networks does SocialPilot support?
SocialPilot supports all of the major social media networks, making it a useful all-around social media dashboard. You may plan your posts on Facebook, Twitter, Instagram, LinkedIn, Google My Business, Pinterest, Tumblr, and VK.
💥Can I find shareable content on SocialPilot?
You may use SocialPilot's content discovery feature to find intriguing stories to publish on your social media channels. You'll always have something fascinating to post on your social media channels if you do it this way.
👓Can I schedule posts with SocialPilot?
🔥Does SocialPilot support third party integrations?
External analytics interfaces are not available in SocialPilot. For the supported social networks, you may access data on engagement, content performance, reach, and much more. You'll need the social media measurement capabilities integrated into programs like Sendible or Buffer Analyze if you want Instagram analytics. Overall, SocialPilot delivers a wealth of information to aid your social media strategy.
✔ Do I get access to Analytics?
SocialPilot offers you a dedicated dashboard for analytics. The analytics dashboard is straightforward and easy to understand. It provides a quick overview of your account's essential stats. When you connect a social media account to SocialPilot, it instantly collects analytics, making it simple to keep track of your data right away.
✔ Is it easy to manage teams on SocialPilot?
SocialPilot was designed for teams and agencies. You may quickly add team members as an account owner with only a few clicks. You may choose whether to give team members admin access to accounts and which features they may manage from a single interface (like adding feeds, connecting accounts, and boosting posts). Depending on whether you want team members to be allowed to just schedule material or look at analytics and the social inbox, you can create unique permissions for each social media site.
✔What support options do customers have?
✌Does SocialPilot have a Social Inbox feature?
Yes. SocialPilot's social inbox, unlike many other social media dashboards, is now a Facebook-only service. It allows you to manage several Facebook pages' inboxes and comments. It's a convenient method to keep track of messages and comments over the last 30 days and respond to them all from one place.
Final Thoughts on SocialPilot
SocialPilot is a complete social networking platform for individuals, small businesses, and agencies, with a feature set and affordable pricing. It’s a good choice because of its seamless publication, ease of use, good analytics features, and collaboration options with filters to keep customers and personal projects from becoming a shambles.
Despite the presence of famous competitors such as Hootsuite and Buffer, regular upgrades and the addition of new features such as TikTok scheduling and Google My Business compatibility, among others, make it a no-brainer. If Instagram statistics and a true Social Inbox are more important to you than what SocialPilot has to offer, check out Sendible, which shines in these areas for a little higher price. Aside from that, SocialPilot is the king of value for money.
SocialPilot with all these features is surely a must-have social media management tool that will help you enhance your business productivity. I am sure that with this tool in your stride, you will definitely get the desired results for your business.
Have you used social pilot, let us know about your own review with this tool.