Wix Review 2023: What Is Wix Used For? (Pros & Cons)


Overall Verdict

Among the most popular website builders, Wix offers both free and paid plans. The tool can be used by amateurs as well as professionals.

Out of 10


  • Plan for free
  • An easy-to-use interface
  • Integrations across multiple platforms
  • All paid plans include free hosting
  • Money-back guarantee of 14 days
  • Secure SSL payment options
  • Templates and design options galore
  • Both beginners and professionals will find it useful


  • When using Wix Editor or Wix ADI, responsive design is not available
  • After creating a website, there is no option to change the template


Price: $ 14

Looking for Wix Review, this post will help you. 

Wix is a user-friendly, free website builder that also offers paid options with greater functionality. It offers an intuitive drag-and-drop editor that even first-time users can work with easily.

This is an option if you are searching for something that is easy enough to develop your first website and advanced enough to scale up.

Wix Review: Key Features

  • Drag-and-drop editor
  • Multiple integrations
  • Open development platform
  • Fonts and media gallery
  • Easy-to-use interface
  • Advanced design features
  • Free templates
  • Professional mailbox
  • Complete design freedom
  • Huge app market
  • Custom domain name
  • Built-in SEO tools
  • Business and marketing tools
  • Social tools
  • Site Analytics
  • SSL Certified

Who Has it Been Designed For?

What makes Wix so appealing to me, and why should you consider using it?

Wix is a website builder that I have been familiar with for many years. In reality, anyone searching for a website builder encounters Wix, as it is among the market leaders.

However, individuals frequently become confused and opt for WordPress instead of attempting anything new. So that you may make an informed decision before selecting a website builder, I have decided to write this Wix evaluation.

In this Wix review, I will discuss all of its primary features in-depth, as well as its strengths and weaknesses. Thus, you can choose for yourself if this is the best option.

When it comes to the aspects of Wix that I appreciate, I must begin with the user interface. The interface is aesthetically spectacular, well-organized, intuitive, and user-friendly. You won’t have to look for the tools you need to construct your website; they are all readily available.


From layouts to ornamental embellishments, you have plenty of alternatives to pick from. It is as simple as dragging and dropping a number of pieces onto a page and then arranging them as desired.

The entire process of creating a website with Wix is both entertaining and easy. You may believe this is only for beginners, however, that is not the case. Wix also provides professional developers with Corvid.

The only area in which Wix trailed behind was its lack of a mobile-responsive design for its websites. With the release of Editor X, Wix has resolved this issue as well. Moreover, you can still develop mobile-friendly websites using the Wix editor.

Are you ready to read this detailed Wix review?

Now let’s get started.

Wix Review In Detail: Most Notable Features

Wix Review

As previously stated, the nicest aspect of Wix is its user interface and usability. In this section of the Wix review, I will describe in full the different Wix capabilities, including its incredible drag-and-drop editor.

However, before I do so, I’d like to advise you of some other vital details. Wix provides a free plan with limited capabilities that is suitable for the creation of a complete website.

This is very helpful for first-time users, bloggers, etc. who do not wish to invest heavily in their initial website. Nonetheless, you can easily upgrade to a premium plan if your website and business expand.

Wix provides distinct premium plans for merely establishing a website and for launching an online business. If you do not want any eCommerce website design features, you may easily choose a lesser plan.

Additionally, the free website will have a Wix domain, but higher plans allow you to link your own domain or receive a free domain.

Having covered the fundamentals, let’s move on to the features part of this Wix review.

Are you eager to discover more about Wix’s features?

Here it is.

1. Drag-and-Drop Editor

My favorite aspect of Wix is its incredible drag-and-drop editor, which makes developing a website exciting and enjoyable. You can experiment with numerous design components to develop a website design that is uniquely yours.

When you begin the process of designing a website on Wix, you must first choose the type of website you wish to create. Then, you may begin by selecting a template that most closely resembles the design you have in mind.

However, you are not bound by templates and can entirely customize them to meet your needs. This is the role of their editor.

From there, you have an abundance of options, beginning with the page backdrop. You can select photographs from their gallery or upload your own. Additionally, you can select the color scheme for your website.

The ability to apply identical settings to all other pages with the press of a button is a bonus feature. Therefore, if you like a plain white backdrop for all of your website’s pages, you do not need to select each page individually.

To access the actual page design features, simply click the “Add” button, and you will be presented with an abundance of design components that may be added to your website. These options vary from the fundamentals, such as text boxes and images, to the advanced, such as integrating an online store.

Want to learn more about the Wix editor’s available design elements?

Here are some of the several options available to you. The list is rather extensive and cannot be addressed as a whole, so I will only discuss a few of them. Thus, here it is.


Every effective website requires strategically-placed call-to-action (CTA) buttons that inspire viewers to take action. It doesn’t have to be sales-related; it might be any activity you want your audience to take.

Wix has so many alternatives to choose from that you will have no need for anything else.


On certain of your website’s pages, you may like to include a photo or media gallery. This could be used to display your portfolio, photographs of your property, or anything else you wish to display as an image gallery.

Wix provides numerous gallery layouts for displaying these photographs. My recommendation to anyone developing a website is to include images on every page, as this will make the pages more engaging. Utilize this tool accordingly when designing your website using Wix.


Have you ever encountered websites that are extremely well-organized using horizontal and vertical lines? Or perhaps the ones with several little visual elements such as icons, arrows, logos, and badges?

These are known as decorative design components, and Wix has a vast library of them that you can drag and drop onto the page you are developing.

I enjoy experimenting with things, but I cannot speak for you. I really drop these shapes and photos onto a page and experiment with their placement until they make an overall gorgeous page design.


These are the areas on your website where users must enter information or can click to navigate elsewhere. Essentially, these are design aspects that stimulate interaction among website visitors.

They can accomplish this by subscribing to your newsletter, providing feedback, posing questions, etc. You can choose various types of interactive features for various pages of your website.


Use boxes to divide your website pages into sections. You can add many boxes of various sizes and shapes, as well as design components within those boxes.

There are other methods to format the content on your web pages, but boxes are the most visually ordered.


The strips found on Wix are essentially pre-designed boxes with various design components that serve distinct purposes.

For instance, suppose you require a visual strip to display client testimonials. You can accomplish this by creating a box to which you must put the client’s image, text, quote mark icons, etc. Then, you will select a background colour and arrange these design pieces in a logical manner.

But what if there were a lot quicker and simpler ways to accomplish this?

In fact, there is.

Instead of starting from scratch, you can simply select a pre-made testimonies strip and quickly modify it.

Lists and Grids

Similarly to pre-designed visual strips, you have choices for creating lists and grids. You may, of course, design these from scratch if you so desire. To save time, though, you may put a list or grid anywhere on your page and configure it from this menu.

Audio and Video

There are numerous ways to add audio or video to your website.

But there’s more…

Not only can you submit movies to engage your audience, but you can also sell videos through your Wix website. “Video Box” is another excellent function that makes your movies look beautiful on the website by placing them in boxes of various forms.

There are numerous audio player alternatives available for playing music. Simply add an audio player of your choosing and customize its appearance to match the page’s theme.

Using the “Embed” tab, you can also embed audio and video on your site.


At the top of each of your web pages, you should provide a menu that facilitates user navigation. With Wix, creating a menu is as easy as selecting a style you like and inserting it in the precise spot you like.

Wix simplifies the process of adding and customizing menus in comparison to many other website builders. On the majority of other platforms, it will take you a significant amount of time to learn how to modify your website’s menu and add or remove items from it.

The simplicity with which you can construct a sophisticated menu for your Wix website is unparalleled.

Don’t believe me?

Go modify the menu on your WordPress site, then do the same on Wix. You will understand what I am referring to.


Integration with social media is an indispensable feature for every quality website. Whether it be social-sharing buttons or a gallery of your most recent social media posts, your website requires social media integration.

Wix offers a more extensive selection of social network integration options than any other website builder.

Contact & Forms

You may require a variety of forms on your website for people to input information and conduct actions.

For instance, a contact form can assist people in sending you a message. A registration form allows users to sign up for your newsletter, loyalty programme, online community, and more.

Forms allow users to provide personal information in order to obtain the desired outcome.

Wix has a form option that is perfect for your needs, no matter what they may be. Obviously, you may modify these forms by altering their fields, colours, fonts, etc.

Content Manager

Wix’s Content Manager is a highly important function that allows you to manage all website content. It can be used to obtain templates for various types of content pages, to generate dynamic pages, and to add various content features to your pages.


This tab is where you will design your blog’s feed and pages. There are numerous choices for modifying the appearance of your blog entries on your website.


Using this option, you may design and construct an online store for your website. You need only add a store to your website and then modify it to meet your needs.

There are alternatives for developing pages for online bookings and events for many types of enterprises, comparable to an online store. Check out these if you want a specific section on your website for these.

If you wish to build an online community or a members-only section on your website, there is also a members option.

If you were to ask me what I appreciate most about the Wix editor, I would say that all of the necessary settings are accessible from a single menu. Every possible design option is provided in a single location.

I’ve used numerous website builders where it was difficult to discover the option to modify or add a particular design aspect. Wix is one of the most intuitive user interfaces of any complex website builder I’ve used.

Therefore, if this is your first time creating a website, you should consider Wix.

Before finalizing a website design, you should experiment extensively with the Wix editor to make the most of its features.

2. Templates

Wix Review: Wix Business Website Templates

When you use the Wix website builder to create a website, you have access to more than 500 templates. Their templates are organized by website type, such as blogs, news sites, fashion and beauty sites, etc.

You can select the desired category and then select a template from within that category.


Practically every feature of a template is modifiable, allowing for total customization.

You may be wondering why you need a template if you will ultimately customize it.

It’s a good starting point and offers you an idea of how a completed website would look. Based on this, you can then tweak the design to your satisfaction by removing unwanted parts.

Start with a template that most nearly reflects the desired appearance of your website and alter it to save time.

3. Marketing Tools

Wix Marketing Tools

My assessment of Wix would not be complete without including the Wix marketing choices. Wix not only helps you create a website but also promotes your website and its content to expand its reach.

From developing a logo to launching an email marketing campaign, your Wix dashboard allows you to do a great deal.

Looking for the best part?

Wix also offers email templates to facilitate the creation of eye-catching email marketing campaigns. You can select from an abundance of designer templates and customize them to your desire.

Wix also enables you to build up automated emails, which is an excellent email marketing option. It offers several predesigned email automation options, such as welcome emails and thank you emails, which makes your job lot simpler.

I also wanted to mention in this Wix review that the platform offers social media post templates. In fact, Wix allows you to easily make and distribute social media postings.

Isn’t that amazing?

If you decide to invest in Wix, you should utilize this function, which I believe is rather cool.

To make greater use of Wix for your website, be sure to experiment with the app connections that give marketing functions.

4. Built-In SEO Tools

Wix provides its users with a full suite of SEO tools to increase their websites’ visibility on Google. The Wix SEO Wiz provides you with all the necessary SEO strategies to optimize your website for search engines.

It can assist you in creating a customized SEO plan that you can use step-by-step for optimal results. Even if you are not an SEO expert, Wix will instruct you on how to rank on Google.

And if you need additional SEO assistance, you can also hire an SEO expert directly from Wix.

As part of Wix’s SEO tools, you can verify your site, edit your robots.txt file, create sitemaps, and manage URL redirects, among others. All SEO fundamentals are covered by Wix’s SEO tools.

Pro Tip: You should use these SEO tools once you’ve launched your website to help it rank and get traffic.

5. App Integrations

Wix App Integrations

When choosing a website building platform, one of the most important things to look at is how many and what kinds of integrations it offers. Because of this, I also wanted to talk about it in my Wix review.

Wix has a large app market where you can find apps you want to add to your website. There are many different kinds of these apps, such as ones for marketing, sales, events, content, media, etc.

You can also look for apps based on what kind of benefit you want or what kind of problem you want to solve. For instance, if you want to find apps that help you figure out how many people visit your website, you can just click on that option in the menu bar.

Pro Tip: Keep discovering new and useful apps by checking out Wix’s recommended apps.

6. Editor X

Editor X is Wix’s response to the people who said it didn’t have a responsive design. With Editor X, you can now make mobile-friendly sites with full control over breakpoints and flexible grids.

This feature is still in beta, but it has the potential to be the next big thing in designing and building websites. With this, you get all the business and support tools you get with Wix Editor.

Overall, you can use this instead of the classic Wix Editor if you want a website that works well on mobile devices.

Pro Tip: You might prefer this choice if you develop mobile apps.

7. Wix ADI

In this part of my Wix review, I talk about Wix’s unique selling point (USP).

Interested in what it is?

Well, it’s the Wix ADI feature that makes it easy to make a whole website quickly and with little work on your part. Yes, Wix can help you make your website. It’s that easy. When you start making a new website, you’ll be given the option to have Wix ADI make one for you.

How does it do that, though?

Before you can do that, you have to answer a few questions about what kind of website you want. These include questions about what kind of business you have and what features you want on your site, as well as questions that will help you choose a theme and other things.

You will also be able to choose the design of your home page from a list. You can also choose what kind of pages you want to add to your website.

After you answer these questions and give Wix ADI all the information it needs, you can sit back and let it do its magic. It has a smart design tool that will make a website with all the features you want.

Want to know why this is better than making a website from scratch or using a template?

One reason is that it is much easier and you can have a website up and running in minutes. You don’t have to go through all of the Wix editor’s options; you can just pick the features and pages you want.

In fact, all you’ll have to do is customize each page, but you’ll get a whole website with everything you need already set up and ready to be changed.

I don’t know if you are a fan, but I am!

I mean, getting a website that is already set up and has everything I need in just a few minutes is like magic. I love this feature so much that I highly recommend Wix to people who are just starting out, especially those who want to make their first website.

Pro Tip: Create your first website with Wix ADI rather than the editor, unless you have experience with website design.

8. Corvid By Wix

Corvid By Wix

When I decided to write this Wix review, I thought it was important to talk about how flexible this website builder is. It has something for everyone and is good for all kinds of users.

It has Wix ADi for people who are just starting out, the Wix Editor that anyone can use, and Corvid for people who are very good at making websites.

In the top center of your Wix editor, you will see an option to turn on “Dev Mode.” This is basically Wix’s open development platform, which makes it easy to make apps quickly.

This gives you complete freedom when it comes to building websites since you can code and make anything you want. Corvid by Wix is the best choice if you are a professional who doesn’t want to use templates and wants to make things from scratch.

This also has an easy-to-use visual interface where you can pick from hundreds of UI elements, change them, and use your own code. You get a unified database management option for storing your data, so you don’t have to worry about that either.

Oh, and did I mention that if you choose to design with Corvid, you still get all the business and marketing tools?

Pro Tip: If you are proficient in coding and design and wish to have complete control over the design of your website, choose this option.

9. Industry-Specific Website Design Options

The last thing I want to talk about in this Wix review is how flexible it is for making different kinds of websites. It has many tools and templates for making different kinds of websites.

It also makes it easy to find these options, so you can make a website that fits your needs right away. When you start making a website, you have to choose what kind it will be right away. After that, all of the steps that come after are changed to fit.

Not only that, but it also has a set of tools and features that are designed to meet the needs of any business. For example, if you have an online store, you will get ways to pay, ways to manage orders, ways to show off your products, etc.

For a blog, too, you will have a completely different set of options to choose from.

So, all you have to do is tell Wix what kind of website you want, and it will help you make it. This is true for any way to make a website on Wix, whether you use the editor or Wix ADI.

Pro Tip: Test out several versions before finalizing and publishing your favorite.

Wix Dashboard & Other Important Settings?

Wix Web SIte Builder Editing Dashboard

All of your website’s statistics, management, and everything else can be seen and changed from one easy-to-use dashboard.

The Wix dashboard provides all important features, such as editing, viewing, connecting domains, duplicating, deleting, and renaming, as well as transferring websites, new sites, apps, and more. It’s easy to customize your website with Wix. As a result, you will own your website completely.

If you aren’t happy, you can get your money back. You will get a full refund if you cancel your payment within 14 days of making a purchase. It’s easy to stop your payment. Go to billing and payments, click on the Wix package subscription, and then click on “manage” to stop paying for it.

When you click “Manage,” you’ll see these choices.

You can work on your website, check the stats, and do anything else from your phone.

Wix User Experience Last Punch


  • Wix uses Artificial Intelligence. This will help you make a beautiful website in one minute that fits your needs and goals.
  • 100% drag & drop builder & you will get full control. You can even drag elements or blocks on top of each other. Some people say this is a disadvantage because elements can overlap, but I think they don’t know about the Wix toolbar, rulers, gridlines, and snap-to-object tools.
  • Everything can be taken care of from a single dashboard.


  • We are still in the process of developing Wix ADI (Artificial Design Intelligence). You may not always be happy with it.

Pricing Details

Pricing Plan Cost (Per Month)
FREE No Cost
Combo $14 per month
Unlimited $18 per month
Pro $23 per month
VIP $39 per month
Business Basic $23 per month
Business Unlimited $27 per month
Business VIP $49 per month
Enterprise Custom

Is Wix The Right Website Builder For You?

If you ask me if I would recommend Wix after reading this review, the answer is YES!

Wix is a very easy-to-use and intuitive website builder that can help you get your site online in just a few hours. It’s good for a lot of different users, not just beginners. If you want your website to do something specific, you can use Wix ADI to build a template just for you.

For people who are more comfortable with customizing their websites, there are a lot of options and they are very detailed. You can even code your website in HTML.

Wix’s pricing plans have something for most budgets, whether you’re making a simple blog site or an online store (though their starting prices are a little expensive compared to other site builders).

Wix is highly recommended for:

  • Templates that are beautifully designed and suitable for a variety of industries
  • Showcase your work if you are a photographer
  • Online music sellers
  • Customization is plentiful
  • Online stores and small businesses

Hopefully, my Wix review helped you determine whether Wix is right for you. It’s always a good idea to give them a try before buying!

Wix Customer Support

Wix Customer Support

Customer service is pretty important, and if your product is an easy-to-use tool for making things online, you can bet you’ll need some, no matter how easy it is.

So, what does Wix have to offer here? Wix has a knowledge base that is part of its help centre. It’s not a big deal.

Not too bad. I think Wix is an easy-to-use service that doesn’t need a lot of reading materials or instructions. It would be nice to have a little more, but it’s good enough for most things.

Wix only has phone and ticket support, which I think is a shame. It should be good enough to solve your problems, but I think a lot of people, including myself, prefer live chat. It’s a little sad that you can’t get it even with the best account.

Still, the phone support and ticket support are pretty good. To be honest, I’ve never had a really hard problem, but when I’ve talked to representatives, they’ve been helpful and nice.

It’s worth mentioning that Wix’s large user community is a resource in and of itself, even though it’s not technically part of Wix’s customer service. The community has a lot of problems and solutions to share, both on Wix’s blog and forums and elsewhere.

You can probably get answers as easily from other Wix users as you can from the help centre.

So, to put it simply, Wix’s customer service is good, but not amazing. Wix doesn’t have live chat and the knowledge base could be a little deeper, but it has almost everything you need and a strong community of users who can help you out.

Security and Reliability

Here’s the final test for Wix: is it safe to use and does it work well?

Let’s start with the first. Since Wix takes care of almost everything about your website for you, you should have high expectations for their security measures. But there’s one thing wrong.

I can’t really find out anything official about them. That doesn’t mean Wix doesn’t have security, but the lack of transparency is a little disappointing and makes me doubtful. Still, I did pull a few things out of the water.

Wix is PCI-compliant, which is pretty normal.

I was also able to find Wix’s Whois domain privacy feature after looking around a bit. This is a good feature because it lets users choose whether their domain registration information is public or private when they buy a domain from Wix or transfer one.

Aside from these two, Wix has some protocols to make sure that eCommerce is safe and that your purchase of a Wix plan is safe. There are also apps you can install from Wix’s store to make your store even more secure and therefore more appealing to customers.

Wix also says that it hires security experts full-time, uses “advanced security tools,” and has regular internal audits to keep its ISO/PCI certifications. I believe them, but I wish there was more and easier-to-find information. I found this on their support pages.

Wix Pricing 

Wix Pricing Business and eCommerce Plans

Pricing and the features that come with a price are always important. This is especially true for Wix since it is based on a “freemium” model.

A freemium model means that there is a free option along with paid options. The free option should give you a good enough taste of the service, and the paid options should be much better than the free option, giving you the “full” experience.

Even though Wix is good, there is no doubt that the fact that it has a free version has helped it become so popular. So, let’s begin there.

The free version has a lot to offer. In fact, besides Weebly, it’s probably the best free website builder out there in terms of features. Even if that happened, I would still choose Wix as the best.

Even though the free version has a lot of features—pretty much it’s such a full suite—it can only be linked to the Wix subdomain, has Wix ads, and has limited storage space.

And, of course, you’ll need to pay for premium plans if you want to really build a website. Wix offers two kinds of plans: Website plans and Business & eCommerce plans.

Just a quick note about these: you can try them risk-free for 14 days. Even though it’s not the usual 30 days, it should be enough time to see how the service works.

Anyway, plans for websites start at $11 a month, and there are two more levels. There were 4 plans as recently as a few months ago, with the first one starting at $5. Even though the first tier was simpler, you could still connect a domain, which is the most important part.

Now, things start with “Combo,” which gives you 2GB of bandwidth, 3GB of storage, the domain, the removal of Wix ads, a free domain for a year if you don’t already have one, and a maximum of 30 minutes of video.

The next two levels of a website offer 10GB and 20GB of storage, as well as unlimited bandwidth and more video hours. They also add ad vouchers, an app to boost your site, and an app to help you build forms. The last level has some email campaign features (up to 10 per month) and some email support, as well as priority customer service.

There are many eCommerce platforms that work well. Check out the Business & eCommerce plans if you want to build a site like this for your business. There are three plans for business and online shopping. As you might expect, the main points are that they accept online payments, have unlimited bandwidth, more storage (20GB to 50GB), more video hours, and they don’t charge any fees.

More email campaigns and email support are part of the higher tiers. All of them also come with Google Analytics and ad vouchers.

FAQs On Wix Review

Does the premium plan come with a free trial period?

Yes, you can switch from a free plan to a paid one, and if you cancel within 14 days, you'll get your money back in full. So, you can try the premium plans without worrying about money for 14 days.

Using Wix for free is just as good as the premium plan, so why should I pay for a premium plan?

Your Wix sites will look better and function better when you use a premium plan, which allows you to connect your own domain. Additionally, you get many additional features and benefits.

The paid plan does not include a domain, will I be able to get one?

Yes, most paid plans include a voucher for a free domain for a year. This means you can choose a domain from a long list and don't have to pay for it for a year.

What does connect your domain mean?

In Wix, you can create free websites by entering username.wixsite.com/sitename. A different domain can be linked to your Wix site if you want to change it. You won't see the word wixsite in your new URL if your domain name is xyz.com, for example.

How can I upgrade to a paid plan?

Wix takes all major credit and debit cards, like Visa, American Express, Mastercard, etc. In some parts of the world, there are also other ways to pay.

Is it possible for my website to have a customized email address?

Yes, you can buy a custom G Suite Mailbox to get an email address with your domain name that is unique to you. Wix also works with Google, so you get 30 GB of free storage space.

Quick Links:

Conclusion: Wix Review 2023

I think that Wix is one of the best ways to build a website. I hope you will feel the same way after reading this Wix review.

One of the best things about using Wix instead of other platforms is how easy it is to use. The user interface is gorgeous, fun, easy to use, and well-organized. You won’t have to work hard to find things or make changes to your site.

You will also find a lot of design options that will let you make the website you’ve always wanted. So, use this Wix review as a guide to help you figure out how to use the platform, and go ahead and try it right away.

The best part is that you can try it out for free and then pay for a plan if you are happy with how it works.

So, why don’t you just do it?

Go ahead and try it right away.

Do you have any questions about this review of Wix or how to use it? You can leave me a message in the comments section.

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Andy Thompson
This author is verified on BloggersIdeas.com

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from e-commerce, startups, social media marketing, making money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like ImageStation.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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